Strategic Challenges in the Global Environment: CAMECO's Perspective

This report provides an analysis of the global business environment, focusing on key factors that drive global trade, including cost, market, environment, and competition. The report uses CAMECO as a case study, examining how digital technology impacts globalization and influences its operations. It delves into the strategic challenges CAMECO faces when expanding into international markets, utilizing a PESTLE analysis to assess political, economic, social, technological, and environmental factors. The conclusion highlights the drivers of globalization and the various strategic challenges that companies like CAMECO encounter, such as government regulations, economic stability, technological advancements, and environmental concerns. The report emphasizes the importance of understanding these factors for successful international business operations.

GLOBAL BUSINESS
ENVIRONMENT

TABLE OF CONTENT
 Introduction
 Key factors of cost, market, environment and competition that drive
global trade
 Impact of digital technology upon globalization
 Complexity of strategic challenges in relation to operate in global
environment
 Conclusion
 References

INTRODUCTION
 The global business environment involve social, political, economic, cultural, legal and
technological view.
 This presentation is based on CAMCCO which is chemical company .
 It will analysis key factors of cost, market, environment and competition which drive the
global commerce and trade.

Key factors of cost, market, environment
and competition that drive global trade
Globalization is the procedure of interaction and combining between people, firms and government
worldwide. It is considered be some as kind of capitalist expansion which allows the integration of localized
and nationalized economies into international unstructured market economy. Due to advances in
transportation and communication technology, globalization has grown. Increasing the international
interaction comes the growth of global trade, thoughts and culture. There are four factors which are driven
globalization such as:
 Cost
 Market
 Competition

Impact of digital technology upon globalization
 Technology development is the main force of driving the globalization. It is to become international through raising
the economies of scale and market size needed to break even.
 Advancement of technologies decrease costs and transportation and communication across countries. Therefore, it
facilitates global sourcing of raw material and other inputs to CAMECO.
 Globalization is encouraged through patented technology as the company owning the patent which can effort
international markets without more competitions.

Impact of digital technology upon globalization
 Technology development is the main force of driving the globalization. It is to become international through raising
the economies of scale and market size needed to break even.
 Advancement of technologies decrease costs and transportation and communication across countries. Therefore, it
facilitates global sourcing of raw material and other inputs to CAMECO.
 Globalization is encouraged through patented technology as the company owning the patent which can effort
international markets without more competitions.

Complexity of strategic challenges in relation
to operate in global environment
 Many of company want to expand their business in international markets, so that they are
faced many of strategic challenges in relation to business environment. This challenges
represent through PESTLE analysis of the nations in which CAMECO want to expand
their business.

PESTLE analysis
 Political Factor: CAMECO is the chemical company that has expanded their
business in Canada. Therefore, company is faced challenges about the
government rules and regulations, trade policy, taxation which are followed in the
selected nations. For example: high rate of taxation can influenced negatively
while operating in international marketplace.
 Economic Factor: Company faced different challenges relating to growth rate,
inflation rate, exchanges rate, stability of Canada, interest rate and so on. These
factors highly effected on operation of CAMECO and their business expansion
within the nation. For instance: stability within economy policy can influenced
positively while operating in international marketplace.

CONTINUE
 Social Factor:CAMECO faced challenges in terms of large shortage of skilled workers, deficit in
hindering the growth of companies. For example: high shortage of skilled employees can be influenced on
company while operating in the global environment.
 Technological Factor: Technology is playing the large role in economy of Canada. Therefore, the growth
of technology is highly impact on the operation and business expansion of CAMECO. For example: high
technology adaptation by company while operating in global environment which can positive impact on
overall firm.
 Environmental Factor: CAMECO has expanded their business, so that they are faced different
environmental issues such as carbon footprints, pollutant emissions, waste etc. Therefore, company strict
monitor of pollutant emission, recycling and waste water treatment within the business. These kinds of
factors highly effected on operation and business expansion on the business.

CONCLUSION
 This presentation can concluded that different drivers of globalization that
includes cost, environment, competition and market which drive
international trade.
 It can be concluded that various strategic challenges faced by company in
which includes political, inflation rate, consumers demand, advancement of
technology, legislation and environmental issues.

REFERENCES
 Botha, A., Kourie, D. and Snyman, R., 2014. Coping with continuous change in the business environment: Knowledge management and knowledge
management technology. Elsevier.
 Bryson, J. M., 2018. Strategic planning for public and nonprofit organizations: A guide to strengthening and sustaining organizational achievement.
John Wiley & Sons.
 Dunning, J. H., 2014. The Globalization of Business (Routledge Revivals): The Challenge of the 1990s. Routledge.

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