Developing Destination-Specific Events: Global Events Report

This report examines the impact of global events, focusing on the United Kingdom. It begins with an introduction to global events and their significance in connecting communities and brands through live experiences. The report then analyzes the positive and negative impacts of these events on the macro environment, specifically highlighting political factors and their influence. A SWOT analysis is conducted to assess the strengths, weaknesses, opportunities, and threats associated with such events. The conclusion emphasizes the positive impact of these events on tourism and the country's reputation. The report uses references from various research papers to support its findings, demonstrating the importance of global events in economic and social development.

GLOBAL EVENTS

TABLE OF CONTENTS
 INTRODUCTION
 P5 POSITIVE AND NEGATIVE IMPACTS ON THE MACRO ENVIRONMENT
 P6 SWOT ANALYSIS
 CONCLUSION
 REFERENCES

INTRODUCTION
 Those events which connect community and brands in known as global events and this
is possible through live events.
 There is a lot of learning in this process and the people get more knowledge and
skilled in work.
 There is an exchange of creativity, culture, innovation and industries and this way
there is a connection between everyone.
 The events which come under global events can include Olympics games, world cups,
cultural festivals, etc and there are many more events which can be considered as
global event.

P5 POSITIVE AND NEGATIVE IMPACTS ON THE MACRO
ENVIRONMENT
Political Factors
 Positive Impact- The security of the country was increased so that the tourist felt
safe and there were a lot of agencies which came together for the success of this
event (Fahim and et.al., 2019).
 Negative Impact- Since the terror attract the country had to put the best people
for the security of the people so that this event could happen properly and the
country could gain from it.

P6 SWOT ANALYSIS
 There was a high want for the analysis of the SWOT for this event because it mattered
a lot for the country and the country wanted to make the event a success so that they
could make the tourism in the country better (Qie and et.al., 2019).
 The reason behind not having tourism in the country is because of the terror attack
which took place in 2001.
 SWOT stands for strengths, weaknesses, opportunities and threats for the event which
was being conducted in the country.

CONCLUSION
 From the above report we can conclude that this event turned out to a very positive
impact on United Kingdom because they got in the tourism in their country start again.
 The country is providing the people with safety and security even now because they
do not want their country to destroy their pride and this will make the country have a
standard of its own.
 The country is still the most beautiful and respectful in the world and has developed in
its own ways.

REFERENCES
 Becker, R.T., Königshof, P. and Brett, C.E., 2016. Devonian climate, sea level
and evolutionary events: an introduction. Geological Society, London, Special
Publications. 423(1). pp.1-10.
 Bowman, D.M and et.al., 2017. Human exposure and sensitivity to globally
extreme wildfire events. Nature Ecology & Evolution. 1(3). p.0058.
 Cohen, P. and Watt, P. eds., 2017. London 2012 and the post-Olympics city: A
hollow legacy?. Springer.
 Edwards, M.R., 2016. The Olympic effect: employee reactions to their
employer's sponsorship of a high‐profile global sporting event. Human
Resource Management. 55(4). pp.721-740.

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