Global Tourism Destination Report: Global Tourism Development Analysis

This report provides a comprehensive analysis of the global tourism industry, exploring its changing nature and trends, and the factors driving its growth. It examines the characteristics of key tourist-generating and receiving areas, highlighting the unique attractions and cultural aspects that draw visitors. The report also discusses the roles and responsibilities of international organizations in fostering global tourism development. Furthermore, it reviews the significance of various threats, issues, and challenges that could impact the future of global tourism, offering insights into the industry's sustainability and long-term prospects. The report covers various aspects of tourism including heritage, adventure, and dark tourism, and how they are influenced by factors like weather, economy, and ease of travel. The report also analyzes the pros and cons of tourism in emerging economies. Finally, the report looks at the impact of technology, social norms, and infrastructure on tourism growth, and how countries are adapting to attract international travelers.

GLOBAL TOURISM
DESTINATION

Table of Contents
INTRODUCTION...............................................................................................................3
LO1....................................................................................................................................3
P1 Nature and Trend of Tourism....................................................................................3
LO2....................................................................................................................................6
P3 Reasons for growth of key tourist generating and receiving areas-.........................6
P4 Comparison of emerging global tourism destination-...............................................7
LO3....................................................................................................................................8
P5 Role and Responsibility of international organisation in development of Global
Tourism...........................................................................................................................8
LO 4...................................................................................................................................9
P6: Review the significance of various threats, issues and challenges to the future
development of global tourism.......................................................................................9
CONCLUSION.................................................................................................................11
REFERENCES................................................................................................................12

INTRODUCTION
Global Tourism Destination, as the name include a three different words having different
meaning then including with each other. Tourism refers to mobility of people from one place to
another and when this tourism includes travelling from one country to another country, this
become Global tourism. There are various factors that have changed the trends of these tours
and develops it as a driver of economy. In present time nature of torism have also changed
because of these factors. Countries and areas are constantly working on improving the reasons
that can increase tourism to their country. Various national and international agencies are
working on developing international tourism. So that all the countries can grow in various
aspects as tourism also help in growing and developing various business along with national
economy. In this report changing nature and trends of global tourism and reasons that help in
growing global tourisms have been discussed along with roles and responsibility of international
organisations.
LO1
A travel intended to have fun and an experience filled with thrill and adventure.
Travel has less to with work and more about getting new experiences in various
fields like culture, heritage and history.
P1 Nature and Trend of Tourism
Illustration 1: Growth tourist destinations around the world
(Source: Growth tourist destinations around the world, 2015)

Statistics of top ten tourist receiving countries -
Different tourism Characteristics-
Heritage- this characteristic of tourism is concerned with culture of the place where
tourism is occurring. Places that represent stories of past in its authentic manner is known as
heritage of a country.
Adventure- Tourism filled with various activities filled with fun and thrill is adventure
tourism. Travelling to remote area for the purpose of exploring and expecting unexpected
during travel. Tourism for mountaineering, tracking and water sports comes in adventure
tourism.
Dark Tourism- this includes travelling to those places which are known for being
dangerous. This includes those places which are associated with death in past.
Since last 60 years Global tourism have experienced regular growth and tourism have
become largest and fastest growing sector of the economy. There are various reasons for
growth in this sector that includes holiday travel and other travels like business travel. All these
have contributed to the growth of tourism. Tourism has become one most important factor of
economic development of developing countries and even developed countries also promote
tourism of their countries. Statistics in travel has shown uninterrupted growth have reached
above 1 billion from 277 million. In this growth market share of developing economy has also
increased and reached 47 percentage in from 30% percentage.
Trends of tourism have also changed at present from group travellers to individual
travellers, mass tourism to niche destination, evolution of packaged holiday, emergence of tour

planners offering low cost and standardized travel packages (Wu, 2016). Technology have also
impacted tourism online reservation and promotion to mass public from online travel sites that
offers cheap and attracting offers for travel. Change in social norms have also impacted tourism.
People easily gets to know about travel destinations that are suitable for them. Short-term
travels has also increased which are less then 7 hours air travel. Development and growth of
hotels and man made destinations that attract tourist also has helped in growth of international
tourism. New market and International liberation and Increasing MNC's increase Global tourism
in a form of business travel. Tourism is also important for cultural exchange among various
nations. Different adventures activities have also contributed in tourism like mountaineering, sky
diving, under water swimming, these activities are available at different locations and requires to
travel to different locations. There are various factors that affect global tourism these are
attraction, accommodation, weather, infrastructure facility, supporting activities and working life
of people.
Few other factors that affect and change trend of tourism are education and culture, more
people are travelling to different locations for education than ever. Industrial development and
urbanization, many people are travelling to different locations for job and other business
activities. According to research travel to emerging economies is expected to increase as twice
and more than one billion people are expected to arrive in emerging economies. Different
international and national organisations of emerging economies are also promoting travel to
these countries and generating new opportunities and developing infrastructure and related
facility so that they can attract international travel for all the reason tourist go to other countries.
P2 Characteristics of key tourist generating and receiving areas in the world
One of the most important activity being done for leisure is Tourism. Tourism is affected
by many reasons including geography and economic conditions of receiving and generating
countries. All countries which receives and generate most tourist have their own characteristics,
which are as follows-
France- Country of castles, attract the most number of tourist because of royal life that is
possible to live there are too many castles one can visit and many of them also offers night stay
and people can enjoy living in 16th century rooms feels like living a royal life. Along with these
France also has exotic cuisine, scenery, beautiful beaches (Pulido-Fernández and Rodríguez-
Díaz, 2016). Paris, Nice, Cannes are most visited cities in France.
The United States- Culturally and ethically most diverse place U.S. is every tourist's
dream location. With New York and Las Vegas being most visited cities. U.S. Has too many

adventures for fun. One big thing is that there are too many warm places to go in winters and
cold places to go in summers. There are all kind of places for people with different preferences.
Spain- With eye-catching white sand bitches to explore, Spain is the most visited country
in Europe (Milano, Cheer and Novelli, 2018). Country offers to many exotic locations including
Park Guell made of breathtaking sculptures and Alhambra. Its unspoiled coast, world class
wines and imposing architecture make it a most preferred tourist location.
Italy- Country having charming villages and beautiful coastline Italy attracts too many
visitors every year. Two of most visited places in country that are enough to attract most of its
visitors The Coliseum of Rome and the Canals of Venice are just two places in a country that
has most numbers of UNESCO world heritage sites.
United Kingdom- London, most popular location for tourist in U.K. With so many heritage
sites, locations offering amazing experience of shopping and art festivals, filled with its rich
history, wildlife and adventures U.K. is another country that attracts most of tourist in the world.
Germany- having too many unique historic sites and museums Germany too is a great
place for tourists. Germany includes locations like Hamburg, Berlin and Frankfurt all these have
characteristics that attract tourist towards Germany.
Mexico- Spectacular beaches and too many hotels and resorts to explore millions of
people visit Mexico each year. Ancient Aztec ruins and museums are a great place for History
buffs.
Thailand- With its amazing nightlife and too many clubs, bar and other places for having
fun, Thailand has become tourist place for many other reasons.
All these tourist generating and receiving countries have different characteristics from
history to nightlife these countries have many other characteristics that attract tourist towards
them.
There are countries which are generating profit through medical education; United States is
known for providing best medical education and generating profit through education. Various
universities like Harvard, Yale and Stanford are best for studying medicine. University of
Melbourne in Australia is also great place for medical students.
Countries that provide best experience for leisure and are generating revenue from this
includes united states, united kingdom, Canada, Malaysia, France and Spain. All these
countries receive many tourist each year for leisure and generate profit from these. Among
these Spain and united states are best for having leisure and a tour devoted for leisure.
Examples of three developed and three developing countries for tourisn have also been
included in this report. These are-

Illustration 2: Tourist Growth Rate, China
(Source: China Tourism, 2019)

Source: Number of inbound visits to the United Kingdom (UK) from 1st quarter 2015 to
1st quarter, 2019)
Illustration
3: International Tourism in France
(Source: Spending of international tourists in France from 2012 to 2028, 2019)
These countries are developed countries.
Illustration 4: Brazil Tourist Arrivals
(Source: Brazil Tourist Arrivals, 2019)

Illustration 5: Foreign Tourists Arrivals in India
(Source: Now, slowdown bug bites tourism sector, 2019)
Illustration
6:

Tourist Arrivals in Mauritius
(Source: Tourist Arrivals in Mauritius, 2019)
These countries are emerging countries for tourism.
Pros and Cons of emerging countries-
Pros-
Tourism bring money in country and help in strengthening economic condition of the
country.
It provides various job opportunities in the country.
It helps in improving infrastructure, as to increase tourism country will focus on its
infrastructure.
In promotes international connection and cross cultural exchange.
Cons-
Tourism has risk of damaging forest life and heritage sites. Tourism also contribute
in pollution and loss of natural habitats.
Cultural exchange can sometimes cause loss of culture of tourist destination.
Often develops clashes on the basis of cultural basis.
Tourism jobs are seasonal and it may give rise to seasonal unemployment in
country.
Emerging economies often get influenced by developing countries thus putting its
own culture in risk.

LO2
P3 Reasons for growth of key tourist generating and receiving areas-
Weather, economy, exchange rate, events are some of important factors that influence
the no. of tourist in an area or country (Dearborn and Stallmeyer, 2016). Along with this, there
are various reasons that decide and affect growth of an tourist place. Some of them are as
follows-
Easy Air Travel- Those places where it is easy to travel through air and then facilities
provided to tourist are more likely to grow as an tourist place. Many countries that provides visa
on arrival or where there is no requirement of visa tends to have more visitors because this
make it easy to travel in foreign country.
Working Life of People- Countries whose working populations gets more holidays are
more likely to visit other countries then those whose working population does not get much
holiday.
Disposable Income- Those country where disposable income of people is higher tends
to generate more tourist then those whose population's disposable income is low. Spending
habits of people also affect this, where people are more concerned about saving money have
less no. of tourist.
Locations- Counties who have more locations and more opportunity to travellers to have
fun tends to receive more tourists. Because these countries have places for all kind of people
with different choices.
History and Culture- country whose history and culture is more diverse and attractive
and where it is easy to find traces of that history are more likely to attract tourist as culture and
history are a big reason people travel for (Höpken, Fuchs and Lexhagen, 2018). And these
areas attract people then those who did not had any special history and have a general culture.
Facilities provided to tourist- Many countries keep tourism on priority and give special
facilities to tourism grow in this areas. Proper facilities, ease of travelling, norms of government
regarding tourist, less restrictions all these factors tends to increase tourist and these areas
grow in tourism.
Safety- Those areas which are safe in various aspects are more likely to grow in tourism.
Like less or no terrorism, less crime rate, women safety, safety from thieves, no racism, safe
transportation, safe locations. In these safety of location is partially controllable but others are
controllable and when all these aspects of safety are achieved by society and government of a
area, these areas grow in tourism. There are many countries where safety does not bother its
tourist and government and society jointly look after this aspect, attracts more people. Those

areas where government's policy does not work and crime rates are high people avoid going to
these places.
These reasons if favourable can make a area grow in tourism.
P4 Comparison of emerging global tourism destination-
Various countries are emerging as tourism destination for global tourist and because of
their own different characteristics. Bhutan and UAE has been included in this report for
comparison on the basis of destination life cycle, factors driving growth and strategies
employed.
Destination Life Cycle in Bhutan-
stages UAE BHUTAN
EXPLORATION Known for its exotic
beaches and luxurious life
UAE has developed various
destinations by itself. From
past two centuries UAE has
developed itself from its oil
revenue.
Tourism in Bhutan was
explored just half a century
ago.
INVOLVEMENT Started building big hotels
and malls to attract tourist.
Country constantly tried to
increase tourism and
promoted it.
DEVELOPMENT Keep developing itself and
provided experiences of
lifetime through advanced
technology that also
developed by it.
Bhutan became lat country
to remove ban on internet
and television that helped it
to promote its tourist.
CONSOLIDATION Burj Khalifa one of the
biggest buildings and centre
of attraction to visit UAE.
Later Bhutan’s political
reform was introduced
which made new policies
regarding tourism in the
countries and reduces
preservation of its
destination
STAGANTION Increasing its tourist day by
day who are looking for
leisure time and want to live
luxurious life during their
yours.
After that Bhutan’s tourism
is increasing day by day
and natural sites in Bhutan
have made it a destination
that attracts tourist towards
the country.
Basis for tourist attraction Basis of attracting tourist