MKT01762 Contemporary Hotel & Tourism: Global Issues Presentation

This presentation addresses critical issues impacting the global travel and tourism industry. It begins by outlining the positive impacts of tourism, such as breaking down stereotypes, revitalizing underdeveloped regions, and creating employment, alongside negative impacts like acculturation, demonstration effect, overcrowding, and the decline of traditional activities. The presentation then delves into specific issues including safety and security concerns heightened by increased global tourism and terrorist activities, the transformative impact of technology on marketing, communication, and service quality, and the challenges posed by changing climatic conditions such as coral bleaching and rising sea levels. The presentation also highlights the implications of these issues, referencing academic research and concluding with a thank you note, suggesting a comprehensive overview of the contemporary challenges and changes within the tourism sector. Desklib offers a wealth of similar study resources to aid students in their academic pursuits.

Issues Impacting Travel and
Tourism Globally
Contemporary hotel and tourism issues

Contents
•Positive impact of tourism
•Negative impact of tourism
•Introduction
•Safety and security
•Technological impacts
•Climatic conditions

Positive Impact of Tourism
•Breaking down the stereotypes
•Revitalisation of non-industrialised and under
developed regions
•Creating employment opportunities

Negative Impact of Tourism
•Acculturation
•Demonstration effect
•Overcrowding
•Decline of the traditional activities
•Regions becoming over-dependent on the tourism
industry

Issues related to tourism
•Tourism industry has undergone several changes
•Increased crimes against terrorism
•Unfavourable economic conditions
•Communication and transportation issues
•Changing demographics
•Changing pattern of vacations

1. Safety and Security
“Security is a tool for the individual’s safety in the
given environment against any human or non-
human threat”.

•Increased level of tourism
•High stress and long working hours making
individuals to look for travelling
•Increase in safety and security concern
•Tourist travelling to Egypt has reduced by around
37.8%
•After the attacks in London and Manchester, the UK
is attracting less tourists.

2. Technology
•Significant issue that is changing the tourism
industry
•Change in business works and earning revenue
•Bigger travel houses and richest players in the
market have earned a huge profit
•Lower group and low revenue generation companies
have seen a major downfall
•Improved service quality and user experience

Impact of technology on
Marketing
•Customers look forward for advertisements
•Instagram, Facebook advertisement and promotion
•Promotion through e-mails

Impact of technology on
communication
•Increase in use of networking and mobile
communication
•Travellers use GPS tracking to ensure safety and
security

3. Climatic Conditions
•tourists prefers to visit destination on the basis of
the climatic and weather conditions
•The packages of tourism industry changes with
change in climatic conditions
• Impact of price hike

Implications
•Coral Bleaching is affecting global Scuba diving
tourists
•increased global warming and industrial pollution
has damaged the reefs underwater and oceans
•sea warming from the El Nino phenomenon has
resulted in Coral Bleaching in Philippines
•Increase in CO2.