Global Tourism: Growth, Threats, and Opportunities

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GLOBAL TOURISM DESTINATION
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Contents
Introduction......................................................................................................................................3
LO1..................................................................................................................................................3
LO2..................................................................................................................................................8
LO3................................................................................................................................................13
LO4................................................................................................................................................14
Conclusion.....................................................................................................................................15
References......................................................................................................................................17
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Introduction
This study has description of the global tourism destination. The tourism companies have been
developing day by day. They get proper opportunity for development of the business. In the
modern days the people plan several tours for various reasons and in this case they take the help
of the tourism companies. Like this the tourism destinations also have been developing properly.
The countries are getting proper benefits with the help of the tourism activities. On the other
hand, the government of the nation’s get proper chances of develops their economy in a proper
way with the help of the tourism activities. Thus, with the help of this study the details of the
global tourism destination and its activities.
LO1
P1 interpret statistic to accurately present an overview of the nature and trends of tourism
on a global scale
As stated by Chin et al. (2019, p.78), Tourism is travel for pleasure or business and it is also the
practice and theory of touring, attracting the people, accommodation and entertaining tourists.
Many tourism companies are available in the market and they play a major role to develop the
tourism industry effectively. This tourism industry has different nature and objectives and these
are as follows
 Creating jobs in the market- Many tourism companies are available in this market and
they are creating many job opportunities throughout the world. Unemployment issues are
increasing throughout the world and therefore tourism companies are playing a major role
to resolve the unemployment issues throughout the world effectively. Many people are
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depending on jobs that are created due to the demands of tourism and therefore it can be
said that tourism is creating jobs in the market for resolving unemployment issues
effectively.
 Making money- this is the main nature of the tourism. Many tourism companies are
available in this market and they are focusing on developing their business for making
money successfully. Many countries are depending on tourism as their main sources of
income and therefore these countries are focusing on tourism activities for making money
easily. UK is mainly earning money from tourism activities and therefore this country is
focusing on this for making money in this competitive market successfully.
 Protecting the tourism place for enhancing the GDP of the country- All the countries are
focusing on protecting their attractive places for attracting the customers easily. UK is
trying to preserve all the places that attract tourists and this helps them to attract the
visitors easily. Many visitors are coming in UK every year and this helps the country to
enhance its GDP effectively.
The trends of tourism on a global scale
 Tourism business helps the country to enhance its GDP effectively. Countries are earning
huge amount of profit from this tourism business and therefore the overall GDP of the
countries is increasing because of this.
 Tourism helps to develop the tourist destinations effectively and therefore the people are
getting attracted towards the place easily.
 Tourism helps in creating new ventures effectively and this also helps in creating jobs all
over the world.
 Tourism also helps in exports as well and it is contributing in 6% of world export
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Tourism’s role in global economy\
Sources: Gómez-Vega and Picazo-Tadeo, (2019, p.281)
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Sources: Jovicic, (2019, p.276)
Tourism industry is becoming a major income source of many countries and this industry has
become a major economic sector that generates foreign exchange earnings in many countries.
This sector always provides opportunity for the economy growth and therefore the countries are
getting many benefits from this. This travel and tourism industry directly contributed almost US
$ 2.6 trillion worldwide and this also creates nearly 120 million jobs worldwide as well. This
travel and tourism sector has contributed almost US$ 8.3 trillion to the global economy in the
recent times and therefore this can be identified as one of the most important sectors that can
help the company countries to enhance their GDP effectively. This industry is playing a major
role in developing the economy of the country easily (Gursoy and Nunkoo, 2019, p.90).
Countries can gain huge amount of money from this industry and they can use this money to
develop infrastructure and services easily. Therefore it can be said that tourism sector is playing
a major role in developing the global economy successfully.
P2 the characteristics of key tourist generating and receiving areas of the world
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Tourist generating region is place where the tourist’s trip begins and ends normally. These tourist
generating regions are the essential target market of this industry and companies are focusing
more on these areas for developing their business successfully. Traveller generating region is the
origin of tourist or a place that inspire the desire to travel. Some of the key characteristics of
different tourism generating areas of the world are as follows
 Accoring to Becken and Shuker, (2019, p.295), London is focusing on traveller
generating regions like Bangkok, Thailand for increasing their visitors easily.
 London is getting many visitors from South East Asian market like India, Malaysia,
Singapore and Thailand and therefore this country is focusing on these tourist generating
regions for earning more profits easily.
 UK is facing many economic issues after the financial crisis 2008 and therefore targeting
these tourist generating areas can help them to develop their tourism businesses for
solving their economic issues successfully
 Thailand is one of the most popular tourist generating regions in the world and many
people are coming from Thailand to visit UK. Many people from other countries first
visit Thailand and then they plan to visit UK. Therefore UK is getting many customers
from this tourist generating region.
 Tourist generating region also helps the country UK to increase their visitor easily and
this also helps the country to enhance its business activities easily.
Tourist receiving areas
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 Tourist receiving areas are the tourist destination region where a tourist’s main visiting
activities occur. These are the places where travellers choose to stay for leisure
experiences.
 As per Assaf et al. (2019, p.383), UK is one of the most popular tourist destinations in the
world and London is the main tourist attraction of this country. Different attractive things
are available in London and this helps the country to attract their tourist easily.
 London is a centre of business and industry and therefore many visitors are coming here
for doing their business activities.
 London is a good place for leisure and therefore visitors can stay here for leisure
experiences. Green atmosphere and natural resources of this city attracts the visitors all
the time and therefore many visitors are coming here every year.
 Casino, restaurant, superior hotels, high jump activity, river, mountain, zoo, Art galleries
and other attractive places are available in London and this helps the city to become a
tourist receiving area easily.
LO2
P3 specific reasons for the growth of key global tourism generating and receiving areas of
the world
There are different reasons of development of the global tourism and key global tourism
generating and receiving areas of the world (Cassidy and Hume, 2019, p.295). In this case it is
important to analyze the reasons so the reasons are
 Better as well as quick air travel: In the modern days the people do not have much time
for visiting. Therefore, they demand the travelling in small time. In this situation they can
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get effective trips from the tourism companies and they also can do quick air travel which
motivates them to visit international places. Thus, the people can find the nearby places.
 More Paid Holidays- People tends to take many small holidays rather than one big one. In
the companies the people can get some holiday trips and they also can get paid holidays
as well. Therefore, this effectively encourages them to visit different places in small time.
Like this the international or global tourism has been developing in a positive way. Thus,
the people have been getting attracted to the small places so they do not need to visit
much.
 Increase in amount of Disposable income- Like this the people can earn proper money so
they can effectively increase their structure of paying. Therefore in this case it can be
seen that the people can effectively afford their international trips in a positive way Thus,
it can provide effective effects on the development of the global tourism in a proper way.
The people also get attracted towards the places that are peaceful (Rogerson and
Rogerson, 2019, p.213).
 Awareness of attractions- People are becoming more aware of travel from travel shows
and advertising. Basically, the companies provide effective ads which effectively attract
the people towards the international destinations. On the other hand, the ads can provide
some information to the people regarding the destinations. This can impress the people
and they can go for the international trips as well. Therefore, it can be another reason for
development of the international tourism.
 Cheaper or Easier Travel: With the help of the international tourism companies the
people can get different kinds of offers in their tours. In order to attract the customers
they provide some offers and provide their services in fewer prices. The tours can
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become easier as well. Like this the travelers can get encouraged towards their trips. In
this case the high GDP countries are generating their tourism to the lower GDP nations.
 Environmental: The environment resources can provide some effects on the tourism.
Thus, it is important for the nations with environmental hazards to generate their tourism
to the places that are environmentally stable.
Thus, these factors are most effective reasons of generating tourism and receiver tourism in the
global tourism. More unusual tourist destinations and attractions as well as destinations can be
other reason as well.
P4 compare and contrast the differences between a range of emerging global tourism
destinations in relation to stages of destination life cycle, factors driving growth and
employment strategies
As sighted by Asongu et al. (2019, p.345), the emerging destinations can be identified as the
destinations which have been developing in low rate. In this case it can be seen that there are
several emerging destinations in the global tourism and they can have some differences from
each other. So, it is important to analyze the differences of the emerging destinations. Five stages
of destination life cycle can be identified as discovery stage, growth and development stage,
success stage, problem and stagnation stage and decline stage.
Factors driving growth
Four major factors are available that effects emerging market and these are as follows
 Developed market demand,
 Domestic economy performance,
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 Currency market dynamics and
 Commodity performance
Apart from these different physical and human factors also affects the emerging markets.
Physical factors are climate, natural environment and ecology. Human factors are accessibility,
population distribution, affordability, media profile and proximity to other issues. However, in
terms of conducting the study the emerging destinations Egypt as well as Cuba has been selected
and their differences have been analyzed below
Stages Egypt Cuba
Life cycle Each and every year the
number of visitors has been
increasing by 1% in this nation.
However, the nation mainly
uses the growth stage in their
business.
Each and every year the
number of visitors has been
increasing by 1.5% in this
nation.
They have mainly six stages of
life cycle which effectively
help them to get proper
benefits in their tourism
activities.
Factors driving growth There are some factors which
drive the growth of the
destination such as proper
construction, hotel availability,
and hotel design and so on. In
this case it can be seen that the
There are some factors which
drive the growth of the
destination such as proper
construction, the local people
and their interaction, hotel
availability, hotel design, the
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nation applies the development
of market demand as their
factor in order to get the
benefits.
attractive destinations, proper
management of the
international tourism
organizations and so on
(BOOYENS and
ROGERSON, 2019, p.52).
Thus, they also apply the
development of market
demand as their factor in order
to get the benefits.
employment strategies They mainly provide the jobs
to the local people so that the
staffs can be helpful for the
tourists for visiting the places.
They mainly hire local as well
as the international people as
well. This can be helpful for
them to make the tourists more
comfortable as the tourists can
get different helps from the
different kinds of staffs and
this can effective impress them
as well.
LO3
P5 the role and responsibilities of key international organizations in the development of
global tourism
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