Empire College London: Global Talent Management Research Project

This research proposal outlines a project focused on best practices in global talent management within multinational companies, specifically using Marks & Spencer as a case study. The research aims to define global talent management, examine strategies for employee retention, and analyze the challenges M&S faces in this area. The project includes a literature review covering the meaning of global talent management, strategies used by companies to retain employees (such as innovation, digital literacy, and training), and challenges like high compensation demands and leadership gaps. The research methodology involves both primary (questionnaire survey) and secondary research. The proposal details the research approach (interpretivism, deductive approach, questionnaire survey and literature review), data collection methods (primary and secondary), research choice (qualitative and quantitative), time horizon (cross-sectional), and sampling methods (random sampling, sample size 30). The project timeline includes activities such as introduction, literature review, data collection, analysis, and report submission, with milestones and tutor agreements.

Project Brief
Unit: 11 – Research Proposal Form
Student Name ..............................................Student number.........................
Tutor ............................................................ Date ...........................................
Unit ................................................................... ..............................................
Proposed title ..................................................................................................
Section One: Title, objective, responsibilities
Project title: Best practices in global talent management within multinationals.
Research Aim: To determine the best practises used in global talent management
within multinational company. A case study on M&S.
Research Objectives:
 To determine the meaning of global talent management within multinationals.
 To examine the strategies used by company to retain employees for long run.
 To analyse challenges faced by M&S company for employee retention.
Research questions:
 What is the meaning of global talent management within multinationals?
 Examine the strategies used by company to retain the employees for long run?
 What challenges faced by M&S company fro employee retention?
Section Two: Reasons for choosing this research project

Reasons for choosing the project
The main reason chosen behind this topic is that investigator will be able to enhance its
knowledge and skills. This topic is important because this will helps the company in
making best practises that are being used at global talent management in multinational
company (Ferraris, Santoro, and Scuotto, 2018). By conducting this research,
investigator will be able to improve knowledge regarding global talent management.
This will help the investigator in overall development and professional development of
investigator. In this research rationale, investigator is using certain strategies in their
company at global talent management. In this research, there is a used of secondary and
primary methods both. Secondary research is conducted through literature review and
primary research is conducted through questionnaire survey.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
Literature review is the method of collecting information and data through books and
journals. Major purpose of literature review is to identify the research gap within
previous investigation. In this current research, the main topic is to identify the best
practises that re being used at global talent management in multinational company
(Guinan, Parise, and Langowitz, 2019). The present research is on Marks and Spencer
company. There is a discussions of literature review below:
Meaning of global talent management within multinationals
According to the views of Collings, (2021), Talent managements is the full scope of HR
processes which can attract, develop and motivate employees to retain in the
organisational for long run. When this is performed at global level then this is said to be
global talent management. Global talent management helps the company in retaining
employees for long run and by using various strategies that are being performed in the
organisation. These strategies helps the company in retaining employees and staff

members for retain in long run which helps the company in being sustainable for long
time. This topic is important for investigator to understand because this will helps them
in increasing knowledge about global talent management and strategies which heave
been used by company to retain employees in multinationals company (Kaymak, and
Bektas, 2017). The organisation which is chosen in the research report is Marks and
Spencer. There is a effective process of every company because by this employees
knowledge also increases and by this organisation employees turnover will also
decrease.
Strategies used by company to retain the employees
According to Ansari (2021), Global talent management is the management in which
employees are being trained, develop and motivate ta global level in multinationals
company,. In context of Marks and Spencer company, they are using certain strategies
and talent management approaches which helps them in attracting and retaining
employees for long time. These strategies are innovation, digital literacy, employer
engagement and quality of work and feedbacks. Company is providing proper training
and development opportunities to employees so that they can gain more knowledge and
skills and this will enhance their learning about the business activities and tasks.
Managers of M&S company provide various training programmes to enhance
employees productivity (Talent Management Strategies, 2021). This will helps them in
achieving their organisational goals and objectives. Another is regular performance
managements programmes- managers of the company are taking continuous
performance management programmes of the employees as they are conducted
performance appraisal programmes for employees so that there performance is being
evaluated in the organisation. According to the evaluation of their performance,
employees are being rewarded and recognised. Organisation provide various rewards
and recognisation in relation with employees so that they could feel motivated and they
will work fro long time. The global talent management strategies helps the employees in
being focused towards their work and increased their productivity.
Challenges faced by M&S company for employee retention
According to Echelon (2020), Global talent management strategies helps the
organisation in retaining employees for long. But at the same time Marks and Spencer
company is facing many issues and challenges. These challenge are higher total

compensation demands of employees, tightening talent market, lack of leadership.
These are the challenges faced by company in order to apply global talent management
strategies (Talent Management Challenges, 2020). As these challenge are to be keep in
mind in order to retain employees to long run in the organisation. As higher
compensation demands can be the major challenges which is faced by company and
mangers because at the time of providing rewards and recognisation employees can
demands more compensation and this leads to decrease in organisational profits and
revenue. Then another challenges faced by company is lack of leadership as if
employees are not providing good leadership facility then they can leave from
organisation and this becomes a challenge for company. In this research investigators is
making use of primary and secondary research both. This will help them in gaining
more knowledge and information about the topic and results in making an accurate
results.
References
Ferraris, A., Santoro, G. and Scuotto, V., 2018. Dual relational embeddedness and
knowledge transfer in European multinational corporations and subsidiaries. Journal of
Knowledge Management.
Guinan, P.J., Parise, S. and Langowitz, N., 2019. Creating an innovative digital project
team: Levers to enable digital transformation. Business Horizons, 62(6), pp.717-727.
Kaymak, T. and Bektas, E., 2017. Corporate social responsibility and governance:
Information disclosure in multinational corporations. Corporate Social Responsibility
and Environmental Management, 24(6), pp.555-569.
Marano, V., Tashman, P. and Kostova, T., 2017. Escaping the iron cage: Liabilities of
origin and CSR reporting of emerging market multinational enterprises. Journal of
International Business Studies, 48(3), pp.386-408.
Mendenhall, M.E and et.al., 2017. Global leadership: Research, practice, and
development. Routledge.
Shapiro, A.C. and Hanouna, P., 2019. Multinational financial management. John Wiley
& Sons.
Online

Talent Management Strategies, 2021. [online] Available through
<https://theundercoverrecruiter.com/talent-management-strategy/>
Talent Management Challenges, 2020. [online] Available through
<https://www.topechelon.com/blog/recruiting-software-solutions/talent-management-
challenges-issues-problems/>
Project Brief – BTEC (RQF)

Section Four: Activities and timescales
Activities Start time End time
Introduction 20/02/21 26/02/21
Aims and Objectives 27/02/21 09/03/21
Literature review 10/03/21 27/03/21
Research methodology 20/03/21 22/04/21
Submission of Research
proposal
23/04/21 27/04/21
Data collection 28/04/21 04/06/21
Data Analysis 05/06/21 07/07/21
Conclusion and
Recommendations
08/07/21 15/07/21
Recommendations 16/07/21 21/07/21
Submission of final project 27/07/21 23/07/21
Milestone
one: ...................................................................
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Target date (set by
tutor): ................................................................
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Milestone
two: ...................................................................
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Target date (set by
tutor): ................................................................
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Section Five: Research approach and
methodologies
What type of research approach and
methodologies are you likely to use and
why? What your areas of research will

cover:
There are certain approaches and methods
which are being used in this research to
collect data and information in effective
manner. These are discussed below:
Research Philosophies: This is the
philosophy which is being used by
investigator to condusc6t the researcher as it
consist of two approaches positivism and
interpretivism (Marano, Tashman, and
Kostova, 2017). In this research,
investigators is using interpretivism
approach. It is being used in this because it
will helps them in investigating about the
global talent management strategies.
Research Approach: This consist of two
approaches these are deductive and
inductive. Fro this research, investigators is
using deductive approach because this helps
them gaining knowledge about global talent
management approaches through
observations and behaviours.
Research strategies: Research strategies are
those strategies which help them in
completing this research through
questionnaire survey, observation and
interviews (Mendenhall, and et.al., 2017). In
this research researcher is using
questionnaire survey and literature review to
complete the research and to collect data and
information.
Data collection: In this data is collected
through two sources which are primary and

secondary method of collecting information.
Primary is conducted through questionnaire
survey and secondary research is collected
through literature review.
Research Choice: In this research,
researcher is using qualitative and
quantitative method to conduct this research
because this will helps them in reading
books and journals and conducting survey.
This will provide in depth analysis of both
company and global talent management
approaches.
Time horizon: Time horizon is a approach
which shows how much time is being used
to complete the research proposal. This
consist of two approaches are cross sectional
and longitudinal method (Shapiro, and
Hanouna, 2019). In this research,
investigators is using cross sectional
approach to complete the research on given
time limit.
Sampling: Sampling is the method of
selecting a sample from large number of
population. For this research random
sampling is used by investigators because
this will helps them in collected information
accurately. The sample size of research will
be 30.
Gantt chart

Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which
has been or will be submitted for another
qualification and is appropriate.
Agreed: .............................................................
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(name) ...............................................................
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Date) ......................................................