Evaluating the Appeal and Issues of Tourist Destinations Report

This report provides a comprehensive analysis of various tourist destinations worldwide, examining their key features, trends, and impact. The report begins by identifying leading tourist destinations and generators globally, such as The Zocalo in Mexico City, Times Square in New York City, and the Opera House in Sydney, based on visitor numbers. It explores current and future trends in the tourism industry, including the increasing use of online platforms for bookings and promotion, and the rise of personalized and sustainable tourism experiences. The report then delves into the cultural, social, and physical features of destinations like France and the United Kingdom, comparing their attractions and analyzing the factors that contribute to their appeal. It also discusses issues impacting the popularity of tourist destinations, such as the need for enhanced services, infrastructure development, and the importance of promoting ecotourism. The report concludes by evaluating the role of tourism in enhancing host communities and the potential for growth within the French tourism sector.

Tourist Destinations

INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Main tourist destinations and generators of the world ........................................................3
1.2 tourism destination trends and predict future trends.............................................................5
TASK 2............................................................................................................................................5
2.1 Analyse cultural, social and physical features of tourist destinations...................................5
2.2 features of developing and leading tourist destinations........................................................7
TASK 3............................................................................................................................................8
3.1 Compare the current leading tourist destinations with currently development....................8
3.2 Evaluating features of tourist destination which is impacting its appeal..............................9
TASK 4............................................................................................................................................9
4.1 Analysing issues which would be impacting popularity of specific tourist destinations......9
4.2 Discussing potential with tourism which had gained responsibility for enhancing host
community at worldwide tourist destination France.................................................................11
CONCLUSION ............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
A tourist destination is a place where person visit for a reason to know about
destination history, culture value, significance, nature attraction. Different areas have different
values and business of attraction. Present assignment will be based on virgin holidays ltd. These
are the areas which are known for various famous locations, culture, and social aspects
(Armstrong, and Matters, 2017). Apart from this, they are know to be financial supporter for an
economy of a nation. Also, provides recognition of a nation across the world.
This report includes assessment of the scope of key UK and the worldwide destination
available for tourism. It depicts proper analysis of social, cultural and related physical features
that can attract large number of visitors across the world. Comparison of these aspects is done for
developing and also leading these destinations. Description of the affect that is created by the
characteristics of a tourist destination is also provided. Several issues that impacts popularity of
a tourist place is also discussed.
TASK 1
1.1 Main tourist destinations and generators of the world .
On the basis of number of visitors there are following destinations which ranked in most
visited destinations of the world.

The Zocalo, Mexico City- In a year number of travellers that visit this destination are
85,000,000. It was formally known as Plaza de la Constitucion . It generally host many military
parades, political and cultural events, concerts, fairs, exhibition as well as public art installations.
Also, there are metropolitan Cathedral and National Palace flank, historic public square and
other scenic beauty of ocean.
Times Square, New York City- Number of visitors that travel to this destination are
50,000,000. Flock of tourist that visits the Neon heart of NY for flashing lights, many Broadway
shows, sheer spectacles that includes many individuals dressed up ad costumed characters who
are eager to pose for photographs and also numerous megastores. There are areas which are
meant only for pedestrians with cafe tables, which were introduced few years earlier and made it
easy for people to hangout . It is regarded to be very convenient place in terms of network
connectivity as there are many sources for public transports.
Meiji Jingu Shrine, Tokyo- Number of travellers that visits this place are around
30,000,000. It is 100 years old shrine built to honour divine souls of Empress Shoken and
Emperor Meiji. This place is considered to be a peaceful heaven in bustling Tokyo by a holy
forest that has 100,000 trees. There are seasonal gardens comprising of different types of trees
for every season.
Basilica of Our Lady of Guadalupe, Mexico City- Old Basilica was started in 16th
century and ended in 1709 It was designed by Mexican architect known as Pedro Ramirez
Vazquez, built in mid 1970s and also looked like a particular sports arena. This place can hold
around 50,000 individuals who can come for celebration in mass for watching Virgin Mary who
was said to appear on apron in 1531.
Forbidden City, Beijing- There are many visitors in this city around 15,340,00. It does
not have any kind of street address, that only fits for a specific place. This destination was once
considered to be centre of whole universe. Tourist usually come to enjoy this 178 acre
compound hat have opulent halls, winged pavilions and gardens. Attendance I majorly upto 2.5
millions from 2010.
Notre Dame Cathedral, Paris- It is a masterpiece of Gothic architecture that has around
14,000,000 visitors annually (Capone 2015). This place included soaring buttresses, gargoyles,

crouching and beautiful rose windows. This place survived from many attacks which were
initiated from Huguenots, occupying armies and also questionable renovations.
Vatican City, Italy- It is considered to be as holiest Catholic sites that has 11000,000
visitors from the world. St. Peter's is teemed up with marble columns, ornate gold, iconic statues,
paintings of angels and beautiful work created by Renaissance artists including Raphael, Bernini,
Brunelleschi and Michelangelo, who sculpted very famous marble Pieta and lead to design a
massive dome. With affordable prices oner can climb to the top and can soak up in most famous
panorama of city Rome.
Opera House, Sydney – It has been witnessed more than 8,200,000 travellers visits this
place. There are more dramatic cantilevered roofs and other harbour setting, it is considered to be
an easy recognisable landmark. This is the most visited destination in Australia. One can have
many things to attend such as a backstage tour and attending more than 40 performances weekly
and also watch Sunset over city as well as Harbour bridge from Opera Bar. Also, one can have
grand exit on scenic Manly Ferry that passes just right through.
1.2 tourism destination trends and predict future trends.
As above statically records show that England, Spain are considered as most attractive
tourist destinations and both they contribute well in the economy development of nation to great
extent. Every year many tourists come here and they spend huge amount. Government uses this
money for the development of these destinations so that more visitors can come to this place can
enjoy these destinations.
Recently tourism destinations are being promoted through social sites and its websites. In
order to attract more people in the future tour operators are required to offer amazing services
and accommodation facilities to them. In the future operators should offer them variety of tour
packages such as medical, food, and educational tours so that need of consumers can be satisfied.
There are many tourist destinations in the UK those which are very popular from tourist
point of view. Many visitors come to these locations every year and they spend huge amount in
these destinations.
England
It is the most popular place and many visitors come to England to see its beauty. Big Ben,
River Thames, British Museum, Stonehenge are some most famous places in England. In the
year 2014 6695213 visitors have come to British museum, in the year 2012 number of visitors in

this place was 5575946. National gallery is another popular attraction point in England. In the
year 2013 6031574 travellers have come here and in 2014 this number has reached to 6416724.
Science museum is very popular among researcher, in the year 2013 3316000 visitors came to
this place and in 2014 it was 3356072. England is the destination that has generated 106 billion
revenues in the year 2016 from tourism industry.
Figure 1revenue generation in England
(Source: The value of tourism in England, 2018)
Spain
It is another most amazing location that gain attention of mass audience. Baelo Claudia,
EL Escariol, Monasterio de Piedra and A Merida Roman Theatre are most popular attraction

point in Spain. In the year 2015 2400000 visitors have come to Alhambra. Monasterio de
Piedrais the place where 1400000 visitors have come in 2014. In the year 2012, 9874 Billion
revenue was generated in Spain by tourism industry whereas in 2011 it was 6897. In the year
2017, 75million travellers have come here.
Figure 2Contribution of Spain tourism industry to GDP
(Source: travel & tourism economic impact 2017,Spain, 2017)
Current trends
 Different destination have variety of air ticketing problems which is resolved through
option of online availability. Nowadays its resolve for online air ticking for the
destination in different countries .
 Also, online transaction to booking the package it also helps for the tourist to correcting
the different location is allotted. Travelling decisions can be taken instantly.
 Social Media Techniques is mostly used for promoting tourism for a nation that attracts
international travellers from all around the world.
Future trends in tourism
Future tourism in France has considered different factors:
 France tourism industry will focus on the online promotional media to promote and
increases number of tourist. Also, this tourism is targets groups and search for

exclusive, authentic, personalised and sustainable experience create demand for new
services.
 France government will concentrate on enhancing domestic as well as international
tourist in the country (Mahrous, and Hassan, 2017). Authorities will focus on to
upgrading services for tourism industry in France.
 France tourism will prompt ecotourism in the future for enhancing number of tourist in
the region. This will help In protecting natural resources from any kind of human harm.
 Reduction in travelling taxes can be initiated for fostering tourism in France
(MairRitchie, and Walters, 2016). These changes can increase number of visitors and
includes the growth and development of the France tourism.
TASK 2
2.1 Analyse cultural, social and physical features of tourist destinations
Cultural, social and physical features of each destination is different from others. Their
features are described as below:
Features France United Kingdom
Culture France is considered as most
attractive place. Many
tourists come to this location
every year and they enjoy this
destination. There are many
museums, churches that
attract tourists towards the
location. Food, drinks of
France are very popular
across the world.
Development in
infrastructure, transportation,
attraction point create
positive image in the mind of
visitors (Wong, McKercher
UK has rich culture; many
museums enhance beauty of
this destination. Food capital
in Melbourne, beaches are
very popular.
For example,
They does not have so much
variety as compared to
Europeans.

and Li, 2016).
For example,
European believes in
maintaining wide variety of
food in their cuisine. In the
similar aspect, Eiffel tower is
very popular throughout the
world as it is highly
appealing for tourism
perspective.
Social There are many local,
national communities and
bodies which are working for
improving tourism in the
France. Government policies
are very flexible that gain
attention of mass visitors
towards this location. Social
feature of the country helps in
improving economic position
of the nation (Xie, Chen and
Wu, 2016).
For example, Natives of
France are more friendly and
invites friends at home.
UK is the nation where people
socially interact with each
other well. They communicate
with international consumers
properly that helps these
visitors in feeling confortable.
UK government ahs made
many laws related to security,
visa policy so that number of
tourists can be increased in
region. Authorities
continuously work to promote
sustainable tourism, that aids
in preventing natural resources
and improving its economic
condition.
For example, they does not
have gathering culture at
home and are more
individualistic.
Physical France is the destination UK is the place which is

where many mountains,
coastlines are places. That
gain attention of mass
audience It creates positive
image in the mind of
travellers and they give
positive feedback to others to
visit this place. Water
supply, urban infrastructure,
transportation networking are
highly developed. That gives
amazing experience to the
visitors.
For example,
These individuals are more
connected to their customs.
Hence, there are more
historical places influenced
from their rich culture.
popular for its amazing
Ireland, rivers etc. There are
many mountains, hills,
national parks, coastlines that
attracts people towards this
destination. Ben Nevis is
famous mountain; landscape
of Scotland is another
amazing physical feature in
United Kingdom (Rodríguez-
Molina and et.al, 2015).
In comparison, these
individuals are more
modernised. Therefore, does
not have rich traditions
influenced places.
2.2 features of developing and leading tourist destinations.
Features of developing destination (India)
India is popular for its customs and traditions. It is developing nation that has second
largest population in the world. There are many destinations that attract visitors towards the
location. Taj Mahal is included in seven wonders in the world that situated in Agra, India is the
developing nation, government has taken positive actions to increase number of visitors in the
country. Visitors can get good transportation, infrastructure facilities in this region. Goa, Kerala
are the popular places for beaches. It is the destination where more than 200 different languages
are spoken (Schwaighofer, 2013). There are many highly developed restaurants and hotels
where visitors can get luxurious facilities. Government is continuously working on improving
tourism business in the India. This helps the nation in increasing job opportunities and raising its

economic position. It is promoted through online medium, promotional activities make visitors
were with the cultural, physical beauty of India.
Features of leading tourist destination (France)
In the year 2016, the country has attracted 28.6 million visitors towards the nation. There
were approx 3.6 million local overnight tourists. National parks, food, bars, café of this
destination is very popular. 2.28 million jobs are generated through this industry. Paris, Rome,
London, Venice are most attractive place (Schwaighofer, 2013). Government continuously
works to promote this place in effective manner by using social sites and official website. That is
why over a period of time number of visitors in the Birmingham has been increased. Many
people come to this place for research, education, enjoyment purpose. Paris is another famous
place that attracts more than 500000 visitors every year.
TASK 3
3.1 Compare the current leading tourist destinations with currently development.
The tourist destinations are quite important for any country so as to accelerate economic
growth in the best possible manner. The currently developing destination in Rest of the World is
China. In Asia – pacific the most international tourist arrivals are in China. In 2016, nearly 59.3
million visitors have visited (Luo, Becken and Zhong, 2018). The tourist arrival depends upon
various characteristics which helps country to attract travellers from all over the world. Physical
characteristic such as lack of utilities, inadequate sanitation are hindrance in garnering visitors.
Poor infrastructure and non-maintenance of historical monuments have diverse effect on the
country. Similarly, economic characteristics such as GDP (Gross Domestic Product) and
currency fluctuations are another hurdles affecting destinations from less number of tourists.
Social characteristics like life expectancy, quality of life, literacy rate etc have major impact.
Political characteristics such as form of government adopted by China which is capitalism.
Another developing destination is India having diverse beauty in all its geographical area.
Historical monuments such as Tajmahal and beautiful mountains are major attractions of the
country. It is world 7th largest tourist economy in the world and will grow in the future as well. It
is required that Virgin Holidays should expand in India as there are many tourist destinations and
firm will earn profits quite easily.

Another leading destination is France which provides economic growth as it has various
tourist attractions such as Eiffel Tower and Notre-Dame Cathedral in Paris, Colosseum in Rome,
Canals, Carnival & San Marco square (Sánchez-Fernández, Iniesta-Bonillo and Cervera-Taulet,
2018). These tourists have increased as one of the main pillars of France attracts customers all
over the world and maximises GDP. UK is another leading destination which lures travellers
because beautiful attractions. In accordance to the statistics, UK will have worth over 257 billion
euros in 2025 which will be supported by nearly 10 % of overall GDP of the country.
Comparison of two destinations-
The recent statistics shows that Spain is becoming leading destination for tourists as night
spent by non-residents are more in comparison to UK which comes below it. It is evident from
the fact that, 295 million nights were spent by foreigners which ranks first among EU (European
Union) or it can be said 22% of total nights spent were in Spain (Tourism statistics. 2017). In
comparison to this, UK comes at fourth position having spent 119 million nights by outsiders.
Thus, it by comparing two destinations, Spain is the leading one and Virgin Holidays should
expand in it in order to attain more profits.
3.2 Evaluating features of tourist destination which is impacting its appeal
There is presence of various features for tourist destination as France which would be
impacting its various appeal for tourist to visit at any specific place along with its factors which
are stated below according to its requirements:
 The most vital factor which could give both positive and negative impact as well on the
industry of tourism of United Kingdom is referred as promotion of sales and publicity.
 The tourist flow of present scenario had been justified by considering crime rate and in
this context United Kingdom is considered as safest.
 The product life cycle had been enhanced in United Kingdom as there is high
involvement of appropriate level for specific authorities for giving better services in
context of tourist like current location, maps, information service etc. There is initiative
of EDEN (European destination of excellence for promoting sustainable tourism in
context of bi-annual format. It is directly based on its national competitors which
culminate selection of excellence destination for each country which takes part.
 There is presence of various economic elements which could be reflecting negative image
on industry of Tourism of United Kingdom such as raising inflations along with