An Analysis of Global Sustainable Tourism Development and Stakeholders

This report provides a comprehensive analysis of global sustainable tourism development, focusing on the adverse impacts of tourism that necessitate sustainable practices. It delves into the conceptual evolution of sustainable tourism, examining key principles and the roles of various stakeholders, including tourists, tour operators, NGOs, government, and local residents. The report uses Virgin Holidays as a case study to illustrate these principles. It explores the development process, principles, and the contributions of stakeholders in fulfilling sustainable development objectives. Furthermore, the report compares the outcomes of sustainable tourism strategies in both established and emerging tourism destinations, using the Tower of London and Stratford-upon-Avon as examples. The report highlights the importance of sustainable management to mitigate negative impacts and promote responsible tourism practices for long-term economic, social, and environmental benefits.

Global Sustainable Tourism
Development

Table of Contents
Global Sustainable Tourism Development......................................................................................1
Introduction .....................................................................................................................................3
Main Body........................................................................................................................................3
Task 1 ..............................................................................................................................................3
P1 What makes sustainable management necessary to implement by identifying negative
impacts of travel and tour.......................................................................................................3
P2 Show the development in concept of sustainable development and the evolution of
sustainable development.........................................................................................................4
Task 2...............................................................................................................................................5
P3 Ascertain development process of sustainable tourism with key principles involved using
range of instances...................................................................................................................5
Task 3...............................................................................................................................................6
P4 Depict how stakeholders play their role in global sustainable development ....................6
P5 Elaborate by what means stakeholders contribute in fulfilling objective of sustainable
development............................................................................................................................7
Task 4 ..............................................................................................................................................8
P6 Compare the result if sustainable tourism on emerged and emerging tourism destination8
Conclusion .......................................................................................................................................8
References........................................................................................................................................8
Books and journal .................................................................................................................8

Introduction
Global sustainable tourism development refers to Tourism that consider all its present as
well as upcoming impacts which can be social, environmental and economic impacts. Role of
global sustainable tourism development is also to take into count all the problems related to
tourist and address the needs of visitor, environment, host communities and tourism industry.
Talent management in management and leadership refers to managing organisation's human
resources in such a way that there productivity can be increased and thus organisation can do
optimum utilisation of human resources. This study will focus on the the adverse affects of
tourism which drive the necessity of sustainable tourism development and critical evaluation of
conceptual development of sustainable tourism. Also this report will focus on key principles and
stakeholder triggering sustainable tourism development and critical evaluation on the way these
stakeholders contribute to global sustainable development. The organisation on which the study
will be based is virgin holidays which is UK based tour and travel company. This company is
owned by Virgin group.
Main Body
Task 1
P1 What makes sustainable management necessary to implement by identifying negative impacts
of travel and tour
Nowadays travel and tour industry is one of the highly demanding and trending sector of
global economy. People are fascinating to travel world and explore new things thus the boost in
travel and tourism industry is justifiable but with growth in travel and tourism industry there are
many adverse affects of it which is driving need of sustainable tourism development. Tourism
development will help to eliminate or reduce all these adverse effect and also takes into count all
the problems of tourist, environment, communities and industries. Taking all these thing into
consideration also boost overall development of tourism industry and thus overall development
of global economy (Prasetyanti, 2017). Listed below are some of the disadvantageous effects of
tourism and travel industry which drive the necessity of sustainable development:
 Loss of biological diversity:- As more and more area is converting into tour and travel
place, bio diversity which use to leave in reserve places and are sensible to industrial
environment are coming into contact of unsuitable environment and thus these diversity

are getting extinct with high development of this industry. To protect biodiversity from
this adverse effect there is need of sustainable development in tourism industry.
 Climate change:- The main cause of climate change and global warming is green house
gases such as CO2 which capture suns heat in Earth's atmosphere and thus increasing
earths temperature (Alonso, Sakellarios and Bressan, 2017). Due to increase in
deforestation because of development in tourism industry plants are not able to convert
CO2 into oxygen thus there is high requirement of sustainable development in tourism
industry.
 Depletion of ozone layer:- Due to growth in tour and travel industry there is increase in
green house gases as well as global warming and global warming is one of the main cause
for the depletion of ozone layer. This negative impact drives the need of sustainable
development.
 Exploitation of local communities:- Tour and travel is regularly becoming a huge
business model for organisations in these sector and to increase there profitability and
growth of organisation they exploit the host and local communities of reserve places. The
local communities can be tribe living their or villagers who are living there(Boka, 2016).
To protect needs of local communities there is need of sustainable development in
tourism sector.
 Guidelines and frame work for social needs:- Sustainable development in tourism also
provides important framework and guidelines to protect social needs and without these
guidelines organisation might not fulfil all the social needs thus causing a negative
impact.
P2 Show the development in concept of sustainable development and the evolution of
sustainable development
Sustainability tourism development is a concept which protect local communities and
environment from the impact of tour and travel. It also provides an important framework for
tourism industry world wide. Conversation of local ecosystem, generating income and providing
employment are few main objectives behind this concept. With increase in industries of tour and
travel, tourist also get exploited and cheated by many fraudulent organisations and thus setting of
guidelines and principles with this concept will help tourist to protect their interest from these
type of fraud organisations (Bhuiyan, Siwar, and Ismail, 2016). Counting all these facts it can

be understood why sustainable tourism development is very necessary. The concept of
sustainable tourism development is introduced long back in 1980s with the name of new tourism
when it is know that there is need for preserving town from over capacities as well as increase
tourist education with increasing environmental and heritage value. The main motive behind
introducing this concept of new tourism is focusing on economical and environmental sector.
With time the need of sustainable tourism development is very clear and thus global communities
started investing their time and money in this concept (Piccioni, 2017). They started framing
rules, principles and strategies which can be implemented world wide. With growth in
technology and globalisation in coming year it becomes a more popular term in tourism industry
and also the use of digital tourism increases. Organisations are shifting there tourism base on
internet and traveller are using digital world to understand about the place and way to book
tickets. Also increase in digitalisation helps customer to evolve their knowledge base and thus
helping them to understand what may exploit the interest of local communities and ecosystem.
Also increase in digitalisation helps tourists into getting awareness related to principles and
strategies of sustainable tourism development and also can use this for solving their problems
related to tourism and travelling.
Task 2
P3 Ascertain development process of sustainable tourism with key principles involved using
range of instances
As per tourism concern 1991 there are 4 principles for sustainable development:-
 Using resources sustainably:- In long term business growth of tourism using resources
efficiently and effectively is very necessary without wasting any resources (Quintas,
2016). For instance virgin holidays believes in not wasting resources as they believe in
proper use of resources for global impact.
 Maintaining biodiversity:- Maintaining bio diversity is very essential for environment
and tour and travel have negative impact on this thus virgin holidays take many initiative
to protect biodiversity.
 Supporting local communities:- Supporting local communities is very necessary for
growth of sustainable tourism and thus virgin holidays believe in supporting local
communities by not exploiting their rights and also by providing them employment.

 Responsible tourism:- Responsible tourism refers to proper planning and making
strategy for growth of global tourism (Mathew and Sreejesh, 2017). Virgin group also
believe in responsible tourism and for this they have also been recognised for.
 Training staff:- Effective staffing are very necessary for smooth tourism as amateur
staffs might end up exploiting resources. Virgin group in proper training and
development of staff so that they can take care of every aspects.
Task 3
P4 Depict how stakeholders play their role in global sustainable development
Stakeholders are those individuals or group of individuals who are directly and indirectly
related to impacts of global sustainable tourism. They have varied interest related to global
sustainable tourism which can be either direct or indirect. On the basis of definition of
sustainable tourism there can be four distinct groups of stakeholders involved with global
sustainable tourism, they are tourists, tour operators, NGOs, government and local residents(Liu
and Mačerinskienė, 2016). They key roles of these stakeholders are mentioned below:-
 Tourists: Role of tourist group is to look that they didn't exploit any natural resources
and do not disturb any bio diversity in the area they visiting. They should have proper
awareness and knowledge related to place they are visiting and biodiversity present in
that area. As biodiversities are sensitive to human surrounding thus tourist also need to
take care that they shall not harm any species and also not get harmed by them.
 Tour operators: Tour operators are mainly moderator between local communities and
traveller. They plan trips for traveller and for that they charge commissions from both
tourist groups and local hosts (Kabote, Mamimine and Muranda, 2017). The role of tour
operators are to provide awareness to travellers about the place they are visiting and also
to look that local communities rights shall not get exploited.
 NGOs : NGOs are non government organisation whose key roles are to safeguard interest
of local communities as well as protect environment as well biodiversity from any
exploitation.
 Government: Role of government is to spread awareness related to tourism and also to
provide employment opportunities to local residents and also try to boost economies and
tourism sector.

 Local residents: Local residents role is to see that their right shall not get exploited from
any visitor and also to provide awareness to tourists about place and also to safeguard
environment from any negative impact.
P5 Elaborate by what means stakeholders contribute in fulfilling objective of sustainable
development
There are many ways by which these stakeholders contribute to global sustainability of
tourism which are elaborated below:-
 Government (Developing policies):- The way by which government help tourism
development is by developing new strategies which are helpful for the growth of tour and
travel industry in long term (Stanković, 2018). Government also take care of providing
employment opportunities to local group thus they can also grow and earn their livings
from tour and travel.
 Tourists (Regular interest in travelling):- By having regular interest in travelling and
exploring new environments tourists and traveller play very vital role in development of
global tourism.
 Tour operators (Providing better reach to travellers):- Tour operators provide better
reach to travellers and act as moderator between local communities and travellers and
thus contribute in development of global tourism.
 NGOs (Safeguarding environment):- NGOs helps in protecting environment and bio-
diversity from any exploitation which can be caused by government policy of by
travellers or by tour operators.
 Local residents (Spreading awareness about the place):- Local residents act like guide
operator to travellers and thus helps to provide knowledge and awareness about the place
to tourists so that they will be eager to visit again. In this way they contribute in global
development of sustainable tourism.
Task 4
P6 Compare the result if sustainable tourism on emerged and emerging tourism destination
Here Tower of London is taken as emerged tourism destination whereas Stratford-upon-
Avon is taken as emerging destination of United kingdom (Pop and Balint, 2020). Sustainable
tourism strategies are mainly either capital investment plan or marketing plan which can help in

increasing visitors and public for the destination. Here comparison of these two destination are
taken and outcome of strategies on these two are described:
Basis Tower of London Stratford-upon-Avon
Existence Tower of London is an
established position in United
Kingdom.
Stratford-upon-Avon is an
emerging tourism destination
in UK.
Natural and historical heritage It is seen that nowadays tower
of London do not focus on
heritage and uses new
measures to attract the
customers.
In case of Stratford-upon-
Avon as it is at the emerging
stage, they are taking care of
their natural as well as
historical heritage.
Capital investment plan or
marketing plan
 It is a historic castle in
Central London and
with implementation of
strategies like
marketing plan there
can be increase in reach
to more public
(Mureşan, Chiripuci
and Nistoreanu, 2017).
 But as mostly public is
very well known about
the place and usually
there are high visitors
for the place the
increase will not be that
high until and unless
there is nothing new for
visitors at that place.
 As it is emerging
destination that is why
there are high chance
that limited public
knows about the
destination and thus
limited number of
visitors can be seen at
this place( JulyPop and
Balint, 2020).
 By implementation of
sustainable tourism
strategies such as
marketing plan there
are high chances that
more and more public
will able to know about
the place and thus there
can be high increase in

traffic and number of
visitors over a period of
time.

Conclusion
The above study hovers around Global sustainable tourism development. The report take
into count all the adverse effects of tour and travel because of which the need of sustainable
development developed also this file evaluate concept of sustainable development in depth. The
above file also takes into count the key principle triggering this development and also role of
stake holders in development. Also this file will take about sustainable development strategies in
relation to tourist destinations.
References
Books and journal

Prasetyanti, R., 2017, June. Channelling urban modernity to sustainable pro-poor tourism
development in Indonesia. In IOP Conference Series: Earth and Environmental
Science (Vol. 70, No. 1, p. 012059). IOP Publishing.
Alonso, A.D., Sakellarios, N. and Bressan, A., 2017. Stakeholders and craft beer tourism
development. Tourism Analysis, 22(1), pp.45-58.
Boka, R.Y., 2016. The evaluation of incentive-disincentive system in tourism development: a
case study of Lake Linow development, Tomohon, North Sulawesi. Journal of
Indonesian Tourism and Development Studies, 4(2), pp.49-56.
Bhuiyan, M.A.H., Siwar, C. and Ismail, S.M., 2016. Sustainability measurement for ecotourism
destination in Malaysia: A study on Lake Kenyir, Terengganu. Social Indicators
Research, 128(3), pp.1029-1045.
Mathew, P.V. and Sreejesh, S., 2017. Impact of responsible tourism on destination sustainability
and quality of life of community in tourism destinations. Journal of Hospitality and
Tourism Management, 31, pp.83-89.
Liu, Y.Y. and Mačerinskienė, A., 2016. Managing the Digital Campaign Process for Sustainable
Tourism Destination. WIT Trans. Ecol. Environ, 201, pp.139-153.
Mureşan, M.L., Chiripuci, B.C. and Nistoreanu, P., 2017, July. Business tourism-a sustainable
form to relaunch Romanian tourism. In Proceedings of the International Conference on
Business Excellence (Vol. 11, No. 1, pp. 1101-1110). Sciendo.
Kabote, F., Mamimine, P.W. and Muranda, Z., 2017. Domestic tourism for sustainable
development in developing countries. African Journal of Hospitality, Tourism and
Leisure, 6(2), pp.1-12.
Stanković, M., 2018. The legal framework for tourism development in the Republic of
Serbia. LAW-theory and practice, 35(1-3), pp.1-17.
Pop, C. and Balint, C., 2020. Romanian newly-nominated WHS and current tourism
development in the associated rural localities. In New Trends and Opportunities for
Central and Eastern European Tourism (pp. 223-245). IGI Global.
Quintas, J.F.D., 2016. Sustainable tourism and alternative livelihood development on Atauro
Island, Timor-Leste, through pro-poor, community-based ecotourism (Doctoral
dissertation, Charles Darwin University).
Piccioni, L., 2017. Pioneering Sustainable Tourism. The Case of the Abruzzo National Park. TW:
Zeitschrift fuer Tourismuswissenschaft, 9(1).