Global Tourism Destination: A Comprehensive Report

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GLOBAL TOURISM DESTINATION
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Table of Contents
Introduction:...............................................................................................................................4
P1: Overview of the nature and trends of Tourism on a global scale........................................4
P2: Characteristics of the key tourism receiving and generating countries...............................5
M1: Analyse how the scale and nature of tourism on global level have been influenced by
emerging economies...................................................................................................................6
D1: Critically evaluate the impact of both key and emerging markets, and significant factors
affecting global tourism.............................................................................................................7
P3. Determination of reasons for the growth of key global tourism receiving and generating
areas of the world.......................................................................................................................8
P4. Compare and contrast the differences between a range of emerging global tourism
destinations in relation to stages of the destination life cycle, factors driving growth, and
strategies employed....................................................................................................................9
M2: Evaluate and compare the importance of different factors affecting and driving tourism
statistical trends in a range of different global regions............................................................11
P5. Role and responsibility of key international organization in developing the global
tourism......................................................................................................................................11
M3: Evaluate the significance of key organisations in the growth and development of global
tourism......................................................................................................................................12
D3: Make justified recommendations for Government and other international organisations
for managing future tourism development in response to threats, issues and challenges........13
P6. Review the significance of various threats, issues and challenges for the development of
global tourism in future............................................................................................................14
M4: Analyse the implications of significant threats, issues and challenges to global tourism.
..................................................................................................................................................15
Conclusion:..............................................................................................................................16
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Introduction:
An attempt has been made in this report to analyse the trends and nature of the global tourism
industry. In this report, various factors affecting the growth of tourism has been considered
and discussed. Apart from this in the report an overall changes that took place in the tourism
industry during the past decades has been considered. The key tourism generating and
receiving destinations were considered and the reason behind their success and growth has
been analysed. In later parts of the report, the characteristics and growth of the key emerging
markets and destinations were taken into consideration. In this section each of the
destination’s features, its strategy for growth and its factor that drives the growth of tourism
was compared and contrasted. In the later part of the report, the key organization of the world
responsible for development and growth of tourism industry has been discussed about. Their
role and responsibility in promoting tourism and its development globally is also given. The
different issues of the tourism industry that is facing today and might face in near future is
also discussed. Moreover, how these organizations are planning to cope up with the
challenges that the industry is facing is also given. At the end to give an overall conclusion of
the tourism industry and its position in the world’s economy a short conclusion has been
attached for a brief outlook of the entire report.
LO1:
P1: Overview of the nature and trends of Tourism on a global scale.
One of the world’s greatest sector or industry is the Tourism and Travel Industry. As per a
survey conducted by U.S. it was observed that the global tourism industry in recent years
have contributed more than 7.6 trillion US Dollar towards the global economic growth and
development. Over the world’s economy, direct impact of the tourism industry inclusive of
other services like transport, accommodation, attractions, entertainments, etc. was something
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around 2.3 trillion US Dollar (approx.) in the year 2016. Popular countries like U.N., France
are being continuously popular tourist destinations whereas other countries are also taking the
same path to become famous and to acquire the advantages of the economies soon. In every
year, the industry have shown continuous growth. In the year 2005, the international tourist
arrivals rate was around 528 million which increased to 1.19 billion in 2015 and is expected
to grow to 1.80 billion by the year 2030. Amongst the international tourists, Europe is most
famous. As per the statistics, it can be observed that the total contribution of the tourism
industry towards the economy on a global scale is 8.27 trillion USD (Camilleri 2018, p.89).
Amongst which the number of international tourist visits worldwide that has be observed is
1.323 million whereas the number of travellers travelling to European countries for tourism
purpose is 670.6 million which is more than half of the entire international tourists. However
Kenya has been observed as the destination that recorded highest growth in terms of luxury
travel. Thus it is clear from the facts and stats that Tourism Industry is the largest and fastest
growing industry contributing enormously towards the global economy.
P2: Characteristics of the key tourism receiving and generating countries.
Every country have some uniqueness in it and each have its own tradition. But every one of
them is not famous and popular amongst the tourists. There must be some good reason for
this. Among all other countries few of them have some special characteristics which makes
them different from the others and that is how those countries becomes popular and enjoys
the benefit of the economy. 5 most important characters of a popular tourism industry are:
Attractions- Attraction is the most important factor and character which a popular tourism
generating and receiving country must have. It is due to this factor for which people from all
parts of the world comes to visit the place. The more a country have attractions, the larger
numbers of tourist they will produce (Boniface, Cooper and Cooper 2016, Pp. 4-20).
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Accessibility- It is very important for a tourism country to have proper accessibility to the
place for the tourists. It includes proper air, roads or rail transport. This helps people to reach
the place more conveniently and quickly which further increases tourism generating rate of
the country as more and more tourists can come to visit the place for easily and conveniently.
Accommodation- It includes proper place to stay for the travellers overnight such as Hotels.
Good and luxury accommodation also helps in increasing the rate of tourist’s visit to that
place.
Amenities- Yet another key factor affecting the tourism rate of a country is the availability of
proper amenities like proper food, drinking water, sanitary, etc. Countries with proper
amenities for their visitors enjoy more numbers of international and domestic visits compared
to others.
Activities- In tourism industry, activities carried on in a country plays a huge role on the
growth and development in travellers of that place. Activities such as superior views of
nature, nature walks, architectures, history, health, etc. attracts more people and hence
making the country famous in the industry.
M1: Analyse how the scale and nature of tourism on global level have been influenced
by emerging economies.
Interesting trends are happening in today’s global tourism sector. The growth of rich tourists
from emerging market countries are most notable in the industry. Their investments and
spending can be largely observed in the industry. it can be said that in the upcoming decade,
the household making numbers will increase to 30 million. Buy the year 2020, it can be said
that the spending on transportation of these emerging markets in tourism industry will grow
up to $1.3 billion. The influence and impact of the emerging market can be observed by
seeing the pattern of tourists travelling overseas into US. Tourists from these emerging
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countries and markets spends more on an average from the traditional affluent. The biggest
beneficiaries of these spenders are the high end retailers. In times of economic downturns as
well these travellers to the emerging market spends more and hence the average of the
amount of purchase from these markets are maintained (World Economic Forum, 2019). As
per survey conducted by IATA, it can be observed that the air travel from and to these
emerging tourists market/ economies have increased by a rate of 2% annually. While in some
places like Asia-Pacific regions, Africa, etc. the growth was found to be around 6% - 7%
annually. Thus the continuous growth of the tourism industry is due to the high growth rate of
emerging affluent and now companies of these emerging markets are looking out for new
strategies and business models to stay competitive in the market.
D1: Critically evaluate the impact of both key and emerging markets, and significant
factors affecting global tourism
In an emerging economy where the market is developing, there are several key factors that
affects tourism globally. In emerging tourist markets, the global tourism is affected largely.
Accessibility plays an important role in capturing the global tourism market. It is of great
significance. In an emerging market, if the modes of transport are available then it will be
easy for the tourist to visit the place thus ensuring growth of the tourism industry of that area.
If the emerging countries can develop their accessibility to the place, the market will certainly
develop. Secondly, climate of a place also plays an important role in the growth of the
tourism markets (Wttc.org, 2019, p.90). If an emerging country like Australia, India have a
good climate condition most of the time, then more and more tourists will prefer to visit the
place and thus it will result in the growth and development of the market and its economy. In
the same way, the economy of a country can impact the tourism industry as well. If the
general price level of a country falls then it means that supply is more that its demand and
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thus it will lead to the increase in the amount of tourist at that place and which will lead to the
growth of the tourism industry of the place and vice-versa.
LO2:
P3. Determination of reasons for the growth of key global tourism receiving and
generating areas of the world.
There are quite a few reasons of why key tourism countries of the world are growing rapidly.
These are discussed below in brief. Firstly, means for transport plays the most crucial role
here. These countries are making effort to make the mode of transport for their visitors more
convenient. As a result of which more and more people are visiting these places and the
country is generating income from both ends. Secondly, the nature and climate also plays
another important role in the growth of these countries. Every travellers loves the punch of
blue sunny skies along with the pleasure of sea and High Mountains. These places
automatically attracts tourists due to its nature’s gift. Thirdly, in places like UK, US, France,
etc. people often takes more paid holidays i.e. they don’t take a single big vacation, instead
they takes many small ones. Fourthly, in developed countries the disposable income of the
people have increased resulting in an increase of people’s ability to afford these tours. Thus
in these countries, growth in tourism can be observed. As per Cárdenas-García and Pulido-
Fernández, (2017, p.77), place that have a mixture of art, culture and history, attracts more
tourist than any other place. Thereby increasing the growth of tourism industry in that
country as more and more tourists comes to visit. Also the countries having growth in tourism
sector have small families and more numbers of working members. Being a small family
implies less expenses and more number of working members implies more earning.
Therefore they have substantial income to spend on tourism. Hence it can be concluded that
countries having these attributes are growing tourism countries and these are the keys reasons
behind the growth.
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P4. Compare and contrast the differences between a range of emerging global tourism
destinations in relation to stages of the destination life cycle, factors driving growth, and
strategies employed
Among the top tourist destinations in the world, few of them have been analysed in this part
of the report. The tourist destinations considered here are Iran, Georgia, Myanmar and
Taiwan. They have been compared and contrasted on the basis of four main points which are
Life cycle, Factor affecting growth and strategies employed.
Basis Iran Georgia Myanmar Taiwan
Life
Cycle
The Iran
tourism is
diverse in
nature
providing
activities like
hiking, skiing,
etc.
Georgia is
famous for
its history
and culture
and provide
a lot of
option to
the tourists
to visit and
explore
Other than democracy and
politics, Myanmar is famous
for fishing on one leg.
Taiwan is a high-
tech country and
is well known for
its calmness and
beauty of sea and
sea-food.
Factors
affecting
growth
Eco-tourism,
coastline,
pleasant
climate
conditions,
historical
relics, growth
in health care
services, etc.
Besides its
wine
making
culture and
tradition
growth of
Georgia is
primarily
due to is
eco-tourism
activities.
Moreover it
also
Myanmar hosts a plenty of
tourists destinations like
Yangon, Mandalay, Mon
State, Pindaya, etc. along
with pleasure of beaches like
Ngapali, Mergui, etc.It
provide the tourists an all
round amenities with the
beauty of nature which is the
reason for its growth.
Tourism in
Taiwan has
changes and
grown since the
country has
allowed mainland
Chinese citizen to
enter the island in
2008.
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facilitates
travellers
with
attractions
and services
like forests,
national
park, eco-
educational
tours, sports
fishing etc.
Strategie
s
employe
d
In Iran the
cultural
tourism has
the main
focus. In
terms of
developing
the cultural
tourism the
country
develops their
administratio
ns and
implements
effective
technologies
in their
environment
as well.
In Georgia
the
government
mainly
wants to
develop its
tourism
activities in
proper way.
In this case
they
develop
some goals
which they
want to
achieve
with proper
tourism
activities.
This is how
they always
keep focus
The Master Plan adopts this
vision
for tourism in Myanmar and
the nine aims of
the Myanmar Responsible T
ourism Policy as its guiding
principles. It sets out
strategic programs, priority
projects, and activities in a
long-term implementation
framework covering 2013–
2020 and a short-term
action plan for 2013–2015.
In Taiwan the
tourism activities
are keep
developing. The
government keep
focus n the
national tourism
and they can
easily get some
benefits from the
new activities. On
the other hand,
they develop the
smart tourism
which also attracts
the tourists in a
positive way.
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on the
tourism
developmen
t.
M2: Evaluate and compare the importance of different factors affecting and driving
tourism statistical trends in a range of different global regions
From the above classification and comparison it can be compared that Iran is famous for its
nature’s gift and have diverse activities like hiking, skiing which makes it different from
other destination. Whereas Georgia is famous for its history and culture. Again Myanmar and
Taiwan features in its tourism democracy and technology respective which boosts their
growth in this sector. Thus it can be observed that in each region, it is the features and life
cycle of the place that primarily responsible for the growth of the tourism industry in the
country. As sighted by Delener, (2019,p.78), apart from life cycle, the economic activities
and environmental sustainability also plays an important role in driving the tourism industry
towards growth. The destination that takes care of the environment and socio-economic
culture have been observed to be the most successful ones in long run despite of all the
challenges and issues the industry is facing at the moment.
LO3:
P5. Role and responsibility of key international organization in developing the global
tourism.
The United Nation World Tourism Organization (UNWTO) has been given the responsibility
to control and develop the tourism industry on a global scale. The important role it plays in
developing the industry are listed below.
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 UNWTO has been continuously mainstreaming tourism globally as a driver of social
and economic growth. It include tourism in international and national policies which
plays an important role in its growth.
 The organization has been continuously improving it’s member’s competitiveness by
providing knowledge and spreading awareness in areas like HR, marketing strategies,
planning of policies, etc.
 UNWTO is also making optimum use of the resources from the environment to
promote sustainable development of the industry. It ensures benefit for all.
 UNWTO is also taking major steps by contributing largely towards the reduction of
poverty and development of society thus complying with the objectives of SDG.
 UNWTO is also promoting knowledge, capacity and education of the member
countries to help them to train and educate in the field of tourism industry for their
overall growth.
 Partnerships with local, national, private and public sector tourism industry are built
by UNWTO in order to grow a more competitive and sustainable tourism sector
(Www2.unwto.org 2019).
M3: Evaluate the significance of key organisations in the growth and development of
global tourism.
The World Tourism Organization since its inception has been playing a significant role
towards the promotion and development of the industry. Firstly the organization has
mainstreamed tourism on global agenda due to which today UNWTO has secured a good
position for serving as a leader and also supporting its member countries in the development
of tourism industries as per their needs. The organization has also promoted the concept of
eco-tourism and the significance of tourism for Small Island Developing States. UNWTO has
conducted various summits and conferences where various key decision were taken to
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