Analysis of Global Tourism Trends and the Role of Key Organizations

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Global Tourism Destinations
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Contents
Introduction....................................................................................................................................3
LO1................................................................................................................................................4
P1 Interpret statistics to accurately present an overview of the nature and trends of tourism on
a global scale.............................................................................................................................4
P2 Investigate the characteristics of key tourist- generating and receiving areas of the world. 5
M1 Analyse how the scale and nature of tourism on a global level has been influenced by the
emerging economies..................................................................................................................6
LO2................................................................................................................................................7
P3 Determine specific reasons for the growth of key global tourism generating and receiving
areas of the world.......................................................................................................................7
P4 Compare and contrast the differences between a range of emerging global tourism
destinations in relation to stages of the destination life cycle, factors driving growth, and
strategies employed...................................................................................................................8
M2 Evaluate and compare the importance of different factors affecting and driving tourism
statistical trends in a range of different global regions...............................................................9
D1 Critically evaluate the impact of both key and emerging markets, and significant factors
affecting global tourism............................................................................................................10
LO3..............................................................................................................................................11
P5 Investigate the role and responsibilities of key international organisations in the
development of global tourism.................................................................................................11
M3 Evaluate the significance of key organisations in the growth and development of global
tourism.....................................................................................................................................12
LO4..............................................................................................................................................13
P6 Review the significance of various threats, issues and challenges to the future
development of global tourism.................................................................................................13
M4 Analyse the implications of significant threats, issues and challenges to global tourism. .14
D2 Make justified recommendations for Government and other international organisations for
managing future tourism development in response to threats, issues and challenges...........15
CONCLUSION.............................................................................................................................16
REFERENCES............................................................................................................................17
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Introduction
Travel and Tourism is a larger part of the hospitality industry which provides necessary and
preferred goods and services to travellers. This report will focus on the nature and trends of
tourism on the international scale. Tourist generating and receiving countries will be investigated
in this report to identify the key characteristics of these. The report will also investigate the
reasons for generating global tourism and receiving areas. The report will also compare the
global tourism destinations on the basis of life cycle, growth and strategies used in the
destinations. International organisation for tourism will also be considered in the report to
identify the role and responsibilities of these organisations for growth and development of
tourism. At the end of this report will identify the threats, challenges and issues in the context of
the future development of global tourism.
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LO1
P1 Interpret statistics to accurately present an overview of the nature and
trends of tourism on a global scale
It is significant to identify and analyse the nature and trends of the tourism industry in the
international market. The nature of tourism is closely linked with travelling which also includes
regular change and development in the tourism sector. The development of activities created as
a base of a group of people as a traveller. Travel and Tourism is part of the service industry. It
includes sectors which provide accommodation, food, beverage, distribution and sale services.
“The tourism consultant network” helps to improve productivity, employment generation,
income, social development and economic growth. The nature and trends of tourism are:
 Tourism is the fastest growing sector of the world with bookings of $1.6 trillion
approximately in 2017 (Zaei and Zaei, 2013).
 10% of the world’s job is linked with the industry of travel and tourism (Lenzen, et. al.,
2018).
 Tripadvisor is the organisation of travel and tourism which recorded around 324 million
monthly visitors in 2017.
 Booking.com is one the most popular for tours and travels in the world which has
recorded approximately 443 million visitors in May 2018 (Blanke and Chiesa, 2013).
 10.4% of the gross domestic product (GDP) globally in 2017 is contributed by travel and
tourism with an increase of 4.6% from the previous year (2016).
 Comparing the first six months of 2018 with the first six months of 2017, arrivals of
international tourists grew by 6% worldwide (Assaf and Josiassen, 2012).
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P2 Investigate the characteristics of key tourist- generating and receiving
areas of the world
Characteristics of key tourist- generating and receiving areas of the world
Tourism is the growing industry for many countries in the world. It generates revenue for local
economies (Lenzen, et. al., 2018). It helps to improve an area of developing tourist industry and
an increase in employment. Entrepreneurs and commodities are reinvesting the amount in the
local geographical area. It ensures that construction, maintenance, infrastructure is provided
according to tourism. It does not affect the community and local resources of society.
The most influencing demand for tourism is the availability of money. Countries with the well-
distributed income and value of income have a good rate of generating tourists. Countries like
India have a twisted distribution of income some are highly wealthy whereas some are very
poor, so for people who are wealthy can afford travel internationally but poor people cannot.
Also, as India is very rich in historic monuments, so it is highly tourist receiving country.
The exchange rate is also a major factor for the tourism industry. Exchange rate variations are
vulnerable to the cost of tours significantly. Tourists from countries like America, Australia, and
New Zealand have high currency rate so they have more to spend when they go to the
Countries with low currency rates like India and Sri Lanka.
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M1 Analyse how the scale and nature of tourism on a global level has been influenced by
the emerging economies
The scale and nature of tourism on a global level has been influenced by the emerging
economies. The tourism industry in many countries is reflected as the most essential part of the
development of the economy. It creates financial wealth as well as social impacts. Tourism is
the operator of employment and wealth in the economy. Wealthy states have a vast number of
tourists; it helps to generate a large amount of money from tourist activity. Subordinates
countries obtain a small amount of money from tourism activity. Tourism industry influenced the
source of foreign exchange, employment opportunities, and source of public as well as private
income, cultural exchange and publicity of nation in the economy.
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LO2
P3 Determine specific reasons for the growth of key global tourism
generating and receiving areas of the world
Tourism is a continually growing sector which generates employment opportunity and wealth
maximisation in the economy. Below are a few reasons for key global tourism generating and
receiving areas of the world.
 Stimulate GDP Growth - The travel and tourism sector contributes more than 10% in
GDP of the economy. It helps to establish a relationship with foreign traders and
increase in import & export.
 Boost International Investment – In terms of foreign direct investment, the Tourism
industry is the second fastest growing sector.
 Drives Infrastructure Development – Tourism industry develops that includes
improvement in basic infrastructures, such as airports, roads, water supply, and medical
services (Scott, et. al., 2012).
 Create job opportunities – Tourism industry is one of the largest employment creators in
the economy. It provides many job opportunities to unemployed people in different areas
(Hall, et. al., 2013).
 Promotes inclusive growth – Tourism industry promotes labour-intensive techniques. It
creates a large network of people to connect with the supply chain.
 Strengthens Rural Communities – Tourism sector supports the people of rural area by
providing job opportunity to rural youth and minorities.
 Revitalizes urban area – Tourism industry helps to improve in an urban area which
creates employment opportunity, improvement in infrastructure and profitable
investments (Boes, et. al., 2016).
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P4 Compare and contrast the differences between a range of emerging
global tourism destinations in relation to stages of the destination life
cycle, factors driving growth, and strategies employed
The destination for tourisms is dynamic. This range of emerging global tourism destinations in
relation to stages of the destination life cycle used to explain their development and successive
stages. The concept of destination development helps to discovery, growth, and expansion of
the economy. The tourism industry is one of the largest contributors to the GDP of the world. It
creates employment opportunity in the country. It improves the conditions of technological
innovation (Scott, et. al., 2012). It affects the social, economic and other factors. Tourism is a
growth-oriented industry; it encourages the employment opportunities in the primary, secondary
and tertiary sector.
Cairo, Egypt because of the unique culture and attractive ancient history is attracting many
people from different countries. The people of Egypt are also contributing to the growth of
tourism. Tourism industry protects the intangible cultural heritage, performing arts, dance, oral
tradition and music (Boes, et. al., 2016). Unawatuna, Sri Lanka is also an emerging tourism
destination because it is rich in cultural heritage, greenery, etc. The growing number of tourists
in Sri Lanka is providing the rural people many job opportunities which help in the country’s
growth.
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M2 Evaluate and compare the importance of different factors affecting and
driving tourism statistical trends in a range of different global regions
The Travel and Tourism industry is the largest contributor to the GDP of the economy. It
includes the direct impact of transportation, entertainment, and accommodation. Globalization
has increased the dependence between people, economies, and countries. The global tourism
industry is growing rapidly it handles new challenges of different sectors. Tourism industry helps
in the expansion of business in the international market. Tourism has promoted economies and
societies to encourage the transfer of goods, knowledge, and ideas (Buckley, 2012). Tourism
sector promotes cultural awareness, traditions, and local cultures. The amount of money earned
from tourism sector is used for development of infrastructure and services. Cultural factor also
has an effect on the demand for tourism. Millions of people go on cultural tours to know the
different cultures of other nations.
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D1 Critically evaluate the impact of both key and emerging markets, and
significant factors affecting global tourism
According to Hall, et. al., (2013), there are various factors which influence the running of the
tourism industry. Few factors affect the tourism industry such as environment at the destination,
economy of country and technologies. It includes environmental factors, socioeconomic factors,
historical & cultural factors, religious factors and other factors. These factors affect the
development of tourism. Environmental factor includes good climate and nature. Socioeconomic
factor includes accessibility, accommodation, amenities and ancillary services. Historical and
cultural factors state that tourists attracted to places of rich cultural heritage. People love to
explore new places and destination which have famous ancient monuments and marvellous
forts.
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LO3
P5 Investigate the role and responsibilities of key international
organisations in the development of global tourism
Thomas Cook: Thomas Cook was the founder of tourism organizations and so he made the
possibility of wholesale tourism in Italy. Firstly all circular tickets are available in all Italian
Railways. These tickets are allowed to travel through the train for the current days in current
ways. After this, he planned a hotel coupon chain for compatible circular tickets, which can be
switched to the selected places for food and accommodation. Letter, he presented circular
notes, which can vary in hotels for selected banks, ticket agents and Italian lease scheduled
interchange amount.
Travelodge: In the area of Hotel and Lodge, Travelodge made its name and caught the second
largest hotel in the United Kingdom. In the United Kingdom, Ireland and Spain, Travelodge has
500+ hotels which they rent and manage. In the smart budget and midscale segments of
marketing at Travelodge Hotel, workers are deployed in small quantities, which offer consistent,
new guest rooms for the commercial and leisure consumers at reasonable prices, with new
facilities (McCamley, C. and Gilmore, A., 2018).
TripAdvisor: TripAdvisor is an American Travel and Restaurant Website Corporation that
analyzes restaurants and hotels, location bookings and other travel-related information. It
involves transmitting portable opportunities. The services of the website are free for those
operators, which provide most of the content, and the website has an advertising business
model and hotel booking facility. This is the world's leading travel website, with over 315 million
active and passive reviewers and restaurants, hotels, attractions and other travel-related trades,
with over 500 million reviews.
International tourism organization (ITO): It is a corporation of experts who provide guidance
in the field of good ideas and tourism strategies, investment and development plans,
advertisement drivers for tourism and discusses the universal and latest skill backup supplies of
other trades. ITO's method design, core strategy, advertisement driver, supply and enterprise
are almost focused and attentive for an impressive and effective presentation (Lenzen, M., et.
al., 2018). For the government, tourism trade and tourism consultants ITO provide fundamental
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alternative services to take advantage of the immediate commercial benefits of trades and
objectives without traditional, social truth or ecologically sustainable cooperation.
M3 Evaluate the significance of key organisations in the growth and
development of global tourism
The contribution of a highly acclaimed industry, travel and tourism to the universal economy has
improved in the past period. North America is the main supplier of this area, which is closely
related to North East Asia and the European Union. Due to its less industrial tourism, areas like
North and Sub-Saharan Africa have very little effect. However, allowing for the World Travel and
Tourism Council, some of the wildly increasing tourist terminals in Africa may be born, including
Angola, Namibia and Zambia. This is probably due to the understanding of profits that can
provide travel and tourism for a country's budget, or due to the increasing popularity of low-
travel destinations among global visitors (Goldberg, et. al., 2018). It is not to say that the
travellers are still not touring certain tourist destinations in their tourist destinations - the number
of foreign tourists in the United States, for example, is still increasing each year and by 2018
more than 40 million Expected to be In 2015, the best-classified nation in Travel and Tourism
Effectiveness was Spain with 5.31 out of seven. The directory was part of the "The Travel and
Tourism Affordability Boom 2015: Development with Amazements". In the report, the economies
of the universe have been measured on the determination of their travel and tourism growth and
its effect on the formation of jobs.
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