Globalisation's Influence on BT Group's Business Success - Proposal

This research proposal investigates the influence of globalisation on the business success of BT Group plc, a British multinational telecommunications company. The introduction provides background on globalisation and its significance for multinational corporations like BT Group. The research aims to explore the core concepts of globalisation, its impact on business success, and the specific ways it drives BT Group's achievements. The literature review examines existing research on globalisation, its influence on business, and its relationship with BT Group's success, covering topics such as market expansion, brand awareness, and innovation. The research methodology outlines the use of both positivist and interpretivist research philosophies, with primary data collection through questionnaires and secondary data from articles and publications. The anticipated outcome suggests that the research will enhance the understanding of business service administration. A Gantt chart is included to outline the timeline of the research activities. The proposal includes references to relevant academic sources.

Research Proposal

Table of Contents
TITLE .............................................................................................................................................1
INTRODUCTION/BACKGROUND TO THE RESEARCH ........................................................1
RESEARCH QUESTION................................................................................................................1
RESEARCH AIM AND OBJECTIVES .........................................................................................1
LITERATURE REVIEW ...............................................................................................................2
RESEARCH METHODOLOGY.....................................................................................................3
ANTICIPATED OUTCOME .........................................................................................................4
GANTT CHART ............................................................................................................................4
..........................................................................................................................................................5
REFERENCES ...............................................................................................................................6
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TITLE
“To identify the impact of globalisation in driving business success. A case study on BT
Group plc.
INTRODUCTION/BACKGROUND TO THE RESEARCH
Globalisation is the effective process of integration and interaction among governments,
companies and people worldwide. In addition, it is the spread of technology, product, jobs and
information across national cultures and borders (Auer, Borio and Filardo, 2017). For this project
chosen organisation is BT Group plc, it is a British multinational telecommunications company in
London, United Kingdom. It was founded in 1969 by Jan du Plessis, Philip Jansen. Company
specialise in selling of mobile telephony, fixed-line telephony, digital television, telecommunications
equipments etc. Along with this, globalisation is as biggest concept for multinational organisation
because it will support them in improving reputation of company internationally. Globalisation is also
important and significant for BT Group plc by increase its business success and growth effectively.
RESEARCH QUESTION
 What are the basic concept of globalisation?
 What are the influence of globalisation in making a business successful?
 What are the different ways that assist in driving business success of BT Group plc?
 What are the relationship between globalisation and business success of BT Group plc?
RESEARCH AIM AND OBJECTIVES
Research Aim:
Main aim of this research is “To explore the influence of globalisation in driving business
success. A case study on BT Group plc.
Research Objectives:
 To investigate about the basic concept of globalisation.
 To examine the influence of globalisation in making a business successful.
 To explore different ways that assist in driving business success of BT Group plc.
 To determine the relationship between globalisation and business success of BT Group
plc.
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LITERATURE REVIEW
Literature review is introduce as a scholarly paper which includes current knowledge about
substantive findings (Shenkar, Luo and Chi, 2014). It is an important section in research project
because it help a researcher to explore inconstancies such as conflict in previous studies and gaps in
research. Therefore, this part of research is more helpful for investigator to address all objectives and
questions in well planed manner.
The concept of globalisation:-
According to the Akindele, Gidado, and Olaopo, (2002), globalisation introduce to the
essential process of intensification of cultural, social, political and economic relations across
international boundaries. Globalisation has lead to maximising competition and a financial and
economic shift from developing to emerging economics. It is more significant concept for
multinational organisation because it promotes a sense of cultural awareness, global economic inter-
dependency and international co-operation.
The influence of globalisation in making a business successful:-
According to the Philip Piletic, globalisation is essential and significant process for
multinational organisation because it will help them in driving business success in different
ways such as marketing equalization, market expansion and global stability. It is highly influence
on international business by providing opportunities regarding to increase customer base,
maximise sales by expanding operations and functions at emerging market. It will further help
them in accomplishing competitive advantages and improving brand awareness at global level.
Different ways which support the BT group plc in driving success in the business:-
According to the Zajda, (2018), there are several ways through which the BT group is
gaining the success in the market. These ways are helping the firm in gaining the success at
international level. These ways includes maintaining consistency in the business operations and
process, quality, cleanliness, hygiene etc. Also the BT group plc is taking huge risks for
establishing their brand presence and recognition in the world. The firm is also using the steps
like adapting to the trends and preferences of the customers, working with the people, growing
an spotting the talented people etc.
Relationship between the success of BT group plc and globalisation:
As per the point of view of Sifianou, (2013), globalisation is helpful for the BT group plc
in accom plishing the desired success and growth in two ways. The first is franchise business model
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which enables the management to share the risk and reward which arises by exploiting the different
opportunities in business. Second is the innovation which is used for improving the services and
products of the firm for satisfying the needs and demands of the customers according to the factors
such as economic, local and demographical.
RESEARCH METHODOLOGY
It is important part of research project because with the use of this researcher can easily
collect accurate information about the topic. There are some useful approaches and methods of
research which are identified as under:
Research Philosophy
In research, there are generally two types of philosophies which are used by the
researchers. These are interpretivist research philosophy and positivist research philosophy
(Sifianou, 2013). The positivist philosophy is based on the experience which are known as valid
source of knowledge. The Interpretivist philosophy is based on the natural approach of data
collection like questionnaire, observations and interviews. Secondary data research is generally
used in interpretivist philosophy.
Research Approach
The approaches which are sued in research is deductive and inductive approach. In
inductive approach, the theories and observations are planned in the end of research as results
obtained. Whereas deductive approach is concerned with the development if hypothesis which is
based on existing theory. The inductive approach design the strategy for testing the hypothesis
Also the inductive approach relies on the subjectivity for evaluating the observations.
Data collection: For collecting accurate data related to the topic, there are basically two types
of data collection sources such as primary and secondary. With the help of primary research
questionnaire will be used because it give real data about the research (Yu, Byun and Lee, 2014).
On the other side, in case of secondary research, different number of articles, books, publication
research are used to accumulate in-depth information regarding to the study. Both types of data
collection methods used in this research because these are provide relevant information related to
topic.
ANTICIPATED OUTCOME
Globalisation is a biggest concept for organisation or researcher because with the help of this
they can easily achieve anticipate outcomes. The expected results or outcomes of the research are
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mainly linked to advancement of theoretical understanding of the administration of business services.
Therefore with the help of this company or researcher can know effective outcomes for future
research.
GANTT CHART
This is a type of graphical presentation used by researcher to explore starting and ending time
for completion of research activities (Zajda, 2015). It will also help an investigator to complete all
activities and tasks in systematic and effective manner.
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REFERENCES
Books and Journals
Auer, R., Borio, C. E. and Filardo, A. J., 2017. The globalisation of inflation: the growing importance
of global value chains.
Shenkar, O., Luo, Y. and Chi, T., 2014. International business. Routledge.
Sifianou, M., 2013. The impact of globalisation on politeness and impoliteness. Journal of
Pragmatics. 55. pp.86-102.
Yu, Y., Byun, W. H. and Lee, T. J., 2014. Critical issues of globalisation in the international hotel
industry. Current Issues in Tourism. 17(2). pp.114-118.
Zajda, J., 2015. Globalisation and its impact on education and policy. In Second international
handbook on globalisation, education and policy research (pp. 105-125). Springer,
Dordrecht.
Online
Akindele, Gidado, and Olaopo, 2002. Concept of globalization. 2017. [Online]. Available
through:< http://www.postcolonialweb.org/africa/akindele1b.html>.
Philip Piletic, 2019. I nfluence of globalisation. 2017. [Online]. Available
through:<http://www.iqualifyuk.com/library/business-management-section/the-impact-
of-globalisation-on-international-business/>.
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