Global Tourism: Destinations, Trends, and Future Development Report

This report provides a comprehensive overview of the global tourism industry. It begins with an introduction to global tourism and its economic impact, followed by an analysis of current trends such as online travel and solo travelers, supported by statistical data. The report then examines key tourist-generating and receiving areas, highlighting their characteristics and infrastructure. It delves into the reasons behind the growth of global tourism, including natural beauty, cultural insights, and heritage. Furthermore, the report compares and contrasts emerging global tourism destinations, using examples like Edinburgh Castle and the Coca-Cola London Eye. Finally, the report addresses the responsibilities of international organizations in promoting tourism growth and reviews the threats, issues, and challenges facing the future development of global tourism, concluding with insights into the industry's prospects.

Global Tourism
Destinations

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Stats to present overview of nature and trends of tourism.....................................................3
P2 Characteristics of key tourist generating and receiving areas of the world...........................4
TASK 2............................................................................................................................................5
P3 Determining reasons for growth of global tourism generating and receiving areas of world.
.....................................................................................................................................................5
P4 Comparison and contrasting of differences between a range of emerging global tourism
destinations..................................................................................................................................6
TASK 3............................................................................................................................................8
P5 Responsibilities of key international organisations in global tourism growth.......................8
TASK 4............................................................................................................................................9
P6 Review of threats, issues and challenges to future development of global tourism..............9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
Books and Journals:..................................................................................................................11

INTRODUCTION
Global tourism is travelling of humans across the national edge or staying outside from
the usual environment. Tourism industry is the worlds biggest industry with an economic
contribution of more than 7.7 trillion. Now a days Economy is developing high possibilities or
opportunities for the global industry that allow people to go worldwide destinations easily. This
development brings economic hike in the nation. With the assistance of global tourism,
economic system of the country increases which influences overall living standards of people
living in the nation (Cornelissen, 2017). In this report, the current trends and scope of global
tourism are going to be discussed in an effective manner. In addition to this, reasons related to
the development of tourism is explain. Later, it explain various roles and responsibilities of
companies that is associated with the growth of global tourism. In the end the challenges, threats
and issues faced by the global industry which influence future growth is described in detail. This
will assist in identifying available threats and issues within stipulated time period.
LO 1
P1 Stats to present overview of nature and trends of tourism
Tourism industry is dynamic and changing day to day in entirely different manner, it is
because of new destinations , new technologies and so on. Due to changing in the economy,
travellers preferences, expectations and behaviour towards the global industry is changed on
continuous basis. It is identified that Online travel and Solo travellers are the two current trends
in the global industry. Along with this, it has also been analysed that tourism industry is one of
the fastest growing and leading industry which influence the economic system of the country in a
positive manner. These trends will be discussed in detail with the help of statistical graph:
Worldwide online travel: In today's competitive world most of the people prefer to
finalise their trips via online channels. It allow customers to save their time and book tickets in
an appropriate and faster manner. There are many apps that help customers to planned their trip
in effective manner. Online trends help tourism industry in order to increase their profitability
and sales and attract large number of customers towards their organisation (Ezeuduji, 2015). The
graph below describe the information about the growth of worldwide online travel:
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From the above graph stated picture it is analyse that entry of online channels for
booking changed the growth scenario of tourism industry. It is examined that the performance in
the year 2005 is at the point of 100 where as it increases from the year 2006 to 2008 but later
than decreases in the year 2009. On the other hand, it has been analysed that it increases in the
year 2010 and then continuously raise till 2016. This will assist in enhancing the brand image of
the travel and travel industry in an effective manner.
Solo traveller: Solo travellers are those who choose to go on their favourite destinations
alone. They are the one who generally builds the positive behaviour as well as attitude and make
other individuals free while travelling (Gössling and Peeters, 2015). It effects the tourism
industry in a positive manner and ensure that they do not harm feelings and emotions of large
number of customers. According to the data, it has been analyse that 28% of youth choose to
book tickets at own of their dreaming destinations. From the last five years, the percent of solo
travellers increases as every person wants to travel alone and capture large number of memories.
The tourism industry improve their quality of service in order to provide good service to its
customers without any distractions. This as a result assist in attracting large number of
individuals towards their industry which increases the overall profitability of the company and
provide opportunities to beat the competition.
With the help of above mentioned analysis, it has been said that both online as well as
solo travellers plays very essential role in travel and tourism industry. Each and every individual
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have their own choice towards travelling whether it is solo or online, there main motive is to
travel the world and experience new and attractive places.
P2 Characteristics of key tourist generating and receiving areas of the world.
In today’s modern world, individuals wants to explore new and better place which
increases the overall number of tourist destination places. It has been analysed that the world
have various countries having unique tourist destination which attract large number of visitors.
There are top 10 tourism destination places which includes Spain, France, UK, Mexico, Vietnam,
Turkey, US, Italy, China, Germany. Apart from this it is identified that Turkey - 39.6 million,
Mexico 39.3 million, Italy - 58.3 million, Spain - 81.8 million, US - 75.9 million and so on are
the estimated number of traveller within these countries. With the help of above stated data, it
can easily be define as there are large number of travellers which shows that total number of
revenue increases raise on continuous basis which influence the economic system of the country
(Higham, 2018.). There are some key characteristics which make their contribution in order to
influence travellers are as follows:-
Infrastructure: It is very essential for tourism industry to provide high quality services
to their customers with the help of effective infrastructure. They can easily operate its business
functions in an effective manner by providing them services. Along with this, if a country
provide high quality infrastructure to their customers they will be able to attract large number of
travellers towards their organisation. Apart from this, they feel safe, secure and comfortable
which increases the overall profitability of the tourism industry in an effective manner. As
compare to other countries it has been said that infrastructure of Italy is quite attractive and well
structured which will assist them in order to grab attention of large number of individuals. Along
with this, number of tourists increases day by day which enhance the profitability of this industry
in a positive manner. Attractive infrastructure of Italy involves railways, national roads, airport,
seaports and many more helps in making the travellers very comfortable and safe. This as a
result assist in improving the experience of customers which will increase the profitability of the
industry at the market place.
Natural beauty: Apart from infrastructure, another essential characteristic is natural
beauty of the destination place which assist in attracting large number of travellers towards it
(Jovicic, 2014.). In this context there are various popular naturally beautiful and amazing places
Italy includes Positano and Venice, in Mexico Sumidero Canyon, Agua Azul Waterfalls, in
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Spain Gaztelugatxe, Somiedo Natural Park and many more. These are the places which attract
large number of travellers with their amazing aura and provide life time memories to them. This
as a result increase in enhancing the profit margin of these places.
LO 2
P3 Determining reasons for growth of global tourism generating and receiving areas of world.
In today’s modern world where travel & tourism is becoming one of the most essential
part as it assist in generating more profits at the market place. It has been analysed that with the
assistance of effective contribution of this industry, economic conditions of national as well as
international borders raises. These are the places which are popularly known as UK, France,
Egypt, Spain, Italy, Mexico, United States and many more (Kiráľová and Pavlíčeka, 2015). All
these countries increases the level of travel and tourism which later gain immense growth. Some
of the most essential reasons behind the development and growth are going to be discussed as
follows:
Natural aura of destination & associated cultural insights: It has been analysed that
Natural beauty as well as aura of a place is considered as one of the most essential element which
assist in influencing mind-set of tourists. Individuals attract towards these places help in
enhancing the overall profitability and revenue system. In this context, it has been said that Italy
includes various places such as Venice, Positano and many more, on the other hand France
includes destination places like Marseille, French Riveria. All these destination places grab the
attention of large number of people who wants soothing and mesmerising experience for their
life time. Thus, it leads to grow the overall global tourism generating and receiving areas of
world.
Various destination places to cherish: Another important reason behind the
upliftment of tourism is that there are various destinations available in the whole world which is
cherished by the visitors. There are large number of options available for the tourists across the
whole wide world. In this context, mountains, beaches, ski resorts are some of most famous
attraction point in France. Along with this, if we talked about Spain it is one of the well known
place for it’s night life across the world. In USA main attraction is Grand Canyon for the visitors.
All these leads to grab the attention of individuals and highly influence them on a continuous
basis.
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Insight into heritage: It has been analysed that travellers across the whole wide world
having keen interest in order to gain comprehensibility of heritage and culture of destinations.
Places such as Italy, China, Spain and UK organise various shows which includes the culture
and history of these places (Lew, Hall and Williams, 2014). These shows assists in enhancing
the knowledge and understanding of tourists towards the culture and heritage of the country.
Some of the shows includes Harbin International Ice & Snow Festival of UK as well as
Shanghai Tourism Festival of China are the events organized by the country for their visitors on
a regular basis.
From the above mention graph, it has been analysed that at the introduction stage of the
product, managers of the company need to provide extra efforts in order to attract large number
of customers towards them. But when the product or service become well known at the
competitive marketplace and company introduce new and unique feature within it, then they will
be able to attract large number of individuals. Along with this, it has also been identified that at
the time of stagnation, it is essential for the management team to add some unique feature in it so
that they can maintain their market position. But on the other hand, if they become unable to
aware at the time of wake up call then the company decline at the market area.
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P4 Comparison and contrasting of differences between a range of emerging global tourism
destinations.
In order to identify emerging global tourism destinations two most attractive and well
known places are going to be choose so that effective comparison will be established. In the
context of making a comparison chosen destinations are Edinburgh Castle & Coca Cola London
Eye:-
Comparison
Basis
EdinBurgh Castle Coca Cola London Eye
Life Cycle
Stages
It refers to the destination of London
which mainly dominates the skyline
of Edinburgh, build in 12th century
and is considered as one of the most
famous and popular paid tourist
attraction point. At present
approximately 1.4 million visitors
continuously visit at this place
because of its natural beauty and
aura. Therefore, it is define as the
declining phase (Liu, 2014).
It is the place which is mainly located at
South Bank of River Thames & is
considered as one of the tallest
cantilevered observation wheel of
United Kingdom. Annual number of
visitors are estimated around 3.75
million tourists. Along with this it is
built in 21st century, which as a result
identified that it is on the development
stage of the life cycle.
Factors Of
growth
Edinburgh Castle is considered as
one of the biggest attraction point for
travellers and is identified as an
international symbol of the Scotland.
On the other hand, London Eye is the
most paid destination for tourists within
UK. It has been said that it has the
capacity of carrying 800 people in a
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There are ample number of facilities
available within the castle for their
visitors which includes numerous
shops as well as volcanic rock which
make the whole look of the place
magnificence. All these factors are
enough to attract large number of
customers towards the destination.
single rotation and have LRD lighting
system. All these factors are enough to
influence more and more number of
tourists (Rogerson, 2015).
LO 3
P5 Responsibilities of key international organisations in global tourism growth.
In order to enhance the overall global tourism, it has been analysed that international
travel & tourism organisation plays very essential role. Organisations such as United Nation
World Tourism Organisation, European travel Commission, Air BnB as well as International air
transport Association are considered as some of the effective organisations which highly
contributes in rising the Global tourism index in an effective manner. It has been analysed that
all these organisations are associated and have membership with the countries which leads to
develop and enhance the overall GDP of the country (Saarinen and Lenao, 2014). Along with
this, these organisations generate ample number of opportunities for the country and it’s citizens
as they generate employment opportunities which raise the living standards of individuals. There
are some effective roles and responsibilities which are going to be mention below of
international organisation in order to enhance tourism. Some of the most essential roles as well
as responsibilities are as follows:
Removing barriers for tourism: Organisations such as World Tourism or TUI plays very
important role in order to reduce all the barriers which affects the tourism industry. Along with
this, some of these organisations significantly looking towards reducing political and territorial
barriers so that they can motivate tourist to make world tour so they can fulfil their dreams and
desire. It has been identified that responsibilities which have been undertaken or considered by
these organisation are quite beneficial in order to raise International tourism index rate. Along
with this, they also help in providing infrastructure facilities in order to maintain sustainability
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Tourism growth, developing new policies and strategies, regulating market (Saarinen and
Rogerson 2014).
Attracting large number of tourists by offering them interesting tourism packages:
UNWTO is identified as one of the biggest leading as well as largest international organisations
which assist in developing and enhancing the overall tourism industry. By offering them
attractive packages they will be able to grab large number of attention of customers. Main
purpose of this organization is to effectively set some safety and security measures in the whole
world for tourist. Along with this it is the responsibility of such organisation to manage disasters
and negative situations which might affect the overall travel and tourism industry (Saarinen,
Rogerson and Hall, 2017). In addition to this, these are the organizations who provide various
attractive tourism packages in order to enhance the interest of tourists across the whole wide
world.
Promoting international or global tourism: UNWTO is an organization mainly plays
very significant role in order to promote global tourism across the whole wide world. Apart from
this, they offer various advantages in order to develop and enhance international tourism. These
are the organizations helps in promoting investment in new services offered by tourism industry
which helps in attracting large number of visitors towards global tour.
LO 4
P6 Review of threats, issues and challenges to future development of global tourism
It has been analysed that globalisation involves various factors which creates ample
number of challenges for Tourism Development. Reason behind this is that due to change in
climate, rise in terrorism worldwide tourism might affect in different manner. These are the
elements which creates threats, challenges and issues for the organisations so that they can
further create tourism index rate:
Safety & security: There are various type of transportation mode which includes modern
aircraft, trains, buses, cruise ship and so on which creates travelling easy and cheap. In order to
attract large number of individuals towards travel and tourism business, international system of
banking grant permission to the visitors that they can easily assess money in order to travel
effectively. Along with this, organisations face ample number of threats regarding security as
well as safety of tourists. This is because there is a rise in terrorism activities which affects the
tourism in a negative manner. This as a result creates challenges and issues for global
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organisation & government which affect their overall profitability at the marketplace. Therefore,
it is very essential for the organisation that they provide better security system and infrastructure
to their travellers so that they feel safe and comfortable while travelling across the world.
Climate condition: Due to dynamic nature of climate as well as rise in global warming
there are various types of elements which creates issues and threats for the organisation.
Therefore, it is very necessary for a travelling organisation that they should undertake
improvement of sustainable tourism by undertaking different remedial actions on a regular basis
(Torres-Delgado, and Saarinen, 2014). With the help of this, they an easily contribute their
shares in various CSR activities and develop strategies in order to reduce the negative impact of
climate conditions on tourism business. For this, government need to frame effective plans and
policies so that they can lower carbon activity to support the overall sustainability.
CONCLUSION
With the assistance of above stated report, it has been concluded that economic
development as well as global tourism of a country is interrelated with each other. It is also
identified that growth of travel and tourism is highly depends upon the governmental policies of
a nation. Reason behind this is that if an organisation adopt such plans and strategies within their
working they will be able to create positive image of the company. Apart from this, with the help
of online services along with this mobile applications there are various sources of earning which
is related with travel & tourism. It is said that there are two types of travellers which includes
solo and online travellers. Both plays very essential role in order to enhance the economic system
of a country. In addition to this, it has also been analysed that there are various threats, issues and
challenges which affects the overall performance as well as sustainability of travel and tourism in
a negative manner. Therefore, it is very essential for the organisation that they develop effective
strategies in order to attract large number of individuals towards their organisation.
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REFERENCES
Books and Journals:
Cornelissen, S., 2017. The global tourism system: Governance, development and lessons from
South Africa. Routledge.
Ezeuduji, I. O., 2015. Strategic event-based rural tourism development for sub-Saharan
Africa. Current Issues in Tourism. 18(3). pp.212-228.
Gössling, S. and Peeters, P., 2015. Assessing tourism's global environmental impact 1900–
2050. Journal of Sustainable Tourism. 23(5). pp.639-659.
Higham, J., 2018. Sport tourism development. Channel view publications.
Jovicic, D. Z., 2014. Key issues in the implementation of sustainable tourism. Current Issues in
Tourism. 17(4). pp.297-302.
Kiráľová, A. and Pavlíčeka, A., 2015. Development of social media strategies in tourism
destination. Procedia-Social and Behavioral Sciences. 175. pp.358-366.
Lew, A. A., Hall, C. M. and Williams, A. M. eds., 2014. The Wiley Blackwell companion to
tourism. Wiley-Blackwell.
Liu, Y. D., 2014. Cultural events and cultural tourism development: Lessons from the European
Capitals of Culture. European Planning Studies. 22(3). pp.498-514.
Rogerson, C. M., 2015. Tourism and regional development: The case of South Africa's distressed
areas. Development Southern Africa. 32(3). pp.277-291.
Saarinen, J. and Lenao, M., 2014. Integrating tourism to rural development and planning in the
developing world. Development Southern Africa. 31(3). pp.363-372.
Saarinen, J. and Rogerson, C. M., 2014. Tourism and the millennium development goals:
Perspectives beyond 2015. Tourism Geographies. 16(1). pp.23-30.
Saarinen, J., Rogerson, C. M. and Hall, C. M., 2017. Geographies of tourism development and
planning.
Torres-Delgado, A. and Saarinen, J., 2014. Using indicators to assess sustainable tourism
development: a review. Tourism Geographies. 16(1). pp.31-47.
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