Global Tourism Destination: Nature, Trends, and Challenges

Desklib provides past papers and solved assignments for students. This report analyzes global tourism trends and challenges.

Global Tourism Destination
1

Table of Contents
Introduction....................................................................................................................................3
LO1................................................................................................................................................4
LO2................................................................................................................................................8
LO3..............................................................................................................................................14
LO4..............................................................................................................................................16
Conclusion...................................................................................................................................17
Reference List..............................................................................................................................18
2

Introduction
Global tourism initiated by the phenomenon Globalisation, which has made the tourism a leisure
activity. In other words, it can be stated that with the dawn of globalisation the growth of tourism
has expanded in a considerable way. As the recent study, the travel and tourism industry is
considered one of the largest and rapidly growing sectors that are one of the major contributors
to the global economy. According to World Tourism Organisation, Modern tourism is related to
the development and accommodates a number of small and new destinations. Hence, this
report shall explore the parameters of nature and trends of global tourism in relation to the
tourist consulting organisation Titan Travel based in UK.
3

LO1
Interpret statistics to accurately present an overview of the nature and trends of tourism
on a global scale.
The travel and tourism industry is regarded to contribute in several ways to the global economy.
Over the past few decades, the tourism industry has experienced consistent growth and
intensive diversification, which resulted it become the fastest growing global economic sector.
According to the World Tourism Organisation, the globalisation resulted in origination of modern
tourism and it in turn resulted in the emergence of new destinations. These dimensions have
resulted in the turning tourism industry as one of the significant socio-economic drivers of
progress. In other words, the nature of tourism industry is diverse and is one of main the income
sources for several developing nations. It can be stated that the tourism on the global scale
provides many benefits to the developing countries such as the economic as well as
employment opportunities (unwto.org. 2019). Thus, it can be pointed out that the tourism
industry expansion on the global level has resulted due to globalisation, and there are several
trends of the tourism industry on the global scale. For instance, the organisation Titan Travel is
able to cater to different travel preferences of customers, which ranges from several foreign
destinations. The organisation is able to provide information about these places through
technological assistance and the customers are able to sustain the new destination because of
globalisation.
4

Figure 1: Statistics of International Tourists
(Source: www.statista.com. 2019)
According to the recent statistics, the international tourists’ arrivals have grown by 7 per cent in
the year 2017, which is approximately 1323 million. UNWTO has foreseen the growth of the
international tourists from 4 per cent to 5 per cent in the year 2018 (www.statista.com. 2019).
The number of European tourists is 670.6 million approximately and the expected worth of
Britain’s tourism industry is £257 billion by the year 2025 (www.statista.com. 2019). The major
trends of tourism on the global scale are as follows:
Niche tourism
It is one of growing trends in tourism industry, which refers to the special tourism. Niche Tourism
focuses on any specific concepts or area. Further, it must be noted that the niche tourism
selects the destination in accordance to the particular interests of the customers. According to
the recent study on the emerging trends in the tourism industry, Niche tourism depends on the
different types of preference of the tourists such as the sports or cultural or dark tourism (Wu et
al., 2016). Thus, niche tourism growth is seen as the response to the increasing number of
tourist demanding special tourism products or services.
5

Responsible Tourism
Another emerging trend in the tourism industry, wherein the tourism products can be consumed
in responsible way. It refers to the method of eliminating the negative impacts of social,
economic, and environmental conditions (Mihalic, 2016). Further, the responsible tourism
ensures that the tourism provides economic benefits of the local people along with enhancing
the host communities.
Adventure tourism
The adventure tourism is on the list of emerging trends in the tourism sector. It can be defined
as the inclination of the customers towards several adventure sports such as skiing, sky-diving,
deep sea diving and many more. With the advent of different sports, the customers are
interested to involve in such sports (Williams et al., 2017). Thus, the adventure tourism is noted
to contribute in the economic growth and development of the tourism industry.
Investigate the characteristics of key tourist-generating and receiving areas of the world
The tourists generating areas refers to those areas that are the permanent resident of the
tourists and the place where the actual tour begins (Lee and Prebensen, 2018). On the other
hand, the tourist receiving areas refers to the tourist destination where the tourists prefer to go.
For instance, the tourists generating and receiving areas can be in the same region or nation,
that is in London Southbank, the museums are tourist-generating places while the tourists
receiving place is Southbank London. These places tend to have specific characteristics, which
have been illustrated accordingly.
Key features of tourists generating areas The most important feature of the tourist generating regions is it tends to stimulate the
outflow. It is important to know that these regions must be basic market place of the
tourist. Further, the tourist generating regions must be steady personal income, which is the
basic requirement for tourism. Therefore, within the place, the distribution of the income
must be fair in order to ensure that the flow of cash within the tourist generating place
and tourist receiving areas is in balance.
6

 On the other hand, the generating areas must have appropriate exchange rates, as it
has great influence on the tourism industry as well as the economic scenario of the
destination (Boniface et al., 2016). In this case, if the rate is high in the generating
place, then the destination shall be benefitted whereas on the other hand, if the
exchange rate is low in the tourist generating areas, it shall benefit itself and might be
loss for the receiving areas.
Key features of tourists receiving areas
 As stated that the tourists receiving areas needs to ensure several aspects such as the
infrastructure and cultural atmosphere. The infrastructure of the tourist receiving areas
must be such that it able to cater to the needs of the tourists. The infrastructure includes
accommodation, entertainment and recreational facilities, transportation facilities, and
others (Leung et al., 2018). Thus, if the tourist receiving areas are able to provide these
facilities in an appropriate way then the tourists shall be quite satisfied with the services.
 Further, the cultural atmosphere is important for retaining the tourists and hence it is a
significant characteristic of the place (Bello et al., 2016). In case the tourist-receiving
place does not have suitable atmosphere for the tourists, then the tourist generating
areas shall not prefer sending the tourist to that place.
 The friendly behaviour and cooperative of the host community of the tourist receiving
community is also important trait, as it contributes in attracting the tourists.
7

LO2
Examine the key factors influencing travel and determine the specific reasons for the
growth of key global tourism generating and receiving areas of the world.
There are different factors, which intrigue the thought of tourism and travelling. The desire of
visiting different places is the main thing to be taken into consideration. In the following segment
some of the destinations are going to be taken into consideration which has a major impact on
the business development process. It is seen that tourism was present in the ancient history and
now it has taken a new outlook.
Tourism receiving countries
Brazil- the key factors of Brazil, which is intriguing tourism, is associated with the ecotourism,
rainforests and many others. Many tourists go to Brazil for the famous Rio Carnival. It is one of
the grandest events in the world and focus of the even this to generate public gathering from
different parts of the world to have major economic development (Guimarães and Silva, 2016).
Apart from that in recent years it is seen that Brazil has hosted Olympics, which is a major event
in the world and that, enhanced the tourist visiting percentage drastically.
Figure 1: Arrival of Tourists
(Source: Ceicdata.com, 2019)
These are few factors, which are intriguing the tourism factor in a drastic manner. Apart from
that being, an economically weak country the currency conversion rate stays low in most of the
8

times. The jobless percentage was high but after rise of tourism business, it has fall to 11.6%,
which is a major factor to take into consideration. The natural beauty is a major factor of getting
more tourists and taking it into consideration makes the progress of tourism more justified.
Tourism has affected business development and more job opportunities have been developed.
Egypt- It is one of the most important places regarding knowledge gaining. Egypt has its own
history and many explorers, casual tourists, students and others visit the place. The most of the
cases it is seen that the issues are associated with the culture and societal condition of the
country (Ragab and Meis, 2016). The tourism rate has improved and the main reason behind
this enrichment is the pyramids. Another thing to take into consideration is the Red Sea resort,
which is attracting more tourists as well. Recently the rate has fallen and in near future the
possibility is high that the country gets the full pace it had once.
Figure 2: Egypt Tourism Arrivals
(Source: Ceicdata.com, 2019)
Tourism Generating Countries
Europe (England)- It is one of the most productive base for tourism. England has the base of
tourism, the inventor of mass tourism. It is one of the most important markets for inbound and
outbound marketing. The place has all kinds of requirements to generated tourism like spas,
religious monuments and other things. This is the reason why the people like to visit the place,
the rate of income of British people is high, and the currency is highly valued in different parts of
the world, which is making it more affluent place to produce tourism.
9

Figure 3: Visit To and From the UK
(Source: Researchbriefings.files.parliament.uk, 2019)
There are several factors affecting the above-mentioned tourist generating and tourist-receiving
destinations, which are Brazil, Egypt, and Europe are as follows:
Economic factors
The economic environment of the tourist destinations are known to affect the global tourism
industry in many ways. It must be noted that economy of the nations must be stable for inviting
the tourists, as it influences of the rate of accommodation and other expenditures related to the
destination. The major impact is on the demand and supply chain in the tourism industry
(Moutinho and Vargas-Sanchez, 2018). For instance, during inflation the demand of tourism
decreases, as the nations affected by high rate of inflation shall have the hikes in prices and it
shall affect the consumer choices.
Political climate
Political climate of the tourist destination is known to affect the generating areas in several
ways. For instance, tourists from the countries such as Brazil and Egypt would not prefer to visit
tourist-receiving destinations such as Europe (Frazer and Waitt, 2016). Political instability of the
tourist receiving areas or nations shall affect the demand of the tourism of that region.
10

Technology factors
The Technological factors can influence the demand of the tourism generating regions, as it is
through the technology that the tourists are able to get access to the information about the
place. Thus, the demand of these areas shall be increase with the help of technological
assistance.
Cultural factors
The cultural factors of both the regions can influence the growth of the demand of the tourist
receiving destinations and on the other hand, the receiving destinations tend to prefer the
culturally enhanced tourists from generating destination for preserving the culture of the country.
Compare and contrast the differences between a range of emerging global tourism
destinations in relation to stages of the destination life cycle, factors driving growth, and
strategies employed by the destinations.
There are many cases where it is seen that the issues have seen in tourism segment and the
most of the cases the tourism countries have managed to get the job done with relative thinking.
There are many emerging tourism countries, which have the potential to make a good change in
the economic development. The management process needs to be enhanced and in
accordance with that, the countries are going to see better tourism rate. The countries that have
been selected in this case are Iceland and Myanmar.
Factors Myanmar Iceland
Destination life cycle In accordance with the
analysis of the place, it can be
stated that the country
Myanmar has a major
importance in the business
development process. There
are different stages to take
into consideration and it can
be stated that the
management needs to make a
better decision to keep the
tourism place more productive
The environment has a major
impact on the business
development process of a
country and it is seen that
Iceland has that vibe which
will make it a major place top
take into consideration as
tourism spot. If the destination
life cycle is added to it then it
can be seen that, Iceland is in
the involvement phase.
People are getting to know
11

(Kyaw, 2018). There are many
stages in the destination life
cycles and it is seen that
Myanmar is in the
development phase of the
graph. It is important for
business development
process and in the end, it is
going to make a proper kind of
effect in the business
development process of the
country.
about the country, its
environment and social
conditions and this knowledge
is helping in proper analysis of
the issues, which it might face
in the future.
Factors driving growth There are different driving
factors of tourism in the
country of Myanmar. The
environmental condition is one
of the most intriguing factors
to take into consideration and
it is one of the most necessary
things to be considered. The
environment is in a stable
state and people from any
region of the world can get
accustomed to it which is a
major factor consider. Apart
from that, the political context
is in a proper state where it
can be stated that the
business development
process can be enhanced.
The authority is publicising it
and they are marketing the
factor to the world.
The management process
needs to be evaluated in case
of Iceland. It is one of the
most peace loving countries,
the issues related with
passport, and visa is almost
absent (Gil-Alana and
Huijbens, 2018). People can
easily come to the country
and this makes the country
desirable for the tourists. The
tourists are looking for a place
where they can find mental
peace and the stable political
condition of the country is
making it more acceptable.
The accommodation and
travelling factors of Ice land in
a proficient state. The
currency rate is low if
compared with others and this
is making it more attractive for
12