Global Team Management: Literature Review, Research, and Analysis

This report examines global team management, focusing on the challenges and opportunities presented by diverse, geographically dispersed teams. The literature review explores cultural barriers, miscommunication, and the importance of effective communication strategies. The research employs both qualitative and quantitative methodologies, including interviews and questionnaires, to investigate the impact of globalization on team dynamics and organizational performance. The report identifies key research questions, such as the potential for competitive advantage through global expansion and the steps needed to improve business proficiency. It also analyzes the strengths and weaknesses of global team management, including potential drawbacks such as cohesion issues and communication challenges. The report concludes with a discussion of gaps in the existing literature and a hypothesis regarding the role of communication in achieving competitive advantage. The findings aim to provide insights for leaders and managers seeking to navigate the complexities of global team management effectively.

Running head: GLOBAL TEAM MANAGEMENT
Global Team Management
Name of the Student
Name of the University
Author note

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1. Literature Review
According to Serenko & Bontis, (2017), in the literature review, the authors as have
properly reviewed the challenge that has been faced by Global team management to
understand the different kind of challenges faced by the company in the end. The cultural
barriers lead to miscommunication, it affects the connectivity within the team members, and
it creates gap between the goals of the organization and working criteria as well (Collings,
2014). The different members from various countries may pose different kinds of habits
along with style of dressing as well as that creates a possibility of acceptance in different
organizations. In the literature review, it is analyzed that global team management is essential
in the organizations as to implement communication strategies for the cross-cultural
employees in the organization. The managers or the leaders in the management has to take
care of the credibility of the leaders as this will help in maintaining comprehensive distance
and ability to perform in the workplace as well (Serenko & Bontis, 2017).
The researchers consider the actual challenge based on the cultural differences as
finding the measures that are preventive in nature to overcome the challenges has affected the
companies severely and it has been noticed in the recent surveys as well (Collings, 2014).
The team leaders need global team management skills as to gain competitive advantage along
with superior branding. While promoting global teams in international countries, it is difficult
for the management team, as they may not understand the usage of global teams initially.
To build proper built formation, the entire base requires being operating and strong in
the foreign countries that will prove to be more challenging in nature in the initial stages of
the formation wherein the culture and the rules of the government are unknown (Collings,
2014). The researchers has also found that proper implementation of communication

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strategies is essential as this will help in building strong relationships with the employees of
different cultures in the organization (Serenko & Bontis, 2017).
The company and the headquarters are responsible for managing the different
subsidiaries and it can be a challenge as well. The main challenge that is faced in the decision
making process is making proper decisions for the subsidiaries that are foreign based in
nature as the solution to the problem may seem easy from the distant countries, however
while applying it to the subsidiaries can be a huge problem as well.
Therefore, the different policies and structure of managements are required to be
followed positively by the management, as this will help the global management in reducing
the difficulties faced by the global team management. The other challenge that is faced by the
managers is to make the team members participate equally in fulfilling the goals of the
company. Furthermore, as the geographical barrier of the company is persistent in nature in
order to convey the goals of the company, it becomes formal and lacks sense of the
belongingness sometimes as well (Serenko & Bontis, 2017).
Proper ascertainments has to be made by the management team as this will help in
gaining competitive advantage and this will help in analyzing the geographical barrier as
well. It will help in generating effectiveness in the team and concentrating on the challenges,
as this will achieve effective results in the future as well (Collings, 2014). Proper
communication practices have to be developed by the global team, as this will help in
analyzing the critical approaches in the communication process to gain positive results.
Lastly, proper training and assistance is required in the company as this will help in
generating proper and positive results and help the company in managing the cultural
differences in the organization as well.

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Strengths of global team management
The global team management or the multicultural team helps in providing the
company competitive advantage. This happens because the employees will be able to
understand about the culture of the region along with the geographic area that will help in
analyzing the target markets. The global team management helps in being less bias in nature
along with more flexibility in the entire process. This flexibility helps in understanding the
different cultures in the entire organization.
There can be different issues in the management due to the substantial issues that can
generate conflicts as well as miscommunication. Furthermore, multicultural employees in the
organization are effective in nature as they create diversity in the entire organization as this
helps them in analyzing the issues in the organization and integrate easily as well. There are
more heterogeneity in the team that can make the works easier in nature and it helps the
employees in the organization to face the issues in the organization positively as well.
It also helps in creating the members more optimistic in nature about the
diversification that has happened in the entire organization. The heterogeneity has also been
able to make the employees feel good about their company and it helps in creating a sense of
proper and accurate work environment as well. The global team management leaders has to
analyze the issues that can create drawbacks in the management process and implement
various strategies related to communication as to gain competitive advantage in the
organization. It is essential for the global team employees and management to ascertain the
issues properly faced by the employees in the process of management as this will help in
resolving such issues within stipulated period (Collings, 2014).
Drawbacks of global team management

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There are different kinds of drawbacks that can affect the entire global team
management. There can be issues related to cohesion, as this will lead to differences in the
culture of the organization as well. The roles need to be properly understood by the company
as to reduce the personal miscommunication among the individuals in the workplace
(Collings, 2014). There can be issues relating to the diversity in the entire organization as this
affects the leadership management in the organization as well.
There can be different kinds of disagreements in the organization that can affect the
entire management group in the organization. There can be issues in local and technical
communication between the human beings in the organization, as this will influence the
global team management. When there will be issues in the communication process, there will
be ineffectiveness in the entire organization and it can create problems for the employees in
the global management team as well.
The incompatible preferences of communication can create differences in the entire
work ethics and there will be lack of clarity as well. The miscommunication challenge can
create issues in the management as this will affect and influence the performance of the
global team management in the organization (Collings, 2014). The miscommunication
challenge has to be properly removed by the organizations and respect the different cultures
as well in order to generate respect in the organization. The management needs to provide
equal attention to all the employees in the organization as this will help in enhancing the
issues that are required to be solved in the process of management and resolve such issues as
well.
Gaps found
The different literatures has been reviewed as well as revised and it has been seen that
there are various areas that are relevant to the entire research that has not covered the impact

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of improper global team management in the organizations. There is old-school leadership
followed in the organizations of global team management, this can lead to inefficiency in, and
the control system may not be appropriate in nature as well. There may be issues in the
development of the capability of the leaders in the global team management in leading the
global workforces (Collings, 2014).
Hypothesis
H0: The miscommunication in the global team management can lead to issues in the
entire management
H1: The global team management can help in sustaining their business and gain
competitive advantage with proper communication process in the organization.
2. Research questions
Primary Research Question
1. Do you think the company can gain competitive advantage by enlarging and diversifying
the business?
Secondary Research Question
1. What are the different kinds of challenges faced by the management team after
implementing globalization in the entire economy?
2. What are the steps that are required to be taken by the management in order to bring
proficiency in the business?
3. What are the miscommunication problems that can generate conflicts and considerable
problems?

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3. Research design and methodology
3.1 Qualitative research
Process of qualitative research
 The main processes of the qualitative research is based on determining the questions
based on the research are designed in such a manner that it includes who, how and
when to collect the data and analyze those data as well (Dufrene & Young, 2014).
 The qualitative research is done with the help of conducting and arranging interviews
with various managers and other employees who are higher in rank in their offices in
order to generate their opinions and responses regarding the entire research topic.
 The non-probability technique of the method of sampling is used in order to provide
the most suitable and flexible time of the managers as they can take part in the
interview session.
Sampling size
The size of the sample that has been selected for gathering the entire qualitative data
is 10 managers (Collings, 2014).
Data collection method
The entire procedure of data collection helps and enables in collecting of proper data
that are designed in the form of responses as well as opinions of the managers who had been
interviewed previously. The entire approach is reliable in nature as there has been ample time
that has been provided to the managers in order to take part in the entire interview and they
have maintained the data validity as well.
Validity of data

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The validity of data is maintained properly as this will help them in providing proper
feedbacks and responses related to the qualitative data without any form of bias as well
(Serenko & Bontis, 2017). Proper interviews has to be conducted in the qualitative research
as this will help in gaining proper competitive advantage about the global team management
(Bryman & Bell, 2015).
3.2 Quantitative research
Process of the research
 The quantitative research is usually done with the help of statistical data and it helps
in obtaining relevant data along with information related to the entire research topic as
well.
 This will help in managing the entire generalization of the data in order to remain
entirely focused on the different objectives and develop the hypothesis along with the
testing of the theories as well (Hamari, Koivisto & Sarsa, 2014).
 SPSS tool is used in order to analyze the quantitative data that are properly gathered
from the respondents or the service users.
Data analysis process
The random sampling along with the purposive sampling is the efficient methods of
sampling for selecting the particular group of the samples from the heterogeneous group
of the entire population.
Method of sampling
The interviews and group discussion are conducted as well in order to obtain the
different opinions by making the respondents understand about the entire topic about which
the entire research is to be done properly (Serenko & Bontis, 2017). The questionnaires are

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designed in such a manner that the respondents along with the questions are properly present
that are subjective in nature and it is based upon the targets rather than being reprehensive
(Sekaran & Bougie, 2016). Proper SPSS tools have to be utilized as this helps in analyzing
the different responses of different respondents and helps in analyzing the data properly as
well.
Validity of data
The data validity has to be maintained properly as the information that is required to
be gathered during the entire research are true along with appropriate in nature as well. The
reliability of the entire data is based on the information and data and helped in ensuring that
these are correct and are provided without any kind of bias as well. The size of the sample
that has been selected for the collection of the quantitative data is 50 members (Collings,
2014).
4. Research limitation
The limitations are one of the major issues while conducting the entire research that
includes the barriers of language as well as lack of time that is required to complete the entire
task. There have been different complexities in the barriers created by language that creates
issues for respondents in understanding the questions that are present in the survey
questionnaire (Booth, Sutton & Papaioannou, 2016). This is the reason wherein the
respondents do not understand such questions and they skip these questions as well. The
entire research is completed within the stipulated time frame, however some more time would
be more beneficial in nature as well in order to cover those areas that has remain uncovered
(Serenko & Bontis, 2017)
.

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5. Time schedule
From the time schedule, it can be analyzed that proper time is required in order to
complete the different tasks that has to be delivered within stipulated time. Proper collection
of data is required to be done within a week and selection of the topic requires more than two
months in the entire year. Proper ascertainments has to be made by the management as to
analyze the responses provided by the respondents on the issues that have been questioned
and the responses need to be constructed positively as well.
Main
stages/activitie
s February March April May June July
Selection of the
topic
Collecting data
from different
secondary
sources
Constructing
proper
research layout
Literature
review
Development
of plan of
research

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Selection of
proper
Research
Techniques
Primary
collection of
data
Analysis and
Interpretation
of the Data
that needs to
be collected
Conclusion
Development
of the Draft
Submission of
final work

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