Global Tourism Destinations: An Analysis of Key Markets and Trends

This report provides a comprehensive overview of global tourism, examining its nature, trends, and key destinations. It delves into the characteristics of tourist-generating and receiving areas, analyzing the reasons behind their growth, including factors like climate, socio-economic conditions, and cultural attractions. The report compares emerging global tourism destinations across various aspects and explores the role of international organizations in the development of global tourism. It also reviews significant threats, issues, and challenges facing the future development of global tourism, offering a detailed analysis of the industry's complexities and future prospects. The report uses the Kuoni travel agency as a case study to understand the industry in-depth.

Global Tourism
Destinations

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Interpret statistics to present an overview of the nature and trends of tourism on a global scale1
Investigate the characteristics of key tourist generating and receiving areas of the world.........3
TASK 2............................................................................................................................................4
Determine specific reasons for the growth of key global tourism generating and receiving
areas of the world.........................................................................................................................4
Compare of emerging global tourism destinations in context of several aspects........................5
TASK 3............................................................................................................................................7
Investigate the role and responsibilities of key international organisations in the development
of global tourism..........................................................................................................................7
TASK 4............................................................................................................................................9
P6: Review the significance of various threats, issues and challenges to the future development
of global tourism..........................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCERS............................................................................................................................11

INTRODUCTION
In modern dynamic environment the activities which are related with the movement of
individual in search of best comfort services and get suitable changes in the surrounding is
known as tourism (Cornelissen, 2017). In general, the concept of global tourism is related with
offering large number of best and appropriate hotel services and goods at national boundaries
that directly support to grow the economy of specific location. Globalisation is mainly supportive
in making a strong bond and connection among two nations so that different services can be
available to number of tourist visiting hotels. In context to get the best insight about global
tourism destination Kuoni travel agency have been selected.
In this report, main nature and scale of global tourism associated with development and
features of main emergent market and tourist destination are discussed. In addition, the role of
company in the success of the global tourism related with issues, risk and obstacles are discussed
in this report.
TASK 1
Interpret statistics to present an overview of the nature and trends of tourism on a global scale
Global tourism implies to an event that offers groups and cluster of people with travel
options to move into a completely different culture for a brief relatively short period of duration.
Tourism is very pricey at initial stage and was generally not desirable due to the enormous
amounts of funds needed to be made to fly to another country. Global tourism allows the sector
to expand and thrive by offering growing tourist-friendly facilities. The tourism sector is grown
with customers, both nationally and internationally by promoting facilities like especially post-
booking services, lodging accommodation, travel facilities and refreshments. Tourist industry is
consider is at the growing phase and offers many appealing opportunities to many customers
with accessible, consumer-friendly services. In the last decade, there has been a ground breaking
improvement in the international tourism sector and all the other complement products are thus
generated positive results to hospitality industry (Ezeuduji, 2015).
In present time, it has been estimated that the actual rate for growth in the tourism sector
is 3.8% which will be better than overall UK growth. It is also observed that development in the
tourism industry has been increasing year by year due to number of advance features that are
making customer to get better services for improving living standard. Tourism is also helpful in
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increasing the employment level all over UK as opening or more and more hotel, cafes, pubs
require enough workforce to run different operations. For example, to run a specific hotel
number of employees are required at different areas like front office team, cooks, waiter, helping
staff and laundry team.
The graph above shows the progress in hospitality industry as large number of tourist
start visiting historical and beautiful destination within UK. It is predicted that around 2020 the
total number of visitors in UK that could be approx 1000 million.
Local experience: It is clear in the current scenario that visitors are keen to interact and
connect in local culture when travelling to new locations (Gössling and Peeters, 2015).
Traditional food is part of the industry's current trends that make visitors to celebrate local events
and holidays in more favourable manner. For instance, during various festivals to appreciate the
major tourist experience visit Japanese culture festival to experience cuisine, games and cultural
activities.
Technology advancement: Connie, the Hilton Hotel Chain's robot concierge, is among
the most new trends. Tourist industry is drawn by this fully automated services in recent time
that make customer to avail the best services at lower cost and that will definitely help to save
cost and time. Involving ever more on-line reservation software and the online platform before
your location are among the most innovative services that many visitors appreciate.
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Investigate the characteristics of key tourist generating and receiving areas of the world
Travel and tourism industry is one of the evolving industry in the world. it actuates different
nations to create a few highlights in the country that are turned as a key variable for drawing in
an ever increasing number of voyagers. Nations that are created have settled foundation and
transportation offices with some alluring and well-structured foundations that become focal point
of fascination for all visitor (Gössling and Peeters, 2015). Openings are supplemented with
rivalry in the travel industry and to make an economy entrenched and produced for the travel
industry every one of the offices that supports the travel industry must be created in the country.
For instance, Burj Khalifa in Dubai has gotten focus of fascination and pulling in increasingly
more visitor to visit. A portion of the attributes for creating and getting visitor in the nation are as
per the following-
The travel industry Sites: Beautiful and quiet condition catches eye for visitor and they
prescribe such places to other people and is named as one of the key factor drawing in an ever
increasing number of customers in the travel industry. Regular magnificence of a spot is and will
consistently be a driving factor for acquainting the travel industry with such puts. For instance,
Eiffel tower, snow fall point in Switzerland, old caverns and normal parks has gotten one of the
key factor for drawing in an ever increasing number of travellers.
Infrastructure: Describes a country's external system of transport services, water,
sanitation, or fuel system (Higham, 2018). Government intervention is required to improve travel
in the nation by improving numerous facilities services in order to make the location more
appealing to visitors. The network of both the tourism sector is one of the key to drawing
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tourists. For example, Uae is among the well-developed country with modern but house music-
friendly technology, and this has become one of the reasons why Dubai is one of tourists '
favourite locations.
Architecture: A country's internal structure became one of the key factors attracting and
taking in the country ever more tourism. In the longer term, tourism design is defining the
environment. As a consequence of this structural change, the nation's tourist value is improved.
When the nation's historic landmarks are built and properly maintained, it becomes an attraction
point for visitors who want to experience the nation's culture. It will help to attract more visitors
to the UK (Jovicic, 2014).
TASK 2
Determine specific reasons for the growth of key global tourism generating and receiving areas
of the world
In the recent time period, the tourism is a kind of aspect that is playing a significant role
in context of developing of a country's economy in an effective manner. It is so because due to
enhancement in this industry, more and maximum people are attracting towards this industry in
order to get more job opportunities. In addition, if in a country tourism increases then it makes
possible to cross border transactions (Kiráľová and Pavlíčeka, 2015). In current time period,
people are choosing to go in some particular countries for tourism perspective that are Dubai,
China and Asian countries and many more. People are preferring to go in these countries because
of following reasons :
 Better climate conditions and beautiful scenery – In current time period, people want
to go in those locations wherein climate condition is good. Such as tourists who belong
from warm weather nations, they willing to go in cold locations like United Kingdom,
USA etc. Along with beautiful natural scenery is also attract to people to go in those
places wherein beautiful scenery exists like water fall, lakes, river and many more.
 Socio-economic factor – It is also one of the key factor that is effecting tourists. Such as
if in a country there is social and economical factors are powerful then there will be better
accommodation services as well as there will be availability of basic services. Like in the
ice fall locations, there should be services of surfing, skiing and many more. Basically,
in the absence of these basic services, people will not like to go in those locations. So
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overall, if nations want that there tourism should be increase then they are required to
focus on socio economic factors (Lew, Hall and Williams, 2014).
 Historical and cultural factors – In addition, another factor that effect tourists to at
places are historical and cultural factors. Like in Asian countries, there are lot of
historical places and things that effect European tourists in order to visit those places.
Some popular historical and cultural places in all over world are Great wall of China, Taj
Mahal in india. The reason for which people get attracted towards these places are art and
culture of any particular nation.
Thus, these are the main factors for which people get attracted to visit places of different
kind of nations.
Compare of emerging global tourism destinations in context of several aspects.
Various phases of hospitality growth are listed in the tourism life cycle wherein various
possibilities are given to experience the new resorts or locations. Tourism industry is working in
a complex and extremely competitive economic environment throughout the current situation. A
substantial number of immigrants are drawn to more and more new locations with the use of the
destination life cycle (Liu, 2014). The life cycle of the destination includes the following phases
Exploration: It is the main stage wherein several people identify and explore a location
and then inform everyone about their experience. Discovering new locations by increasing
numbers of people makes it easier to identify places that are never discover and improving the
country's hospitality graph. Modern destinations are helping a country to create additional
tourism and employment opportunities.
Involvement: At this particular stage local individual make a interaction with visitors
approaching local destination of specific place. Later on these people start making a attempts to
provide number of different services like improving food and services areas, accommodation and
make a proper arrangement of transportation (Rogerson, 2015).
Development: Business organizations identify potential tourism as a growth opportunity
and development at this level. Advancement of the environment where tourism is growing and
being made to promote hospitality in regards to facilities and other infrastructure. It will continue
to grow the tourism sector as well as provide various employment opportunities for local
residents.
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Consolidation: People in the national economy are investing in the tourism sector at
such a point and leaving aside prospects in several other industries. It will contribute to tourism
sector growth, however other sectors may ultimately become less competitive and it may lead to
lower products and services performance.
Stagnation: At this point, the location evolves and has really the best infrastructure
possible at the venue, yet has missed its initial elegance to which it is desirable. In instance a
beach was favoured since it was nice as well as less crowded, if it gets too crowded.
Decline: This is consider to be the main stage of that is related with attraction of tourism
sector that start with decreasing of number of customers towards a specific location. Some other
reason for declining the profitability of old places is the development of new tourist attraction
(Saarinen and Lenao, 2014).
Compare and contrast different global tourism destination
Basis of difference Taj Mahal Eiffel Tower
Destination life cycle stage It is one of the world leading
white marble houses that is
located in India. In recent time
it is become the frequently
visited places that attract most
The tower has been the tallest
monument in France that is
completely made of iron. In
1889, it was created to observe
the day of remembrance of the
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number of tourist in a specific
period. It is in the process of
restructuring as the number of
tourists increases every year.
French Revolution and to show
France's commercial enterprise
superior skill to the world. The
number of tourist tourists rose
in 2015 with a total of 6,91
million.
Actions to attract tourism Tourist in context of respective
place is strengthened by
growing its international
presence increasing through
digital media and preserving a
smog-free environment in
surrounding landmarks to
preserve its appeal (Torres-
Delgado and Saarinen, 2014).
The attractiveness of the
respective tower is promoted
by digital platforms, as well as
it is known as among the most
popular and glamorous
establishments in France.
Thus it is being stated that both areas are very unique, attracting visitors for their own
advantages and desirable characteristics. When Taj Mahal is built of white marble, visitors are
drawn by its place in the presence of nature. Eiffel Tower seems to be more technologically
focused and offers people with completely different experiences.
TASK 3
Investigate the role and responsibilities of key international organisations in the development of
global tourism
Travel companies of various countries play a crucial part in the development of tourism
all over the world. They need to perform key responsibilities and roles to intensify tourism in
national as well as international scenario. To improve and enhance the tourism sector
internationally, World Tourism company play an essential role to generate the activities related
to tourism all over the world and revamp it for every nation.
Role of IATA: IATA's main objectives are safeguarding, regularizing and improving
travel for the good of people around the world. Another objective they are to improve airline
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cooperation. That's why tickets among IATA participants are standard and synonymous. IATA
works to comply with others and worldwide acceptance of new safety measures.
Role of EU: The major source of economic growth of European Union is tourism. The
EU policies were formed in order to lead the economic growth by evolving tourism growth and
employment (Role of EU, 2019). The EU plays vital role in economic growth. It works as a
regulator that resolve challenges as securities and safety, economic competitiveness and
technological, market and competition.
One of the main organization which contributes majorly to the GDP at present is
UNWTO and WTO. It even buys and sell goods in different sectors and this organisation
actively takes part in the development of private companies and educational institutes to develop
tourism sustainably.
UNWTO: this refers to the World Tourism Organisation for United nations agency. The
organisation is liable for promoting tourism in United nations. To derive the economic growth of
United nations and it promotes tourism of United nations around the world and ethical
responsibility with accessible for better future (Role of UNWTO, 2019).
Few barriers which are restricting the global organizations are mentioned below:
 Developing tourism with the help of appealing packages: World Trade Organization
interfere in the tourism sector to safeguard the travellers all over the world and to help the
tourism sector in growing. They also help in making standards which every company has
to follow, this is done to bring uniformity in the whole sector. Packages offered by
tourism companies these days are quite affordable and this has even worked more to
bring growth in this industry (Saarinen and Lenao, 2014).
 Minimizing barriers in the tourism sector: Many organizations like WTO, European
Travel Commission and International Tourism Association play a great role in reducing
barriers in the sector. Crucial role is played by them n providing all the services which
helps in the growth of the sector at international level. Sustainable development has been
a recent demand in the tourism sector.
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