Pearson BTEC HND Research: Globalisation and Burberry PLC Performance

This report is a research project examining the impact of globalisation on Burberry PLC, a global fashion industry company. The study investigates how globalisation drives business success, analyzing factors, benefits, and recommending improvements for operational performance. The researc...Read More

GLOBALISATION

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Research Proposal.......................................................................................................................1
TASK 2............................................................................................................................................4
Conducting primary and secondary research..............................................................................4
Discussing merits, limitations and pitfalls of data collection approaches................................13
TASK 3..........................................................................................................................................14
Communicating outcomes of a research project to shareholders..............................................14
TASK 4 .........................................................................................................................................14
Reflection on application of research methodologies...............................................................14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Globalisation has major influence on trade between countries. Present report deals with
Burberry PLC engaged in fashion industry has varied operations in world. Research has been
conducted by taking into account how globalisation drives business success. Research
methodologies are discussed and data analysis has been done. Moreover, research proposal is
being done with background, aim, objectives and significance of study. Thus, outcome of
research is being produced.
TASK 1
Research Proposal
Background
Globalisation is a historical process, result of human innovation and technological
advancement in effective manner being favourable to mankind. It helps economic growth of
emerging economies in order to gain competitive advantage in world economy. Globalisation
refers to maximising integration of world economies by movement of goods and services across
the borders. This helps to flow of goods and services in national and international boundaries.
Moreover, customers have wide variety of products being available to them for initiating
purchase. It has eventually benefited businesses which have global presence. In relation to this,
Burberry PLC which is global company engaged in fashion industry is being evaluated that how
globalisation leads to business success. The scope and importance of globalisation is high
enough which helps to achieve enhanced growth at international level.
Aim
“To assess how globalisation drives business success- A study on Burberry PLC”
Objectives
 To identify factors of globalisation helping Burberry PLC in achieving growth
 To analyse benefits of globalisation boosting operations of Burberry PLC
 To recommend ways to Burberry PLC for increasing its operational performance at
global level.
Research Questions
Q1. What are the factors contributing success of Burberry PLC with the help of globalisation?
Q2. Do globalisation helps to increase overall performance of Burberry PLC at global level?
1

Significance of study
Globalisation is helping large multinational companies to achieve growth by making its
presence at international level. It is required that emerging economies should create new
opportunities for initiating big operations in the best way possible. The significance of present
study will focus on how Burberry PLC can inject its operations in more countries. Moreover,
continuous improvement can be made with the help of implementation of new strategies quite
effectually (Chandler, 2017). In today's competitive s scenario, it is essentially needed to replace
old business model and implement a new one for enhancing overall profitability position and
attaining advantage of rival businesses in fashion industry. It means that company will be able to
make necessary improvements so that it may attain more growth at global level. The researcher
will effectively attain research questions in relation to research objectives so that conclusion can
be drawn on how globalisation can drive business success up to a high extent.
Literature Review
As per the views of Bendell (2017), globalisation is an international outreach of nations
for economic, geopolitical and trade benefits in order to increase competitiveness at global level.
Global markets have emerged in a better way and more businesses are able to enhance its growth
across national boundaries. Higher level of production, specialisation in particular capital goods
and consumer goods are exposed at international level which has accelerated world economic
growth. Furthermore, businesses of emerging economies like China, India are able to attain
tremendous and continued growth.
On the contrary, French (2018) says that trade liberalisation has another major impact on
country as it is based on export growth model which directly leads to benefits to national
economy in the form of income generation, creating employment opportunities and overall
economic growth. This has been major influence to businesses of UK to make its products being
available to customers in their respective countries. The exposure of outsourcing to other firms
or even technological driven countries has helped to reduce time of production cycle. It has
eventually benefited in providing finished goods to customers in an quick manner (Reading:
Globalization Benefits and Challenges. 2018).
Research Methodology
2

Research Type-
There are two types of research methods which are being classified into qualitative and
quantitative. In carrying out research, both qualitative and quantitative methods can be used. This
is because collection of numerical data will be done for quantitative technique (Zadek, 2017).
While, for assessing characteristics and importance of research, qualitative method is utilised.
However, for present research, quantitative method will be used.
Research Approach-
Two research approaches can be used such as deductive and inductive. For making
analysis of how globalisation drives success of Burberry PLC, deductive approach will be used
so as to attain result of hypothesis and providing research outcome by formulating existing
theory to more specific.
Research Design-
Research design is carried for imparting direction to scholar towards attainment of
outcome within stipulated time. Generally, exploratory and descriptive research designs are used
as per the purpose. Since, globalisation is a broader term, exploring the topic is required. Hence,
exploratory research will be applied for exploring concept for better results.
Sampling-
Simple random sampling method will be used in project by scholar. For this, sample of
30 managers of Burberry PLC will be taken and online questionnaire will be provided to them
for assessing how globalisation is driving business growth (Pilkington, 2017).
Data Collection-
Primary and secondary sources of data will be gathered for data collection.
Questionnaires will be offered to managers of company serving purpose of primary data. On the
other hand, for secondary data, books and journals, articles will be utilised.
Data Analysis-
Data analysis is an important part in research that will be analysed by scholar for
analysing data for generating outcome. By taking into account, quantitative technique, themes
will be made and outcome will be generated.
Timeline of research
3

Activities Week
s
1 2 3 4 5 6 7 8 9 10 11 12
Research topic
Devising aim and
objectives
Initiating research
Implementing
research
methodology
Collection of data
Assessing data
Interpretation of data
Conclusion and
recommendations
Final submission
TASK 2
Research Process
Conducting primary and secondary research
Primary research has been conducted in getting out data in effective manner by issuing
questionnaire to sample population.
Questionnaire
Name-
4

Age-
Demographic Profile-
Occupation-
Q1. Do you agree that globalisation has positively driven business performance?
 Strongly Agree
 Agree
 Strongly Disagree
 Disagree
Q2. Do you agree with the fact that competition is increased due to globalisation?
 Strongly Agree
 Agree
 Strongly Disagree
 Disagree
Q3. Do you think that standards of goods by Burberry PLC has changed post-globalisation?
 Strongly Agree
 Agree
 Strongly Disagree
 Disagree
Q4. Among following elements, which has positively influenced department of Burberry PLC?
 Operations
 Finance
 Marketing
 All of the above
Q5. Do you agree that sales of Burberry PLC has increased due to globalisation?
5

 Strongly Agree
 Agree
 Strongly Disagree
 Disagree
Q6. What are the challenges faced by Burberry PLC due to globalisation?
 Ethical business practices
 Trade Law of particular country
 Technological advancement
 Increase cost of outsourcing services
Q7. Do you think globalisation is good or bad for company?
 Yes
 No
Q8. Please provide your suggestions for improvement of services.......
Data Analysis
Theme 1- Globalisation has positively driven business performance
Q1. Do you agree that globalisation has
positively driven business performance? Respondents
Strongly Agree 12
Agree 9
Strongly Disagree 5
Disagree 4
6

Total 30
Strongly Agree Agree Strongly Disagree Disagree
0
2
4
6
8
10
12
14
12
9
5
4
Respondents
Interpretation
It can be interpreted that globalisation has positively influenced the growth of company.
This is evident from the research that 12 respondents have strongly agreed with it. 9 of them also
agree with the same. Whereas, 5 strongly disagree and 4 disagree that globalisation has negative
influence on growth of Burberry PLC.
Theme 2- Competition is increased due to globalisation
Q2. Do you agree with the fact that competition
is increased due to globalisation? Respondents
Strongly Agree 13
Agree 8
Strongly Disagree 6
7

Disagree 3
Total 30
Strongly Agree Agree Strongly Disagree Disagree
0
2
4
6
8
10
12
14 13
8
6
3
Respondents
Interpretation-
It can be assessed from chart that 13 managers of Burberry PLC said that competition is
considerably maximised due to globalisation. This is because more inflow of goods prevail in
countries and variety of products are sold at competitive price. 8 agree with it, while 6 strongly
disagree and 3 disagree that competition is not increased.
Theme 3- Standards of goods have increased post-globalisation
Q3. Do you think that standards of goods by
Burberry PLC has changed post-globalisation? Respondents
Strongly Agree 12
Agree 7
8

Strongly Disagree 5
Disagree 6
Total 30
Strongly Agree Agree Strongly Disagree Disagree
0
2
4
6
8
10
12
14
12
7
5
6 Respondents
Interpretation-
It can be analysed that standards of goods have increased by Burberry PLC after
globalisation as 12 respondents are in favour of it. 7 also agree with the statement. While, 5
strongly disagree and 6 disagree by it.
Theme 4- All departments have positively influenced due to globalisation
Q4. Among following elements, which has
positively influenced department of Burberry
PLC? Respondents
Operations 8
9

Finance 7
Marketing 5
All of the above 10
Total 30
Operations Finance Marketing All of the above
0
2
4
6
8
10
12
8
7
5
10
Respondents
Interpretation-
It can be assessed that majority of 10 respondents believes that operations, finance and
marketing, all departments have benefited because of increased growth due to globalisation. This
shows overall performance of Burberry PLC is maximised.
Theme 5- Sales of Burberry PLC has increased
Q5. Do you agree that sales of Burberry PLC
has increased due to globalisation? Respondents
Strongly Agree 10
10

Agree 6
Strongly Disagree 7
Disagree 7
Total 30
Strongly Agree Agree Strongly Disagree Disagree
0
2
4
6
8
10
12
10
6
7 7
Respondents
Interpretation-
Above chart shows that 10 respondents strongly agree that sales of organisation are
increased due to operating at international level. 6 believes that sales are maximised. However, 7
strongly disagree and 7 disagree that sales are not increased.
Theme 6- Trade law is a challenge faced by Burberry PLC
Q6. What are the challenges faced by Burberry
PLC due to globalisation? Respondents
Ethical business practices 8
11

Trade Law of particular country 10
Technological advancement 7
Increase cost of outsourcing services 5
Total 30
Ethical business practices
Trade Law of particular country
Technological advancement
Increase cost of outsourcing services
0
2
4
6
8
10
12
8
10
7
5 Respondents
Interpretation-
It can be assessed that 10 respondents believes that trade law is major challenge faced by
organisation as each country has different law. While, 8 think ethical business practice is
challenge faced by it. 7 agrees technological advancement is major factor and 5 said cost of
outsourcing services have increased.
Theme 7- Globalisation is good for Burberry PLC
Q7. Do you think globalisation is good or bad
for company? Respondents
12

Yes 20
No 10
Total 30
Yes No
0
5
10
15
20
25
20
10 Respondents
Interpretation-
It can be interpreted that globalisation is good for the company because it has ample of
benefits to company for expanding its operations as 20 are in favour out of 30. While, 10 are not
in favour of the statement.
Discussing merits, limitations and pitfalls of data collection approaches
Merits- Main merits of data collection is that primary data is used to explore elements which are
not provided by secondary data. While, merit of secondary data is that time is saved because data
is already being collected for previous purpose.
Limitations-
13

Primary data takes time to collect data through questionnaires. Moreover, it is not certain
that all questions would be addressed by respondents. On the other hand, secondary data may not
be reliable for current study as it is gathered from previous research of which aim can be
different.
Pitfalls-
The pitfalls can be entertained when there is no proper balancing of scales asked by
respondents through questionnaire. Drafting compound questions should be directed towards
research objectives. While, secondary data has main pitfall where data becomes outdated as it
was already collected and level of observation is another pitfall of it.
TASK 3
Communicating outcomes of a research project to shareholders
Enclosed in PPT
TASK 4
Reflection on application of research methodologies
The research methods being applied are useful for providing better results in the best way
possible. Quantitative method is implemented by me with the help of which facts and figures are
gathered. Exploratory research design is used so as to ascertain useful insight about the project.
Moreover, it can be analysed that globalisation positively drives Burberry PLC towards success
as respondents of organisation have answered in favour of it. It is recommended to Burberry PLC
that it should make faster improvement in its operations so that it may provide goods to
customers quite effectually. Thus, conclusion of research has been obtained.
CONCLUSION
Hereby it can be concluded that globalisation plays an important role in injecting growth
of company. Burberry PLC has worldwide operations and is attaining profits quite effectively.
Research has been conducted by taking sample of 30 managers of organisation. Themes are
prepared along with charts and thus, it can be assessed that globalisation is key element in good
performance of firm.
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REFERENCES
Books and Journals
Bendell, J., 2017. Terms for endearment: Business, NGOs and sustainable development.
Routledge.
Chandler, G., 2017. The evolution of the business and human rights debate. In Business and
Human Rights (pp. 22-32). Routledge.
French, S., 2018. Between globalisation and Brexit: Migration, pay and the road to modern
slavery in the UK hospitality industry. Research in Hospitality Management. 8(1). pp.23-
31.
Pilkington, M., 2017. Corporate Tax Cuts and Business-Friendly Policies in the UK: A Review
of Electoral Arguments during the 2015 Legislative Campaign.
Zadek, S., 2017. Which globalisation?. In Tomorrow’s History(pp. 64-65). Routledge.
ONLINE
Reading: Globalization Benefits and Challenges. 2018 [Online] Available Through:
<https://courses.lumenlearning.com/clinton-marketing/chapter/reading-globalization-benefits-
and-challenges/>
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