Report: Global Tourism Destinations, Trends, and Strategies

This report provides a comprehensive analysis of global tourism, focusing on key destinations, trends, and strategies. It begins with an introduction to the tourism industry, followed by an overview of the nature and trends of tourism on a global scale. The report examines the characteristics of key tourist-generating and receiving areas, including the influence of emerging economies. It analyzes the impact of key and emerging markets, along with factors affecting global tourism. The report further delves into the specific reasons for growth in key areas, comparing and contrasting emerging destinations in relation to the destination life cycle, growth factors, and strategies employed. It evaluates different factors driving tourism in statistical trends across various global regions. Additionally, the report explores the roles and responsibilities of key international organizations in developing global tourism, along with the significance of various threats, issues, and challenges for the future development of global tourism. The report concludes with recommendations for organizations to provide suitable responses to these challenges.

Global Tourism Destinations

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
LO1..................................................................................................................................................3
Interpretation of statistics to accurately present an overview of nature and trends of tourism on
global scale..................................................................................................................................3
Characteristics of key tourist generating and receiving areas of the world................................4
Analyse how scale and nature of tourism is been influenced by emerging economies..............5
Impact of key and emerging market and significant factors affecting global tourism................5
LO2..................................................................................................................................................5
Specific reason for the growth of key global tourism generating and receiving areas of world.5
Compare and contrast the difference between range of emerging global tourism destination in
relation to destination life cycle, factors driving growth and strategies employed.....................6
Evaluate and compare different factors affecting the driving of tourism in statical trends and
range of global regions................................................................................................................8
LO3..................................................................................................................................................9
Roles and responsibilities of key international organisations in development of global tourism
.....................................................................................................................................................9
Significance of key organisations in growth and development of global tourism......................9
Suitable recommendations helps the organisation to provide suitable response to threats,
issues and challenges.................................................................................................................10
LO4................................................................................................................................................10
Significance of various threats, issues and challenges for future development of global
tourism.......................................................................................................................................10
Identify the significance of threat, issues and challenges to global tourism.............................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
With the advancement of the operations, various global measures and destinations have
evolved to greater level that has played a very important and significant role in improving and
evolving a destination as a tourist hotspot. As the transportation measures have turned out to be
global, the tourism have increased and improved to a greater extent. For the present report, travel
and tourism consultation firm, Thomas Cook is been selected. The report will lay emphasis on
effective statistics to showcase the growth of tourism, their nature and trends on global level.
Also, the key tourism generating and receiving countries are analysed. Influence of emerging
market economies and nature of tourism is been taken in countries are analysed with assessment
to key tourism destination life cycle and a comparison related to growth strategies and growth
factors are analysed with the specific measures which are taken at different tourists destinations.
Also, the significance in affecting global tourism and their importance is compared. The
significance of threats, issues and challenges and their implication are analysed and proper
recommendations are provided.
MAIN BODY
LO1
Interpretation of statistics to accurately present an overview of nature and trends of tourism on
global scale
Travel and tourism industry is one of the leading and most effective and suitable industry
in UK which has a high level of employment and growth potential. All these measures plays a
very deep and significant role in the carrying out of the operations which will help in proper
evaluation of service measures which will help in improving the effectiveness of travel and
tourism measures which are been carried out by the firm (Ghaderi, Saboori and Khoshkam,
2017).

Figure 1: Tourism spending
(Source: Overseas tourist spending in London (UK) from 2013 to 2017 (in billion GBP), 2017)
At present, £120 billion of UK's GDP is contributed by travel and tourism industry. By
year 2022, travel and tourism will be the largest and fastest growing industry that will be having
a worth of about £250 billion. As per the estimates, about 9.6% jobs i.e. about 3.1 million
employment opportunities will be generated by the travel and tourism industry.
Figure 2: tourism arrival in UK

(Source: United Kingdom Tourist Arrivals, 2019)
The basic nature of tourism consists of inbound and outbound tourism facility. These
classifications help the individual to cater the needs and requirements of their customers or
travellers in an effective way. All these measures will lead to setting up of proper growth
measures. UK being one of the fastest growing economy, will see a significant rise in setting up
of operations which will help in suitable planning of services which will help in executing the
nature of tourism (Martin, 2015). In recent time, UK has seen a positive rise in Inbound tourism
which has played a significant role in rise of trends related to younger customers in travel and
tourism industry in UK.

Figure 3: Inbound tourism in UK
(Source: 2017 snapshot, 2017)
Characteristics of key tourist generating and receiving areas of the world
The key characteristics related to top tourist generating and receiving areas like China,
UK or India is based on the effective planning of the key components that will help in improving
the effectiveness of tourism operations which are been carried out by the organisation in an
effective way.
Characteristics of tourist generating areas are explained as below:

 On the bases of demographic: Tour operators have to design tour packages by looking at
demographic characteristics of individuals. As need of students, professionals, business
persons, researcher, families are always different from each other. On the bases of age,
income, lifestyle travellers need to be targeted. This supports in increasing tourism
activities in the country.
 On the bases of economic: This is another essential feature, if economic condition of
nation is good then people like to go there because there would be developed
infrastructure and they will get good services or facilities there. But if economic
condition of country is not good then travellers will not prefer to go there as they will not
be able to get right services there which may create difficulty for them. Hence it is the
essential key characteristics of tourist generating area. On the bases of geographic: This impact on tourist arrival rate as if geography is good
then climate condition would be favourable. In such condition people prefer to go there
but if it is not good then tourist will feel irritated, hence geographic condition is another
major key feature of tourist generating area globally.
Characteristics of tourism receiving areas
 Climate: This is the key feature of receiving area as if climate conditions are not good
then individual may face difficulty in surviving there and even they will not be able to
enjoy that place. Hence it will affect tourism receiving to great extent.
 Culture and environment: These are essential characterises of receiving of tourism, as if
culture is vast and if there is no pollution then people take interest in coming to such
location which help in increasing receiving’s.
This can be effectively analysed using the application of 5 A's of tourism which are as follows:
 Attraction: It includes the effective USP that is been possessed by a tourist location. It
can be natural like hills, mountains, lakes, beaches etc. or man made like monuments or
buildings. This is a key factor of attraction among the tourist leading to a destination to
generate and receive high amount of tourism.
 Accessibility: This includes the medium of transportation or accessibility like flight, road
transport mediums like taxi, us or car or a cruise to a tourist destination. This will help
tourists to reach a destination (Saarinen, 2017).

 Accommodation: It is a place of staying or resting by the tourists. Primarily it consists of
hotels and motels but also includes guest house, stay as a paying guest or tents,
depending on the location.
 Amenities: This consists of the facilities that are offered by a travel and tourism service
provider to their clients. It includes the facilities like food, drinking water, sanitation
facility etc. This will help in proper planning of services which will help in proper
handling of services and thus, improves customer's attraction or interest towards a
location.
 Activities: This are the additional facilities or activities which are been carried out by the
organisation which helped the tourist to have a good experience related to a tourist
location. This includes the services like scuba diving, parasailing, river rafting etc. this
will be a major drawing factor for travel and tourism facilities to attract customers.
Analyse how scale and nature of tourism is been influenced by emerging economies
As with the passage of time, the scale of tourism have relatively increased and improved
which has played a very significant role in the placing of the service measures which are been
taken in consideration by the organisation. As the economic growth and purchasing power of
people in certain countries have increased, this had lead to the significant rise in the execution of
operations and business activities related to tourism (Wu, 2016). As the economic growth have
been raised on international level, the scale and operations of organisation has been improved
this will help in proper planning of services and tourism facilities and operations this will help in
effective planning of services which will help in observing positive growth of operations in an
effective way. Hence, the emerging economies will influence the tourism to a greater extent.
Impact of key and emerging market and significant factors affecting global tourism
The key and emerging markets of the organisation that are undertaken by the selected
travel and tourism consultation firm will play a significant role in the setting up of the operations
which will help in proper planning of the services. This will help in handling the operational
measures which will help in suitable handling of operations with the factors like terrorism,
economic stability etc. that will help in improving the global tourism.

LO2
P3 Specific reason for the growth of key global tourism generating and receiving areas of world
In order to observe the effective and proper management of the travel and tourism
facilities which are been carried out by the organisation. It will also help in proper planning of
the services supporting in setting up of the operations. It will assist in growth of key global
tourism generating and receiving areas of world (Mathew and Sreejesh, 2017). Some major
factors are:
 Better transportation facilities: As the aviation industry and facilities have improved,
the number of people opting the travelling are increasing. The good transportation
facilities which are accessed by travellers.
 More paid holidays: Companies nowadays provide more and more paid holidays which
has encouraged the people to travel more often. As the leaves are paid, they can carry out
their travelling expenses effectively.
 Awareness among customers: With the passage of time, awareness has also increased
among travellers which has played a very important role in improving accessibility of
customers to a travel or tourism destination on global scale.
 Rise in income and purchase capacity: With the global economic growth and focus on
individual's financial growth, the income and purchasing capabilities of people have
improved. This has been a key reason behind generating and receiving tourism with more
efficiency (Ghaderi, Saboori and Khoshkam, 2017).
 Faster booking using internet: The use of internet has affected and improved the
growth of travel and tourism measures which are been carried out by the organisation.
Online booking of tickets, rooms and their low cost cancellation have improved interest
of customers in travel and tourism.
 Historical and cultural appeal: This includes the coastal areas, resorts, national parks or
the places of cultural and architectural importance that attracts the travellers to visit a
tourist destination.
P4 Compare and contrast the difference between range of emerging global tourism destination in
relation to destination life cycle, factors driving growth and strategies employed
The two major emerging global tourism destinations in relation to destination life cycle,
factors driving growth and the strategies involved are Qatar and Mauritius.

Destination Life Cycle: This is a cycle that includes the development of a tourist destination
which will help in improving the destination. It is also known as Tourism Area life cycle (talc). It
begins with nil tourism in an area to a massive development within a destination. The Talc
analysis of Qatar and Mauritius is as follows:
Factors Qatar Mauritius
Exploration This is the exploration and
development of a location as a
tourist destination on the basis
of any attribute like natural
beauty, monument,
architecture etc. the desert and
coastal area will be the factor
in case of Qatar.
Mauritius being a coastal
nation will use its beaches as
the main exploration to
provide the services and
operations related to travel and
tourism within the country
(Kasemsap, 2017).
Involvement The local citizens of Qatar will
look after the proper following
of the travel and tourism
measures which are taken in
consideration for growth of
travel and tourism measures
within the country (Kılıçlar,
Uşaklı and Tayfun, 2018).
The native people in Mauritius
will see through proper
planning of development of
their local area which will help
in improving tourism facility
within the country.
Development The local government will also
take initiatives with the
companies like Thomas Cook
to provide travel and tourism
facility. The resorts, hotels and
other facilities will be
developed that will help in
improving travel and tourism
measures within Qatar.
The islands will be effectively
developed by local and
national government. Tourism
board will be established to
monitor travel and tourism
facilities undertaken by
organisation in an effective
way.

Consolidation As the tourism in Qatar will be
increased, the local vendors
providing the travel and
tourism facilities will be
benefited by the measures
which are taken for the
growth. However, as new
companies will be evolving in
this business, the older firms
that are operating in this sector
are susceptible to get sidelined.
Mauritius will look after
proper planning of these
operations that will look after
development of proper balance
between new and older firms
in order to have sustainable
travel and tourism facility
(Saarinen, 2017).
Stagnation On one stage, the competition
in travel and tourism market at
Qatar will be inhibited and will
not see any form of growth or
development. This can lead to
a significant decline in travel
and tourism facility of Qatar.
Mauritius will also look after
the proper monitoring and
controlling of the operation's
which are bee carried out by
the organisations operating in
travel and tourism sector to
have a sustainable growth
(Hugo and Nyaupane, 2016).
Rejuvenation/ Decline As the measures which are
been taken in consideration by
the Qatar will look after
effective assessment of growth
measures which are carried out
by firm, the regulatory
measures will be taken in
consideration. This can either
improve the rejuvenation or
establishment of tourism
services. However, if these
As the travel and tourism
facilities which are carried out
by the organisation, this has
helped the nation to re improve
their travel and tourism
facilities which are been taken
in consideration by the
organisation. All these
measures will help in proper
assessment of carrying out of
service measures related to

measures fails, this can cause a
significant decline in travel
and tourism measures
undertaken by the firm.
travel and tourism facilities in
an effective way.
The effective factors like governmental and local support, proper transportation, raising
awareness about the local tourism industry etc. are certain driving factors which will impact the
development of a nation or place as a tourist destination (Gössling, Hall and Scott, 2018.).
Strategies like effective promotion of the destination organising various events to attract people
or collaborating with effective service providers are certain strategic measures which are carried
out by the organisation in an effective way. On the basis of this assessment this can be predicted
and forecasted for both the destinations that in next 10 years, Qatar will see a very drastic and
sustaining rise in tourism and will emerge as a very popular tourist destination while Mauritius
may face crisis due to lack of proper ecological and developmental resources.
Evaluate and compare different factors affecting the driving of tourism in statical trends and
range of global regions
Various factors are taken in consideration by the organisation or an emerging tourist
destination to observe positive growth. It will help in proper assessment of factors which will
help in setting up of setting up of operations. The most important factor is the operating
environment and economic condition of a destination which will help in proper assessment of the
growth measures which are required to be taken in organisation. Besides this, local and
governmental support will impact the setting up of operations (Scott, Hall and Gössling, 2016).
All these measures will lead to setting up of effective measures which will help in proper
assessment of growth measures which will help in setting up of statical trends and range of
global regions which will help in establishing travel and tourism facilities.
LO3
Roles and responsibilities of key international organisations in development of global tourism
Various organisations related to establishing of a tourism facility or service is effectively
monitored by various local, national and internation tourism enterprises which will impact the
setting up of proper and effective development of global tourism (Fernández-Tabales and et.al.,
2017). Some major organisation which will look after these measures are: