Global Tourism Report: Key Trends, Destinations, and Growth Drivers

This report provides a comprehensive analysis of the global tourism industry. It begins by interpreting tourism statistics and offering an overview of the nature of tourism globally, including trends in revenue generation and visitor flows. The report identifies key tourist-generating and receiving areas worldwide, examining their demographic, economic, and geographical factors. It then delves into the reasons behind the growth of tourism in both generating and receiving areas, using examples like the Eiffel Tower and Yellowstone National Park. The report further explores the differences between emerging global tourism destinations in relation to their stages in the destination life cycle, using the TALC model to analyze destinations like Edinburgh Castle and the Coca-Cola London Eye. The report also discusses the factors driving growth in specific destinations and concludes by identifying potential threats to the future development of the tourism industry.

Global Tourism sites

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK1.............................................................................................................................................3
P1 Interpret statistics and overview of nature of tourism present globally............................3
P2 Key tourist-generating and receiving areas worldwide.....................................................5
TASK2.............................................................................................................................................6
P3 Reasons of growth in tourism generating area and tourism Receiving area...................6
P4 the differences between emerging global tourism destinations in relation to stages of the
destination life cycle and factors driving growth...................................................................7
TASK3.............................................................................................................................................9
P5 role of global organisation in developing tourism sector .................................................9
TASK4...........................................................................................................................................11
P6 what are the treats for future development of tourism industry .....................................11
CONCLUSION..............................................................................................................................11
REFERENCES .............................................................................................................................13

INTRODUCTION
International tourism is movement of individuals or group of individual towards different
destination other than there home place for small period of time for getting enjoyable experience
and exploring new things, culture and diversities. Globalisation helps in boosting tourism of
different nations as it have facilitate better transport and relations between them. The present
report will examine about the scale and nature of global tourism in international environment. It
will also help in identifying that how industry can improve itself. This report will help industry
in identifying there strengths and characteristics which will lead in attracting more customers
and improve tourism in global context. It will also help in achieving future opportunities for
industry.
TASK1
P1 Interpret statistics and overview of nature of tourism present globally
Tourism nature is dynamic it keeps on changing and is never consistent. In initial period
of time preferences and taste of tourist vary according to interest. It has further changes
according to behaviour of people. Trends are related to general direction that that is taking place
in a particular sector(Boiko, 2018). Such trends re related to a very short duration of time and are
intermediate. In case of tourism & travel industry Global tourism trends, statistics are discussed
below:
Trends in tourism & travel industry includes different aspects like revenue generation,
visitor flow etc. this section has been analysed by making a extermination of such different
aspects in international and national tourism. Such trends at various different levels are discussed
below:
National tourism:
According to a survey that is conducted in year 2018, it is observed that approximately
39% of respondents have agreed they have a preference to go for last minuet booking. Such trend
also gets influenced by various technological resources that is making it becomes easy for
travellers to manage their last minute plans. In UK there around 3.5 million tourist that are
visiting various destinations in 2019. this record is 9% higher as compared to last year records
because of last minute bookings. Such overseas travellers have spent around £2.3 billion on such
visit in UK. Such data clearly depicts that travellers are increasing overall revenue of tourism and

travel industry. In UK there is approx £15 billion revenue that is generated from people who are
having a preference for overnight visits.
In International tourism
At international level, there are number of visit in the year 2017 fpr some tourist
countries in the year in Europe that is approximately 671. Africa-65 etc. such figures are
increasing at a constant rate as there is a emerging trends of educational & ecological tours
developed at international scale for tourists. It is a type where there is exploring of natural places
and destinations(Lenzen, 2018). Tourists nowadays are having a belief that it is beneficial to
explore those areas that can provide them a better experience and also enhancement of
knowledge. There is influence of tour operators in gathering funds for ecological projects that is
supporting natural habitants. In the year 2018, tourism industry has started generating a revenue
of around £1.45 trillion, from ecological tours and educational tour. Tourism industry has a GDP
of 47% in USA, UK, Germany & Japan.

Above specified graph clearly mentions that there has been international arrival of
tourists in billions. Graph represents that there have been increase in number of travellers in past
decades. Travellers are increasing in number and apart from this trends Such as last time
bookings & various educational related tours are also increasing It has also been predicted that
such tourists may increase in coming future.
Worlds' top destination for tourism and changes with time.
In the present scenario, people are having a preference to visit some places that are
renowned destinations for gaining of experience. It is also analysed that people are having
preference for travelling to various attractive places like Triomphe, Versailles, Eiffel Tower etc.
It has also been identified that UK is amongst worlds top tourism destination preferences
of travellers are changing with time and varying according to tends. Such changes also impact
interest of travellers towards other destination for having a better experience(Cornelissen, 2017).
P2 Key tourist-generating and receiving areas worldwide
Tourism is creating various places that can be mould in countries so that various changes
on economic, demographic and various geographical variables can attract tourists. Fundamental
tourist is generating various fields of tourism and travel sector. There are various features of
tourism generation areas as discussed below:
Demographics: These are characteristics of UK that are attracting tourists towards cities
such as Las vegas. Travellers are willing to visit the place for enjoying Casino and spend some
quality time for vacations.
Economic: Economical environment of a country is a very important characteristic that is
having influence overall tourists for some specific locations. London is a city that is having a
status of largest city in world according to economies. Popular destination of this city such as
London Eye is taking advantage of such factors for attracting overseas and local tourists towards
them.
Geographical factors: There are some geographical factors of France that are very
attractive & influential and it is major reason for attracting of tourists. Such as Eiffel tower on
France is a characteristic that is attracting lot of travellers towards them. This destination is also
very helpful in posing influence on large number of people and attracting them towards it.
Characteristic of Tourism on such receiving areas:

 Climate: In Durgham there are High force that is one of very beautiful waterfalls. Its
drop falls in beautiful plunge pools is very fascinating. It provides a very soothing
experiencing to its tourists who are visiting this place(Scott, 2006).
 Culture: Culture play a very important role in making travellers influenced towards
them. Tomorrowland is a example of cultural influence on travellers it is basically a
music festival that is organised in Berlin on basis of seasons.
 Environment: Pembrokeshire and Barafundle Bay is a Greek Island that is surrounded
by trees and lot of greenery. Initially it was a place that was owned privately but now this
beach has been open for all visitors. It is one of preferred designations of UK and was
also among top 12 beaches of world.
For example: on Geographical areas there are various factors that are part of this tourism
sector. In case of France, this is a very attractive place and has a positive influence over all
people in the economy. This country has many good places that posses potential for travellers to
achieve a target in a more better manner(Glaesser, 2017). It is important for people to have a
focus on various factors such as concentrating on demands and needs of people in a more better
manner.
TASK2
P3 Reasons of growth in tourism generating area and tourism Receiving area
Reasons of growth in tourism generating area
There are different reasons which impact on growth of tourism generating areas for
example Eiffel Tower of Paris. This tower is 325 meters tall and situated in heart of pairs
which make this destination a unique place. It is the most visited site in 2015 with 7 million
tourist. This is the star attraction of Paris. This monument is divided in four stages where a
tourist has to clime stares for first two level and than there is a lift for next two level which make
it mare attractivy(Theobald, 2005). A tourist can see whole Paris from its top and in rainy
season it become more attractive because of its long hight. The reason behind this growth are :
 Attractive destination in worlds most beautiful city.
 Regular maintenance of structure with the help of clear monitoring and research.
 Making pocket friendly tickets.
 Good economic status of country will also help in attracting more customer at these
place.

 Effective team planing as well as proper management of different department of that area
or whole city also acted as a reason in growth of that area .
Reasons of growth in tourism Receiving area
These are those areas which has no influence of any human on there formation these are
natural in nature(Claudia, 2010)(Hong, 2009). For example Yellowstone National Park of
USA. This is world first park which is registers as a park. This park have known for it great bio
diversity. Currently it have four active volcano which is the main attraction for tourist. The lakes
which are formed after the empty volcano holes are also good destination for campaigning. In
2016 Yellowstone have addressed 5 million tourist from different nations . There are different
factors which effect tourism in this park.
 Climate condition are different hare as compare to other destination which are most
suable for tracing and camping.
 Environment protection measures of government are to strict which save the park from
pollution which is prime requirement of any tourist.
 Have large number of wild animals which attract animal lovers and add beauty to this
destination.
P4 the differences between emerging global tourism destinations in relation to stages of the
destination life cycle and factors driving growth
TALC model is that model which is develop to find the product life cycle. It is used to
identifying the capacity and long lastingness of any destination for a particular time period. This
will help a tourism sector in identifying and studying behaviour of customers for organizational
benefits and future uncertainty .
Stages of TALC EDINBURGH CASTLE COCA COLA LONDON EYE
Exploration This destination have good number of
tourist visit as 1.3 million people
visited castle in last year .
London eye is a popular destination
in UK where international tourist
visits has crossed mark of 5 million
in 2019.
Involvement In last few year interest of local people
is increasing in this castle as it is now
providing them economic befits
In context of London eye,
involvement of locals is on seasonal
basis which is in late March to early

because of increased number of
tourist.
June and September to November
when number of visitors increase.
Development There is continues development of
surroundings of castle by increasing
greenery and faculties for visitors of
that area and using of good quality
product is also ensure by management
for area development.
There is also regular development
of London eye because of its
geographical location which is
centre of city where there is huge
increase in hotel, bar and cafes for
tourists of this destination.
Consolidation This stage is arise when there is more
visitor than local residence. For these
castle have backup plan in form of
extra hotels and emergency services.
This situation is seasonal for this
destination and they have adequate
infrastructure for handling this
situation.
stagnation In this stage there is need of continues
development and bringing new
methods to attract customers.
This stage is effectively handle by
the staff of London eye as it have
different type of ride and pleasure
which help them in maintaining
their customer for a while.
Decline There are less chance of decline
because of uniqueness in there
structure and different
staff(Scott,Dawson and Jones, 2008).
There is a sharp decline in visitors
because of increasing number of
competitor in market with more
bigger wheel and great view.
Factors driving growth of specific destinations
FACTOR EDINBURGH CASTLE COCA COLA LONDON EYE
Environmental This factors includes Good climate
and Beautiful scenery and both things
are present in EdinBurgh castle . So
this factor dose not effect more to this
destination.
London eye is situated in heart if
the city and it is known for beauty
full view of London . Climate of
London is also suitable for every
person.

Socio-economic This factors are Accessibility,
Accommodation, Amenities and
Ancillary services. This destination
provides easy accessibility and
accommodation service to there
visitors(Dawson, and Scott, 2007).
Amenities and ancillary services are
quality of these destination as they
are superior in these.
Historical and
cultural
This destination have historical
existence as it is made by the ruler of
past time and various battle are ended
here.
This have also a historic existence
as two English couples have
designed it.
Religious There are no religious factor which can
influence on this site.
London eye also not have any
religious identification on it which
can impact on its business.
Form the above report it can be concluded that there are different factors which can
impact on the tourist choice about the destination. By keeping in mind these thinks a destination
planers must be aware and have to promote there sites more effectively by considering cyclic
impact.
TALC model of these two firm also states that they both have different life cycle
according to there capabilities. Tourism industry is growing fast in today environment so both
have to focus on increasing there customer satisfaction for there long run.
TASK3
P5 role of global organisation in developing tourism sector
The industry is now biggest industry in today's world which have huge benefit to
different nations these nations. So for operating and protecting different customers interest there
are various organization namely UNWTO, IATA, PATA UN, EU. Some of these are explained
below :
UNWTO
This was establish in 1978, with the name of international union of official travel
organisation which was renamed to United Nations world tourism organisation . There

organisation performs various functions and responsibilities for tourist development which are
stated below
 It organize different seminars and work shop for developing infrastructure, aviation and
cultural development of tourist destination.
 It prepare drafts of tourism agreements between two country.
 Help tourist in saving there basic rights of leaving.
IATA
Full name of this firm is international air transport association which is formed in 1945
with the aim of facilitating change in the functioning of ticket management by bringing common
techniques in ticket formation(Brouder and Lundmark, 2011).
 It help in maintain cost of tickets in market.
 Ensure the safety of passenger by strict guidelines and process for airline services.
 Core responsibility is to ensure smooth functioning of organization.
PATA
Pacific Asian travel association was established in 1951. it was established with the aim
of providing facilities to member contrary and healing them in to know the benefits of trade
tourism. This have Headquarter in Bangkok . The key roles and responsibility of PATA are :
 To help its member country to promote tourism in there nation.
 To help its member in promoting there destinations.
 To establish good interpersonal; relationship between member for more growth.
 To help in developing infrastructure in members nations for boosting tourism.
All these nations are responsible for development of tourism industry global context as they fulfil
there goals and objectives clearly with the aim of developing tourist destination and proper
infrastructure there all organization are working together with better coordination like UNWTO
establish different sites in its heritage list and IATA help in promoting there sites by printing
there photo on tickets and discounting on total fair(Lee and King, 2009).
TASK4
P6 what are the treats for future development of tourism industry
Travel industry have many issues , threats and challenges in there overall working . These
all thinks can impact adversely on business of this industry and can lead this in decline market

share and future development. These threats are generated because of globalisation which have
there different impact on industry(Grobelna, 2012). There are various factor like economical,
political, environmental , social and technological. These all can work as an opportunities which
help in achieving goals of organisation t or can act as an threat. The factors are analysis and there
impact on organisation is mentioned below.
Political: This the major threat to the tourism industry of any nation political thetas are
related to safety of tourist in the respective nation. Terrorism is the act of using violent means for
self benefits . It includes violence which is against humanity and human life. The treat of
terrorism is emerging globally which have negative impact on different nations politics and
policy as they are now becoming mare protective which leads in tough visa requirement and
number of safety measures for tourist of other nation in victim nation. It also reduce the
confidence of individual in nation which is suffering from terrorism and cause negatively on
infrastructure of that nation. For reducing this government have to pass extra budget in there
country which is also negative impact tourism of nation as tourism budget will get reduce.
Environmental:These are those factor which impact on industry as climate change .
These are change in climate condition by the use of unethical things and practices which cause
harm to environment of world . For example decline in number of ice blocks in Europe are
melting continuously because of global warming which have its adverse impacts on Europe
tourism as there is decline in visitors of those ice blokes and because of increasing sea level
number of small island are disappeared from sea of Europe which also dissatisfying for tourist.
There are some measures which are taken by government to protect these like zero emission of
gases and carbon in the environment .
CONCLUSION
On the basis of above mentioned report , it can be concluded that there are various factors
can influence the tourism industry or global tourism but by critical evaluation and analysis of this
, environment effectiveness in working can be achieved. Last minute booking, attractive images
and stable environment are the factors which attract customer more . Natural factors are also the
important factor which can influence the choice of destination. Many organization like UNWTO,
IATA, PATA are working for increasing benefits to visitors. Government also working by
providing free visa and easy passport services to people of other nations for promoting tourism in
there nation. So global tourism have its great time in today world.