Comprehensive Report on Global Tourism Destinations and Trends

This report provides a comprehensive analysis of global tourism, examining current trends and future projections. It begins with an interpretation of tourism statistics to present an overview of the industry's nature and growth, supported by graphical representations. The report then delves into the characteristics of key tourist-generating and receiving areas, such as France, Spain, and the USA, highlighting factors like natural beauty, popularity, and infrastructure. It explores the main reasons behind the growth of these areas, including their natural aura, cultural heritage, and various tourism events. Furthermore, the report compares and contrasts a range of emerging global tourism destinations within the context of the destination life cycle. The role and responsibilities of international organizations in fostering global tourism growth are also examined. Finally, the report concludes with a review of potential threats, issues, and challenges that may impact the future development of global tourism.

Global Tourism
Destinations

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1)................................................................................................................................................1
P1) Interpretation of Statistics to accurately present an overview of nature and trend of
tourism on global scale. ........................................................................................................1
P2. Characteristic of key tourist generating and receiving areas of the world.......................4
LO 2)................................................................................................................................................5
P3) Main reasons behind growth of key global tourism generating and receiving areas of the
world.......................................................................................................................................5
P4) Comparison and contrasting of differences between a range of emerging global tourism
destinations.............................................................................................................................6
LO 3)................................................................................................................................................8
P5) Responsibilities of key international organisations in global tourism growth.................8
LO 4)................................................................................................................................................9
P6) Review of threats, issues and challenges to future development of global tourism........9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Global tourism is basically that tourism that crosses the boundaries of nations and it
includes travelling and staying in places outside the their usual environment for leisure, business
or any other purposes. With the development of concept of globalisation, international or global
tourism is also becoming a popular global leisure activity (Brondoni, 2016). The government and
other organisation are also making efforts for enhancing global tourism as it is having an
important contribution in economic growth of nation. It creates better job opportunities and also
provide a source of income for local people of the nation.
This report includes interpretation of statistics to accurately present an overview of
nature and trends of tourism on global sale. Beside this, an investigation of characteristics of key
tourist generating areas of world is also made. Reasons for growth of key global tourism
generating areas are also made. A comparison and contrast between range of emerging global
tourism and destination life cycle is also included. Further, this report also consist role and
responsibility of international organisations in development of global tourism. Finally, a review
on significance of various threats, issues and challenges to future development of global tourism
is also made.
LO 1)
P1) Interpretation of Statistics to accurately present an overview of nature and trend of tourism
on global scale.
The popularity of global tourism is increasing day by day thus many new trends and
nature are also developing. The new trend which are shown in travel and tourism sector to attain
rapid growth includes following :
Use of internet: With the increasing use of internet it become much easy for customers
to get information about new packages and destinations offered by any travel agent thus, it
encourage them to plan a tour at some beautiful destinations (Cornelissen, 2017). It has also
reduced the barriers of boundaries of nation thus, lead to better development of global tourism.
Online information collection- With the improvement in technology it become easy for
travel agents to get information about customers who likes travelling thus, they can approach
them easily with use of internet and social made thus, target market for travel agents has
increased with online information collection.
1

Online booking- Now customers can easily book their tickets through making use of
online website and mobile app which provide them convince thus, encourages customers who
resides at different location of world for travelling (Dearborn and Stallmeyer 2016).
Review and feedback- One of the most resect tend includes analysis of review and
feedback of customers about their journey and experience which is helpful for travel agent for
making improvement in their services thus, enhance scope for global tourism through providing
better customer satisfaction.
Use of following statistical data is made to accurately present an overview of nature and
trend of tourism on global scale.
(Illustration 1: Statistics for recent and future global tourism trend, 2019)
(Source: Statistics for recent and future global tourism trend, 2019)
Illustration 2: Graphical presentation of recent and future trend for global tourism,
2019
2

(Source: Graphical presentation of recent and future trend for global tourism, 2019)
The above graphs and table is clearly showing that nature and trend of tourism are rapidly
increasing at global scale. With advancement in technology use of internet will get increased
from 58% to 95 % for assessing information about latest and new destinations for travelling.
Travel agent will also started relying on online collection of data as it provide easy assess to
centromeres which will be increase from 40% to 90%. Online booking and review and feedback
are also trending in global tourism sector (Current Global Tourism, 2019).
The increasing trend of global tourism has also lead to development of destinations so
that a lager number of visitors an be attracted (Ezeuduji, 2015). Government and other
organisations are also making effort for increasing growth of Global tourism as it provide better
revenue and also improve economic growth of nation. The top tourist destination of the world
on the basis of their revenue and number of visitors are provided below:
Illustration 3: Top destination of world, 2016
(Source: Top destination of world, 2016)
Interpretation
From the above table it can be interpreted that tourism sector is growing with a fact
speed. In 2016, the most visited place is France with 83.7 million visitors but it provide tourism
at some low rates as compared to other countries so it is at 4th position in terms of revenue
earned. The immediate competitor of France is USA with around 74.8 million visitors and also
3

earned good amount of revenue (Glaesser, and et. al., 2017)). Spain and China are also holding
good positions and China earned the highest amount of revenue from tourist sector. UK and
Russia are also among top destinations of world with around 32 and 29 million visors
respectively and earning around $ 44 and 35 billion revenue in 2016 (International Tourism
Results, 2019).
The scope of and trend of global tourist is increasing which can be seen from the below
table which is showing increase in number of visitors from 2016 to 2017.
Interpretation:
In 2017, from above graph it can be interpreted that France is at top on the basis of
tourism arrival in which around 87 million tourist visited in 2017 which is 5% more than last
year. Spain is at second position with 82 million tourist and USA is at third with around 76
million visitors in 2017. China and Italy are also among top Five tourist arrivals in 2017 with 61
million and 58 million tourist respectively (International Tourism Results, 2019).
The nature and scale of global tourism has been positively influenced by the emerging
economies as global tourism is providing better source of employment and also facilitates
effective integration and connection among economies thus, all nations at global level are
making efforts for development and betterment of global tourism. The emerging economies like
France, Spain, USA, China, etc. are spending a lot of amount for creation of better tourist
destination so that a higher amount of foreign revenues can be earned to make the economy of
nation more strong and fast growing.
4

P2. Characteristic of key tourist generating and receiving areas of the world
The trend of global tourism is increasing in recent years because of various features and
key characteristics of theses tourist generating area of the world. The most liked countries of
world for travelling are France, Italy, China, Spain and USA and the reason behind this is the key
features of their destination which are provided below:
Natural beauty- The top countries like France, Spain, Mexico, China, Italy, etc. are
having vary beautiful natural sites and destination which attract customers. The main natural
sites of France include Montsoreau, maine-et-loire, Minerve,Herault, etc. the beautiful natural
sites of Spain include Cabo de Gata-Nijar Natural Park, Somiedo Natural Park, Gaztelugatxe,
etc. In Mexico main attraction of visitors are Sumidero Canyon, Agua Azul Waterfalls, etc. the
most liked natural places of China and Italy includes, Positano, Venice, San Gimignano etc. all
these destinations attract and influence nature lovers and other travelled to experience their
beauty, thus, numbers of visitors are increasing in these countries (Higham, 2018).
Popularity: The factor that attract customers for visit is the popularity of the destination .
Like in UK there are many famous destination like in London, Fairy wheel, Big Ben, etc. are the
main attraction of visitors. Amsterdam is popular for its historic building, canal, Anne frank
house, etc. Beside this, France especially Paris is world famous for its Eiffel tower. Thus,
popularity of a destinations is also a key characteristic which attract visitors.
Infrastructure- It is the characteristic that is most necessary for providing a comfortable
and best experience. It include availability of best roads, hotels, transportation system,
availability of food and other resources which are necessary for making a journey easy and
joyful. UK, Spain, France all are having good infrastructure, world class roads and efficient
channels of transportation and communication which makes them top tourist destination.
LO 2)
P3) Main reasons behind growth of key global tourism generating and receiving areas of the
world
Travel and tourism is becoming a significant part of life for many individuals as it
provide enriched experiences to some and provides means of income to other. With the
increasing role of global tourism in enhancing revenue and economic growth many efforts are
made for its improvement (Hitchcock and Teague, 2019). The most enriched countries which are
5

having maximum numbers of visitors and tourist includes Spain, France, UK, etc. The main
reason behind growth of key global tourism in these areas are explained below:
Natural aura of places with their culture : The natural beauty of an area or location has
the power to influence the mindsets of visitors which is creating positive sign for development of
these places. The natural aura or destination provide clam and pleasurable experience to visitors
that's the reason they are attracted towards these destinations for peace of mind and to get
relaxation. The main destination of Italy which are famous for its natural aura are Positano,
Venice etc..Beside this France is famous for its rich culture and beautiful destinations like
French Riveria, Marseille and many more. These destination provide a soothing and calm
experience and metal peace to visitors thus are the reason for the growth of key global tourism.
Insight into heritage: Travellers are having keen interest in gaining knowledge about
comprehensibility of the various culture of different locations as well as also posses interest in
heritage of these destinations (Lenzen and et. al., 2018). Culture and beautiful and ancient
heritage are also a reason for growth of key global tourism as it attract and influence many
tourist. The top tourist destination like France, Spain, UK, etc. are very rich in their culture and
heritage thus, create a pressure on visitors to travel ones in a life at such destinations. Snow
festival and Harbin International Ice of United kingdom tempt people to have a visit thus, a
reason that push traveller for making visit. China is also very rich in its culture and heritage,
Shanghai Tourism Festival of China is one of the most popular event of the world which is
famous for its rich culture. Thus, culture and heritage of a nation or destination is also a key
reason behind increasing global tourism.
On the basis of above discussion it can be evaluated that the various factors like Natural
aura of a palace with its cultures and Insight heritage of a nation and geographical areas are the
main reason that attract and affect the statistical trends of global tourism. For instance, China is
having a rich heritage and culture thus attracts visitors who are having interest in arts and culture
where as UK is famous for its beautiful natural creation and Snow festival therefore, attracts
travellers who likes enjoying natural beauty and festivals.
P4) Comparison and contrasting of differences between a range of emerging global tourism
destinations
Tourism destinations are highly dynamic in nature thus, use of destination life cycle is
made to explain development and successive stages through which these destination went
6

through over time (Destination life cycle, 2019). There are basically six stages in Destination life
cycle which are explained below:
Exploration- Under this stage, a place or destination is developed by people on the basis
of some special characteristics or feature it have like its geographical location, landscape, natural
beauty, culture, heritage, etc. This process is useful in finding and developing new destination
which provide better place for travellers to visit (Liu, 2014).
Involvement- After exploration, local people started noticing that particular destination
and with span of time this destination starts attracting more people. This stage also include new
related job opportunities like means of transportation, food, tourist guide, etc.
Development- At this stage, the developed destination started attracting big organisations
as new opportunities for revenue generation has been provided. Evolvement and attraction of big
enterprises ensures further development of destination through providing better infrastructure
like restaurant, hotels, complexes, etc.
Consolidation- Under this stage a consolidation or reduction is seen in other economic
activities like, fishing, farming, etc. because of rising job opportunity and increasing revenue in
tourist or service sector (Milano, Cheer and Novelli, 2019).
Stagnation- It is the saturation phase which is characterised by high competition among
involved organisations and related parties which can have negative effect on future growth of
destination.
Decline- It the last stage where popularity of a particular destination has started declining
because of any new attraction or other more popular destination.
With respect to above destination life cycle, it a comparison can be made between
similarity and differences of various countries. It can be evaluated that Italy is rich in natural
destination and have 17 most wonderful destinations like Rome, Milan, etc. which are famous
because of their natural appearance thus, they comes under the stage of exploration and
development that are attracting a wide number of customers. On the other hand countries like
Spain and China are more famous for their extraordinary technological and architectures work
thus, these countries falls under the stage of involvement and consolidation as many individuals
has made tourism their main profession in these countries. Further, USA and France are the most
popular and loved global destination which includes Grand Canyon, New York. Los Angeles,
etc. which are at their peak level and attracting maximum number of visitors every year thus,
7

these countries are at stagnation stage of destination life cycle. But various world destinations of
countries like Germany are at their declining stage as people started visiting some new and more
better destination due to decline in their popularity.
Comparison between two emerging and famous destination of world is provided below
(Tripadvisor Announces 2020 Travelers Choice Awards For Trending/ Emerging Destinations,
2020).
Basis of
Comparison
Ile-de-France Rugen Island
Stages of Life
Cycle
The lavish residences of Versailles
and Fontainebleau together with the
stately museums, romantic
boulevards and rich eye catching and
artistic history of Paris along with
charming villages located at an small
trip distance make Ile-de-France an
unbeatable destination (Ile-de-
France, 2020). This destination is at
development stage with properly
developed tourist attraction that is
providing job and employment
opportunities to many individuals and
also creating high revenue for
economy.
Rugen Island is one of the biggest
island and famous tourist destination
of Germany situated in the Baltic Sea
(Rugen Island, 2020). This island has
been a famous and most loved seaside
resort since 1818 and is one of
Germany's top vacation spots. Rugen
Island is at Consolidation stage where
there is limited other economic
activity and maximum number of
people are engaged in tourism sector
because of rising job opportunity and
increasing revenue in this sector.
Growth factors The growth factors that attract a large
number of tourists in Ile-De France
includes many attractions like
Disneyland Paris, Notre Dame, the
Eiffel Tower and the Louvre. Further,
the Seine, sip coffee at pavement
cafés , numerous shops, restaurant,
The growth factor that makes Rugen
island famous and attract many tourist
from world consists of its beautiful
beaches together with white chalk
cliffs, like the King's Chair on the
Jasmund peninsula provides a natural
viewing platform and visitor centre.
8

etc. beside this historical displays and
its heritage is also contributing in its
growth and creates a memorable
highlights for tourist in the City of
Light and its surroundings.
Beside this, the primeval beech forests
and white-tailed eagles and nearby
seaside resort Sassnitz with beautiful
the submarine and museums also
contributes for its growth.
Strategies for
attracting
tourism
For better growth and development if
this tourist destination many efforts
are made by Government as it also
contributes for economy. Further the
strategy for attracting customers
includes joyful and comfortable train
journeys and other transportation
facilities to reach and enjoy that lead
to best experience for visitors.
The strategy for attracting more
customers includes significant amount
if expenses to make this natural
destination more attractive and
comfortable that includes a
availability of large number f
restaurants, cafes and other facility.
Beside this, creation of eye-catching
viewpoints centres and museums are
also the strategies for attracting larger
number of tourist.
LO 3)
P5) Responsibilities of key international organisations in global tourism growth
International tourism organisations are playing an important role in enhancing growth
and development of Global tourism (Mohsin, Ramli and Alkhulayfi, 2016)(Palmer and Andrews,
2019). Some of the most important organisations contributing in enhancing Global tourism index
includes United Nation World Tourism Organisation, European travel Commission, International
air transport Association and Air BnB air. These organisation are having collaboration and
membership with many countries of world which facilitates their reach in large number of nation
that lead to development of overall GDP and also facilitates better employment ration around the
world. Some of the key responsibilities of these international organisations are provided below
which lead to growth of global tourism:
Reducing barriers for tourism: The main role played by organisations like TUI and
World tourism is that are reducing barriers and obstacles arising in international tourism. These
9