Economic, Cultural, and Ethical Impacts of Globalisation on BBC

This report presents a case study on the British Broadcasting Corporation (BBC), examining the positive economic, cultural, and ethical impacts of globalisation on its various business functions. The project aims to identify these impacts through an analysis of the BBC's operations, marketing, finance, and accounting departments. The report outlines the project's aim, objectives, and research questions, along with a detailed project management plan covering cost, scope, time, quality, communication, risk, and resources. The study employs both qualitative and quantitative research methods. The report highlights how globalisation has brought business expansion, technological advancements, and diverse marketing channels to BBC. It also explores the ethical considerations and cultural impacts, such as enhanced employee behavior and contributions to society. The findings underscore the importance of globalisation for BBC's growth and sustainability, offering strategies for business development and suggesting the use of statistical tools like SPSS for data analysis. The report concludes by emphasizing the significance of effective communication and resource management in ensuring the project's success.

MANAGING A SUCCESSFUL
BUSINESS PROJECT

Table of Contents

Project title: “To analyse the positive economic, cultural and ethical impacts of globalisation on
different business function within an organisation”. A case study on BBC
INTRODUCTION
Globalisation is the process of interaction and integration between people, companies as
well as government bodies worldwide. It is a complete process in which business entities or any
other firm develop a kind of an influential or to start its operation on a global level (Incelli,
2013). This project will be covered on BBC, which is the British public service broadcaster and
located in the city of Westminster, London. It is considered as largest broadcaster by the number
of employees. This project is based on establishing the project aim, objectives and time frames
based scenario. It will also project management plan which includes cost, time, resource,
quality, communication or risk. This project will cover small level of research with support of
the qualitative and quantitative research methods for this business project aims and objectives.
Positive impact of globalisation in context with UK business is as follows:
Economic impact: Globalisation includes business expansion, growth and also bringing
down the sustainability, which has increased the economic strength and opportunities to the
business entities. It has brought power & potential in context with economic status as well as
financial mobility of the company. In context with United Kingdom, globalisation has brought
effective with other nations of Europe, Asia etc.
Culture impact: Globalisation has contributed towards culture development by bringing
creative and innovative product & services with motive to contribution towards society
empowerment. It has brought interest of an individual for development of society and its welfare.
Also, it has put focus on welfare of each and every individual person. It has removed threats of
politics and co-adhesive power in an organisation.
Ethical impact: In context with Ethics, globalisation has brought positive employee
behaviour who are working in different functions of business and its operation (Bjurko, 2010). It
has also brought desired ethics, code of conduct and positive working environment in the
business entity. Ethical issues are solved on major basis with sustainability towards business
practices. Also, it has resulted into sincerity, positive behaviour as well as development of an
entire organisation.

Background of the research:
This background of this research project is completely based on globalisation and its
culture, ethical and economic impact on different business aspects. It has put both positive and
negative impact on different business function of any business organisation. Different business
function such as operation, marketing, finance and accounting are majorly effected by
globalisation at the higher level. Globalisation involves business expansion, growth and ensures
the sustainability through equal contribution of every department and individual. On these
business functions, cultural, ethical and economic impacts of globalisation has deserve its
performance and contribution towards development as well as goal achievement. As this project
will be carried on BBC, which is the British leading broadcaster, which is ranked as organisation
with number of employees.
Operations: Globalisation helps a company to adopt the recent technologies which are
running in the global business. Thus, it is beneficial for the company to accomplish better results
easily.
Marketing: Globalisation provide different promotion channels to the company to
advertise their products and services easily. Globalisation is essential and effective for the
business to market their goods and services at international level.
Human resource: Globalisation has brought development to this business entity by
enabling the manpower growth with continuous training practices. Globalisation such as business
expansion, enabling growth scenario and customer reach has brought business practices of the
BBC into the positive manner. In response to this, the project report will reveals about positive
impacts of the globalisation on entire business functioning of BBC.
Accounting: Globalisation helps in attaining the advance mode of accounting which
helps the BBC to maintain their budget in accurate and smooth manner.
Aim of the project:
The main of this project is “To identify positive economic, cultural and ethical impact of
globalisation on different business within an organisation”. A case study of BBC.
Objectives:
 To understand the concept of globalisation
 To examine positive impact of globalisation on the business function of BBC To analyse the relevancy of impacts on profitability as well as productivity of the BBC.

Research question:
 What do you understand with concept of globalisation?
 What are the positive impacts of globalisation on different business function of the BBC?
 What are the relevancy of impact of globalisation on profitability as well as productivity
of the BBC?
Project management plan:
Project Title To identify positive economic, cultural and ethical impact of
globalisation on different business within an organisation
Company Name: British broadcasting corporation(BBC)
Cost
Cost is the major component of every research project. This is why
because, it deals with providing funds for conducting the project
activities such as collecting information from people, hiring capable
person, resource arrangements such as technology, material as well as
human resource etc. (Edvardsson, 2015). Project manager needs to
take care that desired budget should be provided with major task to
hire skilled manpower in its team to conduct this project. For this
project, costing budget of £1500 has been approved with additional
funds of £100 which will be utilize in case of shortage of money. This
budget involves cost incur for hiring manpower, data collection and
usage of advance technology for analysis purpose. In addition to this,
BBC needs £1300 million for development of their business, which is
separate part. In order to complete all activities of marketing, company
require approximately £6500 cost.
Scope
This project will identify opportunities associated with long term goals
accomplishment of the BBC. As, this leading broadcasting corporation
is looking for business development scope such as increasing business
units, expanding production and hiring more and more manpower.
This could be the effect of increasing scenario of the globalisation.
Also, this project would suggest regarding the strategies and action

plan for such business development. The outcomes from this project
would be positive. Scope of globalisation is very large which will
assist an organisation to successfully launch their new product or
services at new place. For identifying needs and requirements of
customers related to the new product, research is conducted by the
investigator. Thus, it shows scope of both globalisation and research is
important for the growth of an organisation.
Time
Time is an essential input for every project work. Along with this,
managing the time is critical task, as it relates with human self efforts.
For every project, whether research or assessment, time is an important
variable to complete any given work even before designed duration
(Gebauer, 2016). It is major duty of project manager to calculate time
required for completion of this research project. In context with
research, time period of 2 months will be taken, which will starts with
deciding the topic, collection of the data, complete analysis along with
finding suitable results. These 2 months will be divided into two parts:
first half for selecting the aims and objectives, preparing the question
are along with managing resources for data collection and second half
will cover data collection, analysis along with finding suitable result.
Apart from this, BBC needs 1 year of minimum time for business
development. Hence, for this project, time is valuable and of-course
money.
Quality
Quality is more essential and important part of project management. In
this globalisation is introduce as a project of company and with the
help of this an enterprise launch new product at fashion week. Thus,
quality of product is more significant for the growth of company
internationally. For success of this project, manager needs to ensure
that every task or work of the research will be conduct in an effective
manner along with common result purpose. As, this project will

suggest impact of globalisation as well as strategic development scope
for BBC business sustainability, quality measurement is important to
ascertain the positive results. Project manager will use various
statistical tools such as SPSS, pilot testing etc., to check the validity
and feasibility of the information generated through collection and
analysis done. SPSS is the statistical tool, which is required to
ascertain suitable results out of the data collected from the respondents
and use of techniques in SPSS to arrive at the valid conclusion.
Communication
Communication is necessary for implementation of the project in an
effective manner. It is desirable to build productive relations with
team member of this project team. It would be effective, if there will
not any barrier in the process of one to one interaction. For this
business project, communication will be useful in case of data
collection from the respondents, also contacting with other team
members, co-ordinating them along with getting strategic results for
the BBC. Project manager should built interaction with their top
senior in getting their guidance for carry-out this project for effective
and productive outcomes in the project. For this project, both oral and
written communication will be used to carry out this project. There are
different communication tools used by the company in order to launch
new product at global level. For this they used, social media, mobile
application etc.
Risk
For every business project, it is necessary to ascertain the risk to
control it in early period of time. Here, in this project, there are several
risks which are identified such as shortage of manpower, lack of
effective resources, unskilled workforce, degraded tools or techniques
such as statistical tools etc. Apart from this, failure of this research
project is one of the critical risk, which is identified all complete
analysis of what actual are available with organisation, skills gap and

various old inputs. Project manager is required to do brief analysis of
risk assessment in the early stage and so necessary arrangements of
resources before starting of the project work. BBC has identified that
they have lack of adequate funds for future business development of its
business.
Resources
For success of this research project, this would be significant for
project manager to develop or arrange resources such as effective
technology, skilled workers, adequate funds, communication,
strategies as major resource. Project manager needs to confirmed the
sources of inputs generated with the purpose to generate an effective
results and accomplishments. Also, project manager needs to do the
continuous evaluation of their resources to know its suitability and
feasibility for the longer period of time.
Type of Research
Primary and
Secondary
When doing analysis of data collected, it is required to identify type of
research it is. In this project, descriptive research will be used, because
it deals with quality than the quantity. Descriptive research is basically
a type of design to draw the valid conclusion of this research project.
Apart from this, research project will also cover design the
investigation process, data analysis and more.
Primary data collection is considered as most important method of data
collection, which basically deals with exact numbers and quantity of
information/data. This method is used to draw valid conclusion &
results. Primary data is generally collected through well-structured
questionnaire, which is basically used to collect surveys, interviews,
where questions are required to be ask from respondents understanding
and recording their point of view. This data collection method carries
actual numbers of information/data collected through books, journals,
magazines etc. On the other hand, secondary data collection is the

Quality and Quantity
method of data collection, which basically deals with collecting or
arranging data through sources other than primary such as books,
journals, magazine, internet, newspaper etc. Actually, this type of data
is more real in nature than primary data. In comparison with primary
data, it is more real in nature than primary data collection.
In this business project, primary data collection will be used to
collect huge amount of data from respondents as well as secondary
data will be helpful in finding the valid results from this business
project work.
In this business project, major focus will be given to quantitative
research over qualitative research. In the quantitative research, major
focus will be given to collection of data through well-structured
questionnaire to get the respondents attention over the topic.
Work Breakdown structure:
Work breakdown structure is a comprehensive structure in which project manager of the
project which helps in dividing complex work in small parts or units, so that a project can be
done in a given period of time. It would helps project manager for execution of the given project
in the effective manner. The mini units or parts are basically given to the team members, so that
they will ends their work with efficiency and productivity. Through this descriptive structure, the
managers can also estimate the cost of project and execute it as per the goals and objectives.
WBS has been divided into four different stages namely: initiation, planning, execution along
with an evaluation stage.

Gantt chart
This complete chart is a major graphical type of a representation of every activities or any
defined work, with a support of the project manager could easily estimate the time, phases or
track the activities for completing the project in the given time period. The work are categorised
in accordance with an individual priorities as per given in the chart. It helps the project person
for getting of the tracking performance level for the team members for conducting this group
project so that, they can provide training to least performer. Along with taking support of Gantt
chart, the team mates should provide their higher contribution on the given task which will
helpful for the firm in getting competitive advantage at marketplace. In this project, Gantt chart
has been divided into elements or events on which funds will be made available to the them.
Along with this, this chart will show the contribution of each and every task for
completion of this project. This will cover the each and every time scale for this project along
with reaching to the valid & suitable conclusion. Lastly, this Gantt chart will provide the
strategic formulation of an entire project work.
Gantt chart includes entire activities of research such as problem identification, selection
of topic, developing aims and objectives, creating literature reviews, developing methodology,

analysing data and concluding findings. Thus all these are important stage which help an
investigator to complete all activities in given time duration.

Research methodology and data collection:
Research methodology is a descriptive method, which actually deals with deciding most
suitable technique for conducting any project work. This basically involves a major data
collection along with tricks & techniques required for collecting most suitable data. It is the
specific procedure or techniques used to identify, select, process and analyse information about
the topic. In particular research project, methodology sections allows the reader to led critically
do evaluation of a study's overall validity & reliability.
Data collection: There are two different types of data collection: Primary and secondary
methods. In this business project, major focus will be given to primary source of data collection,
which involves the data collection through well-structured questionnaire.
Sample size: The sample size for this business project will be 10 respondents.
Questionnaire
Name:
Age:
Gender:
Q1) Are you aware with an entire concept of globalisation?
a) Yes
b) No
Q2) Is it suitable for BBC to adopt the concept of globalisation?
a) Yes
b) No
Q3) Do globalisation will contribute BBC in enhancing its operational activities?
a) Yes
b) No
Q4) What would be the major advantage of globalisation for BBC as the corporation?
a) Increase profitability
b) Establishing higher market growth
c) Gaining competitive advantage
Q5) Do globalisation will affect the policies & procedure of an entire BBC?
a) Yes
b) No

Q6) What are the positive impacts of globalisation on the business functioning of the BBC?
a) Effective brand image
b) Increased profitability
c) Optimum utilization of resources
Q7) On what extent impact of globalisation is relevant for productivity as well as profitability
of the BBC?
a) Higher
b) Medium
c) Lower
Q8) Is it suitable for BBC in the current time to develop their business such as production
units, engaging more human resource etc.
a) Yes
b) No
Q9) Any recommendations
…......................................................................................................................................................
.......................................................................................................................................................
Analysis & Interpretation:
Theme 1
Q1) Are you aware with an entire concept of globalisation? Frequency
a) Yes 7
b) No 3

Interpretation: As per above graph, it can be analysed that 7 respondent are aware about
globalisation and they have necessary information regarding this. According to the data,
remaining 3 respondent do not have any concept regarding globalisation. In the lights of above
graph it can be concluded that among total number of respondent majority have the knowledge
regarding globalisation.
Theme 2
Q2) Is it suitable for BBC to adopt the concept of globalisation? Frequency
a) Yes 5
b) No 5
a) Yes b) No
0
1
2
3
4
5
6
7
8
7
3 Column B

Interpretation: From the above graph, it is clear that respondent are not clear regarding
this concept if BBC adopt this. Result shows that 5 respondents are in favour and rest of them do
not support this concept. As there are advantages and disadvantages too respondents are not sure
which option is suitable for them.
Theme 3
Q3) Do globalisation will contribute BBC in enhancing its operational
activities?
Frequency
a) Yes b) No
0
1
2
3
4
5
6
5 5
Frequency

a) Yes 6
b) No 4
Interpretation: From the above bar graph, it can be said that 6 respondent are in favour
where as remaining 4 are against them. So, it is clear that globalisation will contribute BBC in
context of operational activities.
Theme 4
Q4) What would be the major advantage of globalisation for BBC? frequency
a) Increase profitability 4
b) Establishing higher market growth 4
c) Gaining competitive advantage 2
a) Yes b) No
0
1
2
3
4
5
6
7 6
4
Frequency
0
4 4 4 2
frequency

Interpretation: From the above graph, it has been interpreted that according to 4
respondents, globalisation will assist in increasing profitability by different functional activities.
According to 4 respondent, establishing higher market growth by providing proper facilities as
required by the customer will play the vital role where as remaining 2 thinks that gaining
competitive advantage in current market will help the most.
Theme 5
Q5) Do globalisation will affect the policies & procedure of an entire BBC? Frequency
a) Yes 8
b) No 2
Interpretation: From the above diagram of graph, it can be concluded that BBC will be
affected from the policies and procedure of globalisation as result shows that 8 respondents are
in favour and 2 respondent thinks that it will not affect the policies and procedure.
Theme 6
a) Yes b) No
0
1
2
3
4
5
6
7
8
9
8
2
Frequency

Q6) What are the positive impacts of globalisation on the business
functioning of the BBC?
Frequency
a) Effective brand image 5
b) Increased profitability 4
c) Optimum utilization of resources 1
Interpretation: From the above graph, 5 respondent have the guts that effective brand
image will be the positive impact of globalisation. Out of total respondents 4 of them thinks that
increasing profitability will play the vital role in globalisation where as remaining 1 thinks that
proper utilisation of resources will play the key role.
Theme 7
Q7) On what extent impact of globalisation is relevant for productivity
as well as profitability of the BBC?
Frequency
a) Higher 4
b) Medium 3
c) Lower 3
a) Effective brand image
b) Increased profitability
c) Optimum utilization of resources
0
1
2
3
4
5
6
5
4
1
Frequency

Interpretation: From the above graph, it reveals that 4 respondents are confirmed that
impact of globalisation is higher for productivity as well as profitability of the BBC , next 3
respondents are confirmed on medium basis and rest 3 respondents are confirmed on lower basis.
Theme 8
Q8) Is it suitable for BBC in the current time to develop their business
such as production units, engaging more human resource etc.
Frequency
a) Yes 6
b) No 4
a) Higher
b) Medium
c) Lower
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5 4
3 3
Frequency

Interpretation: From the above graph, it has been interpreted that 6 respondents are agree
d with development of the BBC business such as production units, engaging more human
resource etc., and rest 4 respondents are dis-agreed with development opportunities of the BBC.
Recommendation on findings:
From the above research, it has been evaluated that globalisation has put both positive as
well as negative impact on different function of the BBC. Some of the recommendation over
findings is as follows:
 BBC should make strategic action plan to enhance their production operational aspects,
because they are actually lacking in that state of matter. There actual efficiency is not up-
to-the mark.
 In broadcasting functioning, BBC should use advanced technology to provide effective
broadcasting to their customer at an effective pricing. The cultural as well as ethics of
BBC should be positive and appropriate.
 BBC should make their policies & procedure more effective and inductive to enhance the
work accountability more proper and related towards the goals accomplishment of the
BBC. BBC should also make their cultural & ethical concern more appropriate & advance with
effective employee engagement & involvements.
a) Yes b) No
0
1
2
3
4
5
6
7
6
4
Frequency

Reflectional analysis:
When I was doing research, I have majorly gone through various ups & downs, which
has created several problems while collecting data/ information in an effective manner. Also, the
major issues I faced was lack of time, because, research project is in detailed structure, which
requires at least 20 days more from current stated one. Time durations of 2 months was
inadequate. Another issues are the major lack of funds, as this type of research majorly consists
of high usage of resources with advance technology usage. Funds was limited because, BBC has
generated limited budget to us as per their actual capacity. Also, I had faced issues while
interacting to various different nature respondents, this is because of my weak communication
skills along with lack of knowledge and accurate information required for conducting research
was inadequate and insufficient. Lastly, this project makes me realize that I need to work on my
actual and potential skills and talents to make further projects “A big success”.

CONCLUSION
From the above report, it is concluded that globalisation has built structure of every entity
in most positive and effective ways or manner. Globalisation has contributed to several business
firm in most positive and negative manner both. It has brought up the business expectancy for
various and different organisation at one point of time. Project management plan is the most
effective and productive structure to ascertain the cost, time, resources, quality, communication
for the desired project. Lastly, research methodology has been resulted into the deciding the
actual measure to conduct to conduct the surveys for the purpose of data collection through well-
structured and build questionnaire as well as observation. During the project various problems
has been found such as lack of appropriate knowledge and information while conducting this
projects. Lack of communication and interpersonal was also one of the major issues, while
interacting with respondents on the larger basis. Even, problems related to non-using of the
statistical tools has been found such as pilot testing and SPSS tool to arrive at the valid
conclusion of this research project. Lack of major skills and potential was some of an issues
which needs to be overcome. For better conducting of respondents survey, training has been
given to every person, who were assigned the task to do so. As well as, training over taking
separate has been generated. Different types of respondents has been faced with critical or good
behaviour or nature. It was found that manpower hired was suffering with an issues of lack of
desired skills & knowledge to conduct survey to arrive at the valid conclusions.

REFERENCES
Books & Journals
Gebauer, H., Edvardsson, B. and Bjurko, M., 2010. The impact of service orientation in
corporate culture on business performance in manufacturing companies. Journal of
Service Management. 21(2). pp.237-259.
Incelli, E., 2013. Managing discourse in intercultural business email interactions: a case study of
a British and Italian business transaction. Journal of Multilingual and Multicultural
Development. 34(6). pp.515-532.
Jones, G. and Lubinski, C., 2012. Managing Political Risk in Global Business: Beiersdorf 1914–
1990. Enterprise & Society. 13(1). pp.85-119.
Kankaanranta, A. and Planken, B., 2010. BELF competence as business knowledge of
internationally operating business professionals. The Journal of Business
Communication (1973). 47(4). pp.380-407.
Lai, J.Y. and Ong, C.S., 2010. Assessing and managing employees for embracing change: A
multiple-item scale to measure employee readiness for e-business. Technovation. 30(1).
pp.76-85.
Lin, A. and Chen, N.C., 2012. Cloud computing as an innovation: Percepetion, attitude, and
adoption. International Journal of Information Management. 32(6). pp.533-540.
Shang, S.S., 2012. Dual strategy for managing user resistance with business integration systems.
Behaviour & Information Technology. 31(9). pp.909-925.
Smith, A.D., 2011. Successfully managing manufacturing supplier integration and procurement
issues: case studies in recessionary environments. International Journal of Procurement
Management. 4(2). pp.121-138.
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Online
Introducing Research Methods. 2017. [Online]. Available through
:<https://www.skillsyouneed.com/learn/research-methods.html>.

Performance Review and Self-Assessment
Learner Name
Project Title “To analyse the positive economic, cultural and
ethical impacts of globalisation on different
business function within an organisation”. A
case study on BBC
Important stages Aim of the project, project management plan,
research methodology, work breakdown
structure, Gantt chart and analysis.
Key factors you learned from the project Critical analysis, self-reflection, knowledge ove
the factors where I am lacking.
What skills did you develop From the above project, I developed skills
regarding interaction skills with different
peoples, people management etc.
Discuss the project management skill you
developed
Budget ascertainment, resource allocation,
time management etc.
Project
Did the project achieve its aim:
Ye s
Was the Team efficient:

Team was well-managed and developed with correct efficiency
Did the project succeed:
Yes, this project has succeed its aim.
Project Log Book
Project Logbook
Name:
Project title: “To analyse the positive economic, cultural and ethical impacts of globalisation
on different business function within an organisation”. A case study on BBC
Date:
Update on weekly research/tasks achieved
Points to consider:
What have you completed? Project work on globalisation impact on business functions
Did you fulfil task requirements? Yes
Are you on track and within deadlines set? Yes
Did you need to make any changes to your project management plan?
Involvement of manpower as separate section for discussion basis.
Any risks and/or issues identified?
Points to consider:
Did you identify risks/issues with a lack of skills required for undertaking research/tasks?
Yes, I found issues related to ineffective people management.
Did you identify any additional risks/issues that have an impact on the project management

plan?
Problems encountered
Points to consider:
What barriers
did you face?
Lack of time
management
along with
improper resource
allocation.
How did you
overcome them?
New ideas and change of project direction
Project should also involves the secondary research to reach at to the desired results
What have I learnt about myself this week?
Points to consider:
How did I feel when I had to deal with tasks/problems? Did I find it useful to complete the
tasks?
How well have I performed? What did I contribute? What can I improve on next week?
How might this learning apply in the future?
Tasks planned for next week
Points to consider:
Which tasks are priority? Analysis & interpretation
Have you set aside sufficient time for completion? Yes