Global Tourism Destination: Trends, Issues, and Analysis Report

This report provides a comprehensive analysis of global tourism, examining its nature, trends, and key destinations. It begins with an introduction to global tourism and the selection of Thomas Cook as a case study. The report then delves into the interpretation of tourism statistics, characteristics of tourist-generating and receiving areas, and the reasons behind the growth of key destinations. It also compares and contrasts emerging global tourism destinations, investigates the role of international organizations, and reviews the significance of threats, issues, and challenges facing the future development of global tourism. The report covers various aspects of the tourism industry, including infrastructure, tourism sites, and the impact of digital technology. It also addresses the destination life cycle and provides insights into the factors driving tourism growth, such as cultural engagement, natural appearances, and the availability of desirable offers.

Global
Tourism
Destination

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1: Interpret statistics to present an overview of the nature and trends of tourism on a global
scale.............................................................................................................................................1
P2: Investigate the characteristics of key tourist generating and receiving areas of the world...3
P3: Determine specific reasons for the growth of key global tourism generating and receiving
areas of the world .......................................................................................................................4
P4: Compare and contrast emerging global tourism destinations...............................................5
TASK 3............................................................................................................................................7
P5: Investigate the role and responsibilities of key international organisations in the
development of global tourism....................................................................................................7
TASK 4............................................................................................................................................8
P6: Review the significance of various threats, issues and challenges to the future
development of global tourism....................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Global tourism destination is the physical space the become reason of attraction of people
and large number of people arrive there to make memorable experiences. This has increased the
ratio of arrivals that crosses geographical area or national boundaries in order to arrive new
place, conduct business meeting and many more (Cornelissen, 2017). Through globalisation day
by day increase connectivity between different countries that get growth of global leisure
activity. To conduct report select Thomas Cook company which was a British global travel
group which was founded in 1841 (about 178 years ago). The company founded by Thomas
Cook and merged in Thomas cook AG in 19 June 2007. The company has been listed into
London stock exchange as well as Frankfurt stock exchange. The company has been providing
several tips into different countries and provide excited offers to travellers. This assignment
consist of scale and nature of global tourism, growth and characteristics to identify the trends of
market and destination regions. Along with, recognise role of key organisations in the
development of global tourism. Additionally, define threats, challenges, issues of future
development of global tourism.
TASK 1
P1: Interpret statistics to present an overview of the nature and trends of tourism on a global
scale
Global Tourism: It is defined as travelling activity that like by the people to spend some
time hassling free and set short duration time for respective area to get pleasure, recreational,
conduct event etc. Eventually, people did not spend time and money on travelling but time is
changing that impact on the people mentality and globalisation & digitalisation influence to
people for visiting at global scale. Such industry consist of several type of facility like hotel,
accommodations, transportation, restaurant, recreational Zone, airline and beverages. In present
time it become largest citizen industry that provide national as well as international market
(Ezeuduji, 2015).
Data of travel and tourism:
Currently, global people take interest into new places and explore new places to
travelling with family, friends & individual. This has led to alteration in tourism industry that
show positive impact for the emergence and effective development.
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From the above chart it is understanding that tourism industry is increasing day by day
due to compare with past years. After 2000, it takes ample growth and local authorities
developing areas and invest into best possible activities to attract tourism for global revenue. As
per the graph it is estimating that in 2020 it will reach about 1000 million and in developing
countries it reach about 1600 million. Thus, it is key source to generate revenue for local citizen
that has been increased the opportunity of employability.
Latest tourism trends
Emergence of solo trip: Mostly people like to travel with relatives, family member or
spouse that become reason of growth. But now people have opportunity to go on solo trip that
broadly availed by the people. In solo trips people travelling on new place alone and make
memorable experience. Such as, in the UK around 15% travellers are line to travelling alone
instead of forming a group them develop plan to arrive new place. Thus, solo trips has no longer
trend due to young singles like to explore business trips (Gössling and Peeters, 2015).
Extensive use of digital technology: Digital activities provide a platform to companies
and travel due to support the broad client approach to make the final decision. Such as, traveller
companies make attractive sites and provide all detailed information about the destination and
package with offers. They are also providing to service of book ticket online through several
electronic devises. To book ticket people mostly prefer to mobile instead of table or desktop and
also booking and car through mobile. Hence, due to use of advanced technology through mobile
increase engagement with clients.
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P2: Investigate the characteristics of key tourist generating and receiving areas of the world
Mostly countries focus on the travelling activities and develop new spot for the travellers
that attract them for visiting. As a result it become reason of growth and success of tourism
industry. Due to modifier competition in effective manner impact on the development of several
countries whether it is developed and developing for effectively work for the transportation ways
and routes and infrastructure of area (Higham, 2018). Many countries like UK, Spain, Australia,
America, Europe invite to people for travelling here and spend some time for certain period of
time and make memorable experience. In addition, the top destination that occurrence large
crowd that consist of US and Spain where at least 81.8 million, 75.9 million arrivals severally
arrive on the daily basis. Thus, key characteristics depended on which the tourist create their
interest and defined following:
Infrastructure: There are consisting of several facility like developing, roads, power
supply and system that operate as per the requirement of society. It is major characteristics that
use by the traveller company to attract people so for this government take initiative and work on
infrastructure effectively. As a result local citizen and tourist do not get any problem in specific
area. Such as, the infrastructure of Spain designed according to travellers and connect with
advanced digital technology that continue work to improve energy and carry out new plan of
action. Such worldly and modern platform has attracted and assisted to keep desirable experience
of vast tourism.
Tourism Sites: Tourism attraction sites or natural appearance of the state is important
factors that show impact in positive way and catch the attention of several tourist. Different
countries have several attention point for tourist. Such as France have Eiffel tower, Lascaux's
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ancient cave, Mot blac etc. As well as Spain gain the attention from visitors through Part Guell,
La Sagrada Familia and more on.
Popularity of renowned destination: People like to visit those place which is more
popular and easily reach their such as Paris for Eiffel tower. To attract of the travellers for the
location identify appropriate opportunities like sight seeing that boost up for the specific place. It
is essential for tourism industry in respect to strategical connection with local organisations.
With the help of companies they promote to location in proper manner to make branding city.
Availability of desirable offer: As per the pre defined factor use to create interest in
between the travellers that plays significant role. Due to travelling bulk of the tourist stay cost
conscious due to get best deals for particular place then it can even change their mindset (Jovicic,
2014). Now a days travelling companies follow market trend according to that strategy to attract
people for travelling and providing exciting offers like Agoda discount code. Thus, it is more
important to select particular location over the other.
P3: Determine specific reasons for the growth of key global tourism generating and receiving
areas of the world
In present time Tourism become strong connection for country due to development and
growth that supports to link with one area with the other markets. Tourism attraction are based
on the cultural of country, amusement parks, heritage, natural beauty and many more. It supports
to foreign countries for exchange currency and living standard of people because of wide
employment possibility. There are identified several nations such as Europe, China, Vietnam,
UK, Dubai and many more that attract to tourist and develop cross border tourism. Thus, there
are several purposes that led to the growth of global tourism which are mentioned below: Heritage and cultural engagement: When people arrive new places to take interest about
the culture of several places like India, China, Paris, Greece and many more. Different
culture has presented the accumulation of several human creation to pull in for tourism
from whole globe. Culture define the life style of people, their beliefs, heritage and many
more. Such as United Kingdom organise several events to attract tourist like Shanghai
festival and snow festival (Kiráľová and Pavlíčeka, 2015). Moreover, these cultural and
heritage tourist are visiting to different place to see national park, historical building etc.
Due to particular reason many countries promote culture and heritage to get attention
from traveller specially in holidays.
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 Vast place and spots to visit: People have not more time so they are creating plan for
some day to explore new place. When they find benefits to see several place in same
country so they spend more money on travelling. Such as Paris is not only popular places
but also attractive places such as Louvre Museum, Arc de Triomphe, Cathedrale
Notredame and many more. As a result people attract for it and visit to several places.
Along with that Rome has famous places like St. Peter's Basilica, Colosseum, Roman
Forum etc.
 Natural appearances: It is becoming important part of natural beauty that impact on the
traveller and arrive of destination. Many travellers like nature beauty so they like to visit
those places where have natural beauty and feel relax to make their trips memorable. UK
have many natural places like Scafell Pike and the Screes, Seven sister cliffs and many
more that motivate them to create line visit again to same place. To maintain natural
beauty government and local companies contribute their effort and money to attract
travellers.
P4: Compare and contrast emerging global tourism destinations
The destination life cycle based on the several stages that become reason of tourist
destination, development & growth and chances to explore new places as well as destination.
The tourism industry conduct fluctuated atmosphere due to play role of cycle to get success and
motivate to people for arrive new place (Lew, Hall and Williams, 2014). There are defined
stages below: Exploration: It is starting stage where people recognise several places such as cultural,
heritage, natural beauty, popular places and many more. According to their interest they
decided to where they visit or search new place to collect proper information regarding to
place. Through different features people attracted for the particular place and visit there. Involvement: In this phase local citizen welcome to tourist and communicate with them
regarding to places and their cultural. They also provided required services to increase
numbers of arrivals on daily basis. Development: This parse help an organisation to get development through future
possibility in the market that grab on time utilise for their business effectively. Through
the opportunity attract to customer for travelling and provide services such as
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transportation, accommodation and many others. These services mainly provided by the
local citizens due to increase employability. Consolidation: It is known as decline stage due to travellers come at particular place and
did not get appropriate services so it become out-of-date or destination widen n the
tourism season. As a result it influenced on the economy and face foreign exchange . Stagnation: When a destination develop good image so country get success in strong
manner but it may not run for longer period of time. So it will increase competition at
intensive way (Rogerson, 2015).
 Decline: When any location get outgrowth so people does not focus on this and not arrive
there due to low attention. It will show impact on the productivity as well as profitability
of the company.
Compare and contrast different global tourism destination
Basis of difference Louvre Museum Eiffel Tower
Destination life cycle
stage
It is known as largest art museum
of Paris which established in
Venter of city. In 2018 there was
visiting about 10.2 million
people that reason it become
famous. So it presents good sign
for Museum and at the
consolidation level compare facts
from past number of arrivals are
decreasing.
This tower has been situated in
Paris and known as Iron tower
also. It is constructed in 1889 and
height is 324 meters (1063 ft) tall.
It is tallest structure in Paris. In
2015, there was arriving about
6.91 million people arrved this
place. The Government focus on
their Maintenance due to huge
public arrive at Paris due to Eiffel
Tower.
Actions to attract tourism To regain the interest of
travellers for museum apply
strategy of digital technology and
show another things that they are
not expecting. Along with
motivates to youngsters for
To promote this place to attract
customer prepare strategy and
planning how to advertise
effectively. There are also using
social media and make major
effort in order to keep values of
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historical things. area.
Contrast: The main aim of both destination to attract people to arrive here that impact on
the there economy and increase day by day in positive manner. When people visited here so get
different types of services that provide comfortable. In these services consist of several shops
and waiting room near the destination to usage of visitors. Thus, it providing comfort and attract
them to visit again in this place.
TASK 3
P5: Investigate the role and responsibilities of key international organisations in the development
of global tourism
To develop tourism industry in effective manner, travel and tourism industry plays
significant role for several countries. With the help of digital technology and social media a
traveller know about any destination and update for the several trips and motivate for the full
travelling packages. Different types of companies like UNWTO or other conveyance affiliation
supports in the improvement at world wide level to retain as sustainable tourism (Saarinen and
Lenao, 2014). There are defined different roles and responsibilities regarding to global
companies such as:
Reduce tourism barrier: Different types of global organisation play role like TUI,
International tourism association and WTO is deduct the possibility of problems for international
tourism. With the help of globalisation presented significant impact on the every activities of the
company such as interaction facility and transportation. These development can impact on the
several place that require to lead and help to maintain sustainable tourism development.
Attract broader traveller through special packages: From the perspective of UNWTO,
the travel and tourism industry focus on the precaution that help them to build up efficiently.
From the global association set particular standards in proper way due to continue through
industry continuously. Many organisation presentation motivate to visitors to arrive particular
place these organisation like Thomas Cook . Furthermore, these enterprises provides attractive
packages and apply discount on some packages due to coverage comparative low expenses. Such
as absorbing packages impress to traveller in broad way whenever for national and international
trips.
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TASK 4
P6: Review the significance of various threats, issues and challenges to the future development
of global tourism
Hospitality industry is wide part business and travel is one of them that support to get
success and growth in broad range through specific procedure. Many times traveller
organisations face different problems that impact on the entire profitability and control the
development of an organisation. Hence, several challenges and problems are impacted on the
future maturation of business are discussed:
Security Concerns: A visitor concern for the security so tourism industry provide surety
them where consist of transportation and arrangements of hotels for the visitors. If they have not
cash so provide facility to pay online and for this provide several online payment option. From
different alternatives they select according to convenience. But many times face several
problems like plane hijack, luggage stolen, availability of transportation service. There also face
resites due to modification in the government approaches and required to understand the external
market and provides to face infrastructure so that visitor rely on the tourism industry (Torres-
Delgado and Saarinen, 2014).
Climate Change: The main reason of climate change that global warming due to increase
emission of carbon. It defined as global problem that is mainly a threat fr travel and tourism
industry. When increase the number of visitors and emergence so it influenced to entire
atmosphere. In present time people aware for the different factors that directly impact on the
business environment. Thus, the global business Such as European travel commission as well as
government are taking initiative to apply customer service relationship approaches and motivate
for maintain sustainable tourism development.
CONCLUSION
The report has been concluded that global industry has been increased day by day and
supports to maintain economy. Travellers are become part of the different trips that categorised
into adventure, solo or adventure that effectively help to search new destination spots. There are
identified different places where continuously increase traveller numbers due to become famous
so those places offers good services that become reason to attract more customers. There are
compare data from past year fact and attain positive result. The main characteristics focus to
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attract travellers on the basis of infrastructure, heritage sites and many others. Many companies
follow the destination tourism cycle in order to analysis the particular destination spot and
preserve the visiting sites of the country. To attain sustainable development face many
challenges and required to dace them effectively.
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REFERENCES
Books and Journals
Books and Journal
Cornelissen, S., 2017. The global tourism system: Governance, development and lessons from
South Africa. Routledge.
Ezeuduji, I. O., 2015. Strategic event-based rural tourism development for sub-Saharan
Africa. Current Issues in Tourism. 18(3). pp.212-228.
Gössling, S. and Peeters, P., 2015. Assessing tourism's global environmental impact 1900–
2050. Journal of Sustainable Tourism. 23(5). pp.639-659.
Higham, J., 2018. Sport tourism development. Channel view publications.
Jovicic, D. Z., 2014. Key issues in the implementation of sustainable tourism. Current Issues in
Tourism. 17(4). pp.297-302.
Kiráľová, A. and Pavlíčeka, A., 2015. Development of social media strategies in tourism
destination. Procedia-Social and Behavioral Sciences. 175. pp.358-366.
Lew, A. A., Hall, C. M. and Williams, A. M. eds., 2014. The Wiley Blackwell companion to
tourism. Wiley-Blackwell.
Liu, Y. D., 2014. Cultural events and cultural tourism development: Lessons from the European
Capitals of Culture. European Planning Studies. 22(3). pp.498-514.
Rogerson, C. M., 2015. Tourism and regional development: The case of South Africa's distressed
areas. Development Southern Africa. 32(3). pp.277-291.
Saarinen, J. and Lenao, M., 2014. Integrating tourism to rural development and planning in the
developing world. Development Southern Africa. 31(3). pp.363-372.
Torres-Delgado, A. and Saarinen, J., 2014. Using indicators to assess sustainable tourism
development: a review. Tourism Geographies. 16(1). pp.31-47.
Online
Use of mobile in tourism industry. 2019. [Online]. Available through:
<https://www.criteo.com/insights/travel-market-research/>
Solo traveller. 2018. [Online]. Available
through:<http://www.travelweekly.co.uk/articles/316621/solo-travel-market-growing-
but-industry-must-do-more-says-new-mintel-study>
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