Report on Global Tourism: Destinations, Trends, and Challenges

This report provides a comprehensive analysis of global tourism, examining its nature and trends, with a particular focus on key tourist-generating and receiving areas worldwide. It delves into the characteristics of these destinations, including infrastructure, natural beauty, and popularity, and investigates the impact of tourism on emerging economies. The report further explores the reasons behind the growth of these areas, such as natural attractions and cultural significance, and compares and contrasts emerging tourism destinations. It also investigates the roles and responsibilities of international organizations in the development of global tourism and evaluates the key organizations involved. Finally, the report reviews significant threats, issues, and challenges to the future development of global tourism and provides recommendations for managing future development in response to these challenges.

Global Tourism
Destinations

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Interpretation of statics to accurately present an overview of nature and trends of tourism
on a global scale.....................................................................................................................3
P2 Investigation of characteristics of key tourist generating and receiving areas of the world
................................................................................................................................................5
M1 Analysis of the way in which scale and nature of tourism on global level has influenced
emerging economies...............................................................................................................6
D1 Critically evaluate the impact of both key and emerging markets, and significant factors
affecting global tourism..........................................................................................................7
TASK 2............................................................................................................................................7
P3 Determination of specific reasons for the growth of key global tourism generating and
receiving areas of the world...................................................................................................7
P4 Comparison and contrasting of differences between a range of emerging global tourism
destinations.............................................................................................................................8
M2 Evaluation and comparison of importance of different factors affecting and driving
tourism statistical trends.......................................................................................................10
TASK 3..........................................................................................................................................11
P5 Investigation of role and responsibilities of key international organisations in the
development of global tourism.............................................................................................11
M3 Evaluation of the key organisations in the growth and development of global tourism12
TASK 4..........................................................................................................................................12
P6 Review of significance of various threats, issues and challenges to the future development
of global tourism...................................................................................................................12
M4 Analysis of implications of significant threats, issues and challenges to global tourism14

D2 Recommendations for managing future development in response to threats, issues and
challenges.............................................................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16
INTRODUCTION
Global tourism can be defined as the tourism which crosses the international as well as
national borders. Globalisation has brought rise in tourism industry as customers are able to visit
their desirable places which satisfies them at highest level. Global tourism is continuously
developing all around the world which leads to development of national economy (Cornelissen,
2017). The organisation which is selected for this report is Thomas Cook. It is one of the major
travel and tourism consulting enterprise and mainly established in London, United Kingdom. It
was founded in year 1841 by Thomas Cook. This project covers various topics such as
examination of scale and nature of global tourism, assessment of growth and characteristics of
key emerging market and destination regions. Along with this, roles of key organisation in the
development of global tourism and significance of threats, issues and challenges in the future
improvement of global tourism are also covered under this report.
TASK 1
P1 Interpretation of statics to accurately present an overview of nature and trends of tourism on a
global scale
Overview of nature of tourism on a global scale: Nature of tourism is often related to
purpose of travelling. Nature of tourism is constantly changing as in the initial time people used
to travel for food. Later, its revolution turned the behaviour of travellers towards exploring most
interesting places or destinations. Travel and tourism industry is mainly related with such
activities in which appropriate services such as airlines, package tours, accommodation, tour
packages etc. are delivered to tourists according to their requirements. It is contributing a higher
percentage in global economy and development of world. Nature of tourism is evolving day by
day with the passing time. Solo traveller and global online travels are termed as the changing
nature of tourism sector that influences whole industry in remarkable manner.

There are various types of trends in the tourism sector. Some of the major trends are as
follows with their statistics:
Global online travel sales: It is one of the major trends in tourism because it is
benefiting the countries to attain long term growth. Now a days most of the individuals prefer to
book their holiday packages online as they are very busy in their daily routine. (Global online
travel sales statistics, 2019). The graph below shows statistics for it:
Illustration 1: Global online travel sales statistics, 2019
§
(Source: Global online travel sales statistics, 2019)
From the above chart it has been analysed that trend of global online travel sales is
contributing in the development of tourism all around the world. It has also been analysed that
travellers feel comfortable while booking their trips with online mode. It also allows users to
execute their instant plans which ultimately leads to increase in sales of travel organisations. A
continuous increment in the value of it could be seen in the above diagram. It has been estimated
that in 2020 around 817.94 billion dollars could be generated as global sales.
Use of mobile application and browser: It is also a trend in tourism sector in which
individuals prefer to book their tickets for travelling through mobile application and other
networks (Use of mobile in tourism industry, 2019). The chart below justifies it:

Illustration 2: Use of mobile in tourism industry, 2019
(Source: Use of mobile in tourism industry, 2019)
The above chart shows that most of the people choose to use mobile app or web to book
their tickets online. 48% individuals book it from Mobile web and 41% of them are booking their
travel packages through mobile apps. It also depicts constantly changing preferences to
travellers. The main reason behind this improvement is convenience of users. This means that
individuals uses desktop for limited period of time which ultimately makes their selection of tour
plans for limited period of time. But, the scenario is different with apps and mobile web as
individuals can use it anytime without any barrier. This directly increases sales of tour packages.
Solo traveller: They are the individual who travels alone for visiting their dream
destinations. It is the emerging trend in tourism industry as people now prefer to visit places
alone at their own level. It has been identified that around 17% of adults are booking their
destinations at their own level in the last five years. Among these, 15% are travelling at purely
solo as they find it more comfortable (Solo travel market growing but industry must do more,
says new Mintel study. 2019). Apart from this, it has also been seen that escort tour are
becoming main preference for the company as they find it most convenient place to visit.
P2 Investigation of characteristics of key tourist generating and receiving areas of the world
All around the world there are various destinations which are generating and receiving
tourists and attaining growth. Some of such areas are Turkey, Germany, UK, Italy, Vietnam,
United States, Mexico, China, France, Spain etc. All of these are top 10 destinations whose
number of visitors are high. Total number of visitors for these nations are around Spain- 81.8
million, Mexico- 39.3million , Turkey- 39.6million , US- 75.9million , Italy- 58.3 million etc.

This clearly states that if number of visitors of nations is high then it ultimately raises their
revenue too (New Rankings Of The World's Fastest-Growing Tourism Destinations. 2019). All
of them are grabbing attention of tourists all over the world due to some characteristics
(Ezeuduji, 2015). All of them are as follows:
Infrastructure: One of the main characteristic of all the areas is their infrastructure
which is very good. It attracts large number of visitors all around the world as these are
considered as the places which are very beautiful. For instance: Infrastructure of Italy is
effective and modern which attracts travellers a lot and that too leads to enhancement of tourist
generation. The overall peninsula is high connected with developed systems of national roads,
seaports, railways, airports etc. which directly. All these directly attracts customers because gains
better experience during their travel.
Natural beauty: Countries such as Spain (Somiedo Natural Park, Cabo de Gata-
Nijar Natural Park, Gaztelugatxe, etc.), Mexico (Agua Azul Waterfalls, Sumidero Canyon etc.),
China and Italy(Positano, Venice, San Gimignano etc.) are known for their natural beauty which
grab attention of tourists. All of these places directly influences interest of travellers to
experience beauty of these areas at least once in a life. This ultimately increases number of
travellers for these places.
Popularity: Most of the places which are visited by individuals all around the world are
due to their popularity. For example, UK have various beautiful destinations such as London
(Big Ben, Fairy wheel etc.), Amsterdam (historic building, Anne Frank house, the canals
etc.)etc. Along with this, Paris in France is popular because of it Eiffel Tower which is
considered as one of the best creation in world. All these places are having popularity which
attracts visitors to visit them (Gössling and Peeters, 2015).
M1 Analysis of the way in which scale and nature of tourism on global level has influenced
emerging economies
There are large number of emerging economies have their contribution in the
development of tourism at global level. The development seen over the tourism on both aspects
its scale and nature. India is emerging economy which has huge contribution towards the
development of nature of tourism. The different kind of activities which are shown from the side
of Indian organisations includes emergence of different type of tourism like pilgrimage,
adventures, sports, natural etc. Contribution of India in development of the nature of tourism is

shown over global industry as different nations indulge in providence of the same kind of
tourism activities. For instance: China uses different cultural programs such as Huangshan
Mountain International Tourist Festival and Harbin International Ice and Snow Festival for
promoting their cultural and heritage of China in order to attract maximum number of customers.
These programs have also promoted rest of the tourism nations to organise some more programs
in their nation too in order to enhance their number tourism day by day.
Different European countries have their huge contribution in improvement of the tourism
activities. These different associated nations have huge contribution in the attraction of large
number of tourists towards their different offerings. Adoption of these cultural programs have
increased number of travellers in countries. Increased number of traveller in US is 75.9million
and Italy is 58.3 million.
D1 Critically evaluate the impact of both key and emerging markets, and significant factors
affecting global tourism
London Eye is famous tourism destination of UK which is becoming favourite part of tourist
to visit in UK. This tourism destination has impacted market a lot in both the positive and
negative manner. Increase is number of travellers for this destination is seen as the positive
influence of tourism as it enhances revenue for UK tourism in rapid manner. On the other hand,
its negative influence can be seen in the decline of other tourism destination of United Kingdom
as interest of people are increasing a lot towards London Eye which directly or indirectly become
reason for the decline in tourism for rest of the places of UK.
TASK 2
P3 Determination of specific reasons for the growth of key global tourism generating and
receiving areas of the world
There are various key global tourism generating and receiving areas which are
contributing in the development of cross border tourist and international economy. Some of the
regions are Egypt, Togo, Vietnam, France, Spain, Italy, United States, China, Mexico, UK etc.
All these countries are continuously attaining growth due to enhancement in tourism at these
places. Some of the main reasons behind it are as follows:
 Natural appearance and amazing cultural facts: Natural beauty is termed as an
essential factor which influences interest of travellers towards the destinations. These

places provides soothing environment to all that leads to generation of global toursim.
Some natural places of France are Marseille, French Riveria etc. and Italy are Positano,
Venice, San Gimignano etc. attract people a lot and influences them again and again to
visit it (Higham, 2018). First and foremost reason behind the growth and development of
all these tourism receiving and generating areas is that all of them are tourist destinations.
Every year end number of individuals visit these places and enjoy beauty of them..
 End number of places to visit: Another reason behind the growth of the tourism
receiving and generating places is that there are various attractive places which are
grabbing attention of tourists. For example, France is famous due to Ski resorts, beaches,
Alpine mountains and last but not the least The Eiffel Tower of Paris. Rest of the places
are also famous due to various reason. Spain is famous for its night life and
Somiedo Natural Park, Cabo de Gata-Nijar Natural Park, Gaztelugatxe, etc., United
States have attractive places such as Grand Canyon, The attractive place in China is Five
Sacred Mountains, Chengdu, Shanghai, Xi'an etc., Italy provides opportunity to
individuals to experience Positano, Venice, San Gimignano etc. and Roman Empire.
 Introduction to heritage: Tourists are mainly interested in knowing culture and heritage
of different places. The areas such as Spain, Italy, China, Paris etc. are attaining higher
growth in tourism because all of them provides opportunity to visitors to get insight in to
their cultures. It helps to attract large number of tourists from different places all around
the world (Jovicic, 2014). For instance: Tourism department and agencies of UK
organises Harbin International Ice and Snow Festival, Shanghai Tourism Festival,
Huangshan Mountain International Tourist Festival etc. all of these cultural programs are
conducted for promoting tourism places of China among tourist (Famous Tourism
Festivals in China. 2004).
P4 Comparison and contrasting of differences between a range of emerging global tourism
destinations
Destination life cycle can be defined as a process to explain development and successive
stages of a place, where people mostly like to visit. According to Butler all the destinations
which are attracting tourists from different places have to go through six different stages which
are part of their life cycle (Destination life cycle, 2019). All of them are as follows:

 Exploration: At this stage, people find a place which is special in terms of natural
beauty, landscape, culture etc. It help them to explore a new destination and they start to
visit it again and again.
 Involvement: It is the second stage of destination life cycle in which local public start to
notice that the number of visitors in their area is increasing continuously. In this situation
they start their own business to provide transport, guides and food to tourists (Kiráľová
and Pavlíčeka, 2015).
 Development: At this stage large organisations start to analyse increasing tourism in
specific areas and then they identify potential opportunities available at the place. They
build restaurants, hotels, complexes etc. in those areas and provide jobs to local people.
 Consolidation: Due to increased interest in other businesses result in reduced
contribution of them in other activities such as fishing and farming. It may affect the
growth of economy and the other industries may suffer because of it.
 Stagnation: This stage take place due to high level of competition which stops the
growth of businesses and the area which is generating tourism.
 Decline: This is the last stage of destination life cycle where stagnation point results in
decreased popularity of a place which was once famous for the higher number of tourists.
Another situation which may take place at this stage is rejuvenation in which a new
attraction is created to enhance popularity and ignore the condition of decline with the
help of cash (Lew, Hall and Williams, 2014).
Comparison and contrasting of different global tourism destinations: The destinations which
are selected for the comparison on Edinburgh Castle and Coca Cola London Eye -
Basis of
Comparison
EdinBurgh Castle Coca Cola London Eye
Stages of Life
Cycle
This destination of London dominates
the skyline of Edinburgh, that was
built during 12th century and
It is located on South Bank of River
Thames and considered as tallest
cantilevered observation wheel of UK,

considered as the most popular paid
tourist attraction. As currently, near
about 1.4 million visitors come to
visit every year at this place.
Therefore, it is referred as the decline
stage of destination life cycle,
with over 3.75 million tourists annually.
As it is built in 21st century, therefore, it
is on development stage of destination
life cycle.
Growth
factors
Edinburgh Castle is one of the most
attracted destination and an
international symbol of Scotland,
There are a number of facilities
available for visitors within castle
like presence of numerous shops and
it also established on volcanic rock
that overlook this place in all its
magnificence, so these factors are
enough to influence a number visitors
to visit this destination.
London Eye is also considered as one of
the most paid tourism destination of UK.
Digital control of the light i.e. LRD
lighting system, tallest Ferris Wheel of
the world and it can carry more than 800
guests in one rotation, are some growth
factors that help in attracting more
tourists to visit it.
Strategies for
attracting
tourism
It is the oldest castle building of
Scotland that won award as the best
heritage of UK. To flourish as a
tourism destination, development of
tourism brand of Edinburgh,
improvement in transportation access
by NCP Castle Terrace car park,
where attractive discount is provided
to visitors, innovation in marketing
activities are some promotional
themes of this destination, that helps
in enhancing tourism.
In order to attract more visitors,
managers of London Eye concerning
more on making investment in
innovation. Along with this, discount on
tickets for riding in Ferris wheels, river
cruises and maintenance of cultural
values in proper way, are some of the
main strategies for influencing visitors
to visit this place.

M2 Evaluation and comparison of importance of different factors affecting and driving tourism
statistical trends
There are various factors which are affecting and driving tourism statistical trends. In
Edinburgh Castle, it includes attractiveness of infrastructure, sat up on volcanic rocks and more,
that helps in attracting more tourism. While development in transportation and marketing
procedures like digital technology, etc. aid this castle of Scotland to still attract visitors when it is
at the decline stage of destination life-cycle. Similarly, Coca Cola London eye uses
biodegradable oil and grease that creates no harm to wildlife etc., usage of new lightening system
and more shows how this world's tallest wheel attracting the tourists of both domestic and
international area.
TASK 3
P5 Investigation of role and responsibilities of key international organisations in the development
of global tourism
In enhancing global tourism, a number of international travel and tourism organisations have
played a significant role. It includes United Nation World Tourism Organisation (UNWTO),
International Air Transport Association, European Travel Commission, TUI UK, Thomas Cook,
Air BnB and more. Hereby, UNWTO includes membership of 158 countries and 500 members
of educational institutions and private sectors, that work in collaboration for development of
global tourism. It is considered as the biggest contribution in enhancing world’s GDP to over
3.6% and given employment to more than 77 million people worldwide (Current Global
Tourism, 2019). Similarly, TUI the world’s number one tourism operator that operates around
more than 180 destinations worldwide, give turnover of €19.5billion per year in enhancing
global tourism (TUI UK & Ireland, 2019). Roles and Responsibilities of these key international
organisation in enhancing tourism can be determined by -
Reducing barriers for tourism: Enterprises such as TUI and World Tourism Organisation
are playing vital role in the reduction of barriers, which are affecting international tourism by
following the concept of globalisation. These international organisations are still working for
reducing territorial and political barriers, so that tourists who are willing to take a global tour can
easily fulfil their desires. Hereby, main responsibility of such enterprises which is beneficial for
the development of international tourism, include development of new policies, providing

supporting infrastructure, regulating market and facilitating travel for sustainable tourism
growth. These processes also helps to improve the global economy so that sustainability could be
acquired (Saarinen and Lenao, 2014).
Attracting tourists by offering them interesting tourism packages: UNWTO is one of the
largest international organisation which helps in the development of tourism all around the
world. For this purpose, it mainly concerns on setting standards like safety and security of
tourists. It also responsible for managing crises and disasters that affect travel and tourism
industry, by developing cohesive and effective tourism policy like free trade agreements. It has a
major role in the enhancement of touristy as it try to increase interest of individuals to visit
different countries by providing attractive packages. The organisation has a responsibility to
develop the global tourism by making sure that it provides fascinating packages to people all
around the world so that they can travel to different places.
Promoting international tourism: UNWTO and other international organisations, play the
role of promoter of global touristy which is advantages for development of international tourism.
It includes stimulating the inclusive as well as sustainable tourism growth, coordination between
private and public organisations by promoting investment, new tourism centres and niche
products and more, to reach towards maximum number of customers and increase their interest
for global tours (Saarinen and Rogerson, 2014).
M3 Evaluation of the key organisations in the growth and development of global tourism
It has been analysed that TUI, UNWTO and other international organisations, have played
the significant role in enhancing tourism, by operating business in many countries and providing
a number of facilities to visitors in visiting the place across the nations. They have given
employment to millions of people worldwide that helps in enhancing per capita income and
make them able to visit destinations (Kiráľová and Pavlíčeka, 2015). Along with this, these
international organisations are also taking a number of actions for accelerating the shift towards
production in tourism and sustainable consumptions. It includes community-based tourism, eco-
tourism programs, environment and quality standards, initiatives for sustainable destination,
giving prioritisation for low carbon forms of tourism etc. These actions will contribute to Agenda
for Sustainable Tourism Development till 2030.