TLH119 Global Tourism Assessment 2: Sector Analysis Report

This report provides a comprehensive analysis of global tourism, with a specific focus on the United Kingdom. It begins with an introduction to the concept of global tourism and its impact. The main body of the report delves into a situation analysis of the UK's tourism sector, including a detailed SWOT analysis to identify strengths, weaknesses, opportunities, and threats. The report examines various aspects of the tourism sector, such as visitor markets, tourism products, supply and demand dynamics, tourist characteristics, and tourist experiences. It also explores current tourism trends, supported by illustrations and charts that highlight key data points and growth patterns. The report concludes with a summary of the findings, emphasizing the importance of adapting to changing trends and providing insights for future development within the global tourism industry. References to academic journals and books are included to support the analysis.

TLH119 Global
Tourism Assessment 2

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Tourism situation analysis and overall tourism sector specification..........................................3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Tourism is the method of all activities and action is taken place for providing better
experience of travelling and also help in making stay comfortable (Asgary 2019). Global
tourism, refers to the all kind of travelling which assist individual in order to provide leisure time
and help people to have great experience through out the travelling. This report is based upon the
global tourism and also provide the insight of negative impact on the tourism which are faced by
the countries. Along with this report emphasis on visitor market, tourism products, supply and
demand, tourist characteristics, tourist experiences and tourism trends.
MAIN BODY
Tourism situation analysis and overall tourism sector specification
UK is known for its historical places and rich history as well as it is also consider as one
of the largest and tourist destination around the globe. United-kingdom provide the wide range of
tourist attraction as it has different kinds of places and destination for the visitors. The main
reasons which mainly attracts the tourist as it is situated on a island and it is surrounded by
Atlantic ocean and Irish sea. The country have beautiful mountains track and it also attached
from Scotland. The tourist prefer to visit this country as they get to know about rich culture and
beautiful places.
Tourism Situation analysis
The situation analysis define to collect different methods and system which is useful in
monitoring the impact of internal as well as external factor to understand as well as evaluate the
situation. In regards of global tourism these elements are highly effective as they help in
determining the system in order to measure the nation tourism situation effectively. There can be
vast of factors such as capabilities of individual, spending capacity on travelling. For accurately
measuring the tourist situation SWOT analysis are helpful in gathering the information about the
internal and external environment which have direct impact on the tourist. Here are is the
analysis of swot done in detail manner:Asongu, S.A., Nnanna, J., Biekpe, N. and Acha-Anyi,
P.N., 2019
SWOT analysis
This is method through which the individual can monitor the factors which effect the
tourist. In UK the global tourism management uses this techniques to identify the strength,

weaknesses, opportunities and threats of the nations regarding tourism and help in making
changes for improvement. Here is the detail information which is mentioned down below.
Strengths: UK is consider as the largest tourist destination all around the world having
million of people visiting the country (Asongu 2019). There are variety of places in London like
Big Ben, British Museum, York Minster and Historic Yorkshire, Royal Yacht Britannia, Roman
Baths, Hampton Court Palace which is consider as the famous visiting spot. The country have
diverse and developed nation along with that they have stable governance which make affordable
and first choice for the tourist to visit the place.
Weakness: There are various kinds of weakness for the visitors as it has less
transportation services which make uncomfortable journey for the tourist. As the food as well as
living cost is high as this make for most of the people to avoid to visit this place due to financial
issues. The major weakness which effect the entire slow down in this sector was Brexit which
reduces the people as it created a negative impact on the minds of the customers. This lead to
inflation and visitor avoided to visit this places as in result it minimise the revenue for the
country.
Opportunities: The nation provide have immense opportunities for the local people as
tourism help in increasing the job opportunities. There can be new trade partner with Europe and
middle east which can be helpful for the UK to generate the revenue with new partners. There
can migrants opportunities were people can build healthy relations with other people.
Threats: The major threats are the rival in the market as many of the other countries and
nation like Europe are working hard upon creating a sustainable business model for tourism
sector. Another threat to the country is financial crises and which trigger event across the nation.
Here are some major points which needs to be consider are explained down below:
Visitors market: The UK have vast visitors and there are different kind of tourist came
to visit popular places in the country. In the 2018 there were around 30 million worldwide tourist
who came to visit there favourite places as there were revenue of £20 million. There was hike in
the tourist with the 4% which was more than previous year.

From the above mentioned graph it indicate that how the people of tourist sector have
increase the from the year 2008. This is consider as the good sign for the development and job
opportunities for the people of UK.
Tourism products: This refers to the specific object which help in making stay more
comfortable and pleasant for tourist who visit the country. Tourism product include several
elements such as accommodation, transportation, hotels and entertainment. This kind of package
are important as this help in creating goodwill in the market and also in the minds of people.
Along with this it help improving the quality of serving better services to the consumers. There
must be proper and check and convenience at the airport while the time of departure and visit
because it provide easy process for the people to travel at different country.
Supply and demand: This is an important aspect to maintain demand and supply which
help in generating profit for the country. So in this case country must have sufficient amount of
goods and services to handle the tourist in a well define manner. Supply and demand include
transportation, food and accommodation for the tourist. The improper offering of the tourist
Illustration 1: Global tourism index

services can hamper the flow of supply as in result it will develop negative impact in the minds
of customers. So this is an prime responsibility for the country to indulge in assisting proper
services of transportation as this provide better experience to the customers.
Tourist characteristics: This refers to behaviour as well attributes of the visitor who
come to the country (Estêvão and et. al., 2019). As this characteristics are differ from person to
person because each individual have different kind of personality. Beside this, it refers to the
effective measures which help in diagnostic the tourism. Hence, there are different kind
destination for the people in UK such as deep diving, surfing and viewing beautiful castle. There
are different activities for each and every tourist and they choose as per the requirement. Along
with this, there are other adventuress places such as wild camping and global events which are
the major attraction for the people.
Tourist experiences: This refers to the experience which are developed during the time
of travelling done by the individual. This experience can be negative as well as positive for
different people. This are associated with the destination, service which are provided by the local
people. In order to increase the tourist the companies should take proper feedbacks from the
customers and provide better services as per the convenience of the people. As there less local
transportation for the people in order to provide better services and comfortable stay at the visit.
Tourism trends: In today's modern world the trends are changing day by day as it help
so it become essential for the companies of tourist sector to offer services as per the requirement
of the customers. This is essential for the firm to take effective decision with the help of proper
feedback which help them to offer better services to the individual. In the context of UK this is
important for the nation to facilitate with better package as it help in empower and encourage the
people to visit the country on the regular basis.

From the above mentioned chart it has been clearly identified that visitors have increase
from the year passes. Along with this it shows that the revenue have increased and also help in
providing opportunities for the local people to grow and expand their business.
CONCLUSION
From the above mentioned report it has been concluded that the global tourism has a
major impact on the customers and also help in providing the economic growth for the people.
Beside this, it covers the positive and negative impact as well as negative impact on the
customers and also reduces revenue for the company. For better evaluation the SWOT analysis
have been done as it help in identifying the strength as well as weakness for the nation. Trends
must be evaluated as to attract more and more and customers.
Illustration 2: visitors from the overseas

REFERENCES
Books and Journals
Asgary, A. and Ozdemir, A.I., 2019. Global risks and tourism industry in Turkey. Quality &
Quantity, pp.1-24.
Asongu, S.A., Nnanna, J., Biekpe, N. and Acha-Anyi, P.N., 2019. Contemporary drivers of
global tourism: evidence from terrorism and peace factors. Journal of Travel & Tourism
Marketing, 36(3), pp.345-357.
Estêvão and et. al., 2019. A socio-technical approach to the assessment of sustainable tourism:
Adding value with a comprehensive process-oriented framework. Journal of Cleaner
Production, 236, p.117487.
Lin, Z., You, K., Lau, C.K. and Demir, E., 2019. Segmenting global tourism markets: A panel
club convergence approach. Annals of Tourism Research, 75, pp.165-185.
Niavis, S., Papatheochari, T., Psycharis, Y., Rodriguez, J., Font, X. and Martinez Codina, A.,
2019. Conceptualising Tourism Sustainability and Operationalising Its Assessment:
Evidence from a Mediterranean Community of Projects. Sustainability, 11(15), p.4042.
Niavis and et. al., 2019. Conceptualising Tourism Sustainability and Operationalising Its
Assessment: Evidence from a Mediterranean Community of
Projects. Sustainability, 11(15), p.4042.
Qian, J., Law, R., Wei, J. and Wu, Y., 2019. Trends in Global Tourism Studies: A Content
Analysis of the Publications in Tourism Management. Journal of Quality Assurance in
Hospitality & Tourism, 20(6), pp.753-768.