Strategic Analysis of International Marketing: Global and Local Mix

This report provides a comprehensive analysis of international marketing strategies, focusing on the key arguments in the global versus local debate. It examines the marketing mix elements (product, place) and discusses various international marketing approaches, such as omni-channel marketing, that organizations like Tesco can adopt. The report further explores home and international orientations, outlining ways to assess competitors and their implications. Ultimately, the report concludes that international marketing offers significant potential for higher profits through engagement with a larger customer base, emphasizing the importance of evaluating different routes for entering foreign markets. Desklib provides this and many more solved assignments for students.

International Marketing

Table of Contents
 Introduction
 Overview of the key arguments in the global versus local debate
 Marketing Mix
 Various international marketing approaches your client
organisation can adopt
 Home and international orientation and ways to assess
competitors, outlining the implications of each approach
 Conclusion
 Reference

Introduction
International marketing is that kind of process which makes related
principles of marketing and effective practices within international
border over large scale has increased presence through making
larger work area developed. In this concept of marketing
internationally it makes larger audiences achieved in more effective
manner.

Overview of the key arguments in the global
versus local debate
Global marketing is one of the best known concept which makes
offers developed through various opportunities and advantages over
organization. Then it makes growth of business and customers possible
by making profit attained. Also organization makes rapid changes with
progress possible. That is why global marketing is strong and potential
concept is been served through offers and globalization in relation to
opportunities developed in various different countries.

Overview of the key arguments in the global
versus local debate
While performing marketing at local level
through making domestic market and
promotional tactics with easy and less
critical situation that suits business
organization with its model.
In relation to Tesco which makes moving
within international waters in order to
perform business activities of an
organization possible. In the more
complexed and critical promotional tactics
involves diversification within various
models of business. This makes several
business models with adjustment done.

Marketing mix
Product- In this element over marketing mix makes product that make
description over significant items possible which is possible by
selling and highlighting over industry which makes dealing
possible. Tesco is an supermarket which deals within retail industry
that has been offering different kinds of consumers goods and
makes it consumable to its customers.

Marketing mix
Place- The place factor is that kind of distribution channel within
which an organization is able to get connected to its customers and
audiences it has targetted. In this physical channels makes
flourishing of business environment through physical and virtual
platforms

Various international marketing approaches your
client organisation can adopt
Omni- channels marketing- As per this upgrade and updating
marketing tool that has been used by Tesco before entering into new
market. It makes business operations of Tesco performed through
Omni channel marketing. In this marketing approach was been
neglected and discarded by marketers and organization. In today's
business environment marketers have involved within Omni
channel marketing within marketing plans. The process is more
effective and make physical with virtual platform through covering
of audiences after seeking attention with the help of strong and air
tight marketing phenomena.

Home and international orientation and ways to
assess competitors, outlining the implications of
each approach
Ethnocentric or home orientation- Orientation phenomena makes
expansion over domestic product possible within international
market. In this an organization makes excess production of services
and product possible. In this main focus is upon making
requirements to be fulfilled through requirements presented within
local market through preferences with domestic care base.

Conclusion
From the above analysis it can be concluded that international
marketing makes effectiveness and potentials in relation to higher
earning of profits by getting engaged over large customer base in an
organization possible. In this idea of international marketing makes
different routes for entering into foreign boarders through evaluating
and comparing of international market through different routes over
entering within foreign boarders.

References
Bamberger, A., Bronshtein, Y. and Yemini, M., 2020. Marketing
universities and targeting international students: a comparative
analysis of social media data trails. Teaching in Higher Education,
25(4), pp.476-492.
Buccieri, D., Javalgi, R.G. and Cavusgil, E., 2020. International new
venture performance: Role of international entrepreneurial culture,
ambidextrous innovation, and dynamic marketing capabilities.
International Business Review, 29(2), p.101639.

Thank You