Global Tourism and Destination: Factors, Growth and Strategies

This report provides a comprehensive analysis of global tourism and destinations. It begins with an introduction that defines tourism and its significance, followed by a main body that explores key statistics and trends in the tourism industry. The report identifies key tourist-generating and receiving areas, examining their characteristics and the factors that attract tourists. It then delves into the reasons behind global tourism growth, including its impact on GDP, international investment, infrastructure development, job creation, and inclusive growth. The report also examines emerging global tourism destinations, analyzing their life cycles, growth drivers, and strategies. Furthermore, it discusses the roles and responsibilities of international organizations in global tourism development and reviews significant threats, issues, and challenges facing the future of global tourism. The report concludes with a summary of the key findings and provides a list of references.

Global tourism and
destination

Table of Contents
Global tourism and destination.......................................................................................................1
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Statistics for accurate nature and trends of tourism at global level.............................................3
Determine characteristic of key tourist generation and receiving areas of world.......................4
Specific reason for global tourism growth...................................................................................6
Difference among range of emerging global tourism destination in relation to stages of
destination life cycle, factor driving growth and strategies employed........................................7
Discuss role and responsibility of international organisation for development of global tourism
.....................................................................................................................................................8
Review of significance threat, issue as well as challenges of future development of global
tourism.........................................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
It is most difficult in order to determine the tourism industry as compare to other industry.
There is no clear specific product in tourism and travel industry. This will ensure incorporates
several industries like lodging, attraction, transport, or travel companies etc. In simple terms
tourism is defined as if a person does travel visit to different places to stay to feel different
environment. It may occur in less than or consecutive year (Al-Ansi, 2019). In respect of global
tourism and travel will contribute more amount of GDP across the worldwide. But this type of
industry is majorly affected due to issue of the pandemic covid 19 from starting 2020. The
chosen travel and tourism consulting organisation is Acorn Tourism Consulting Limited. This is
leading organisation that produce tourism research project in parts of UK in 1996. The report
aims towards statistics for accurate nature and trends of tourism at global level. This will
determine characteristic of key tourist generation and receiving areas of world. The report
includes specific reason for global tourism growth. It combines difference among range of
emerging global tourism destination in relation to stages of destination life cycle, factor driving
growth and strategies employed. It also discuss role and responsibility of international
organisation for development of global tourism. The report Review of significance threat, issue
as well as challenges of future development of global tourism.
MAIN BODY
Statistics for accurate nature and trends of tourism at global level
The nature of the industry of travel and tourism aims towards helping ease of travelling.
This will become more changing and dynamic with the changing time in respect of taste as well
as preference of the traveller in order to enhance the level to modify feasibility and interest. In
the starting face most of the people started travelling and accomplish the requirement of the food
industry. This will turn around into revolutionary change with the changing environment and
behaviour of tourism with their specific trending demand of tourist (Beirman, 2020). This will
combines of all types of tourist destination with updating trends within industry specific. In

simple words trends consist general direction with overall growth in this industry. This is most
economy contribute sector as per the travel and tourism council. The modernization has been
seen in the today world where most of the people prefer to travel at international level. In this
industry most of the people spend their earnings for the travelling purpose. This is most
significant to recognise and examine nature as well as trends in travel or tourism industry at the
global level. The tourism nature is mainly associated with travelling that involves continuous
change along with the development in tourism industry. This will cover all development of
activities in association with tourism industry (Brouder, 2020). It is associated with the creation
of group of people like as a traveller. The travel and tourism is mainly deal with service sector. It
combines of several sectors such as food, beverage, accommodation or sale services. The
network of tourism consultant aid in enhancing productivity, income, employment generation,
economic growth along with social development. Here are some aspect of nature as well as
trends of tourism consist of:
 The tourism industry is one of the fastest emerging sector across the globe while
booking approx $ 1.6 trillion from year of 2020.
 10% across the job world associated in the sector of travel as well as tourism.
 The organisation such as Tripadvisor that combines of travel and tourism covers high
recording approx 324 monthly traveller visitors in 2020.
 There is one of most popular tour and travel website as booking.com that leads to
approx 443 million visitor of the traveller across the world.
 15.85% contribute GDP at the global level in parts of 2020, that is major section in
travel and tourism sector increase from 4.6% from previous one.
 While comparing in respect of these months in starting days leads to connect arrival of
international tourism to enhance the craze of tourism among traveller.
Determine characteristic of key tourist generation and receiving areas of world
Here are some list of key characteristic of the tourist in respect of generating and receiving
areas across the globe.
Characteristic
Location Location is most essential part in attracting lots
of traveller tourist towards their fascinating
destination (Camilleri, 2019). The people who

visit on basis of likeliness of the location where
is not possible to see where they living their
life. For example country like America, it is
not that much presence of historical
monuments that is why most of the American
people love to visit the places where lots of
historical monuments consist such as India.
Climate The climate is one of the essential aspect that
leads towards to attract the tourism section to
the destination (Inkson, 2018). Example- the
traveller who live place such as cold have
desire to went in place of normal temperature.
Same opposite people want to visit cold place
who mainly lives in places like warm.
Environment The factor of environment has their own
influence or impact upon tourist. Example the
person who live in technological structure try
to visit those places where they can feel relax
with association in form of greenery.
Culture Most of the person are much excited towards
acknowledge of several exciting culture across
the globe. So that those people are much
interested to visit those places that rich in
different types of culture.
The industry of tourism is fast and emergent growing in many parts of the country across
the globe. This will ensure high level revenue in respect of local economies (Gössling, 2017).
This aid in enhancing section of developing industry of travel and tourism. It also facilitates high
increase in the employment rate. The entrepreneur as well as commodities try to invest large
amount towards local geographical region. This will ultimately ensure the appropriate
construction as well as maintenance of infrastructure to uplift the section of emergent tourism.

This will not mainly influence overall community as well as local resources in respect of society.
The most emergent demand in segment of tourism leads to more availability in respect of money.
Most of the country focuses upon well organised distribution of the level and value of income.
This will ensure good rate developing more tourism (Kasemsap, 2017). The country such as
India leads to twisted distribution in respect of income in respect of highly wealthy and most of
the people are poor that cannot afford to travel at the global level. But this place is rich of high
historical monument so that most the traveller visit there for purpose of travelling. The exchange
rate is also one of the influencing factor in segment of tourism. This will act as variation in
vulnerable cost of tour respectively. The overall tourism traveller in parts like America, Australia
as well as New Zealand comes in terms of high currency rate so visitors has to spend more if
they visit to these countries. And they spend less if they visit to the country such as India as well
as Sri Lanka.
Specific reason for global tourism growth
The tourism is one of the continuous rising sector that create more emergent opportunity
of the employment along with wealth maximization for economy development. Here are some
significant reason in respect of key global level tourism in generating as well as areas across the
globe.
Stimulate GDP Growth-The segment of travel and tourism leads to more updated
contribution more percent to uplift the country economy. This will aid in establishment
appropriate relationship across the foreign trader along with import and export department
(Kasemsap, 2018). With the increase upon GPD most of the country economy start growing with
the emergent actions of government in country that develop major plan with the effect of high
level of development in tourism segment of country.
Boost international investment-The foreign direct investment in parts of tourism segment
has become more stronger segment. There is a change has been seen in level of currency from
one country to another country. This will uplift the growth of tourism and travel industry. So the
activity of travel tourism increase with respect of low rate of currency so that this will attract
more visitor in respect of influencing destination place.
Drive infrastructure development-The industry of travel and tourism create in more
organised way that leads to improvement towards basic infrastructure like roads, airport, water

supply along with medical facilities. This will regulate proper flow of tourism activity in the
country to attract more traveller.
Create job opportunity-This type of industry generate more employment opportunity so
that it will uplift the economy level of country. This will develop more opportunity of jobs so
that most of unemployment of people gets employee in several segment of country (Lim, 2021).
The growth has been seen with the emergent tourism activity increase for the country
development. The rate of employment has been increase in most parts of country due to
enhancement of tourism industry to satisfy the needs of tourism action.
Promote inclusive growth-This sector enhance the level of labour intensive technique.
This will develop more large network so that people gets connected with appropriate flow of
supply chain that is essential for the overall growth of many country.
Strengthen rural community-Tourism and travel industry strengthen rural areas of
country so that more opportunity will develop in respect of rural, youth as well as minority
people. Most of the people that live in parts of rural has very chance of generating income as the
activity of tourism increase so that is will support the people of rural parts of country to develop
more source of income generation in rural areas.
Revitalize urban area- The industry of tourism aids for the development of urban areas
that6 develop opportunity of the employment with the overall improvement in respect of advance
infrastructure as well as profitable investment in many parts of the world.
Difference among range of emerging global tourism destination in relation to stages of
destination life cycle, factor driving growth and strategies employed
The tourism industry combines of most destination with dynamic feature. The emergent
range combines of destination in respect of global tourism that collective included several stages
of overall destination life cycle. This stages are mainly concern with the proper analyse their
development and stage of successive (McKercher, 2018). The whole model of destination
development aid to find out growth as well as expansion with country economic specific. That is
why sector of tourism industry has more contribution in respect of GDP across the world. This
will leads to generate more employment within country specific. This will facilitates more
improvised condition of technology innovation. This will have great influence upon social,
economical and other factor etc. This is one of the growth oriented segment. This will ensure
more potential opportunity in three form of sector like primary, secondary and tertiary.

The country like Egypt has famous for his own attractiveness towards unique culture in respect
of their ancient history. Through this most of the visitor love in these types of country. The
Egypt country contribute more productive ways to enhance tourism industry. This industry
protect the level most of the intangible cultural heritage, dance, oral tradition, performing arts
and music. On another country like Sri Lanka is also one of the favourite destination has it
belongs to the more cultural advancement in respect of heritage and greenery. The large number
of tourist has strengthen tourism in parts of Sri Lanka leads to improvement in rural parts of
people for developing more employment opportunity that strengthen country specific growth and
economy.
The life cycle destination has undergo from several stages that leads to the involvement,
stagnation, development, consolidation and exploration. in case of exploration, most of the sites
reached to the few number of traveller who are interested in the adventure and want to explore
new feature of nature (Miličević, 2017). After than the destination moves into the stage of
involvement. This stage combines of more attractiveness among both local community and
tourist. The number of tourist are few as they only include the basic or fundamental services. In
next stage consist of development stage that aims towards growth in tourism sector with the
increase in their destination so that stage with enhance with proper enter into consolidation. After
that another stage includes consolidation stage with optimum level of tourism, this becomes
essential part for development of element of local economy. The last stage includes stagnation
with the effect of over population. This destination ensure high level of decrease in the tourism
place.
Discuss role and responsibility of international organisation for development of global tourism
The tourism level at global has now increasing worldwide across the industry. This most
leading and productive source that uplift the GDP as well as employment rate within country.
The activity of tourism aids country to enhance the economies while developing more job
creation opportunity so that rate of unemployment will improve in the country.
The world travel market is the destination place for the ease of professional travel as well as
tourism (Nhamo, 2020). This will provide the opportunity latest insight, trend as well as news of
tourism industry around the globe. The most popular brand video and blog leads to more
expertise professional within world trade market. This will share skill as well as knowledge at
the global level. The world trade market developed more business and personal potential

opportunity that are associated with the events of world trade as well as tourism. This will
strengthen whole network of business in respect of tour and travels so that global reach can be
easily established.
The organisation of just like IATA is associated with the trade or airline in parts of world
that cover more than 85 nations. This nation participate in these trade organisation to uplift the
level of tourism. This may refers as International Air Transport Association that carries polled
resources with creating public service across the world. This will facilitates overall airline,
traffic, route, scheduling as well as standardisation service in respect of airline.
Both organisation such as World Trade Market and International Air Transport Association are
concern to protect or supporting safety, regularity, or economic level along with transport
facility. These organisation are highly responsible for developing overall marketing strategies for
enhancing the activity of the tour and travel industry (Prideaux, 2020). This will improve next
level of tourism sector within country specific. This will leads to analyse problem that may occur
for the growth of global level tourism activity.
Review of significance threat, issue as well as challenges of future development of global
tourism.
In the below section, here some parts includes threat, issue as well as challenges to the
growth of tourism.
 The tourism is that type of business which is high tax activity involve in business. Few
industry instead of tour and travel business understand high amount id paid by the
traveller. Some parts of community spend almost 40 % cost that is associated with
community along with supplementary taxes (Veiga and et.al., 2017). The official
administration allege they should acquire additional security feature to them who visit to
the destination. The habitually will not pay that much awareness to the visitor that spend
more spending but also attached with the proper value of money in terms of local
economy in respect of payment of all type of taxes.
 Trail will leads to continuous fulfilment of political conditions in respect of tourism trade.
The global level leads to appropriate level to deal with the overall deceptive
fundamentalist level with authenticity. Example the whole demand in despite government
in the industry to promote tourism across the border to simplify the process complex.
Most of the nation has own policy to protect from the activities of terrorism, street

protest, red adhesive tape , war and political based riots. This will impact whole
marketing strategy in respected area. This will made more activities of travel and tourism
with more complexes also less attractive.
 The account of travel count of 9.8% GDP leads to enhance more towards quantity of
women services. This will established more emergent way in organised way for the
country for optimum utilisation of security, constraints resource, corporate ethics,
demography and the elements of waste management to resolve many problem that will
mainly affect particular nature towards continuous travel and tourism to work in major
parts of country.
 The stress of obligatory states of deprived transportable situation. The respective current
influence that combines of impractical in the form of being stable. The journey will leads
towards specific influences to release stress free. Not only the industry of ait tourism in
respect of progressively that will not count of several form of transport are not in position
of allowance. Now days various form of travel and tourism industry not been barred so
that it will not count of increase in price and not leads to deserve. This will include lots of
limitation that is linked with the business and cover partial recruitment along with
pitiable user provision. These damage have not moderate in tourism industry but tend to
possibility in more high propensity.
CONCLUSION
From the above report it has been conclude that nature and scale related to the global level
of tourism. This will ensure data in exact form to recognise nature and tends in respect of
tourism. The report examine characteristic of overall generating visitor in the travel industry so
that achievement area of word cover. This will facilitates things that influence high level of
developing market. This will fulfil all the aspect and assessed for the generation of the key role
department in order to reconnoitre and solve each type of issue to overcome the challenge of
global tourism in respect of future development evaluation. That is explained well with position
of tourism consultant network. The world travel market and international air transport
association develop more optimum policy to increase importance or tourism industry and protect
from illegal activity to maintain dignity with full protection from terrorism activity. This will act
as professional bodies to ensure the global tour and travel.

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