Global Travel Destinations Report: Trends, Challenges, and Strategies

This report provides a comprehensive overview of global travel destinations, examining tourism trends, statistics, and the factors driving growth in both generating and receiving areas. The report delves into the characteristics of key tourist areas worldwide, analyzing the influence of demographic, economic, and geographical factors. It explores the reasons behind the growth of tourism in various regions, including the impact of iconic landmarks and natural attractions. Furthermore, the report examines the differences between emerging tourism destinations, considering their life cycle stages, growth drivers, and strategies. It also discusses the role and responsibilities of organizations in the development of the tourism sector and identifies the threats, issues, and challenges facing the future of global tourism. The report includes an analysis of the TALC model, which monitors the steps undertaken to develop a tourist destination. The report provides insights into the tourism industry, including the UK's tourism sector, its revenue, and the impact of the COVID-19 pandemic. The report suggests measures to ensure future growth in the tourism industry.

Global Travel Destinations

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................4
P1) Interpret statistics to present an overview of nature and trend of tourism at global level....4
P2) Characteristics of key tourist-generating and receiving areas worldwide............................5
TASK2.............................................................................................................................................6
P3) Discuss the reason of growth of tourism generating and receiving areas ..........................6
P4) Elaborated difference between emerging tourism destinations at global level in respect to
stages of life cycle, factors driving growth and strategies adopted ............................................7
TASK 3............................................................................................................................................9
P5) Discuss role and responsibility of organization in development of tourism sector..............9
Task 4.............................................................................................................................................11
P6) Discuss the threats, issues and challenges for the future development of global tourism..11
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13
INTRODUCTION
Tourism is an activity that is carried out to explore different destinations. It refers to
movement from one place to another to enjoy, gain different experience, meet with different

people (Chim-Miki and Batista-Canino, 2017). It provides an opportunity to explore various
culture at global level. Travel can be domestic and overseas. Globalisation boost the international
travel as now it is easy for people to move from one country to another. Nowadays, travel
industry plays a vital role in overall growth and development of a country. The report monitors
statistics of tourism along with its nature and recent trend globally. In addition, it comprises
different attributes and the key bodies that are responsible for growth and development of tour
and travel sector. Further, some necessary suggestions are also included in the report to ensure
future growth.
TASK 1
P1) Interpret statistics to present an overview of nature and trend of tourism at global level
There is higher volatility in tourism industry as a lot of changes are being introduced over
time. The travel sector is growing rapidly and help in the development and growth of a particular
region. It is analysed that a huge part of overall GDP of UK come from tour and travel sector. It
is one of the top 10th frequently visited destination in the world (Costa, Montenegro and Gomes,
2018). There are a lot of advancements have been adopted in respective industry due to the
change in market conditions, customers expectations and many other factors. The trends are
related to online booking and payments facilities, feasible check ins and check outs, automations
and so on. The statistics pertaining to most recent trends is mentioned below:
National Tourism-
AS per the one of recent report, it is monitored that nearly 39 % of individuals agreed
that they make booking at last moment. There are a lot of online facilities as well as applications
are available by which individuals can check the availability and execute last minute bookings.
As per a report approximately 3.5 million people are visiting at different destinations of UK in
2009. There is a hike of 9% in this record in comparison of last few years data. With this, it is
analysed tour and travel industry of UK is growing at fast rate and give a significant contribution
in overall development of country. It is one of the main source of revenue for nation. There are
nearly revenue of 15 billion has been generated from overnight visitors within country. Due to
current pandemic condition the whole industry is facing huge decline in number of international
visitors.
In International Tourism-

It is monitored that there was around 40.9 million global tourist visited country who spent
28.4 billion and generated higher revenue for country. As per the anticipation the travel industry
of UK expecting 3.8% growth rate on annual basis. It is a great source of employment as well as
revenue for the nation. In addition, it is creating job opportunities within nation. As per the
survey 2 million jobs are provided by tourism sector of UK. The total number of overseas
visitors in 2018 was 72.8 million that was low 1% low from previous year. Further the travel
sector contributes 7.2% in the GDP of country. The main reason of hike in number of visitors are
recent trends, technological advancements (Elliot and Papadopoulos, 2016). It renders them
feasibility of easy bookings, check in and check out facilitates and many more. It is analysed that
global tourism contributes nearly 3.6% in the world's GDP. It is a great source of employment as
it provides over job opportunities to almost 77 million people across the globe. As per the
forecast of world tourism organisation there will be rise in number of travellers worldwide in
upcoming years.
From above statistics, it is monitored that there is higher opportunities in the tour and travel
industry of UK. It helps to generate job opportunities and higher revenue within the country.
Besides inbound visitors there are a lot of outbound tourist who prefer UK as a travel destination.
Due to prevailing covid 19 condition there is decline in domestic as well as international visitors
that may cause huge losses to respective industry.
Emerging destinations and their impact of global tourism
There are ample of destinations that are gaining popularity among travellers worldwide.
Some of the emerging locations are Brazil, Peru, Hungry, Turkey and many more. These
locations are putting great impact on global tourism as well by enhancing number of visitors in
different countries. It significantly enhances the job opportunities within nation and improve the
standard of living of people. Thus, with this several new locations has been added in the existing
list of World tourism organisation for the betterment of global tourism.
P2) Characteristics of key tourist-generating and receiving areas worldwide
There are various aspects that may affect the tourism of a country. These variables are
related to economic, demographic, and geographical conditions of a nation. Different attributes
that are essential to generate tourism are discussed below:
Demographic-It is one of the most important factor that attract a number of travellers
towards a destination. Visitors come and stay for a longer period of time due to the night life of

UK (Gössling, 2017). Most of the them are high income group people who are ready to spend
higher amount for enjoyment. They wish to visit Casinos and spend some quality time with their
acquaintances.
Economic- Condition of economy of an nation significantly affect the number of tourist.
As it makes a company enable to provide effective services to visitors. London owns good
economic status. It is consider among one of the strongest economy around the globe. With this,
ample of overseas tourist get attracted towards country.
Geographical Factors-It comprises locations, destinations that can be visit within a
nation. These variables play a vital role to enhance tourism in a country. Like Eiffel tower, in
France is a great attraction for visitors. In addition, there are a lot of destinations in different
countries that grab the attention of tourist at global level.
Characteristic of Tourism receiving areas-
Climate-There is a place called Durgham in England that is known for its waterfall aroud
the globe. The view of this waterfall is attracting that help to increase in number of domestic as
well as overseas travellers within country.
Environment- It is an important factor and help to attract more number of travellers.
Barafundle bay is an island that is famous for its green environment that helps to grab the
attention of visitors. People from different countries come to visit this place due to its pleasant
environment (Gunter and Smeral, 2016).
Culture- Culture put a great influence on travellers visiting in a nation. For instance there
is music concert in Berlin named as Tomorrow land that helps to increase in number of tourist
within country. It is generally organized on seasonal basis and have a great influence on
travellers.
Out of above discussion, it is monitored that there are ample of factor that helps to driven
higher number of tourist in a country. Different destinations, economic conditions of a country,
culture, climate prevailing in nation are some of the crucial elements that helps to promote tour
and travel industry of a country (Kaur, Chauhan and Medury, 2016). There are ample of
locations around the world such as Eiffel Tower, Louvre Museum of Paris and many more.
These are the major attractions for a particular country and help to increase in number of tourist
towards it.

TASK2
P3) Discuss the reason of growth of tourism generating and receiving areas
Growth reasons of tourism generating areas
It is analysed that there are various reasons that influence the overall growth and
development of travel industry. For instance Eiffel Tower that is situated in Paris is a great
attraction and a main reason due to which people visit that place. The height of tower is 325
meters and established at unique destination of Paris. There is a history associated with this that
is also attract tourist and generate a curiosity in them. It is the centre of attraction for travellers
who visit Paris (Lim and Bouchon, 2017). They can see the whole country from its top. In rainy
season there is hike in number of travellers. The tower provides facilities to visitors to climb up
to two levels and rest from lift that makes this destinations more attractive. The causes of its
popularity are discussed below:
 It is situated at unique location of Paris that is consider oner of the most beautiful
destination to visit.
 Higher authorities of country undertake its maintenance on timely basis.
 It has affordable tickets for visitors.
 At the end the nations has good economic status that make it enable to serve the visitors
in an efficient manner.
Reason of growth in tourism receiving areas
There are a lot of tourism places that are natural and have evolve without any human
intervention. Parks, Waterfalls are come under this category. For instance, Yellowstone national
park which is situated at USA. It posses extensive bio diversity that helps to attract ample
number of travels. Factors that are responsible for its overtime growth are discussed below:
 Here the climate condition is relatively favourable for tacking and campaigning.
 Tourist are more health conscious due to this government of country has adopted some
restrictions to reduce down pollution within destination.
 Wild animals are also an attraction for tourist.

P4) Elaborated difference between emerging tourism destinations at global level in respect to
stages of life cycle, factors driving growth and strategies adopted
TALC Model monitors the steps that is undertake in order to develop a tourist
destination. It comprises six essential stages that are carried out to evolve a new tourism location
for visitors (Marine-Roig and Clavé, 2016). This model helps to develop effective strategies in
order to attract more number of visitors within a country. It assists to minimize future
uncertainties in an efficient manner.
Stages of TALC EDINBURGH CASTLE COCA COLA LONDON EYE
Exploration It is a well known destination
around 1.3 million individuals
visited every year as per recent
report. It has ample of places
to visit such as the great wall,
Scottish national war memorial
and many more that can be
visited by travellers
London eye is consider as a
centre of attraction for country.
More than 5 million people
visited here in 2019
Involvement During past few years
domestic visitors are showing
more interest in castle reason
being it is offering efficient
services in lower cost
( McComb, Boyd and Boluk,
2017).
Here, travellers come on
seasonal basis such as
September to November and
March to June.
Development The castle is developing
constantly by plantation and
other ways. Authorities are
focusing to provide quality
services to tourist. In addition,
they are developing new
places to visit for instance
It is situated at prime location
of London so there is
continuous development of
hotels, bars, and cafes for the
convenience of travellers.

Mons Meg, prisoners of war
museum to attract more
number of travellers
Consolidation Here is a rise in overseas
tourist so that castle need to
arrange additional hotels, bars
as a backup plan. It will help
to meet with increased demand
of visitors
At London eye, here is
seasonal rise in number of
visitors thus it is enhancing in
infrastructure to deal with
future situation in an efficient
manner.
Stagnation In this, the growth is paused at
a level so there is a need to
prepare effective strategies to
increase in number of visitors.
Here, managers effectively
handle this situation by
providing some additional
services such as ride and many
more to please travellers. With
this, they are able to retain
customer even in this stage.
Decline It is the last stage of respective
model. There is lower chance
for castle to face decline due to
their innovative as well as
unique facilities.
There are ample of rivals are
present at market place. So, it
may face decline in upcoming
years. For this, it is essential
for them to be proactive.
Factors Driving Growth for respective locations
Factors EDINBURGH CASTLE COCA COLA LONDON EYE
Socio- economic It refers to provide better
amenities, accommodation
facilities with easy
accessibility to visitors. Castle
is providing luxury facilities
that are easily accessible by
It is providing superior
amenities to customers in
order to get competitive edge.
With this, it is able to maintain
higher brand value at market

travellers (McKercher, 2018). place.
Environmental This variable comprises good
view, climate conditions that
are attracting. Castle has better
destination long with
favourable climate conditions
that helps to grab the attention
of tourist.
It is situated at London that is
consider as one of the most
beautiful places with pleasant
climate. That provides an edge
to this destination.
Historical and Culture Castle has a great history of
battles. It is said that this place
was ruled by someone in
ancient days. Along with this,
it owns an extensive culture.
There is great history is
associated with London eye as
it was constructed by two
couples. It was opened by
former Prime minister of
country.
Religious It is analysed that there are no
religious facts which are
associated with castle.
This place also do not posses
any religious believes or
factors.
With above discussion, it is monitored that there are numerous factors that affects the
development of tourist destination (Mohsin, Ramli and Alkhulayfi, 2016). So, it is crucial for
travel organizers to consider these variables while preparing tourism plan and strategies. With
this, they are able to promote their services in an efficient manner.
TASK 3
P5) Discuss role and responsibility of organization in development of tourism sector
There are various higher organizations that are responsible for the development and
growth of tourism industry worldwide. They are working at wide level and undertake necessary
steps for the growth of respective sector (Prideaux and Yin, 2019). These key entities are present
in most of the countries and specially situated for protection and evolution of travel industry.
Some of them are explained below:

UNWTO-
UNWTO is stand for united nations world tourism organisation. It was established in the
year of 1978. It performed ample of responsibilities for the development of travel sector. Some
of them are listed here:
 the entity arranges various seminars as well as work shops, campaigns to develop
infrastructure, culture of various tourism destinations.
 Along with this, it also undertakes maintenance activities to keep travel places in proper
manner.
 It acts as middle entity between tourism agreements of different countries.
IATA-
The organisation is known as international air transport association. It is situated in 1945
with a purpose to bring effective modifications in ticket management to for the ease of traveller.
IATA has an aim evolve better and common techniques for ticket formation.
 The entity keeps appropriate control over the price of tickets to protect the interest of
travellers.
 In addition it emphasis to provide safe and secure airline services to passengers by
formulating necessary guidelines (Sandberg, 2017).
 It also ensures that travel organizations work in an efficient manner.
PATA
PATA refers to Pacific Asian travel association which was situated in the year of 1951. It
has the purpose to promote tourism services of its member countries and to formulate effective
relationship between different nations to carry out smooth tourism trade practices. The entity has
headquarter in Bangkok. Major duties of PATA are elaborated below:
 To assists countries to promote tourism at wide level
 It provides great help to member countries to advertise their local destinations.
 To maintain better relationship among all member countries to ensure future growth of
travel industry.
 In addition, it also provides financial help to nations to develop necessary infrastructure
for developing tourism.

There are various entities at global level that work for to enlarge tour and travel industry.
These entities has an aim to develop appropriate infrastructure, destinations to promote tourism
and enhance in the number of tourist within countries. For this, all the bodies are coordinating
with each other in order to enhance travel sector globally. For instance, some additional sites has
been added in the list by UNWTO whereas IATA helps to promote their site among passengers.
Task 4
P6) Discuss the threats, issues and challenges for the future development of global tourism
Travel industry is facing various threats and challenges while performing their business
activities. These factors impact on business activity thus resulting in decrease in market shares
and future growth. Globalisation have huge impact on tourism industry (Sotiriadis, 2016). There
are various factors such as political, economic and technological working all together this can be
business opportunity or threat evaluated below as:
Political: This is the main threat linked with travel sector composing of safety factors
across the nation. Terrorism is the action of using violent means for their own benefits against
the community. The threat of tourism is emerging at global scale which is having negative
implications on political aspects. Example: There was series of attack in the year 2015 which
have negative impact on the nation. In order to develop positive impact programme was
organised by the French government addressing the tourism attack with total budget of £ 327.
Environmental: Within this factor the main aspect is linked with climatic change as there
are changes in climatic condition have impacted the tourism industry to a wider extent thus
decline in tourism development. Environmental factor affects the nation’s economy as Europe
was greatly affected by this and impacts were identified on reduction in sea water level,
temperature etc. In order term temperature is having impaction of different areas of the nation as
some of them are getting colder in some areas and some of the parts are getting drier. There were
some challenges identified at the international scale in relation to various agreements which were
developed such as Paris contract within UNFCCC. It helps in reduction of gases called as
greenhouse and adopting different measures.
There are various suggestions which helps in development of the tourism industry which
are evaluated below as:

Combating Tourism: This is the strategy by which all the outcomes can be easily
gathered in reference to contingency plans, risk management protocols and programmes
organised worldwide for recovery of disaster (Tussyadiah, Wang and Jia, 2017).
Dealing with safety issues-In travel industry, it is essential to ensure various safety
measures for visitors. It is the responsibility of ministry of tourism to make sure the security of
individuals who are visiting in country. For this, online campaigns should be undertake to spread
awareness among travellers about the laws, rules and regulation for their protection.
From this, it is monitored that travel sector is facing a lot of challenges that may restrict
its growth at wider level. Thus, it is vital to adopt appropriate tactics in order to improve the
condition of respective sector and to ensure future development. There are a lot of strategies such
as combating tourist, adopt proper safety measures can be adopted by tour and travel industry to
increase in the number of visitors at global level.
CONCLUSION
From above discussion, it is concluded that travel industry is one of the most important
source of revenue as well as employment for a country. There are various elements that affects
the travel industry at global level. Recent trends such as online booking and other helps to
promote the sector at wide level. In addition, some key entities such as PATA, UNTWO works