Report on Global Tourism Destinations: Trends and Analysis

This report provides a comprehensive analysis of global tourism destinations. It begins with an introduction to global tourism and the role of companies like Brightsun Travel. The report then interprets statistics to present an overview of tourism trends, including the rise of solo travel and digital techniques. It explores the characteristics of tourist-generating and receiving areas, highlighting factors such as infrastructure, natural beauty, and popularity. The report further examines the specific reasons for the growth of key global tourism areas, such as favorable environmental conditions, leisure and adventure opportunities, and cultural events. A comparison and contrast of emerging destinations, such as the Tower of London and Stonehenge, based on their life cycle stages, factors driving growth, and employed strategies is also provided. Finally, the report discusses the role of international organizations in tourism development and the importance of addressing threats, challenges, and issues for the future of the tourism business, concluding with a summary of the key findings and recommendations.

Global Tourism
Destinations

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Interpretation of statistics to accurately present an overview of the nature and trends of
tourism on a global scale.............................................................................................................1
P2 Characteristics of tourist generating and receiving areas of world........................................4
TASK 2............................................................................................................................................5
P3 Specific reasons for growth of key global tourism generating and receiving areas..............5
P4 Comparison and contrasting of different emerging destinations of tourism sector on the
basis of stages of the
destination, factors driving growth and employed strategies.....................................................6
TASK 3............................................................................................................................................8
P5 Role and responsibilities of international organisations in development of tourism at global
level.............................................................................................................................................8
TASK 4............................................................................................................................................9
P6 Importance of various threats, challenges and issues for future development of tourism
business.......................................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Global tourism destinations are the places which are visited by tourists from different
locations. Now a days most of the individuals are focusing on global tourism in which they are
willing to travel in various new locations around the world. All the destinations that are famous
all around the world attract them and provide higher level of satisfaction (Boniface, Cooper and
Cooper, 2016). The organisation which is selected for this project is Brightsun travel which is
one of the main tours and travel planner companies all around the world. It was established in
year 1986 and its headquarter is in United Kingdom. This report covers various topics such as
examination of scale and nature of global tourism, assessment of growth and characteristics of
key emerging markets and destination regions and role of key organisations in the development
of global tourism. Apart from this, the assignment also focuses on threats, issues and challenges
to the future development of global tourism.
TASK 1
P1 Interpretation of statistics to accurately present an overview of the nature and trends of
tourism on a global scale
Global tourism refers to the travelling activities of individuals who prefer to travel all
around the world to visit different famous places. Now a days companies such as Brightsun
travel are focusing on the development and adopting the latest trends which are related to travel
and tourism industry (Brondoni, 2016). All the services which are offered by them are bookings
for hotel, restaurant, tickets etc. The data which shows the development in the global tourism is
as follows:
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Illustration 1: Increment in tourism, 2019
(Source: Increment in tourism, 2019)
The chart above shows enhancement of tourism all around the world. It shows that till
2020 the number of tourists in Europe and America will be around 1000 million and in Asia,
Africa and Middle east it will be around 1600 million. According to the chart tourism is
continuously increasing since year 1950 to current year and will also get developed in upcoming
years (Increment in tourism, 2019).
There are various tourism trends which are required to be focused by all the companies
which are operating business in tour and travel sector. All of them are listed below:
 Emergence of solo trip: Now a days one of the common trend which is followed by the
travellers all around the world is solo travelling. Most of the people are willing to travel
alone as they wast to experience the beauty of various locations all around the world
(Veiga and et. al., 2017). In order to attain development it is very important for Brightsun
travel to focus on this trend and launch solo trip packages to the tourists. Currently the
percentage of individuals who are travelling alone in UK is around 15%.
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 Increased use of digital techniques: The world is following the conceit of digitalisation
for which different new and innovative techniques are used by companies such as
Brightsun travel. The below chart shows the development of this trend. It shows that most
of the customers are booking their travel packages with the help of mobile web 41% of
them are using applications and only 11% are using desktop. It means most of the clients
are using mobile web so it should be taken in to account by Brightsun travel (Use of
mobile in tourism industry, 2019).
Illustration 2: Use of mobile in tourism industry, 2019
(Source: Use of mobile in tourism industry, 2019)
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P2 Characteristics of tourist generating and receiving areas of world
Tourist wants to visit places which are more attracting and complete their purpose of
visit. There are many destinations which are famous for different reasons such as their natural
beauty, environment, culture, etc. When individuals plans to visit destination, then all the factors
are discussed (Camillo, 2015). Some destinations which are getting proper income from tourism
business are London, China, Japan, Italy, Germany, New York, Cambodia, Egypt, etc. through
which there is growth in tourism destination. As per change in working style of consumers.
There are different reasons due to which people prefers to get at such places. Some of the reasons
are as under-
Infrastructure: This is the one of the most important feature due to which people are
ready to visit places because of their infrastructure. There are some places which are extremely
beautiful due to which people gets attracted towards it and become popular destination in travel
and tourism sector. For instance: Egypt is the place which is famous for Giza pyramid which is
longest and largest pyramid in world (Wu, 2016). This is the reason people prefers to visit this
place. There are different tomb which gives beautiful sights and considering it people once
forgot about hot climate as well.
Natural beauty: Natural beauty is also another features due to which people are ready to
visit different places and this makes it best destination under natural beauty. If tourist wants to
prefer natural beauty, then specific destination will be famous for natural sights. Bora Bora is the
island at French which is one of the most beautiful destination and it is famous for its water
sports activities, beaches, etc. Similarly, British Virgin Islands in Britain is one of the most
beautiful destination because it is famous for The Baths, Rhone Marine Park (Salt Island) ,
Fallen Jerusalem National Park, etc. which makes these destination famous for natural places
(Best Places In The World To Visit, 2019).
Popularity: There are some destinations which are famous for their popularity and
people wants to visit because of different places to visit. London England is the place which is
famous for heritage values, lifestyle, etc. It includes Buckingham Palace, St. Paul's Cathedral ,
London Eye, etc. where people visit to get fell of lavish and due to its popularity (Cornelissen,
2017).
From the above discussion, it is clear that due to these characteristics, many destinations
are preferred by people to visit. There is requirement of complete and specific information to
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tourist, so they are satisfied that they are able to enjoy views, natural beauty and historical
monuments ( The Grand Canyon) at such places.
TASK 2
P3 Specific reasons for growth of key global tourism generating and receiving areas
There are different destinations which are best in list of tourist destination because of
their heritage, culture, natural beauty, peace and security, etc. When there is discussion about
different destinations in generating revenue, then there are some other benefits as well which are
provided to country as well through employment generation, GDP rate, etc. There are different
reasons due to which there is increment in growth of tourism sector in different parts of world.
Some reasons of growth are discussed as under-
Proper environmental conditions- Environment is one of the most important factor
which is considered by tourists when they visit at different places. In case at some destinations, if
climate is changing frequently, then this affects tourism business as well because people have
fear regarding climatic changes. For instance: at Australia, there is cool and pleasant
environment where people feel satisfied and wants to visit at different places such as Green
Island, Heart Reef, Hayman Island, etc. This increases income from other countries and people
are ready to visit this place. Pamukalle at Turkey is the destination which is famous for its
amazing views and architecture which attracts people to visit again and again (Dearborn and
Stallmeyer, 2016).
Leisure and adventure- There are some cities which are specific for activities which is
relevant for leisure and adventure. For instance: if tourists wants to avail leisure life, then Bali is
one of the best destination in context of lavish and leisure life. This place is also famous for
scuba diving, Ulu Watu, Tanah Lot, etc. where most appropriate services are available. If tourist
wants to focus on lavish and adventure trips, then their answer is Maldives. This destination is
famous for Male, Banana Reef, diving, etc. which makes individual adventurous. Hence this is
the reason due to which there is growth and development in tourism business and people prefers
to visit these destinations.
Culture and social events- There are some places which are best and known for their
cultural and religious activities. For instance: people wants to wants to get to know about culture
and different social events then best destination is Cost Rica which is situated at Central America
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because there are many social events which organisation there. Apart from this Mumbai, India is
the place where many social events are organising so people are aware about different vents
which might arise. If at destination, many social events are organised, then it is reason for its
growth and development in context of tourism.
So there are some reasons such as culture and social events, feel leisure, enjoying
climate, etc. due to which individuals are ready to visit place again and again and improve mage
in tourism sector. But these factors also have different as per perception and mindset of
individual (Glaesser and et. al., 2017).
P4 Comparison and contrasting of different emerging destinations of tourism sector on the basis
of stages of the
destination, factors driving growth and employed strategies
There are different destinations which are preferred by tourists as per their demand. As
there are many people visiting different places, so it is important for tourism organisations to
understand about it. There are many destinations which are emerging in current market such as
Big Ben, Coca- Cola London Eye, Tower of London, tower Bridge etc. There are some steps
which makes it clear that tourist destination is at which stage of stages of destination. They are-
exploration, involvement, development, consolidation, stagnation and decline. If tourism
destination is old, then there are possibilities that it might be in decline stage and it is important
to make strategies through which tourist prefers to visit it (Gursoy, Saayman and Sotiriadis,
2015). In order to make destination at growth stage, there is requirement of involvement of local
individuals and people residing in UK.
Tower of London and Stonehenge are the two destinations which are selected for comparison
and contract among them.
Basis of
Comparison
Tower of London STONEHENGE
Stages of Life
Cycle
This is the older destination which is
founded at the end of 1066 at the
river bank of Thames. This is the
destination which is prominent in its
This is the location which is made up of
stones and consider under world
heritage site under which there are
different monuments considered in
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name because of its defensive walls
and king used to here. There are any
visitors who visit at this place
because at ancient time, this is used
as prison at Castle where is is located.
This is the destination which is in
stagnation stage and might possible
that it leads in decline stage. Hence it
is important to take corrective actions
(Lenzen amd et. al., 2018).
Europe. This is the destination which
has objects of around 250 years old.
This object comes under development
stage because there are restaurant,
skyscape, etc. which makes it more
developed (The story of the Tower of
London. 2019).
Growth
factors
Tower of London is the place where
many visitors come and analyse its
ambiance because of understanding
traditions and ceremony which has to
be performed by many people in
order to understand changes properly.
There is skeleton of a woman and
child which is present in show case of
visitor's attraction. When there is
improvement in infrastructure and
proper facilities then there are more
growth opportunities
(STONEHENGE. 2019).
There are many things which has to be
improved with the help of which it can
be considered under growth of
Stonehenge such as making more cafe,
providing more specified landscape,
museum, shops, etc. with the help of
which number of visitors at this
destination will increase.
Strategies for
attracting
tourism
As this is the old place, so there is
requirement of proper taking care,
there is requirement of change in
working style which is specific for
tourist to understand what has to be
done. There must be more
improvement in presentation of
There is requirement of engaging more
individuals who can come with new
shops providing products which are rare
and unique. When there is proper guide
facilities then people came to know
about stone circle, neolithic houses,
exhibitions, etc. through which people
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things which are old and ancient
which makes it easy for attracting
tourist and they prefers to get more
things.
came to know about uniqueness of
Stonehenge and this provides more
visitors at this place (Mathew and
Sreejesh, 2017).
TASK 3
P5 Role and responsibilities of international organisations in development of tourism at global
level
There are many organisations which are working in order to improve condition of
tourism sector and provide better services to visitors. Tourism sector is better and relevant for
people because this is the way through which country will get income and improve economic
and social development (Milano, Cheer and Novelli, 2018). There are many organisations which
are working in order to develop tourism sector such as Thomas Cook, TUI, European Travel
Commission, etc. who make strategies through which tourism practices are more safe and secure
for tourist when they visit different place. Some roles and responsibilities are as under-
Reduction in barrier while travelling- There are many travel barriers which is faced by
individuals while the are travelling from one place to another this is because of legal purpose and
with consideration of safety prospects. So there must be less barriers which has to be considered
for travel because this gives them more pressure and some times, they does not want to visit such
places. Apart from this there are many other barriers such as political and legal policies which
has to be considered by tourist in order to understand difference in two countries. When it is
clear to tourist that individual is facing barriers in understanding policies, then they must asssit
them in order to deal with it.
Providing discount offers and other benefits- Tour organisations such as TUI, Thomas
Cook, etc. must frame policies under which they can providing benefits to tourist for visit
different destinations. This is because this motivates them to visit and at the same time, country
also get more benefits such as foreign country, tax benefits, more employment opportunities, etc.
This is the best way to motivate individuals to visit different places. To plan discount offers and
other concession, managers of tour operator organisations have to understand which strategy is
best as per destination and climatic condition (Pulido-Fernández and Rodríguez-Díaz, 2016).
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When travel and tourism organisations promote other nations as travel destination, then
there is improvement in their relations and they are able to understand measures which has to be
taken acre to deal with it. There is requirement of understanding about benefits which country
will get and make proper changes according to it. There are many changes which are taking
place in culture of countries, so sometimes, tourist face problem in order to understand them, so
it is responsibilities of tourism and international organisations to communicate with people.
TASK 4
P6 Importance of various threats, challenges and issues for future development of tourism
business
There are some threats and challenges which is faced by tourist when they travel from
one destination to other such as less knowledge about legal leas, culture, etc. This might be work
as threat and challenges for people when they visit different places (Sardak, 2016). If challenges
are not accessed properly, then there are possibilities that tourist does not want to visit and there
is down fall in tourism business. Some roles and responsibilities are discussed as under-
Safety prospects- There are different people from different destinations and they face
problem related to safety and security such as theft, robbery, etc. when they visit local places and
destinations. There is requirement of complete and specific information to local people so they
do not mis behave with tourist. In case of any mis- behaviour, then strict punishment have to be
taken. Sometimes there is fear of improper transport facilities and lack of proper infrastructure,
hence in this case it is responsibility of international tourism organisation to understand about
peak time of tourist and plan for proper transportation for them.
Terrorist attack- There is requirement of proper protection to tourist in case of terrorist
attack. This is the activity which is most worst activity which affects image of tourist destination
in front of guest of country. In case of any such activity or act, it is responsibility of international
tourism organisation to take care about safety and security of foreigners and take them at safe
and secure place. This provides them satisfaction and image of destination will remain positive
in industry. They are required to provide proper accommodation and transport facilities and
when there is safe environment get back them to their native places (Smith and Ong, 2015).
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