Global Sustainability and Innovation Report - Coventry University

This report, submitted by a student, explores the multifaceted relationship between global sustainability and innovation, drawing upon concepts and theories from various scholars. The report delves into the significance of creativity as a cornerstone of innovation, examining its positive and negative implications within a business context. It highlights the interrelation of creativity and innovation, differentiating between convergent and divergent thinking processes, and exploring the factors that motivate innovation, such as fluidity and flexibility. The report further examines the psychological implications of creativity, including brain functions, emotional intelligence, and the application of design thinking, with references to mental maps, brainstorming techniques, and the six thinking hats of Edward De Bono. The student's work reflects a deep understanding of the course material, covering topics from the history of creativity to practical applications, and provides a comprehensive analysis of the learning module.

Running head: GLOBAL SUSTAINABILITY AND INNOVATION
GLOBAL SUSTAINABILITY AND INNOVATION
Name of the Student
Name of the University
Author Notes

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GLOBAL SUSTAINABILITY AND INNOVATION
Innovation is surely one of the essential components in the sustainability of business
opportunities in the market (Edquist 2013). I, in my learning module have learnt a lot about
the innovation ideas and the theories of global sustainability associated with the same. The
base of innovation is creativity which has its own set of positive and negative implications.
Creativity helps to make the working environment of a company better and helps to make
sure that the technological process assigned to the same is done in a better way (Collins
2010). Creativity is one of the basic necessities in a working process but the fear to make
mistakes in the process makes people drift far away from the same. The necessity of
creativity can be seen in the fact that it determines the way of thinking of an individual. The
concept of creativity dates back to the creation of God which says that nothing is permanent
except change. I as a worker have seen this in various parts of my curriculum and have
measured this in different parts of the assignment. Creativity and innovation are interrelated
according to me which is evident in the concepts and the theories of a number of scholars like
Henri Poincaré, Max Wertheimer, Joy Paul Guilford, Gregory Bateson, Umberto Galimberti
and others. All of them have different concepts related to the theory of change and innovation
in the different work sectors. According to me, they are correct in their approaches as one of
the basic ways to innovate in order to create the new things in the life is to mix the new
elements with the existing ones. Thinking plays a major role in the innovation process which
I have learnt in my module and can be differentiated into convergent and divergent thinking
modules. Interdisciplinary and creative thinking are correlated to each other making the
process of innovation one of the pivotal in the concepts. According to my readings, the
factors that motivate innovation are fluidity, flexibility, originality and processing that helps
to measure the amount of innovation that is being done in the work place innovation sector
(Glor 2014). From forming creative and intangible ideas to measuring and implementing
them into realistic innovation, the relation between creativity and innovation is wholesome
and can be traced to measure the various kinds of results associated. In the learning process, I
have learnt about the various types of creativity and the various ways and work processes in
which it is done. In addition, in my learning process, I have learnt about the brain and its
functions along with the various structures and functions associated with the same. A major
study related to the brain and its relation to intelligence has also been mentioned in my
learning assignments. Another fact that is being associated in my module is the relation
between emotion and creation with the different brain functions. Creative thinking and the
problem associated with this related to innovation is also included in the module that is being
associated with divergent and lateral thinking to make the relation more implacable (Cassell

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GLOBAL SUSTAINABILITY AND INNOVATION
and Symon 2004). The concepts related to creative personality and the psychological
implications associated with the same can be said to have a strong hold on the ways and
means of innovation and the concept of sustainability with the same. Innovation is one of the
major ways in which the creativity of the mind can be assessed. The brain and its thinking in
the transitional mind and the unconscious minds is one of the major ways in which the
concept of thinking can be said to possess. Transactional analysis and the various concepts by
Joy Paul Guilford related to problem solving is one of the important chapters of my learning
process that requires enough amount of creativity and problem solving capabilities.
Emotional intelligence and the measures of inductive and deductive analogy is being done in
an implicit manner. The logical and lateral process of thinking and its analogy hold one of the
major parts of my syllabus which can be traced to the module that has been learnt by the
process. The concept of mental learning and visual learning along with the different process
associated with the same is of the major parts of my learning modules. Identification of
conceptual mistakes is again one of the major parts of the learning modules that I have learnt
in the module (Collins 2010). An introduction to brainstorming along with the rules and
techniques for the same is being mentioned in details along with the tips regarding the same.
The various concepts of affinity along with the detailed analysis of individual and group
brainstorming is being mentioned in the same way to give a valid amount of details about the
concept (Browne 2009). The theories related to the same by Hubert Jaoui is mentioned in
details that has given me one of the major analytical view of the learning module along with
the concepts attached to it. In addition to the above measures, a security issue of PAPSA is
mentioned in the same way that has helped in the increase of my understanding process (Bell
2006). The perception, analysis, production, selection and application of the procedure is
being mentioned in the same manner to get an in-depth analysis of the whole syllabus. I have
learnt a lot regarding the whole process associated in details that has helped me in the
widening of the knowledge horizon. Metaproject and the six thinking hats of Edward De
Bono is being mentioned in my learning module to make the whole learning of the same. The
colour of the hats – white, red, black, yellow, green and blue and the implications associated
with the same is being mentioned along with the detailed analysis of the various concepts and
the figures associated with it. The descriptions of the hats and the analysis is mentioned in
details which make sure that the whole process of measuring the system is done in a proper
manner. The goals of the whole learning module has helped me in the learning of the same
and has helped me to conclude the fact that with proper learning and better implication, it is
possible to make an analysis of the learning.

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GLOBAL SUSTAINABILITY AND INNOVATION
Reference List:
Bell, J., 2006. Doing Your Research Project. 4th edn. UK: Open University Press
Browne, T., 2009. Change by Design. London: Collins BusinessAllison, B. (1993) Guide to
Dissertation Preparation. London: ARIAD
Cassell, C. and Symon, G. (ed.)., 2004. Qualitative Methods in Organisational Research.
London: Sage
Collins, H., 2010. Creative Research: The Theory and Practice of Research for the Creative
Research.
Edquist, C., 2013. Systems of innovation: technologies, institutions and organizations.
Routledge.
Glor, E.D., 2014. Studying the impact of innovation on organizations, organizational
populations and organizational communities: A framework for research. The Innovation
Journal: The Public Sector Innovation Journal, 19(3), p.1.