Analysis of Global Tourism Trends and the Impact of Emerging Economies

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GLOBAL TOURISM
DESTINATIONS

TABLE OF CONTENTS
Introduction......................................................................................................................................1
Learning Outcome 1........................................................................................................................2
P1 Interpret statistics to accurately present an overview of the nature and trends of tourism on
global scale..................................................................................................................................2
P2 Investigate the characteristics of key tourist-generating and receiving areas of world..........5
M1 Analyze how the scale and nature of tourism on global level has been influenced by the
emerging economies....................................................................................................................7
Learning Outcome 2........................................................................................................................9
P3 Determine specific reasons for the growth of key global tourism generating and receiving
areas of the world.........................................................................................................................9
P4 Compare and contrast the difference between a range of emerging global tourism
destinations in relation to the stages of the destination life cycle, factors driving growth and
strategies employed...................................................................................................................11
M2 Evaluate and compare the importance of different factors affecting and driving tourism
statistical trends in a range of different global regions..............................................................13
D1 Critically evaluate the impact of both key and emerging markets and significant factors
affecting global tourism.............................................................................................................15
Learning Outcome 3......................................................................................................................17
P5 Investigate the role and responsibilities of key international organisation in the
development of global tourism..................................................................................................17
M3 Evaluate the significance of key organisations in the growth and development of global
tourism.......................................................................................................................................19
Learning Outcome 4......................................................................................................................21
P6 Review the significance of various threats, issues and challenges to the future development
of global tourism........................................................................................................................21
M4 Analyze the implications of significant threats, issues and challenges to global tourism. .23

D2 Make justified recommendations for Government and other International organisations for
managing future tourism development in response to threats, issues and challenges...............25
Conclusion.....................................................................................................................................27
References......................................................................................................................................28

Introduction
Travel and tourism industry in current time is growing at rapid speed by giving best destination’s
experiences in affordable prices and attracting people across world. The current report will aim
at presenting view for global tourism nature and trends by investigating areas that generates high
tourist activities and characteristics. It will further identify reasons that provide global tourism
growth from areas by dispensing comparison mentioning key distinctions within global tourism
destination that are emerging based on growth driving factors, strategies initiation and life cycle
used at destinations. Moreover, it will determine various responsibilities and roles that played the
major role in global tourism development by international organisations. It will list importance of
challenges, issues and threats related to development of future tourism at global level by giving
major recommendations.
1

Learning Outcome 1
P1 Interpret statistics to accurately present an overview of the nature and trends of tourism on
global scale
2

The ranking of World Tourism is assembled from UNWTO (United Nations World Tourism
Organisation) that is determined as publication from World Tourism barometer that releases the
data and statistics three times in a year. This publication ranking of UN sub regions and regions
are done based on international visitor arrival that specifies about revenue generation through
inbound tourism with that of expenditures done by outbound travellers. In year 2017, it is found
that 1.323 billion tourist at international level has arrived worldwide (Job, et.al, 2017). The travel
and tourism sector has recieved 6.8% of growth in comparison with year 2016. As per statistics,
there are top international destinations of tourism that were analyzed in 2017 that includes
United States, Spain, France, Italy, China, Mexico, United Kingdom, Germany, Thailand and
Turkey. These countries have received highest international tourist arrival in which France has
recorded about 86.9 million visitors in 2017.
3

The immense growth of tourism interest was found in destinations that has recorded highest
growth are known as France, Italy, Mexico, United Kingdom, Germany and Turkey that has
improved its functioning and services so to attract global customers and travellers for spending
money in adorable destinations of those six countries. The development of tour operators as well
as travel agencies of various countries has made it possible to provide huge development to the
tourism sector. Thus, current trends and nature has boomed growth of tourism sector (Camilleri,
2018).
4

P2 Investigate the characteristics of key tourist-generating and receiving areas of world
The travellers are highly attracted by three factors that consist of origin of destination identified
as generating areas, the receiving areas depicts tourist destinations and routes that comes within
one destination to another identified as transit routes. The tourist interacts with industry of travel
and tourism related to social, economical and environmental context for making trips to be safer
and secure (Boniface, et.al, 2016). The tourist generating areas are known as tourist homes from
which travelling starts and ends. In such case, the planner needs to explain aspects of destination
that consist of demographic socio economic and geographical characteristics. For instance,
France is known as top tourist destination due to its various characteristics that attracts various
customers such as cars, Eiffel Tower, the Latin Quarter etc that makes its image of highly
recommended country that is visited by people.
On contrary, tourist receiving areas focuses on temporarily availability of tourist staying that
does not carry attributes that generates areas. The industry of tourism situated in such areas will
only have accommodation sector, tourist destinations, retailing functions, recreation as well as
entertainment facilities. In such cases, it is important to focus on maintaining destination so to
attract huge customers across the world that will further help in boosting economic conditions
5

and making country to be top most that are adored by national as well as international customers
for spending holidays (Mason, 2015).
6

M1 Analyze how the scale and nature of tourism on global level has been influenced by the
emerging economies
The impact of tourist on national economy is much higher. The capacity of tourism consumption
product is very high that consist of accommodation, entertainment, transportation and services of
food (Giaoutzi, 2017). It affects the economy by demanding job creation that also provides
employment chances and demands in sectors non-tourism that includes construction, agriculture,
retail, manufacturing as well as intra sectorial demand. For instance, according to statistics of
UK it was found that the marginal revenue need for creating job opportunities has predicted
around £54000 that finalizes employment generation up to 0.89%. The cumulative impact from
tourism comes with indirect, induced and direct factors that are listed by tourism income
multipliers that help in describing relationship within additional tourism spending and income
level of economy. Due to this, the least developing countries have also invested in tourism sector
by taking active participation for better improvements of economy.
Based on UNWTO survey, 45% of tourism sector is accounted for LCD’s that has recorded
emerging economies up to 410 million of tourist arrivals at international level that is known as
47% share that is just total of world that has equalled with 36% from international tourist receipt
7

by US$306 million (Clavería González and Poluzzi, 2016). Thus, it has focused on strengthening
economies of country by giving job to every section or class of people with areas of labour
intensive and geographical distribution that has paid huge opportunities for various countries to
develop the economy.
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Learning Outcome 2
P3 Determine specific reasons for the growth of key global tourism generating and receiving
areas of the world
Tourism is essential for countries that capture revenues from this sector. It is essential to identify
various reasons for which the country’s government develops destination and invest huge funds
in such sector. The development of tourist attractions is necessary to grab attention of travellers
across the world (Mowforth and Munt, 2015). Following are reasons to develop tourism
receiving as well as generating areas that includes:
Stimulation of GDP Growth – The sector of travel and tourism has provided USD 7.6 trillion
dollars that is accounted global GDP of 10%. It has helped in depicting 7% of growth in trade at
international level as well as growth of 30% in giving services to world export industry. The
areas and destinations plays major role as charging ticket, giving services at destination etc helps
in collecting huge revenues from customers that gives contribution to country’s growth at huge
level.
9