Analysis of Global Tourism Destinations for Brightsun Travel

This report provides a comprehensive analysis of global tourism destinations, focusing on the trends, growth factors, and challenges within the industry. It begins with an overview of global tourism statistics, highlighting the increasing number of tourists worldwide and the rise of solo travel and digital booking methods. The report then explores the characteristics of both tourist-generating and receiving areas, examining factors such as infrastructure, natural beauty, and popularity. It delves into the specific reasons behind the growth of key global tourism areas, including environmental conditions, leisure activities, and cultural events. Furthermore, the report compares and contrasts emerging destinations based on their stages of development, growth drivers, and strategies employed. It also examines the role of international organizations in tourism development and discusses various threats, challenges, and issues that could impact the future of the tourism business. The report uses Brightsun Travel as a case study to illustrate the practical applications of these concepts within the industry.

Global Tourism
Destinations

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Interpretation of statistics to accurately present an overview of the nature and trends of
tourism on a global scale.............................................................................................................1
P2 Characteristics of tourist generating and receiving areas of world........................................4
TASK 2............................................................................................................................................5
P3 Specific reasons for growth of key global tourism generating and receiving areas..............5
P4 Comparison and contrasting of different emerging destinations of tourism sector on the
basis of stages of the
destination, factors driving growth and employed strategies.....................................................6
TASK 3............................................................................................................................................8
P5 Role and responsibilities of international organisations in development of tourism at global
level.............................................................................................................................................8
TASK 4............................................................................................................................................9
P6 Importance of various threats, challenges and issues for future development of tourism
business.......................................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Global tourism destinations are the places which are visited by tourists from different
locations. Now a days most of the individuals are focusing on global tourism in which they are
willing to travel in various new locations around the world. All the destinations that are famous
all around the world attract them and provide higher level of satisfaction (Boniface, Cooper and
Cooper, 2016). The organisation which is selected for this project is Brightsun travel which is
one of the main tours and travel planner companies all around the world. It was established in
year 1986 and its headquarter is in United Kingdom. This report covers various topics such as
examination of scale and nature of global tourism, assessment of growth and characteristics of
key emerging markets and destination regions and role of key organisations in the development
of global tourism. Apart from this, the assignment also focuses on threats, issues and challenges
to the future development of global tourism.
TASK 1
P1 Interpretation of statistics to accurately present an overview of the nature and trends of
tourism on a global scale
Global tourism refers to the travelling activities of individuals who prefer to travel all
around the world to visit different famous places. Now a days companies such as Brightsun
travel are focusing on the development and adopting the latest trends which are related to travel
and tourism industry (Brondoni, 2016). All the services which are offered by them are bookings
for hotel, restaurant, tickets etc. The data which shows the development in the global tourism is
as follows:
1

Illustration 1: Increment in tourism, 2019
(Source: Increment in tourism, 2019)
The chart above shows enhancement of tourism all around the world. It shows that till
2020 the number of tourists in Europe and America will be around 1000 million and in Asia,
Africa and Middle east it will be around 1600 million. According to the chart tourism is
continuously increasing since year 1950 to current year and will also get developed in upcoming
years (Increment in tourism, 2019).
There are various tourism trends which are required to be focused by all the companies
which are operating business in tour and travel sector. All of them are listed below:
 Emergence of solo trip: Now a days one of the common trend which is followed by the
travellers all around the world is solo travelling. Most of the people are willing to travel
alone as they wast to experience the beauty of various locations all around the world
(Veiga and et. al., 2017). In order to attain development it is very important for Brightsun
travel to focus on this trend and launch solo trip packages to the tourists. Currently the
percentage of individuals who are travelling alone in UK is around 15%.
2

 Increased use of digital techniques: The world is following the conceit of digitalisation
for which different new and innovative techniques are used by companies such as
Brightsun travel. The below chart shows the development of this trend. It shows that most
of the customers are booking their travel packages with the help of mobile web 41% of
them are using applications and only 11% are using desktop. It means most of the clients
are using mobile web so it should be taken in to account by Brightsun travel (Use of
mobile in tourism industry, 2019).
Illustration 2: Use of mobile in tourism industry, 2019
(Source: Use of mobile in tourism industry, 2019)
3

P2 Characteristics of tourist generating and receiving areas of world
Tourist wants to visit places which are more attracting and complete their purpose of
visit. There are many destinations which are famous for different reasons such as their natural
beauty, environment, culture, etc. When individuals plans to visit destination, then all the factors
are discussed (Camillo, 2015). Some destinations which are getting proper income from tourism
business are London, China, Japan, Italy, Germany, New York, Cambodia, Egypt, etc. through
which there is growth in tourism destination. As per change in working style of consumers.
There are different reasons due to which people prefers to get at such places. Some of the reasons
are as under-
Infrastructure: This is the one of the most important feature due to which people are
ready to visit places because of their infrastructure. There are some places which are extremely
beautiful due to which people gets attracted towards it and become popular destination in travel
and tourism sector. For instance: Egypt is the place which is famous for Giza pyramid which is
longest and largest pyramid in world (Wu, 2016). This is the reason people prefers to visit this
place. There are different tomb which gives beautiful sights and considering it people once
forgot about hot climate as well. With tourist business at Giza, there is improvement in economic
development as well, so its infrastructure can be developed properly and in effective manner.
This provides employment opportunities to local people as well through which economic
development of country is possible.
Natural beauty: Natural beauty is also another features due to which people are ready to
visit different places and this makes it best destination under natural beauty. If tourist wants to
prefer natural beauty, then specific destination will be famous for natural sights. Bora Bora is the
island at French which is one of the most beautiful destination and it is famous for its water
sports activities, beaches, etc. Similarly, British Virgin Islands in Britain is one of the most
beautiful destination because it is famous for The Baths, Rhone Marine Park (Salt Island) ,
Fallen Jerusalem National Park, etc. which makes these destination famous for natural places
(Best Places In The World To Visit, 2019). British Virgin Islands, Fallen Jerusalem National Park
are destinations which are specific and relevant for their beauties and people prefers these
geographical regions. This gives them proper knowledge about geographical region and getting
proper understanding.
4

Popularity: There are some destinations which are famous for their popularity and
people wants to visit because of different places to visit. London England is the place which is
famous for heritage values, lifestyle, etc. It includes Buckingham Palace, St. Paul's Cathedral ,
London Eye, etc. where people visit to get fell of lavish and due to its popularity (Cornelissen,
2017). Demographic region of Buckingham Palace, St. Paul's Cathedral , London Eye is as per
requirement of different regions with which it is easy to understand and determine cultural
difference among people properly. This creates satisfaction among tourist atht they are travelling
region which is different from other countries.
From the above discussion, it is clear that due to these characteristics, many destinations
are preferred by people to visit. There is requirement of complete and specific information to
tourist, so they are satisfied that they are able to enjoy views, natural beauty and historical
monuments ( The Grand Canyon) at such places.
TASK 2
P3 Specific reasons for growth of key global tourism generating and receiving areas
There are different destinations which are best in list of tourist destination because of
their heritage, culture, natural beauty, peace and security, etc. When there is discussion about
different destinations in generating revenue, then there are some other benefits as well which are
provided to country as well through employment generation, GDP rate, etc. There are different
reasons due to which there is increment in growth of tourism sector in different parts of world.
Some reasons of growth are discussed as under-
Proper environmental conditions- Environment is one of the most important factor
which is considered by tourists when they visit at different places. In case at some destinations, if
climate is changing frequently, then this affects tourism business as well because people have
fear regarding climatic changes. For instance: at Australia, there is cool and pleasant
environment where people feel satisfied and wants to visit at different places such as Green
Island, Heart Reef, Hayman Island, etc. This increases income from other countries and people
are ready to visit this place. Pamukalle at Turkey is the destination which is famous for its
amazing views and architecture which attracts people to visit again and again (Dearborn and
Stallmeyer, 2016).
5

Leisure and adventure- There are some cities which are specific for activities which is
relevant for leisure and adventure. For instance: if tourists wants to avail leisure life, then Bali is
one of the best destination in context of lavish and leisure life. This place is also famous for
scuba diving, Ulu Watu, Tanah Lot, etc. where most appropriate services are available. If tourist
wants to focus on lavish and adventure trips, then their answer is Maldives. This destination is
famous for Male, Banana Reef, diving, etc. which makes individual adventurous. Hence this is
the reason due to which there is growth and development in tourism business and people prefers
to visit these destinations.
Culture and social events- There are some places which are best and known for their
cultural and religious activities. For instance: people wants to wants to get to know about culture
and different social events then best destination is Cost Rica which is situated at Central America
because there are many social events which organisation there. Apart from this Mumbai, India is
the place where many social events are organising so people are aware about different vents
which might arise. If at destination, many social events are organised, then it is reason for its
growth and development in context of tourism.
So there are some reasons such as culture and social events, feel leisure, enjoying
climate, etc. due to which individuals are ready to visit place again and again and improve mage
in tourism sector. But these factors also have different as per perception and mindset of
individual (Glaesser and et. al., 2017).
With the help of 4 A's of tourism sector, it is easy to judge whether people will spend
time over their or not. These 4 A are- attraction, accessibility, accommodation, amenities. With
understanding and determining these factors, it will be easy for people to understand about local
organisations, transport and infrastructure, sites and architecture and entertainment factors. As
there is selection of two destinations selected i.e. Mumbai in India and Egypt.
6

(Source: The 4 A's of a destination, 2019)
In Mumbai, there are many places which are attractive such as hotels, Bollywood sites,
malls, etc. this is the city which is famous for entertainment paradise, there are many festivals
which gives cultural touch to tourist. There are many sources of transportation through which
people can access other places and reach there. Mumbai is the destination for many international
flights. There are many organisation which are providing services for slum people and other
special occasions.
While in context of Egypt, there are many destinations such as Nile river which people
prefers to visit. There is knowledge about cultural values of this country. There are many local
organisations and bushinesses which are working for providing information about trading of
unique things, etc. there is proper infrastructure and transport facilities with which people can
determine changes properly. There is lack of proper amenities, entrainment through which
people can entertain themselves.
P4 Comparison and contrasting of different emerging destinations of tourism sector on the basis
of stages of the destination, factors driving growth and employed strategies
There are different destinations which are preferred by tourists as per their demand. As
there are many people visiting different places, so it is important for tourism organisations to
understand about it. There are many destinations which are emerging in current market such as
Costa Mujeres, Panama, Brazil, Egypt, Vietnam, etc. There are some steps which makes it clear
7
Illustration 3: 4 A's of a destination

that tourist destination is at which stage of stages of destination. They are- exploration,
involvement, development, consolidation, stagnation and decline. If tourism destination is old,
then there are possibilities that it might be in decline stage and it is important to make strategies
through which tourist prefers to visit it (Gursoy, Saayman and Sotiriadis, 2015). In order to make
destination at growth stage, there is requirement of involvement of local individuals and people
residing in UK.
Mumbai, India and Egypt are the two destinations which are selected for comparison and
contract among them. In order to understand these destination properly and evaluate proper
factors due to which people prefers to go there can be understood with the help of TALC Model.
This is the model in which there are some stages through which destination can be improved and
knowledge about can be updated. There are five stages in this model, exploration, involvement,
development, consolidation, stagnation, etc. under which different destinations are involved.
Illustration 4: TALC Model
(Source: TALC Model, 2019)
8

Basis of
Comparison
Mumbai, India Egypt: Nile Be Seeing You
Phases of
TALC Model
This is one of the best emerging
destination for tourist in India. This is
the country where people of different
geographical region are present. It is
important for people to involve and
estimate policies properly. People
experience there different religion.
This destination is in development
stage because people are visiting
frequently and this place is densely
populated. (Lenzen amd et. al., 2018).
This is the country in which many
destinations are situated such as rivers,
national parks, sanctuaries, etc, where
natural resources and wild life can be
enjoyed (Egypt: Nile Be Seeing You,
2019). there is family targeting market
i.e. Abercrombie & Kent, wild women
expedition, etc. which people prefers to
visit. This destination is in involvement
stage of TALC model related with
tourism sector.
Growth
factors
There are many growth factors such
as entertainment, retail, hotels,
hospitality services, big organised
events, etc. for which people prefers
to visit it. There is proper use of
media sources, good inter connected
flights, etc. hence it is easy for people
to reach there and enjoy it as visiting
destination.
Egypt is the destination which is getting
growth because of Travel Impressions,
Virtuoso Hot 10, etc. for which people
prefers to visit it. There is requirement
of some improvement in transportation
services and infrastructure through
which more people can be ready to visit
this destination. As people are getting
awarded they prefers this destination but
due to above mentioned reasons,
sometimes does not prefers it.
Strategies for
attracting
tourism
In order to make improvement in this
destination and provide proper
services, such as proper
infrastructure, involving proper
involvement of local vendors,
There is requirement of proper planning
for tourist, their stay and other factors.
This assist in improving proper services
and providing better results to people. In
market, there must be fair prices
9