Global Sustainable Tourism Development: Analysis and Strategies Report

This report delves into the multifaceted realm of global sustainable tourism. It begins by outlining the adverse impacts of the travel and tourism industry, highlighting the need for sustainable development. The report then traces the evolution of sustainable tourism, examining its key drivers and their global significance. The analysis extends to the principles underpinning effective sustainable tourism strategies, alongside recommendations for improving strategies in both emerging and established destinations. A crucial aspect of the report involves assessing the roles and contributions of key stakeholders in the global sustainable tourism agenda, evaluating their effectiveness, and offering further recommendations. Finally, the report compares and contrasts the outcomes of sustainable tourism strategies, providing a comprehensive overview of the subject matter. The report also discusses the role of Highland Explorer tour.

Talent Management in Management
and Leadership
1

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK1.............................................................................................................................................4
P1 Determine the adverse impact of travel and tourism which has generated the need for
sustainable development in tourism.............................................................................................4
P2 Determine the development of sustainable tourism and its evolution....................................5
M1 Determine how key drivers of sustainable tourism have developed in important and
significances globally..................................................................................................................5
D1 Critically analyse the key drivers of sustainable tourism and evaluate their impact on future
global tourism..............................................................................................................................6
TASK 2............................................................................................................................................6
M2 Critically analyse the importance of principle underpinning the development process of a
sustainable tourism strategy in successfully achieving sustainable objectives...........................7
D2 Make recommendations for improving global sustainable tourism strategies in an emerging
and an established tourism destination, including building relationship with tourism partners
and key stakeholders to achieve sustainable outcomes...............................................................7
TASK3.............................................................................................................................................8
P4 Role of key stakeholders in the global sustainable tourism agenda and strategic
development process....................................................................................................................8
P5 Discuss the ways in which key stakeholders contribute to global sustainable tourism
agenda and strategic development...............................................................................................9
M3 Evaluate the effectiveness of stakeholders in improving global sustainable tourism
strategic development................................................................................................................10
D3 Recommendations for improving sustainable tourism strategies........................................10
TASK4...........................................................................................................................................11
P6 Compare and contrast outcomes of sustainable tourism strategies.....................................11
M4 Discuss the importance of outcomes of sustainable tourism strategies..............................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
2

INTRODUCTION
Sustainable tourism is define as the system where people visit particular destination with
the motive to explore something new and has positive impact on the society, economy and on
environment (Aall and et.al., 2015). Sustainable tourism is the from of tourism which is
responsible to full fill the needs and demands of tourists and focus on the development of host
regions with the motive to protect and enhance opportunities for future. Basically it is a kind of
tourism practice which is economically viable and not destroy the resources as they are essential
for the future of tourism. The organisation chosen for this report is Highland Explorer tour. The
company was established in year 2006 and is delivering best travel experience in Scotland. The
topics covered in the report are adverse impact of travel and tourism that has lead to the need of
sustainable development, evolution of sustainable tourism, role of stakeholders and their
contribution in the global sustainable tourism is determined.
TASK1
P1 Determine the adverse impact of travel and tourism which has generated the need for
sustainable development in tourism.
Travel and tourism industry has major contribution in the economy of the country and has
negative impact on the environment. In recent years tourism industry has increased globally at
high rate as there are number of reason behind this (Algieri, Aquino and Succurro, 2018).
Sustainable tourism has become is not only beneficial for the environment but also has many
economic advantages like generating employment opportunities for the local residents, overall
tourism of a destination etc. Mainly due to advancement in technology and increase in the
disposable income of people. More number of people will visit the place for exploring it and this
led to increase in the level of pollution. As people will consume food, water which lead to
wastage of plastic bottles, plastic bags, etc. Moreover tourism industry consumer more water that
is in hotels, swimming pools, etc. which is leading to water shortage and degradation of water
supplies. It is also having negative impact on the land that is leading to land degradation.
Increase construction in tourism with the motive to provide facilities to its potential customers is
leading to land degradation. It has major impact on air that is transportation through air, road and
rail lead to noise and air pollution. The areas with high concentration of tourist activities lead
into high solid waste and littering which is impacting environment. Therefore all these problems
3

has lead to the need of sustainable tourism development. Companies dealing in hospitality sector
are focusing on sustainable development in order to save the environment. As the result, they are
focusing on implementing various strategies in order to minimize the impact on environment.
P2 Determine the development of sustainable tourism and its evolution.
With the increase in the level of pollution, organisations are focusing on sustainable
development and due to increase in urban tourism the focus has shifted. Urban tourism has
increased and people are preferring to visit different locations around the globe. Secondly the
reason behind focus on sustainable tourism an it has become important due to environmental
issues (Armenski, Dwye and Pavluković, 2018). The tourism practices has lead to increase in
global warming due to carbon emission. The companies are focusing on adopting different ways
with the motive to reduce carbon effect that is by using renewable sources of energy, sustainable
transportation, etc. Sustainable tourism will be successful only when the the visitors and the tour
organisers understand its important and take corrective measures in order to reduce the negative
impact. Hence sustainability in tourism has evolved with time due to increasing pollution and
negative impact on the environment. Furthermore, sustainability has also contributed in the
meeting the needs and demand of customers that is customer satisfaction and is focusing on
providing high experience to them. It will also help in balancing the needs of people and the
needs of business that is by effective monitoring and reporting activities is helping in proper
implementation of various strategies.
M1 Determine how key drivers of sustainable tourism have developed in important and
significances globally.
Tourist consideration regarding overall changes and knowledge are the driving factors that
enable a traveller appreciate the possibility of viable the sustainable business. Sustainable
tourism is not only having its impact on travellers but on local communities also which is
resulting in many changes in the way of travelling (Asmelash and Kumar, 2019). This is having
the positive impact on the country in terms of benefit to the environment, help to local
communities and economic advantage. There are various key drivers of sustainable tourism but
most important one is nature that is it is acting as nature protection programme. In context of
Highlight explorer tour, they are working on tourism projects and preparing the blueprint
according to the specific needs of local people, place and tourists in order to provide convince to
all of them. Due to increase in the waste disposal it is effecting the environment and water that is
4

chemicals and solid waste are thrown into local water bodies hence created the need to control
such activities and companies are shifting to sustainability (Zamfir and Corbos, 2015). The
quality of the local accommodation and transportation act as the key drivers as due to modern
transport system it is effecting environment that is leading to noise and air pollution. The main
focus of the tourism industry is to design green tours and make visitors aware about it and
support sustaining tourism.
D1 Critically analyse the key drivers of sustainable tourism and evaluate their impact on future
global tourism.
The increasing level of pollution and adverse damage to environment has created the need for
sustainable tourism. As with the increase in the disposable income of people they are spending
more on tour and travel (Budeanu, and et.al., 2016). It is beneficial as it is contributing in the
economic development but also effecting environment. Hence generated need for sustainable
tourism where measures are taken by company with the motive to protect the environment. The
companies are using various strategies in order to save the natural resources and are focusing on
using renewable sources of energy. The sustainable tourism will have positive impact on the
future of global tourism as it will help in saving the cost by minimizing the expenses of
company. Furthermore, it will help in reducing the level of pollution and the damage cause to
environment.
TASK 2
P3 Principles that support the development process of a sustainable tourism strategy in order to
meet sustainable objectives along with specific examples
To sustain in the market for a long-term, a tourism industry can follow many principles through
which the competitive advantages can be achieved. The several principles which help in the
development of the sustainable tourism industry to achieve the organisational goals effectively
are mentioned below:
Effective utilization of resources: The resources which are available must be effective utilised
through which the tourism industry can minimize wastage which indirectly or directly affects the
environment. For example, Highland Explorer tour aims to effectively utilize the resources
through reducing the rates of several resources which are renewable resources and different
5

resources such as fossil fuels and other important resources which are consumed by the
customers.
Supporting local businesses: The tourism companies that promote the destinations of the local
economy helps the tourism business to promote such destinations and promote the awareness
about the places and help to avoid the environmental damage that can be harmful for the
environment. For example, The tourists visiting such locations should visit local cafes and
restaurants and avoid visiting national or international food chains through which the tourists can
promote and support the local economy.
Training and development: The training and development of the employee's helps in
developing strategies through which the sustainable tourism can be consolidated and the
organisational goals can be accomplished (Edgell Sr, 2019). Training the employee's will
increase the employee participate in making strategies that can help in increasing awareness
about sustainable tourism.
M2 Critically analyse the importance of principle underpinning the development process of a
sustainable tourism strategy in successfully achieving sustainable objectives.
In order to obtain the long term results it is important to develop the effective strategies and
techniques which will help in sustainable tourism (Franzoni, 2015). The importance of principle
help in formulating effective sustainable tourism strategy that is availability of resources is not
sufficient the management must able to utilize it in proper manner in order to obtain desire
results. Moreover it is important to focus on the needs and requirement of local community and
contributing to local economy as they will provide support in the growth and development of the
business. The effective training must be provided to staff as they in their practices will formulate
the measures taken by the company to protect the environment.
D2 Make recommendations for improving global sustainable tourism strategies in an emerging
and an established tourism destination, including building relationship with tourism
partners and key stakeholders to achieve sustainable outcomes.
The recommendations for global sustainable tourism are as follow-
 Utilize natural assets that comprise a critical component in the travel industry
advancement, keeping up fundamental biological cycles and assisting with saving normal
legacy and biodiversity.
6

 Guarantee practical, giving financial advantages to all partners (stakeholders) that are
genuinely dispersed, including stable business and pay procuring openings and social
administrations to have networks, and adding to neediness easing.
Maintainable the travel industry advancement requires the educated investment regarding every
pertinent partner, just as solid political initiative to guarantee wide cooperation and agreement
building. Accomplishing practical the travel industry is a nonstop cycle and it requires steady
checking of effects, presenting the fundamental preventive as well as remedial measures at
whatever point essential (Thompson, Gillen and Friess, 2018).
TASK3
P4 Role of key stakeholders in the global sustainable tourism agenda and strategic development
process.
Stakeholders is an individual or an organisation which that can be affected by any
company. These are the person who are dependent on the organisation ad can fulfil their own
goals and objectives (Goffi, Cucculelli and Masiero, 2019). It is very essential to include all
stakeholder in decision making process for sustainable tourism development and strategic
development process. The roles of key stakeholders are:
 National government: National government plays important part in tourism sector. As
they play tourism activity at national level. Planning for national tours require proper
implementation of policies and rules made by national government. There role includes
maintaining of infrastructures like roads, ports and railways and promotion of
destinations.
 Employees and professionals: Employees are the another important stakeholder that
play crucial role in tourism and strategic development process. In context to Highland
explorer tour brand, there are some of the employees who work with their full potential
and serve customers in effective manner.
 Tourists: Tourists including visitors, travellers to are going on the destinations are most
important stakeholders. They spends a lots of money and promote and share their
experiences from word of mouth. And thorough social media handles. But sometimes
there may be negative attractions that can be faced by customers so that give negative
review about the places and company. For this company needs to make improvements on
7

that part. People can either visit a spot on account of business reasons or for relaxation
and visit different traveller places. At the point when they do as such, they went through
cash and contribute towards the supportable advancement of a specific area.
Subsequently, they can uphold the diverse key choices in an association. They share
various reviews which attracts other people also. In relation with Highland explorer
brand, they works on the demands and needs of them and accordingly make tours.
 Tourism establishments and enterprises: They also play crucial role in tourism sector.
They provides trains, airlines and buses transport to travel from one place to another. This
results in increasing profitability. They also play important role in strategic decision
making because without them there is impossible to travel.
P5 Discuss the ways in which key stakeholders contribute to global sustainable tourism agenda
and strategic development.
Stakeholders are an individual who are dependent on any organisation (Iunius, Cismaru
and Foris, 2015). They are those who exist inside and outside the organisations. Stakeholders
contributed towards the strategic decision making making process and also they helps in
sustainable development of tourism sector. At the point when travellers visit a specific spot, they
go through cash which helps in creating new business openings for the nearby occupants of an
area. Additionally, the cash spend by them can be utilized to lessen neediness in various manners
in light of the fact that the quantity of chances accessible in the economy increment. Then again,
the neighbourhood individuals additionally are profited by the reasonable the travel industry on
the grounds that there is advancement of foundation, age of occupations and so on They likewise
add to equivalent to they shield their current circumstance from any sort of harm and damage.
There are various stakeholders which Highland explorer brand consist of and they contribute in
sustainable development of tourism sectors.
 Local governments: Local government plays important role in tourism sector as they
play important role in development of tourism sector and helps in making effective
decision making process. Highland company needs to make certain decision by following
government rules and regulations (Kişi, 2019). The local government of a destination
likewise contribute towards the essential advancement measure. This is on the grounds
that they can comprehend the attributes of an objective in a superior manner and can
make systems so the travellers get a consistent encounter. Local government of the
8

country provide tourist attractions and provides infrastructure to the tourists to mange the
tourism. They helps in better understanding of destination and create a good experience
for the people who wants to visits it.
 Employees: Employees play there important part in tourism sector as they helps the
customers and visitors in guiding about the places they visits. According to the recent
news, it is viewed that tourism sector is fatly growing in employment terms. As it is
providing jobs the most. This helps the economy in increasing the productivity.
 Tourists: Tourists create important role in development of tourism industry. As Highland
explorer works on the needs and demands of customers or visitors. So that they should be
satisfied fully. Tourist spends money and visits attractions and may promote the places
through their reviews on social media platforms. This may results in increasing tourism
industry.
 Other stakeholders: Other stakeholders includes board of directors and mangers . They
also perform there jobs in satisfying customers and this may results in increasing profits
of the Highland explorer tour. They provides various facilities to the employees and also
provides them proper training and development sessions so that this can help them in
effective decision making process. They includes proper training and development
sessions to the employees and staff members. They provides all detail about the services
and products they have sold to the visitors. This helps them in making sustainable
development of tourism industry and in strategic decision making process.
M3 Evaluate the effectiveness of stakeholders in improving global sustainable tourism strategic
development.
The basic element of improving global sustainable is identified the key role of
stakeholders in a sustainable tourism sector (Liu and Chou, 2016). At the present value of matter
it facilitate the cooperation and interaction in the framework that can be more virtual as per the
manner of translates the task and plan of actions in the tourism. It declared the strategies and
policies that are sustainably initiatives as the main role of section in the manner of output. As
regard to it the segment of specific method to initiates the quorathat relates the destination and
collaboration that includes the key factor to start up the section of the stakeholders that engaged
to help redesign tourism the experience the manner of the field.
9

D3 Recommendations for improving sustainable tourism strategies.
Sustainability in the tourism sector is most important for the emerging and established
tourism destination. There are certain recommendation that are made for the sustainability of the
global tourism sector. Highland explorer brand helps the tourism sector in making profits and
being sustainable in the market. They are making use of various methods which helps them in
attracting people and building relationships with the customers. Customers are the essential part
of every company or hotels (Nesticò and Maselli, 2020). Highland explorer tour builds positive
relationships with the customers and its visitors which helps them in maintaining good reputation
of the company. This will helps them in making profits and revenues of the tours. By building
good relations they can helps the customers in improving their needs and demands. It is
recommended that there stakeholders should perform there jobs effectively so that they can work
accordingly in the tourism sector. They needs to make effective relationship between customers
and visitors. This will helps them in increasing customer satisfaction and there profitability.
TASK4
P6 Compare and contrast outcomes of sustainable tourism strategies.
Tourism Places Sustainable strategies History
Buckingham, palace
and British museum
This is a British museum of
England. Sustainability strategies
used by Buckingham palace is that
they are using there resources
sustainability by using natural
products and social and cultural
norms. They are making long term
business for the people. They
It was established in the year
1753. now it has a number of
visitors are about 6,239,983. the
director of this palace is Hartwig
Fischer. They are about 8 millions
objects are there currently. They
are using natural products and
cultural arts to attract customers.
This attracts customers in long
way and they visits more to the
palace. The tourism strategy is
very accurate an this helps them
them in increasing customer
satisfaction.
10

Royal mile shops and
art festivals
Royal mile is a succession of
streets forming a main
thoroughfare of old town from the
city of Scotland. They are reducing
wastage and trying to reduce over
consumption of resources and
results in sustainability of their
palace. This attracts customers and
tourists and results in increasing of
customer satisfaction and profits
and revenue of art festival.
This is first started in the 1901 in
19th century. They are using
certain strategy to sustainable
development of tourism sector.
They attract customers by there
policies and effective
management. They focuses on
reducing wastage which can helps
them in creating profits and
revenue.
Roman baths and
Georgian architecture
It is located in the city of England
which is the building and
architecture of bath (Pulido-
Fernández, Andrades-Caldito and
Sánchez-Rivero, 2015). The
sustainable strategy they are using
in this palace is integrated tourism
into planing and involving local
communities and also supporting
local economics. This helps them
in engaging local people towards
there arts and increase there
profitability and also provide
customer satisfaction.
This architecture is started in the
year 1987 in Somerset, UK. There
most of the Bath's building is
made up of local and golden
coloured, bath stone. There
dominant architecture style is
Georgian. They are promoting
local communities and helps in
increasing customer satisfaction.
This results in profitability.
M4 Discuss the importance of outcomes of sustainable tourism strategies.
It explores the economic, social and environmental advantages to accumulates the cost
and tourism development in the basic of accommodation sector to revive the need of task and
11

policy and better industry in a virtual sense of manner. The evaluation that relates to country,
region and destination that oblige the section of unbalanced, that might fits the issues and
problems in the management to builds the opportunities and challenges in the tourism industry to
vary the development of key factor (Scheyvens and Hughes, 2019). The significant development
in global tourism section in the manner of key factor to facilitate the range of possibility and
outlook for more segment. While the particular wants that initialise the needs and trends that
remain the uncertain that vary between countries and various respective destination in respect to
prepare the responds as per effectiveness in the virtual manner.
CONCLUSION
From the above report, it is concluded that despite the fact that travel industry adds to the
general improvement of an economy, it can in any case unfavourably affect it. With the measure
of damage and harm being caused to the climate and various objections specifically expanding
step by step, manageable improvement has acquired prominence. It helps in minimizing the
waste created just as securing the climate to a similar time. It additionally adds to the economy of
a country by creating work for the neighbourhood occupants. Adopting sustainable tourism
strategies can contribute towards protecting the environment from any kind of harm and also
maintaining the level of tourism each year. Thus, the concept of sustainable development should
be adopted by all organizations operating in the travel and tourism industry all over the world.
12