This project investigates the impact of globalisation on the e-commerce industry, focusing on a comparative study of Amazon and Alibaba. The research begins with an introduction to globalisation and its influence on the e-commerce sector, followed by a discussion of the background rationale, limitations, research aims, objectives, and research questions. The literature review explores the concept of globalisation and its effect on e-commerce, examining factors that enable companies like Amazon and Alibaba to operate globally. The study aims to identify the factors contributing to the international commercial success of these companies and recommends strategies for improving their global presence. The project employs a research methodology that includes secondary research to analyze data findings and draw conclusions, culminating in recommendations for other e-commerce companies. The project provides a detailed analysis of globalisation's influence on the e-commerce industry, offering insights into the strategies and factors driving the success of leading companies like Amazon and Alibaba in the global market.
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