Globalisation and Fashion Industry: A Project on Blue Inc. (Marketing)

This project proposal explores the impact of globalisation on the fashion industry, with a specific focus on Blue Inc., a UK-based fashion retailer. The introduction highlights the influence of globalisation on business and marketing strategies, particularly within the fashion sector. The project aims to understand how globalisation shapes fashion trends and how companies like Blue Inc. adapt to these changes. The research objectives include determining the impact of globalisation, evaluating its effects on current trends, identifying the benefits and challenges for Blue Inc., and developing strategies to mitigate negative impacts. The proposal includes a list of references, indicating a literature review will be conducted to support the research. The project emphasizes the importance of understanding how globalisation affects the fashion industry's supply chain, consumer behaviour, and marketing strategies. The project will help to understand the sustainable trends and impact of globalisation on the fashion industry.

Project Proposal

Table of Contents
Topic: Investigating the impact of globalisation on trends of fashion industry. A research on Blue
Inc. ..................................................................................................................................................1
Introduction......................................................................................................................................1
Overview of Project................................................................................................................1
Research objectives................................................................................................................1
REFERENCES................................................................................................................................2
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Topic: Investigating the impact of globalisation on trends of fashion industry.
A research on Blue Inc.
Introduction
Overview of Project
Today, with emerging globalisation, every aspects of business and trends of marketplace
changes continuously. In context with fashion industry, globalisation affects business of
organisations that deal in this sector, in terms of production, marketing channels, distribution and
more. Here, for keeping business update with latest trends, especially multinational companies
have to adopt effective marketing strategies, for bringing awareness among targeted customers
about unique and fresh apparels (Nayak, Akbari and Far, 2019). A study on this concept is
conducted under present report where, Blue Inc. is chosen for making investigation. This fashion
retail store operating its business within UK with more than 100 stores and offers a wide range of
products – clothing, accessories and footwear. But with emerging trends in fashion due to
globalisation, it has keep its update with changing in demands of customers to match their
lifestyles. To conduct project on this topic, the following tasks are taken under considerations –
Research objectives
Primary objectives
“To determine the impact of globalisation on changing trends of fashion industry.” A case
study on Blue Inc.
Secondary Objectives
 To evaluate the way globalisation changes the current trends of fashion industry
 To identify the benefits and challenges of changing fashion trends due to globalisation on
Blue Inc.
 To develop strategies that will help Blue Inc. in reducing the negative impact of changes
in current due to globalisation
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REFERENCES
Books and Journals
Nayak, R., Akbari, M. and Far, S. M., 2019. Recent sustainable trends in Vietnam's fashion
supply chain. Journal of cleaner production. 225. pp.291-303.
Howard, P. M. A., Essuman, M. A. and Asare, T. O., 2019. Strategies for Determining the
Production Cost and Pricing of Garments in Ghana: A Study of the Fashion
Industries. International Journal of Business and Social Science.10(3).
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