Global Tourism Destinations Report - BTEC HND Assignment

This report provides a comprehensive overview of global tourism destinations, examining trends, and the nature of tourism on a global scale. It identifies key tourism generating and receiving nations, highlighting their characteristics and the influence of emerging market economies on tourism growth. The report delves into the impact of both key and emerging market factors, analyzing the reasons for the growth of global tourism in receiving and generating nations. It further explores the differences between emerging global tourism destinations in relation to destination life cycles and other factors. The report also addresses factors driving tourism statistical trends, the role of international organizations, and the significance of threats, challenges, and issues facing global tourism, culminating in recommendations for future tourism development.

GLOBAL TOURISM
DESTINATIONS

Table of Contents
INTRODUCTION...........................................................................................................................3
Overview of trends and nature of tourism on global scale..........................................................3
Tourism generating and receiving nations and its characteristics...............................................4
Emerging market economies influence tourism progress internationally....................................5
Impact of both key and emerging market factors influencing global tourism.............................5
Reasons for growth of global tourism receiving and generating nations of world......................6
Differences between range of emerging global tourism destinations in relation to stages of
destination life cycle and other things.........................................................................................6
Factors driving and affecting tourism statistical trends in different regions of world and its
importance....................................................................................................................................8
International organizations influencing global tourism development and role &
accountabilities of these companies.............................................................................................8
Significance of organizations in development and growth of global tourism.............................9
Importance of threats, challenges and issues facing by global tourism.....................................10
Recommendations for managing future tourism development..................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Global tourism is perhaps the wider scale of movement of services, products and people
in history. Global tourism destinations is the set of unique places where travellers spend at least
two or more nights and exhibit tourism goods such as support services, attractions, tourism
resources complete with defined physical, management and administrative boundaries (Geffroy
and et.al., 2015). The present report is based on international tourism destinations; it explains
the nature and trends of global tourism, key tourism receiving and generating nations with
characteristics, and influence of emerging market economies on tourism growth.
It justifies the impact on emerging market and both key factors on international tourism
and define the specific reasons for progress of tourism receiving and generating counties in
world. This study explains the comparison between varied emerging global tourism destinations
in relation to factors driving growth, stages of destination life cycle and strategies employed.
Different factors influencing and driving tourism statistical trends in different regions of world. It
clarifies the responsibilities and role of international companies and their influence in global
tourism growth and development. Furthermore, it justifies the significance of challenges, threat
and issues facing by global tourism and explain the best recommendations for managing future
tourism growth in light of issue, threat and challenges.
Overview of trends and nature of tourism on global scale
Tourism is cultural, social and economic phenomenon entails movement of people to

places or nations outside their usual atmosphere for business and personal purposes. These
individuals are known as visitors and tourism has to do with their actions, some of which imply
expenditure of tourism. Travel and tourism sector is one of the world's widest industries with
international economic contribution of more than 7.6 billion. Tourism on global level continuously
changed and rapidly grow with satisfy consumers needs. The nature of tourism is dynamic and
unique, they consider the requirement of people and make changes accordingly to make them
happy through satisfactory work (Rutty and et.al., 2015). At international level, tourism business
provide their services to many people and operate business all over the world effectively by
considering the needs and requirements of people within different regions. Tourism is divided
into 5 sectors that are accommodations, entertainment, travel services, food & beverage and
transportation services.
From the statistic attached above, it is interpreted that the inbound tourism trips perform
by EU, and the most successful tour is Croatia and Greece in 2017, while on the other side,
Belgium and Germany are the weakest areas for EU inbound trip. Online marketing is trend of
tourism on global level, that help to attract more people towards travel and tourism sector the
most. It impacts on business positively as it helps to increase consumers based and profitability
of tourism sector. Online marketing is the procedure of advertising products and services to
grab the attention of potential consumers as well as attract the new ones via digital strategies.
Trends of global tourism market shows that long haul travel develop faster than intra regional
travel. With the help of online marketing tourism sector will grow more, it allows them to reach at
target market effectively.
Tourism generating and receiving nations and its characteristics
Each nation is popular for different economical and cultural aspects, as well in tourism
aspects there are two countries famous for generating tourism, these nations are Spain and
England. Number of visitors is increasing in both countries' year by year, they effectively
generate tourism (Jenkins, 2015). England is popular for their interesting history and pervasive
culture that attract people to visit place. This nation has unique natural environment which grab
the attention of millions of people to England. USA, Japan, China and Germany is also known
as tourism generating nations with some attractive characteristics. Along with this, Spain is
another nation that helps to generate tourism, it is famous for mesmerizing destinations mostly
in winter, Spain hold powerful position in global economy for tourism, it is also declared as the
most the best country to visit. They maintain their spot just like their neighbour nation, it is
famous for siesta, paella, La Sagrada Familia and other thing which attract people more and
more rather the before. There are many tourist attraction point in Spain that attract people

towards them, effectively where number of tourist enjoy the whole journey of their holiday.
In additional to this, France, USA, UK and Italy are the typical examples of tourism
receiving nations. They all contribute in tourism sector by attracting and creating the most
tourism trips for people. Big Ben, Tower of London, Tower Bridge and British Museum are the
characteristics of UK, that garb the attention of people from different nations.
Emerging market economies influence tourism progress internationally
Emerging market economies contribute in growth of tourism globally in term of nature
and scale of tourism. The current market drive towards becoming more advanced, people like to
spend time on internet and social media sites where they are able to gain knowledge about
destination places where they can pass time with family and friends (Boniface, Cooper and
Cooper, 2016). Travellers from emerging markets contributing on shaping travel and tourism
sector and it also helps growth of industry, by gaining knowledge they make decision for visiting
the most attractive and popular place. High income source allow people to take the best holiday
package, where they can feel the positive environment around them and reduce stress from
their live due to personal and professional circumstances. Much of tourism growth is driven by
generating demand for travel destinations in emerging market, with China and UK leading way.
In term of nature and scale, emerging market economies demand for some additional services
that help to increase scale of tourism sector and make adjustment according to people
requirement. They also raise demand for international tourism, which is highly beneficial for
growth of business at global level as it help to generate market revenue and share rather than
before. Russia, Italy, Mexico and other emerging market economies are developing more, as
they allow tourist to visit that places and enjoy the beauty of nature.
Impact of both key and emerging market factors influencing global tourism
Tourism receiving and generating nations affecting global tourism the most, as they
contribute in growth and success of business. People visited many nations due to their attractive
features and famous tourist destination places that help of generate more revenue. Italy, China,
UK, USA, Spain and Japan are the different types of tourism receiving and generating countries,
they attract large number of tourist towards them that helps to generate more GDP for nation
(Rogerson and Visser, 2014). In Italy ratio of tourism is increasing due to their ancient
monument and rich heritage, it is popular for providing multiple cuisines to tourist and other
amenities that attract travellers more. On the other hand, England also effect global tourism, the
different historical places in UK such as Stonehenge, Kensington place and other attract people
and increase their interest in visiting these places. Due to heritage and monuments, various
people visit Nation spending their vacations for short or long time. Natural and beautiful

environment of England also help to attract people for leisure visit such as Woolacombe beach.
Emerging market factors such as culture, trends and demand for tourism also affect
growth of tourism at global level. Due to high demand for holiday packages increase productivity
and profitability of business. The demand of people are growing more when market is emerging
and developing rather than before.
Reasons for growth of global tourism receiving and generating nations of world
Online platform is the best place for people where they can acquire knowledge and
information about specific destination. It is one of the factors that influence on travel and
tourism, when organizations do not place all the essential data about famous tourist place on
online platform, they cannot be able to attract people. With the help of placing full information for
tourist in context of destinations such as Turkey, London, Italy and Russia, travel and tourism
sector increase its business rather than before (Cárdenas-García, Sánchez-Rivero and Pulido-
Fernández, 2015). Technological advancement is the reason for growth and development of
international tourism, it helps people to obtained information and support in making decision
while planning holiday. Online information allow people to think about range of services
available in destinations, that they can use. Proper online presence permit business to grab the
attention of clients and raise their profit margin. Organizations in travel and tourism industry
have active social media and good websites that informative and responsive.
The advancement of technology and emerging markets are the specific reasons for
progress of global tourism that drive it more and more towards greater success. The culture and
history of destinations play significance role in travel and tourism growth, when destination has
great cultural or historical significance then people will certainly prefer to visit place for seeing
castles, architecture, seeing monuments, ornaments, clothes, paintings, caves and other
aligned heritage. For example Taj Mahal, Began city, Acropolis and Pyramids of Gaza are the
world most famous places of cultural & historical importance.
Differences between range of emerging global tourism destinations in relation to stages of
destination life cycle and other things

Destination life cycle is uses to define their successive and development stages they do
through over period. It bases their support on premises that every destination go throughout
series of cycle over time of their lives (Lautier, 2014). Destinations are defined as place to which
thing or as person travel to. It is usually a state, country and region which is marketed itself as
place for people to visit.
Differences between different of emerging international tourism destinations-
Turkey-

It is one of the most emerging global tourism destination in the world, Historical aspects
of Turkey is the factor that help to drive tourism towards growth and success for long period. It
helps tourist to derive knowledge about social and cultural facets. They are popular because of
catering beautiful and peace view across different places. It is quite different destination among
other emerging global tourism destinations. The stages of this destination life cycle is quite
different because of size, government employed different types of strategies in order to manage
the historical aspects this destination. The mister of this destination plan for making advertising
films that they can use for promoting Turkey.
London-
London is another popular or emerging global tourism destination, they have different
attraction point. It is known for National gallery, Piccadilly circus, two Tates, big Ben and
parliament and other things that help to attract tourist towards visiting it. State and central
government administration chose promotion strategy for promoting tourism in UK which is totally
different from other strategies, by making policy and making reduction in fares tourism policies
much lenient. Cultural places are the key factors that help in driving growth of tourism in
London.
Comparison between destination life cycle of London and Turkey-
Exploration-
As compared to Turkey, the culture of London is quite different to each other, it concerns
the music, festivals and museums. The nation is widely believed to be the culture of world. On
the other hand, the culture of Turkey is combined with heterogeneous and diverse set of
components that derived from different cultures of West Asian.
Involvement-
As compared to London, the local people of Turkey invest for involving accommodation
and food services in order to attract visitors. On the other side, In London the residential people
after considering the growth and development of tourism providing transport services to tourist.
Development-
In Turkey, the large organizations in Hospitality sector invest in development of
destination they contribute in improvement of tourism. While, in London, the big companies
began to consider emerging potential of field as tourist resorts, they invest money in state.
Consolidation-
The residential people is dominated by tourism at this phase, they earn money from this
kind of sector in Turkey. On the other hand, In London the local people continued expansion

and building resort, but some of other buildings start to become unpresentable, they cannot be
able to attract consumers.
Stagnation-
As compare to Turkey, the competition from other hotels and resorts is high in London,
the had original features and attractive structure. While, in Turkey the threat of local business is
high.
Decline-
In London the growth of hospitality business is high on the other side the progress of
Hotel sector or development of tourism is not much satisfactory. In Turkey, the advancement of
technology bring challenges for tourism development in this nation, where hospitality sector
uses less technology within their business.
Factors driving and affecting tourism statistical trends in different regions of world and its
importance
Historical and cultural factors affecting and driving tourism trends in different region of
world that is Turkey and London (Narangajavana and et.al., 2017). The culture of both
destination is quite different that plays role in driving tourism trends rather than before. Objects
of cultural and historical heritage being an essential asset of cities, significantly influence
development tourism and make profit. It helps to promote cultural lifting of regional population
that garb the attention of tourist. The structure of heritage places such as museum, Bridge and
other places increase interest of people to visit place. Most of the people use digital technology
for collecting data about the historical place where they obtain deeper knowledge about chosen
designation and recommend friends to visit that place. These factors are very essential for
tourism growth and development in regions mentioned above.
International organizations influencing global tourism development and role & accountabilities of
these companies
Roles and responsibilities of IATA: the major responsibilities of IATA is to serve and
support the aviation wit global standards and also provide safety and security of the
passengers. This also assist airlines by simpliying the process and increases the passengers
convenience by reducing the cost and improve efficiency.
UNWTO: it is the united nation specialized agency which is responsible for the
promotion of sustainable tourism. Moreover, it is the leading international organization which
promotes the tourism as a driver of economic growth and also support to the sector in
advancing the knowledge and tourism policies at world level.

PATA: It is another important organization which act as a catalyst for the responsible
development of travel and tourism and it also organize marketing programs and also provides
detailed information to the company related to tourism. It also helps in the economic
development and also provides improvement of the tourist plants and services facilities.
CIA: It is the government who collect the secret information about other countries and its
primary mission is to collect, analyse and evaluate the foreign intelligence as well. Through this,
they also collect the information and also make amendments in country by analysing the needs
and wants.
Top deck and TUI is one of the most successful and leading organizations in travel and
tourism sector, UK. They influence global tourism development positively by increasing number
of tourist in nation. Top deck is the best tour operator in country, they provide trips for
consumers aged 18 to 39 throughout North, America, Middles East, Africa and Australia. Along
with this, TUI is another global company in UK, which influence and contribute in development
of global tourism. They play vital role in growth of tourism as providing accommodations, airlines
and other services to people according to needs within market. By delivering quality services to
tourist they can attract consumers affectively.
TUI travel and tourism firm is accountable for increasing sustainable tourism; they give
essential resources and credibility to enhance whole sector positive impacts. They are
accountable for managing environment within nation effectively (Kontogeorgopoulos, Churyen
and Duangsaeng, 2014). They help people to enjoy the whole journey while travelling from one
place to another. It provides the best tour packages to local and other people, with
accommodation services that contribute in growth as well as development of international
tourism.
Top deck travel company, role in tourism development is highly effective, they help
people to make plan and choose their holiday package. They are accountable for providing
proper information to consumers about destinations that support to take better decision for
holiday.
Significance of organizations in development and growth of global tourism
TUI and top deck plays crucial role in development and growth of global tourism, TUI sells
their tourism services or products in market, which help to attract tourists towards business. By
selling tour packages Travel Company is able to contribute in progress of international tourism,
they provide range of options to its consumers with additional services that enhance tourist
interest towards destination places (Heymann and et.al., 2015). With the help of marketing and
promotional strategies, travel organizations promote their service which is quite beneficial for

tourism development, through strategies and advertisement plan, they generate information
about the most famous and popular destinations in the world, that help people to take better
decision. For example, TUI supports and contributes in development of tourism in UK by
centring on investment in sustainable projects. In Bulgaria, they also support in expansion of
international tourism, this regions is away from Black sea coast that are now being under
developed for tourism. Top deck effectively plays their contribution and role in development of
tourism; they help through planning, promoting and delivering faculty to people regarding
tourism products. Top deck consider the market preference and needs of local people before
providing tour package, they conduct market research that provide better results. By offering
packages and helping in selection of best tour plan, Travel Company serves the great services
that give tourists happy movement in their lives.
Importance of threats, challenges and issues facing by global tourism
Global tourism is fast resembles some of wider obstacles; the high threat of terrorism is
one of the factor that impact on tourism at global level. Due to terrorism, people avoid to visit
destination places because they think it is dangerous for their family and themselves. It
decreases the flow of travel sector growth and creates barriers for developing tourism in
different regions. Risk perception of terrorism cause travel anxiety towards chosen destination,
that impact on decision making procedure of people.
Security of tourist is one of the biggest challenges for Travel Company that affects on
global tourism the most (Holsti, 2015). Government and organizations in travel and tourism
sector are highly accountable for security of people when they are visiting specific destination in
world. Safety and security is the main concern of national authority that contribute in growth and
development of tourism. Tourists security and protection is biggest task that has to managed by
authority with all assets require at that movement when terrorism risk is higher. Sudden
changes in environment and climate is also impact on global tourism, it is quite difficult to
manage effectively.
Local infrastructure issues- too many places is not prepared for tourists, they have lack
good water treatment plants and sanitation facilities. Both sidewalks and roads are not well
organized creating hazards for visitors and local population.
Recommendations for managing future tourism development
In order to manage global tourism, governments and international organizations are highly
recommended for making plans that is better than other ones. For managing future tourism
development, global companies promote their services and products via using all the digital
media sources that help to reach at target market effectively.

In order to reduce risk of terrorism, government is suggested to implement effective plan,
they hire the most talented and professional security force for purpose of visitor’s security. They
increase level of nation security which is one of the main things that contribute in growth of
global tourism. Government effectively reduce risk of terrorism, they communicate to national
and local authorities for taking better decision, create plans on based on situational analysis
than implement in destination that allow people to feel safe and away from harm.
In order to reduce issue of local infrastructure that impact on tourism, governments takes
into consideration, they must focusing on good tourism environment which affect local and
culture as well as environment. Administration should invest in development of destinations
which is essential for global tourism, they must improve street and road quality that enhance
travelling experience of visitors perfectly.
CONCLUSION
From above, it has been concluded that different types of factors affecting travel and
tourism sector the most, they play vital role in growth of tourism. Tourism receiving and
generating nations such as London, Italy and other have their different characteristics that
attract tourist towards them effectively. Technology advancement and online platform is the
main reasons for development of global tourism, it allows sector to share more data about range
of designations on social media sites which is beneficial for growth of tourism at global level.
Turkey and London are the two different destinations managed by the government of nation in
which they employed essential strategies for managing the beauty and environment of
destination. Furthermore, TUI and Top deck organization plays significance role as it contribute
in developing and success of global tourism by offering the great holiday packages to local
people within nation. It has been summarized that by implementing plan and developing
strategies international organization and government effectively manage tourism development in
the future, and overcome challenges that effect tourism industry.

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