Global Travel and Tourism: Exploring Patterns and Trends, Trends
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This report, focusing on global travel and tourism, begins with an introduction to the UNWTO and its role in the industry. It then delves into key milestones shaping the industry, including the Empire Era, Middle Ages, Grand Tour, Mobility, and Modern Eras, detailing their impact. The report also examines the elements of the travel and tourism industry (accessibility, accommodation, attractions, and amenities) and their interrelationships. Furthermore, it analyzes factors influencing consumer behavior, such as personal, social, cultural, and situational factors, alongside motivational models like Maslow's hierarchy. The report concludes by discussing recent trends in international travel, factors affecting destination popularity (environment, economy, culture, and religion), and the overall impact of these elements on the industry's evolution.

GLOBAL TRAVEL AND
TOURISM PATTERN AND
TRENDS
TOURISM PATTERN AND
TRENDS
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Table of Contents
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
P1 Key milestones of travel and tourism industry and the factors that shape the industry....3
P2 Elements Of Travel And Tourism Industry And Interrelationship Between Them..........4
LO2..................................................................................................................................................6
P3 Factors That Affect The Tourism Behaviour....................................................................6
P4 Motivation Model That Influences The Consumer Decision Making Process.................7
LO3..................................................................................................................................................8
P5 Recent trends in international travel and tourism industry...............................................8
LO4................................................................................................................................................10
P6 Factors affecting the popularity of global destinations...................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
P1 Key milestones of travel and tourism industry and the factors that shape the industry....3
P2 Elements Of Travel And Tourism Industry And Interrelationship Between Them..........4
LO2..................................................................................................................................................6
P3 Factors That Affect The Tourism Behaviour....................................................................6
P4 Motivation Model That Influences The Consumer Decision Making Process.................7
LO3..................................................................................................................................................8
P5 Recent trends in international travel and tourism industry...............................................8
LO4................................................................................................................................................10
P6 Factors affecting the popularity of global destinations...................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
UNWTO is the worldwide organisation inside the travel and tourism industry. Further, it
also develops tourism as a motive force of economic increase, inclusive evolution and
environmental sustainability and offers management and aid to the arena in progressive
knowledge and tourism policies globally (Boniface, Cooper and Cooper,2016). Moreover, the
report will highlight about the hey milestones in travel and tourism industry and along with it
will comment on how it will shape the travel and tourism industry. Furthermore, the project will
comment on the elements of travel and tourism industry and how they interrelate to each other.
On the flip side, the assignment will frame the factors that will affect the consumer behaviour
within travel and tourism industry. However, the report will highlight the Maslow's Motivation
model that influences the decision making process of consumer. Eventually, the project will
outline about the factors that will affect the popularity of the destination like environment,
economy, culture, religious etc.
LO1
P1 Key milestones of travel and tourism industry and the factors that shape the industry
Tourism encompasses of the activities of people travelling to and staying in locations
outdoor their ordinary surroundings for now not a couple of consecutive 12 months for
relaxation, business purpose and other different purposes. However, the milestones of travel and
tourism industry is divided into six phases namely; The Empire Era, The Middle Age And
Renaissance Era, The Grand Tour Era, The Mobility Era, The Modern Era.
The Empire Era (1613 To 1785 A.D): However, tourism as an enterprise likely started
to develop during the Empire generation, which extended from the time of the Egyptians to the
Greeks and finally got here to a stop with the decline of the Roman Empire. Further, in the
course of this time, humans began travelling in huge numbers for governmental, business,
academic, and religious intention out of each necessity and delight. Moreover, this era shape the
travel and tourism industry by developing different languages, facilitating safe and convenient
travelling and improve the legitimate system that provides protection and safety to travellers
(Xiang,Magnini and Fesenmaier,2015).
The Middle Age And Renaissance Era (5th To 14th Century): travelling nearly
vanished in the course of the middle ages because the control of the Roman Empire crumbled,
UNWTO is the worldwide organisation inside the travel and tourism industry. Further, it
also develops tourism as a motive force of economic increase, inclusive evolution and
environmental sustainability and offers management and aid to the arena in progressive
knowledge and tourism policies globally (Boniface, Cooper and Cooper,2016). Moreover, the
report will highlight about the hey milestones in travel and tourism industry and along with it
will comment on how it will shape the travel and tourism industry. Furthermore, the project will
comment on the elements of travel and tourism industry and how they interrelate to each other.
On the flip side, the assignment will frame the factors that will affect the consumer behaviour
within travel and tourism industry. However, the report will highlight the Maslow's Motivation
model that influences the decision making process of consumer. Eventually, the project will
outline about the factors that will affect the popularity of the destination like environment,
economy, culture, religious etc.
LO1
P1 Key milestones of travel and tourism industry and the factors that shape the industry
Tourism encompasses of the activities of people travelling to and staying in locations
outdoor their ordinary surroundings for now not a couple of consecutive 12 months for
relaxation, business purpose and other different purposes. However, the milestones of travel and
tourism industry is divided into six phases namely; The Empire Era, The Middle Age And
Renaissance Era, The Grand Tour Era, The Mobility Era, The Modern Era.
The Empire Era (1613 To 1785 A.D): However, tourism as an enterprise likely started
to develop during the Empire generation, which extended from the time of the Egyptians to the
Greeks and finally got here to a stop with the decline of the Roman Empire. Further, in the
course of this time, humans began travelling in huge numbers for governmental, business,
academic, and religious intention out of each necessity and delight. Moreover, this era shape the
travel and tourism industry by developing different languages, facilitating safe and convenient
travelling and improve the legitimate system that provides protection and safety to travellers
(Xiang,Magnini and Fesenmaier,2015).
The Middle Age And Renaissance Era (5th To 14th Century): travelling nearly
vanished in the course of the middle ages because the control of the Roman Empire crumbled,
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tour have become risky and irregular. Therefore, this era breakdown in a formerly prepared and
dominated society effect within the disintegration of transit systems, monetary system, and
languages, making journey a hard and sometimes risky experience. Furthermore, this phase
shape the travel and tourism industry by opening the opportunities for trade exchange and the
business person expanded their operations internationally.
The Grand Tour Era (1613–1785 A.D): The Grand tour phase, marked the peak of
high-priced journey and tourism sports, arise with the affluent English and shortly spread and
became stylish amongst different folks who had money and time. Moreover, this phase shape the
travel and tourism industry as it developed the civilized world and increases the growth of
tourism industry.
The Mobility Era (1800–1944 A.D): The Mobility phase become characterised by
increased journey to new and familiar places, each near and a long way. Further, during this era,
Tourism industry started to boom as new roads, stagecoaches, traveller trains, and seafaring ships
have become usual attractions in the early 1800s. However, this phase shape the travel and
tourism industry by developing and making improvements in roads, railways, and steamships
etc.
The Modern Era (1945 To Present): The introduction of mass tourism were established
at some stage in the first twentieth century when industrialists consisting of George
Westinghouse initiate the paid excursion, believing that yearly breaks from activities for
employees might growth productivity. Therefore, this phase shape the tourism industry by
introducing international tour and introduce the jet travel facilities, further, introduce the
enhancement of mass tourism.
P2 Elements Of Travel And Tourism Industry And Interrelationship Between Them
There are various elements of travel and tourism industry within UNWTO which are
interdependent on each other.
Accessibility : Accessibility method refers to the reachability to the place of holiday spot
through various way of transportation. However, Transportation need to be day-after-day, secure,
low-budget and safe. Moreover, these days there are various kinds of transportation like airway,
railways, road and water transportation. Therefore, the transportation have to be there for all
sorts of vacationer and destinations (Fang,Ye and Law, 2016).
dominated society effect within the disintegration of transit systems, monetary system, and
languages, making journey a hard and sometimes risky experience. Furthermore, this phase
shape the travel and tourism industry by opening the opportunities for trade exchange and the
business person expanded their operations internationally.
The Grand Tour Era (1613–1785 A.D): The Grand tour phase, marked the peak of
high-priced journey and tourism sports, arise with the affluent English and shortly spread and
became stylish amongst different folks who had money and time. Moreover, this phase shape the
travel and tourism industry as it developed the civilized world and increases the growth of
tourism industry.
The Mobility Era (1800–1944 A.D): The Mobility phase become characterised by
increased journey to new and familiar places, each near and a long way. Further, during this era,
Tourism industry started to boom as new roads, stagecoaches, traveller trains, and seafaring ships
have become usual attractions in the early 1800s. However, this phase shape the travel and
tourism industry by developing and making improvements in roads, railways, and steamships
etc.
The Modern Era (1945 To Present): The introduction of mass tourism were established
at some stage in the first twentieth century when industrialists consisting of George
Westinghouse initiate the paid excursion, believing that yearly breaks from activities for
employees might growth productivity. Therefore, this phase shape the tourism industry by
introducing international tour and introduce the jet travel facilities, further, introduce the
enhancement of mass tourism.
P2 Elements Of Travel And Tourism Industry And Interrelationship Between Them
There are various elements of travel and tourism industry within UNWTO which are
interdependent on each other.
Accessibility : Accessibility method refers to the reachability to the place of holiday spot
through various way of transportation. However, Transportation need to be day-after-day, secure,
low-budget and safe. Moreover, these days there are various kinds of transportation like airway,
railways, road and water transportation. Therefore, the transportation have to be there for all
sorts of vacationer and destinations (Fang,Ye and Law, 2016).
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Accommodation: The want and necessity of lodging can not be omitted in travel and
tourism industry. Therefore, accommodation performs a crucial function in this industry and
UNTWO as well. Further, many modifications have taken area in lodging currently. New forms
of lodging, in particular, holiday villages, dwelling homes tenting and caravan sites and traveller
cottage and so forth, have turn out to be very famous. Normally a big range of traveller visit a
particular destinations due to the fact there is a luxurious hotel with tremendous facilities. For
example, today many countries like Switzerland, Netherlands etc., have vantage repute for
correct delicacies, pleasure and cleanliness.
Moreover, this factor is interlinked with accessibility because if proper means of
transportation is not given to the visitors then they wont be able to reach the destination, thus,
without proper reachability there is no means of accommodation.
Attractions: it's miles taken into consideration as the most important fundamental
element of tourism within UNWTO (Moutinho and Vargas-Sanchez, 2018). However, attractions
creates a preference in any individual to travel in a selected visitor destination or appeal. Further,
attractions encompass the holiday spot and what it offers to the traveller. Therefore, it's far
considered as the most vital basic element of travel and tourism industry. Moreover, this factor is
linked with the accessibility and accommodation because if the destination do not have proper
transportation services and pleasant accommodation then the basic attraction of the holiday spot
will be waste as travellers will get disappointed with other services.
Amenities: Necessities are very critical for the growth of travel and tourism industry in
UNWTO and undertake as a needful resource for the industry. As an example, for a beach inn
facilities like swimming, seafaring, yachting surf riding and other facilities like deeming creative
activity and entertainment activities are an essential characteristic. Further, there are two forms
of facilities namely; natural and man made wherein seashores, sea-bathing, fishing, mountain
climbing, trekking, viewing and many others. Are come underneath the previous class. On the
flip side, diverse styles of entertainments which provide the special needs of the travellers come
beneath the latter class.
Moreover, the amenities are interlinked with all the above components that is
accessibility, accommodation and attractions because if these factors are providing proper
services then only the necessities of the travellers will be accomplished.
tourism industry. Therefore, accommodation performs a crucial function in this industry and
UNTWO as well. Further, many modifications have taken area in lodging currently. New forms
of lodging, in particular, holiday villages, dwelling homes tenting and caravan sites and traveller
cottage and so forth, have turn out to be very famous. Normally a big range of traveller visit a
particular destinations due to the fact there is a luxurious hotel with tremendous facilities. For
example, today many countries like Switzerland, Netherlands etc., have vantage repute for
correct delicacies, pleasure and cleanliness.
Moreover, this factor is interlinked with accessibility because if proper means of
transportation is not given to the visitors then they wont be able to reach the destination, thus,
without proper reachability there is no means of accommodation.
Attractions: it's miles taken into consideration as the most important fundamental
element of tourism within UNWTO (Moutinho and Vargas-Sanchez, 2018). However, attractions
creates a preference in any individual to travel in a selected visitor destination or appeal. Further,
attractions encompass the holiday spot and what it offers to the traveller. Therefore, it's far
considered as the most vital basic element of travel and tourism industry. Moreover, this factor is
linked with the accessibility and accommodation because if the destination do not have proper
transportation services and pleasant accommodation then the basic attraction of the holiday spot
will be waste as travellers will get disappointed with other services.
Amenities: Necessities are very critical for the growth of travel and tourism industry in
UNWTO and undertake as a needful resource for the industry. As an example, for a beach inn
facilities like swimming, seafaring, yachting surf riding and other facilities like deeming creative
activity and entertainment activities are an essential characteristic. Further, there are two forms
of facilities namely; natural and man made wherein seashores, sea-bathing, fishing, mountain
climbing, trekking, viewing and many others. Are come underneath the previous class. On the
flip side, diverse styles of entertainments which provide the special needs of the travellers come
beneath the latter class.
Moreover, the amenities are interlinked with all the above components that is
accessibility, accommodation and attractions because if these factors are providing proper
services then only the necessities of the travellers will be accomplished.

LO2
P3 Factors That Affect The Tourism Behaviour
Tourists behaviour refers back to the purchasing behaviour of the ultimate client.
However, many components, specialness and traits influence the character in what he is and the
consumer in his selection making procedure, purchasing conduct, shopping behaviour, the
company's travel services he prefers (Tan, Tan and Choon,2017. ). However, the consumer
behaviour in travel and tourism industry is affected by four factors namely; cultural, social,
personal and psychological.
Personal factors: personal elements are regarded also as Psychological factors or person
explicative parameters and regard without delay the tourism consumer. However, the visitor’s
personality is shaped with the aid of all the traits, beliefs, convictions, habits which correspond a
consistent and strong reaction of the individual at the information from the external environment
and which differentiate them from other people. Further, the promotional materials of a travel
and tourism company will be emended according to the personality of the visitors to which they
cope with, so that it will locate themselves in the ones materials.
Social and cultural factors: Social elements, together with lifestyle, family or social
degree have an extremely good effect on behaviour because they specify the individual person.
On the flip side, culture refers to custom, taboos, values and simple attitudes of the entire
community within which people live. Furthermore, it is a theory in which people and their
existence-patterns expand. Cultural norms may be defined as rules of behaviour.
Moreover, tourists can pick out themselves with a social class, and the values of this
magnificence can influence behaviour. Further, tourists who belong to an advanced social layer
commit a huge part of their time to travelling. However, their reason for travelling is maximum
regularly amusement or enterprise and that they generally travel on their own or with their own
family and their method of transport are completely costly vehicles which includes car, yacht or
aircraft (Gretzel, Sigala and Koo, 2015). Further, they own holiday homes or stays in expensive
hotels and needs a massive range of subsidiary offerings throughout their journey. On the other
hand, travellers who belong to an average or inferior social class devote a little part of their
money and time for travelling. Further, they typically journey pressured through family or
medical issues and rarely travel in a group to benefit from discounts and they generally use
P3 Factors That Affect The Tourism Behaviour
Tourists behaviour refers back to the purchasing behaviour of the ultimate client.
However, many components, specialness and traits influence the character in what he is and the
consumer in his selection making procedure, purchasing conduct, shopping behaviour, the
company's travel services he prefers (Tan, Tan and Choon,2017. ). However, the consumer
behaviour in travel and tourism industry is affected by four factors namely; cultural, social,
personal and psychological.
Personal factors: personal elements are regarded also as Psychological factors or person
explicative parameters and regard without delay the tourism consumer. However, the visitor’s
personality is shaped with the aid of all the traits, beliefs, convictions, habits which correspond a
consistent and strong reaction of the individual at the information from the external environment
and which differentiate them from other people. Further, the promotional materials of a travel
and tourism company will be emended according to the personality of the visitors to which they
cope with, so that it will locate themselves in the ones materials.
Social and cultural factors: Social elements, together with lifestyle, family or social
degree have an extremely good effect on behaviour because they specify the individual person.
On the flip side, culture refers to custom, taboos, values and simple attitudes of the entire
community within which people live. Furthermore, it is a theory in which people and their
existence-patterns expand. Cultural norms may be defined as rules of behaviour.
Moreover, tourists can pick out themselves with a social class, and the values of this
magnificence can influence behaviour. Further, tourists who belong to an advanced social layer
commit a huge part of their time to travelling. However, their reason for travelling is maximum
regularly amusement or enterprise and that they generally travel on their own or with their own
family and their method of transport are completely costly vehicles which includes car, yacht or
aircraft (Gretzel, Sigala and Koo, 2015). Further, they own holiday homes or stays in expensive
hotels and needs a massive range of subsidiary offerings throughout their journey. On the other
hand, travellers who belong to an average or inferior social class devote a little part of their
money and time for travelling. Further, they typically journey pressured through family or
medical issues and rarely travel in a group to benefit from discounts and they generally use
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public transport such as bus or train and needs accommodation and food at pretty low quotes.
Hence, they hardly ever call for auxiliary services for the duration of the adventure.
Situational factors: In Addition to a man or woman’s personal and social needs, there
desires are also affected via the situation wherein he presently reveals themselves. Further, the
time a visitor position to determine the purchase at some point of the journey, and also the time
gap among the instant of buy and the moment of price, impacts the behaviour of consumer
within travel and tourism industry. For Instance, the traveller does now not pay as plenty
attention to details when the time to decide the purchase is brief. Further, the buy decision is
followed greater easily whilst the time gap among the acquisition and the payment is bigger.
Therefore, there is link between the drivers of tourist behaviour and different tourism
destination and experience because if the drivers of tourist behaviour will be good then and nice
than tourism destination will be good. In addition to this if the destination will be good than the
experience created by the consumer will be overwhelming.
P4 Motivation Model That Influences The Consumer Decision Making Process
Motivational models:
Motivational models are those that helps the business organizations in motivating its
employees and customers to influence their decision making process and turn it in favor of the
company. The Maslow's need hierarchy theory can be consider as the best theory that may helps
the company in influencing the decisions of customers and employees.
Maslow's need hierarchy theory:
This theory has categorized overall need of the individual into several categories and
developed a hierarchy of needs. UNWTO should fulfill the needs as per the hierarchy. It shall
help it in providing the best satisfaction to customers and influence their decisions towards the
business as well. The hierarchy is as under:
ï‚· Self actualization: It refers to providing a realization to the customers about existence of
their self potential in the market. For this purpose, the company would need to create the
desire of customers for gaining satisfactory services from company. For this purpose, the
company shall be needed to provide a quality of luxurious services to its customers along
with the basic services. It will help UNWTO in influencing decision making of larger
amount of customers (Cornelissen,2017).
Hence, they hardly ever call for auxiliary services for the duration of the adventure.
Situational factors: In Addition to a man or woman’s personal and social needs, there
desires are also affected via the situation wherein he presently reveals themselves. Further, the
time a visitor position to determine the purchase at some point of the journey, and also the time
gap among the instant of buy and the moment of price, impacts the behaviour of consumer
within travel and tourism industry. For Instance, the traveller does now not pay as plenty
attention to details when the time to decide the purchase is brief. Further, the buy decision is
followed greater easily whilst the time gap among the acquisition and the payment is bigger.
Therefore, there is link between the drivers of tourist behaviour and different tourism
destination and experience because if the drivers of tourist behaviour will be good then and nice
than tourism destination will be good. In addition to this if the destination will be good than the
experience created by the consumer will be overwhelming.
P4 Motivation Model That Influences The Consumer Decision Making Process
Motivational models:
Motivational models are those that helps the business organizations in motivating its
employees and customers to influence their decision making process and turn it in favor of the
company. The Maslow's need hierarchy theory can be consider as the best theory that may helps
the company in influencing the decisions of customers and employees.
Maslow's need hierarchy theory:
This theory has categorized overall need of the individual into several categories and
developed a hierarchy of needs. UNWTO should fulfill the needs as per the hierarchy. It shall
help it in providing the best satisfaction to customers and influence their decisions towards the
business as well. The hierarchy is as under:
ï‚· Self actualization: It refers to providing a realization to the customers about existence of
their self potential in the market. For this purpose, the company would need to create the
desire of customers for gaining satisfactory services from company. For this purpose, the
company shall be needed to provide a quality of luxurious services to its customers along
with the basic services. It will help UNWTO in influencing decision making of larger
amount of customers (Cornelissen,2017).
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ï‚· Esteem needs: The esteem need refers to fulfilling need of achievements and dignity in
the society. UNWTO company can fulfill this need by developing its brand equity in the
market. With the help of it, the customer will attract towards the company as it will
improve their potential in the society by being a customer of a well known brand.
ï‚· Love and belonging needs: After fulfilling the self esteem need, the UNWTO needs to
provide lovable and friendly environment to customers. For this purpose, they can
provide effective managerial services to the customers.
ï‚· Safety needs: It is an essential need that can influence the customer's decision making.
For this purpose, the UNWTO shall need to provide effective security facilities such as
guards, CCTV cameras, etc. it would result in influence the customers' decision making
and attracting customers towards it (Cooper, 2015).ï‚· Psychological needs: It refers to the basic need of the individual. It is the basic step to
fulfil need of customers to influence their decision making. For this purpose, the
UNWTO shall need to provide basic facilities such as accommodations, room facilities,
etc. in an attractive manner.
Push and pull factors- these are some factors which either pushes the consumer for going to the
tourism place or pulls away from going to the places. These can also be said as motivators and de
motivators. The push factors are the motivators as they motivate or pushes in direction of going
to the tourism spot. On the other hand, pull factors or the de motivators are the factors which
pulls away the person to go to the place for a visit.
These models of motivation influences the decision making of a consumer because of the
reason that if the consumer will not be motivated to go to the place. They will only go to the
place if their needs and desire will be satisfied. If the place does not provide with amenities
which satisfies the need of the consumer, then they will decide not to go to such place. So it is
very necessary for UNWTO to provide for proper motivators so that consumers are motivated to
go to such places.
LO3
P5 Recent trends in international travel and tourism industry
There are various trends in international travel and tourism industry which enhances the
growth of industry.
the society. UNWTO company can fulfill this need by developing its brand equity in the
market. With the help of it, the customer will attract towards the company as it will
improve their potential in the society by being a customer of a well known brand.
ï‚· Love and belonging needs: After fulfilling the self esteem need, the UNWTO needs to
provide lovable and friendly environment to customers. For this purpose, they can
provide effective managerial services to the customers.
ï‚· Safety needs: It is an essential need that can influence the customer's decision making.
For this purpose, the UNWTO shall need to provide effective security facilities such as
guards, CCTV cameras, etc. it would result in influence the customers' decision making
and attracting customers towards it (Cooper, 2015).ï‚· Psychological needs: It refers to the basic need of the individual. It is the basic step to
fulfil need of customers to influence their decision making. For this purpose, the
UNWTO shall need to provide basic facilities such as accommodations, room facilities,
etc. in an attractive manner.
Push and pull factors- these are some factors which either pushes the consumer for going to the
tourism place or pulls away from going to the places. These can also be said as motivators and de
motivators. The push factors are the motivators as they motivate or pushes in direction of going
to the tourism spot. On the other hand, pull factors or the de motivators are the factors which
pulls away the person to go to the place for a visit.
These models of motivation influences the decision making of a consumer because of the
reason that if the consumer will not be motivated to go to the place. They will only go to the
place if their needs and desire will be satisfied. If the place does not provide with amenities
which satisfies the need of the consumer, then they will decide not to go to such place. So it is
very necessary for UNWTO to provide for proper motivators so that consumers are motivated to
go to such places.
LO3
P5 Recent trends in international travel and tourism industry
There are various trends in international travel and tourism industry which enhances the
growth of industry.

Last Minute Bookings: In 2018 Tourism Survey, around 39% of contributors selected
that final minute bookings have been a commonplace trend for travel and tourism industry.
Further, TrekkSoft booking information suggests that reservations for excursions and activities
which final 1 to a few hours tend to be booked in-vacation spot or just before arrival (Roberts,
Hall and Morag,2017). Therefore, this trend will make it tough for tour and hobby operators to
devise resources and staffing in advance, and for maximum achievement might be dependant at
the climate. Hence, sturdy advertising, local partnerships and live availability can be key
equipment to cope with this internation trend of travel and tourism industry.
Green Tourism : green tourism, also referred to as nature-based tourism or sustainable
tourism which is in incredible call for and could hold its growth within the destiny due to the fact
many travellers are actually aware of the bad impact tourism might have at the environment and
feature, therefore, come to be extra accountable with reference to sustainability. Thus, this is the
most ongoing international travel and tourism trend as which travel to other countries by
considering the environment to be healthy.
Travel With A Mission : This factor is the another trend in international travel and
tourism industry that is travellers that incorporate a delivered-value rather than only a lazy
holiday. Further, Many travellers are looking for real travel studies that increase their subculture
and let them stay and experience the believability. Moreover, they are seeking for out travelling
that involve voluntary for instance, presenting guide to a populace in need, human-centered
actions, and so on and it encompasses a particular undertaking, as an example, mastering a new
language, exploring new cooking techniques, attending a seminar, a concert or an occasion, etc.
Therefore, tour operators are actually turning into specialists rather than generalists and some
are positioned as professionals in golf vacations even as others are specialized in cultural tours
and so forth.
Traveller Want To Experience Local Experience: This is one of the emerging trend in
international travel and tourism industry as travellers are choosing to turn out to be more engulf
within the local lifestyle of other counties whilst visiting a particular place. Further, they want to
do what the local people of country do and consume in which locals eat. Moreover, Airbnb
reviews are providing a solution in which visitors can e book a neighbourhood revel in with a
holiday spot.
that final minute bookings have been a commonplace trend for travel and tourism industry.
Further, TrekkSoft booking information suggests that reservations for excursions and activities
which final 1 to a few hours tend to be booked in-vacation spot or just before arrival (Roberts,
Hall and Morag,2017). Therefore, this trend will make it tough for tour and hobby operators to
devise resources and staffing in advance, and for maximum achievement might be dependant at
the climate. Hence, sturdy advertising, local partnerships and live availability can be key
equipment to cope with this internation trend of travel and tourism industry.
Green Tourism : green tourism, also referred to as nature-based tourism or sustainable
tourism which is in incredible call for and could hold its growth within the destiny due to the fact
many travellers are actually aware of the bad impact tourism might have at the environment and
feature, therefore, come to be extra accountable with reference to sustainability. Thus, this is the
most ongoing international travel and tourism trend as which travel to other countries by
considering the environment to be healthy.
Travel With A Mission : This factor is the another trend in international travel and
tourism industry that is travellers that incorporate a delivered-value rather than only a lazy
holiday. Further, Many travellers are looking for real travel studies that increase their subculture
and let them stay and experience the believability. Moreover, they are seeking for out travelling
that involve voluntary for instance, presenting guide to a populace in need, human-centered
actions, and so on and it encompasses a particular undertaking, as an example, mastering a new
language, exploring new cooking techniques, attending a seminar, a concert or an occasion, etc.
Therefore, tour operators are actually turning into specialists rather than generalists and some
are positioned as professionals in golf vacations even as others are specialized in cultural tours
and so forth.
Traveller Want To Experience Local Experience: This is one of the emerging trend in
international travel and tourism industry as travellers are choosing to turn out to be more engulf
within the local lifestyle of other counties whilst visiting a particular place. Further, they want to
do what the local people of country do and consume in which locals eat. Moreover, Airbnb
reviews are providing a solution in which visitors can e book a neighbourhood revel in with a
holiday spot.
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New Experiences: This is another emerging trend within international travel and tourism
industry as tour operators of various countries are actually receiving requests for gaining new
experience from people who want to do something that could be a once-in-a-lifetime and
memorable. Further, this is becoming greater not unusual among Millennials who wish to
explore the new destinations and proportion their memories with others (Williams,2017).
Critical analysis and significance of these trends
According to Moutinho and Vargas - Sanchez, eds., (2018), these trends are very helpful
for the whole tourism industry as following these trends will help the tourism companies to earn
immense amount of profits. This will also help company in increasing the market share of itself
in the market. But Xiang, Magnini and Fesenmaier, (2015), argues that following much new
trends and newer technology can also cause some problems. Like because of online booking
there can be mismanagement within the companies booking structure as there can also be some
manual booking made by local consumers. So this might create problem like same room can be
booked for an online booking customer and same for another customer who came directly to the
place and booked the room.
The significance of these trends is that it helps the company in developing and growing.
Like if the company goes for Green Tourism then it will help the company in gaining popularity
and increasing goodwill as the consumers will like the fact that the company is taking care of the
environment.
LO4
P6 Factors affecting the popularity of global destinations
There are various factors that influences the popularity of the global destinations which in
turn affects the growth of travel and tourism industry. The are many different types of micro and
macro factors which affects the popularity of Manchester. These are discussed in the adjoining
points below-
Environmental factors: the environmental factor is the major factor which affects the
tourism in Manchester. It is because of the reason that the weather of the destination is very
soothing and calming. Also the city places more importance on waste management to protect the
environment and supports for green environment that is protecting the environment. This attracts
many of the tourist as the city is very popular for its optimistic attitude towards its environment
and taking measures to safeguard all its endangered species and support for environment.
industry as tour operators of various countries are actually receiving requests for gaining new
experience from people who want to do something that could be a once-in-a-lifetime and
memorable. Further, this is becoming greater not unusual among Millennials who wish to
explore the new destinations and proportion their memories with others (Williams,2017).
Critical analysis and significance of these trends
According to Moutinho and Vargas - Sanchez, eds., (2018), these trends are very helpful
for the whole tourism industry as following these trends will help the tourism companies to earn
immense amount of profits. This will also help company in increasing the market share of itself
in the market. But Xiang, Magnini and Fesenmaier, (2015), argues that following much new
trends and newer technology can also cause some problems. Like because of online booking
there can be mismanagement within the companies booking structure as there can also be some
manual booking made by local consumers. So this might create problem like same room can be
booked for an online booking customer and same for another customer who came directly to the
place and booked the room.
The significance of these trends is that it helps the company in developing and growing.
Like if the company goes for Green Tourism then it will help the company in gaining popularity
and increasing goodwill as the consumers will like the fact that the company is taking care of the
environment.
LO4
P6 Factors affecting the popularity of global destinations
There are various factors that influences the popularity of the global destinations which in
turn affects the growth of travel and tourism industry. The are many different types of micro and
macro factors which affects the popularity of Manchester. These are discussed in the adjoining
points below-
Environmental factors: the environmental factor is the major factor which affects the
tourism in Manchester. It is because of the reason that the weather of the destination is very
soothing and calming. Also the city places more importance on waste management to protect the
environment and supports for green environment that is protecting the environment. This attracts
many of the tourist as the city is very popular for its optimistic attitude towards its environment
and taking measures to safeguard all its endangered species and support for environment.
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Economy: it is also a major factor which affects the popularity of any of the place.
Manchester is also being affected by this factor because the economy of any place defines its
image and popularity. It includes factors like interest rate, foreign exchange rate, inflation,
deflation and many other related factors. For example in Manchester currently there is
inflationary situation then it will affect the popularity of the destination because now not much
tourist will be attracted towards the city as it is very expensive to stay at the destination.
Political factor- it is also a factor which majorly affects the popularity of the destination.
It is due to the reason that it includes many factors like political stability or political instability,
legal instability and many other related factors. For instance if there are many political instability
then there are chance of much attacks and destruction by another parties which do not support
the other party.
Online marketing of the destination: this is the major factor affecting the popularity of
the destination (Costa, Montenegro and Gomes,2016). This is due to the reason that this is the
most important factor which is responsible for the popularity. The underlying reason behind this
fact is that if any tourist wants to go to a new place to visit the first thing done the individual is to
examine the official website or the marketing techniques of the city. Therefore it is very
necessary for the destination to have a pleasing and attractive website and marketing of the place.
This affects the destination place because if the website will not be pleasing and attractive then
no tourists will be attracted towards the place.
Therefore, there is a link between the factors affecting the global destination and the key
drivers of tourist behaviour. This is because of the reason that the behaviour of the tourist is
affected by the destination and its appearance. For instance, if the tourist place is of spiritual
significance then it will attract the behaviour of the tourist which have much interest in
spirituality. On the other hand, for example if the person love thrill and excitement and if the
tourist place relates to history and culture then it will impact the behaviour of the tourist
negatively.
CONCLUSION
This report briefly summarises about the key milestones in the development of travel and
tourism industry and further it has outlined about the elements of the industry and how they are
interlinked with each other like accommodation, accessibility, amenities, attraction etc. On the
flip side, the assignment have commented on the factors that will influence the buying behaviour
Manchester is also being affected by this factor because the economy of any place defines its
image and popularity. It includes factors like interest rate, foreign exchange rate, inflation,
deflation and many other related factors. For example in Manchester currently there is
inflationary situation then it will affect the popularity of the destination because now not much
tourist will be attracted towards the city as it is very expensive to stay at the destination.
Political factor- it is also a factor which majorly affects the popularity of the destination.
It is due to the reason that it includes many factors like political stability or political instability,
legal instability and many other related factors. For instance if there are many political instability
then there are chance of much attacks and destruction by another parties which do not support
the other party.
Online marketing of the destination: this is the major factor affecting the popularity of
the destination (Costa, Montenegro and Gomes,2016). This is due to the reason that this is the
most important factor which is responsible for the popularity. The underlying reason behind this
fact is that if any tourist wants to go to a new place to visit the first thing done the individual is to
examine the official website or the marketing techniques of the city. Therefore it is very
necessary for the destination to have a pleasing and attractive website and marketing of the place.
This affects the destination place because if the website will not be pleasing and attractive then
no tourists will be attracted towards the place.
Therefore, there is a link between the factors affecting the global destination and the key
drivers of tourist behaviour. This is because of the reason that the behaviour of the tourist is
affected by the destination and its appearance. For instance, if the tourist place is of spiritual
significance then it will attract the behaviour of the tourist which have much interest in
spirituality. On the other hand, for example if the person love thrill and excitement and if the
tourist place relates to history and culture then it will impact the behaviour of the tourist
negatively.
CONCLUSION
This report briefly summarises about the key milestones in the development of travel and
tourism industry and further it has outlined about the elements of the industry and how they are
interlinked with each other like accommodation, accessibility, amenities, attraction etc. On the
flip side, the assignment have commented on the factors that will influence the buying behaviour

of the consumers within the travel and tourism industry. Furthermore, the report have
commented on the Maslow's motivation model of tourism industry that will influence the
decision making process of the company. Eventually the project have highlighted on the factors
that affects the popularity of the destination.
commented on the Maslow's motivation model of tourism industry that will influence the
decision making process of the company. Eventually the project have highlighted on the factors
that affects the popularity of the destination.
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