Report: International Business and Globalisation Strategies (BUS 301)

This report analyzes the concepts of international business and globalization, focusing on their impact on businesses, using Ocado Group Plc as a case study. It explores the importance of globalization, international trade practices, and the adoption of foreign cultures. The report delves into various foreign trade theories, including Mercantilism, Absolute Advantage, Comparative Advantage, Heckscher-Ohlin Theory, Product Life Cycle Theory, and Global Strategic Rivalry Theory, and how these theories apply to international business strategies. Furthermore, the report discusses market entry strategies such as exporting, licensing, and joint ventures, and how these strategies contribute to business expansion. The conclusion emphasizes the significance of internationalization for businesses and highlights the importance of analyzing market entry strategies for effective market share growth. The report also covers the benefits of globalization like access to new culture, spread of technology, innovation, knowledge sharing, and a diversified workforce.