Pearson BTEC HND Research: Globalisation and Burberry PLC Performance

This report is a research project examining the impact of globalisation on Burberry PLC, a global fashion industry company. The study investigates how globalisation drives business success, analyzing factors, benefits, and recommending improvements for operational performance. The research includes a literature review, a research proposal outlining the aim, objectives, and significance, followed by a discussion of research methodologies, including quantitative methods, deductive approaches, and exploratory research design. Data was collected through questionnaires administered to Burberry PLC managers, and the results were analyzed to identify key themes, such as the positive influence of globalisation, increased competition, and challenges like trade law. The report also discusses the merits, limitations, and pitfalls of data collection approaches and reflects on the application of research methodologies. The conclusion highlights the importance of globalisation for Burberry PLC's growth, supported by data analysis and managerial insights.

GLOBALISATION

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Research Proposal.......................................................................................................................1
TASK 2............................................................................................................................................4
Conducting primary and secondary research..............................................................................4
Discussing merits, limitations and pitfalls of data collection approaches................................13
TASK 3..........................................................................................................................................14
Communicating outcomes of a research project to shareholders..............................................14
TASK 4 .........................................................................................................................................14
Reflection on application of research methodologies...............................................................14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Globalisation has major influence on trade between countries. Present report deals with
Burberry PLC engaged in fashion industry has varied operations in world. Research has been
conducted by taking into account how globalisation drives business success. Research
methodologies are discussed and data analysis has been done. Moreover, research proposal is
being done with background, aim, objectives and significance of study. Thus, outcome of
research is being produced.
TASK 1
Research Proposal
Background
Globalisation is a historical process, result of human innovation and technological
advancement in effective manner being favourable to mankind. It helps economic growth of
emerging economies in order to gain competitive advantage in world economy. Globalisation
refers to maximising integration of world economies by movement of goods and services across
the borders. This helps to flow of goods and services in national and international boundaries.
Moreover, customers have wide variety of products being available to them for initiating
purchase. It has eventually benefited businesses which have global presence. In relation to this,
Burberry PLC which is global company engaged in fashion industry is being evaluated that how
globalisation leads to business success. The scope and importance of globalisation is high
enough which helps to achieve enhanced growth at international level.
Aim
“To assess how globalisation drives business success- A study on Burberry PLC”
Objectives
 To identify factors of globalisation helping Burberry PLC in achieving growth
 To analyse benefits of globalisation boosting operations of Burberry PLC
 To recommend ways to Burberry PLC for increasing its operational performance at
global level.
Research Questions
Q1. What are the factors contributing success of Burberry PLC with the help of globalisation?
Q2. Do globalisation helps to increase overall performance of Burberry PLC at global level?
1

Significance of study
Globalisation is helping large multinational companies to achieve growth by making its
presence at international level. It is required that emerging economies should create new
opportunities for initiating big operations in the best way possible. The significance of present
study will focus on how Burberry PLC can inject its operations in more countries. Moreover,
continuous improvement can be made with the help of implementation of new strategies quite
effectually (Chandler, 2017). In today's competitive s scenario, it is essentially needed to replace
old business model and implement a new one for enhancing overall profitability position and
attaining advantage of rival businesses in fashion industry. It means that company will be able to
make necessary improvements so that it may attain more growth at global level. The researcher
will effectively attain research questions in relation to research objectives so that conclusion can
be drawn on how globalisation can drive business success up to a high extent.
Literature Review
As per the views of Bendell (2017), globalisation is an international outreach of nations
for economic, geopolitical and trade benefits in order to increase competitiveness at global level.
Global markets have emerged in a better way and more businesses are able to enhance its growth
across national boundaries. Higher level of production, specialisation in particular capital goods
and consumer goods are exposed at international level which has accelerated world economic
growth. Furthermore, businesses of emerging economies like China, India are able to attain
tremendous and continued growth.
On the contrary, French (2018) says that trade liberalisation has another major impact on
country as it is based on export growth model which directly leads to benefits to national
economy in the form of income generation, creating employment opportunities and overall
economic growth. This has been major influence to businesses of UK to make its products being
available to customers in their respective countries. The exposure of outsourcing to other firms
or even technological driven countries has helped to reduce time of production cycle. It has
eventually benefited in providing finished goods to customers in an quick manner (Reading:
Globalization Benefits and Challenges. 2018).
Research Methodology
2

Research Type-
There are two types of research methods which are being classified into qualitative and
quantitative. In carrying out research, both qualitative and quantitative methods can be used. This
is because collection of numerical data will be done for quantitative technique (Zadek, 2017).
While, for assessing characteristics and importance of research, qualitative method is utilised.
However, for present research, quantitative method will be used.
Research Approach-
Two research approaches can be used such as deductive and inductive. For making
analysis of how globalisation drives success of Burberry PLC, deductive approach will be used
so as to attain result of hypothesis and providing research outcome by formulating existing
theory to more specific.
Research Design-
Research design is carried for imparting direction to scholar towards attainment of
outcome within stipulated time. Generally, exploratory and descriptive research designs are used
as per the purpose. Since, globalisation is a broader term, exploring the topic is required. Hence,
exploratory research will be applied for exploring concept for better results.
Sampling-
Simple random sampling method will be used in project by scholar. For this, sample of
30 managers of Burberry PLC will be taken and online questionnaire will be provided to them
for assessing how globalisation is driving business growth (Pilkington, 2017).
Data Collection-
Primary and secondary sources of data will be gathered for data collection.
Questionnaires will be offered to managers of company serving purpose of primary data. On the
other hand, for secondary data, books and journals, articles will be utilised.
Data Analysis-
Data analysis is an important part in research that will be analysed by scholar for
analysing data for generating outcome. By taking into account, quantitative technique, themes
will be made and outcome will be generated.
Timeline of research
3

Activities Week
s
1 2 3 4 5 6 7 8 9 10 11 12
Research topic
Devising aim and
objectives
Initiating research
Implementing
research
methodology
Collection of data
Assessing data
Interpretation of data
Conclusion and
recommendations
Final submission
TASK 2
Research Process
Conducting primary and secondary research
Primary research has been conducted in getting out data in effective manner by issuing
questionnaire to sample population.
Questionnaire
Name-
4

Age-
Demographic Profile-
Occupation-
Q1. Do you agree that globalisation has positively driven business performance?
 Strongly Agree
 Agree
 Strongly Disagree
 Disagree
Q2. Do you agree with the fact that competition is increased due to globalisation?
 Strongly Agree
 Agree
 Strongly Disagree
 Disagree
Q3. Do you think that standards of goods by Burberry PLC has changed post-globalisation?
 Strongly Agree
 Agree
 Strongly Disagree
 Disagree
Q4. Among following elements, which has positively influenced department of Burberry PLC?
 Operations
 Finance
 Marketing
 All of the above
Q5. Do you agree that sales of Burberry PLC has increased due to globalisation?
5

 Strongly Agree
 Agree
 Strongly Disagree
 Disagree
Q6. What are the challenges faced by Burberry PLC due to globalisation?
 Ethical business practices
 Trade Law of particular country
 Technological advancement
 Increase cost of outsourcing services
Q7. Do you think globalisation is good or bad for company?
 Yes
 No
Q8. Please provide your suggestions for improvement of services.......
Data Analysis
Theme 1- Globalisation has positively driven business performance
Q1. Do you agree that globalisation has
positively driven business performance? Respondents
Strongly Agree 12
Agree 9
Strongly Disagree 5
Disagree 4
6

Total 30
Strongly Agree Agree Strongly Disagree Disagree
0
2
4
6
8
10
12
14
12
9
5
4
Respondents
Interpretation
It can be interpreted that globalisation has positively influenced the growth of company.
This is evident from the research that 12 respondents have strongly agreed with it. 9 of them also
agree with the same. Whereas, 5 strongly disagree and 4 disagree that globalisation has negative
influence on growth of Burberry PLC.
Theme 2- Competition is increased due to globalisation
Q2. Do you agree with the fact that competition
is increased due to globalisation? Respondents
Strongly Agree 13
Agree 8
Strongly Disagree 6
7

Disagree 3
Total 30
Strongly Agree Agree Strongly Disagree Disagree
0
2
4
6
8
10
12
14 13
8
6
3
Respondents
Interpretation-
It can be assessed from chart that 13 managers of Burberry PLC said that competition is
considerably maximised due to globalisation. This is because more inflow of goods prevail in
countries and variety of products are sold at competitive price. 8 agree with it, while 6 strongly
disagree and 3 disagree that competition is not increased.
Theme 3- Standards of goods have increased post-globalisation
Q3. Do you think that standards of goods by
Burberry PLC has changed post-globalisation? Respondents
Strongly Agree 12
Agree 7
8

Strongly Disagree 5
Disagree 6
Total 30
Strongly Agree Agree Strongly Disagree Disagree
0
2
4
6
8
10
12
14
12
7
5
6 Respondents
Interpretation-
It can be analysed that standards of goods have increased by Burberry PLC after
globalisation as 12 respondents are in favour of it. 7 also agree with the statement. While, 5
strongly disagree and 6 disagree by it.
Theme 4- All departments have positively influenced due to globalisation
Q4. Among following elements, which has
positively influenced department of Burberry
PLC? Respondents
Operations 8
9

Finance 7
Marketing 5
All of the above 10
Total 30
Operations Finance Marketing All of the above
0
2
4
6
8
10
12
8
7
5
10
Respondents
Interpretation-
It can be assessed that majority of 10 respondents believes that operations, finance and
marketing, all departments have benefited because of increased growth due to globalisation. This
shows overall performance of Burberry PLC is maximised.
Theme 5- Sales of Burberry PLC has increased
Q5. Do you agree that sales of Burberry PLC
has increased due to globalisation? Respondents
Strongly Agree 10
10