Identifying Globalisation Impacts on Multinational Organisation: ASOS

This report investigates the positive economic, cultural, and ethical impacts of globalization on various business functions of ASOS, a British online fashion retailer. It begins with an introduction to globalization and its benefits, followed by a background on ASOS and the aims and objectives of the research. The report includes a detailed project management plan, Gantt chart, and work breakdown structure. The research methodology employs both qualitative and quantitative approaches, using questionnaires to gather data from ASOS employees. The findings are presented through data interpretation, including charts and graphs, analyzing the impact of globalization on different departments such as HR, marketing, finance, and operations. The report also examines the relationship between globalization factors and business success, highlighting advantages like customer attraction and enhanced productivity, and addressing challenges such as cultural differences and communication barriers. The report concludes with a discussion of data collection methods and the significance of primary and secondary data sources in understanding the effects of globalization on ASOS.

Managing A
Successful Business
Project

TITLE
“To identify Positive Economic, Cultural and Ethical Impacts of Globalisation on
Different Functions of multinational organisation.” A study on ASOS.
INTRODUCTION
Globalisation refers to the process of interaction between the people, government and the
companies beyond the national economy so as to easily trade without any restrictions. It provide
opportunities to the business as it promote innovation and infrastructure across the world. For
this report ASOS plc is taken which is a British online fashion and cosmetic retailer having the
headquarter in London, UK. The main purpose of this report is to analyse on the positive impact
of economic, cultural and ethical factors on different functions of business such as HR,
accounting and many more (Adzic, 2011). This project contains a description regarding aims and
objectives , project management plan, Gantt chart and work break down structure to analyse the
data effectively to draw a meaningful conclusion.
TASK 1
P1
Background of the report
ASOS plc is a British clothing industry that deals in the online shopping. It is
headquartered in London ,UK. It was founded in the year 2000 with an aim to target youngsters.
The company at present selling more than 850 brands of clothing and accessories all over the
world. The main ground about performing this research is to analysis the economical, cultural
and ethical impact of globalisation on various department such as HR, operational, marketing
and many more (Brady and Davies, 2014). The economical benefit include decreased cost of
production for operation department, cultural benefit include keeping of record of different
countries for accounting department and ethical benefits will be to HR and Financing department
which help in building a good positive image of an organisation. The benefit of globalisation will
not only be seen on ASOS plc but also to the companies all over the world.
Research Aim:
The main aim of this research is “ To investigate the “Positive Economic, Cultural and
Ethical Impacts of Globalisation on Different Functions of multinational organisation.”A study
on ASOS.
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Research objectives
 To develop basic knowledge regading the phenomena of globalisation.
 To analysis different factors within globalisation that effect on business functions of
ASOS. To examine relationship between factors of globalisation and sucess of business
functions.
Research Questions
 Do you have any knolwedge about the phenomena of globalisation?
 What are the main factors of globalisation that impact on business functions of ASOS?
 What are the relationship between factors of globalisation and sucess of business
functions?
P2
It is defined as the written document which contains information about number of activities that
are carried out to done the given project. Several aspects related to the project are discussed
below:
Sources of Project
Management plan
Description
Scope The scope of investigation for ASOS plc is to
create impressive brand image. capture big
market share and also in building a strong
relationship with the customers so that growth
and development of an organisation can be
achieved. Through globalisation company is
able to introduce new technologies that helps
in achieving the economies (Davies and
Hughes, 2014). Moreover the researcher is also
able to increase the knowledge with the help of
this research.
Cost In order to determine the cost which will incur
in completing of the research, a budget has
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been prepared of amount concluded ($)38800
and the amount required for the researcher is
($)54000.
Time The time required for completion of number of
activities in the research is …..The time
required for the researcher to complete this
research is ......
Quality By able to perform at globalised level, ASOS
plc is able to offer quality services to the
customers. Moreover with advancement in
technology company is able to provide most
trendy clothes to the desired customers. The
data gathered by the researcher for completing
the research is primary data. Hence it can be
concluded that the information presented is
more reliable (Frankenberger and et. al., 2013).
Risk There are several risk which may be faced by
ASOS plc while doing their business functions
at global level. These risk mainly related with
government's rules and regulation, culture
difference, communication barrier etc. There
are also various risk which is faced by
researcher such as development of aims and
objectives, selection of sample size etc.
Communication There are number of communication channel
which will be used by ASOS plc such as
conferencing, group meeting, mails etc. The
researcher may use social media apps,
messages, video calls etc.
Resources Resources required for completing of the
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research by ASOS plc are financial resources,
manpower etc. The resources required by the
investigator are internet connection, computer
system etc.
P3
These two tool are considered as one of the most essential tool that help in determining
number of activities to be performed for accomplishment of project.
Gantt Chart: It refers to the graphical presentation of activities which are in involved in the
investigation. It supports an organisation to make proper plan, coordinating and tracking the task
so that the task get accomplished as per the schedule (Heger and Rohrbeck, 2012). The Gantt
chart fro this project is mentioned below:
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Work break down structure: It refers to the tool that support in showing the relationship
between several activities of the project (Kiessling, Wilke and Kolbe, 2011). This structure helps
ASOS plc in making some of the changes within its policies and procedures for increasing the
profitability of the company.
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TASK 2
P4
Qualitative as well as quantitative are consider most important type of research which is
adopted by investigator to accumulate information in respect of quality and quantity.
Qualitative research: It introduces as an useful method or approach of inquiry that
creates better knowingness on human as well as social science in order to analysis way an
individual feel and think. This research includes various methods such as In-depth interviews,
questionnaire, group discussions etc.
Quantitative research: It refers as an important method of investigation which is applied
by researcher in order to generate hard facts as well as numerical information, by employing
formal, statistical and mathematical techniques (Kowalkowski, Kindström and Brehmer, 2011).
There are different methods included in qualitative research such as surveys, questionnaires and
observations.
Both type of research are essential which will support an organisation to gather
appropriate and and accurate information regarding the effect of glottalization's factors on
business functions of an ASOS. Therefore, 40 employees of ASOS company will be recruited
with the help of probability sampling method. It is essential method as compare to non-
probability. As this method not necessitate maximum time period, expenditure as well as
resources of an enterprise (Morris and Geraldi, 2011).
Questionnaire
Q1) Do you have any knolwedge about the phenomena of globalisation?
a) Yes
b) No
Q2) What are the factors of globalisation that impact on business functions of ASOS?
a) Economic
b) Cultural
c) Ethical
d) Political
Q3) Which functions of ASOS are get effected by globalisation?
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a) Human resource function
b) Marketing function
c) Finance function
d) Operation function
Q4) What are the relationship between factors of globalisation and sucess of business functions?
a) Positive Relationship
b) Negative Relationship
Q5) What are the advantages of globalisation in regards of ASOS?
a) Attract more customers
b) Enhance productivity
c) High brand image
Q6) What are challenges would be faced by ASOS while globalise their business functions?
a) Culture difference
b) Communication barriers
c) Government's legislation
Q7) Provide suggestion to ASOS about how to overcome challenges of globalisation.
Q1) Do you have any knolwedge about the phenomena of globalisation? Frequency
a) Yes 30
b) No 10
Q2) What are the factors of globalisation that impact on business functions
of ASOS?
Frequency
a) Economic 10
b) Cultural 10
c) Ethical 10
d) Political 10
Q3) Which functions of ASOS are get effected by globalisation? Frequency
a) Human resource function 10
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b) Marketing function 12
c) Finance function 8
d) Operation function 10
Q4) What are the relationship between factors of globalisation and sucess of
business functions?
Frequency
a) Positive Relationship 30
b) Negative Relationship 10
Q5) What are the advantages of globalisation in regards of ASOS? Frequency
a) Attract more customers 12
b) Enhance productivity 13
c) High brand image 15
Q6) What are challenges would be faced by ASOS while globalise their
business functions?
Frequency
a) Culture difference 15
b) Communication barriers 12
c) Government's legislation 13
TASK 3
P5
There are different methods of research which will be applied by researcher in order to
accumulate data regrading the study. Along with this, Primary and secondary are identify two
types of data collection methods will be applied by researcher (Nicholas and Steyn, 2017). For
gathering primary data, questionnaire instrument will be used for collecting accurate and legal
data according to the topic. On the other side, for accumulating secondary data, books, journals,
magazines etc. All these are consider most essential part of data collection.
Theme 1: knolwedge about the phenomena of globalisation
Q1) Do you have any knolwedge about the phenomena of globalisation? Frequency
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a) Yes 30
b) No 10
a) Yes b) No
0
5
10
15
20
25
30
30
10
Frequency
Interpretation: This graph or chart determined the understanding regarding the
globalisation. 30 out of 40 employees have idea wheres remaining 10 respondents not have
accurate knowledge regarding the same.
Theme 2: Factors of globalisation
Q2) What are the factors of globalisation that impact on business functions
of ASOS?
Frequency
a) Economic 10
b) Cultural 10
c) Ethical 10
d) Political 10
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