Research Project: Globalisation and CADBURY's Business Success Study

This report investigates the role of globalisation in driving business success, using CADBURY as a case study. It begins with an overview of globalisation and its impact on business operations at an international level, emphasizing the importance of understanding international policies for effective management. The research aims to determine the role of globalisation in achieving business growth and development, analyzing the challenges faced by CADBURY in expanding its business globally. The report includes a literature review on the impact of globalisation on companies like Lindt Chocolate, examining changes in corporate structure and issues that arise while operating globally. The methodology section details the research philosophy, approaches, and design, including data collection methods. The findings and analysis cover primary and secondary data sources, outlining the challenges and providing recommendations for managers to navigate the complexities of international business, with the goal of improving brand image and consumer satisfaction. The report is available on Desklib, a platform offering AI-powered study tools for students.

Research Project

TOPIC:
“To determine role of globalisation in driving business success.” A study on CADBURY.
SECTION 1:
INTRODUCTION
Overview of research
Globalisation is the way through which organisation can operate their activities at
international level by considering legal laws and regulations. It is essential for managers to
understand international policies through which operations can be done in appropriate and better
manner. Globalisation is the second name of business expansion because there is increment in
sales, productivity and profitability of association. It is important and significant for managers to
gain knowledge about changes taking place in external environment. Unique working style are
adopted by company when they are operating in different geographical region (Crane and et. al.,
2019). This results in getting positive outcome with the help of which brand image can be
improved. This investigation is based on CADBURY which is one of the leading brand in
confectionery sector. This organisation have sales in different parts of country through which
they can get growth in industry.
Background of research
CADBURY is the company which serves good quality of product to consumers through
which they are getting best outcome as increased consumer base and sales. It is required to have
complete information about consumer when trading in foreign market which assist in knowing
what has to be done for improving performance. Consumers are also required to have complete
and specific information for being able to outshine in industry. When organisation is operating in
more than one country, then there are more growth opportunities because of increasing sales and
productivity. CADBURY has many competitor in industry, so it is essential to analyse what has
to be provided to consumers through which they are more loyal and able to maintain positive
relations (Dwyer, 2015).
Rationale of research
There is complete and specific information about globalisation of business and factors
which has to be considered while conducting it. There are many changes which are specific and
1

crucial for successful running of business. There is use of specific information such as challenges
which may arise at internation al level, so if researcher and reader wants to operate at
international level in future, then they can operation in smooth manner. This topic is related with
researcher subject matter, so this is performed in effective manner. This study can create base for
future study so researcher have interest while conducting this (Epstein, 2018).
research Aim
“To determine role of globalisation in driving business success.” A study on
CADBURY.
Research objectives
 To study about the concept of globalisation.
 To determine the role of globalisation in achieving business growth and development.
 To analyse the challenges faced by CADBURY while expanding business at global level.
Research questions
 Do you have knowledge about globalisation?
 What is the role of globalisation in achieving business growth and development?
 What are the challenges faced by CADBURY while expanding business at global level?
Gantt Chart
It is the representation of pictures and graphs, shows information about time and
activities which has to be happened for completing study. There are many activities which has to
be performed under it like setting aims and objectives, data analysis and collection. So some
amount of time is needed for conducting activities. There is representation through horizontal
and vertical lines which help researcher to finish investigation(Halkias, Davvetas and
Diamantopoulos, 2016).
2

SECTION 2
LITERATURE REVIEW
Impact on growth of LINDT CHOCOLATE with globalisation of busines
In views of Alison Green, 2017 , Globalisation is a process or procedure of integrating
and interaction between different companies, countries, governments across the worldwide. In
this present scenario of marketplace, the aspect of globalisation enable every organisation to
expand its market share or size in a less cost and in more effective way (Jabeen, Faisal and
Katsioloudes, 2017). The foremost benefit which globalisation of business render to Lindt
Chocolate is that they can trade their product or service in any geographical region without any
barriers which improves firm's productivity and proficiency ratio. Moreover, it assist each
organisation to analyse current or upcoming market trend as well as aid them to use better
actions that increases Lindt Chocolate returns in an effectual mode. In addition to this, it aid
establishment to acquire innovative or advanced technology that enhance company's profit
margin in an improved manner. Additionally, it empower organisation to provide enormous
employment opportunities which improves the life standard of community or society in a better
mode.
Changes that takes place in corporate structure of LINDT CHOCOLATE while dealing at
international level
According to Jim Woodruff, 2018 , In this existing competitive industry, globalisation
enable every establishment to perform in a competent manner which enrich the sales
performance of firm within desired period of time. It impose several other advantages over
organisation in terms of increasing productivity, acquiring latest technology, expansion of
market and many more. Along with this, it enrich Lindt Chocolate's communication channel as it
aid them to asses diversified culture within their business premises easily that help company to
accomplish their task in an amended way. In addition to this, it empower them to acquire
innovative or advanced recruitment or selection techniques in order to gain highly and skilled
workforce which lead Lindt Chocolate to enrich its proficiency ratio without any hindrances.
Apart form this, implication of global business environment within functional areas of concern
leads them to generate enormous employment opportunities that help them to raise living
condition of community or society in a better way (Kerzner, 2017). Moreover, it contains less
3

cost in trading international level which assist them to accomplish their overall performance in a
competent style that enrich Lindt Chocolate brand image within current marketplace.
Issues which arise while operating at globalise level of LINDT CHOCOLATE.
As per the views of Todd Anderson, 2019 , The term globalisation impose various
benefits or advantages over corporate structure of large multinational companies that lead there
way to earn maximum profits in an impressive and economical demeanour and utilising the
available resources at its fullest. On the contrary, it contains various drawbacks or challenges
which Lindt Chocolate undergoes while functioning at global pace. The primal threat which
superior face is that the barrier of language and culture as each geographical region has its own
values or norms which create problem for managers in implementing decisions for the
betterment of firm's volume of sales. Apart form this, the threat from political or economical
factor because every country has its own policies or regulation which may hinder Lindt
Chocolate to attain increased level of productivity. In addition to this, Lindt Chocolate undergoes
with an issue of adopting and functioning organisation structure in different region due to the
varies in employment legislation or laws that directly effect over decision making capability for
nan achievement of business objective. Moreover, another obstacle which firm faces at the time
of operating at global pace is that they may find difficulty in adopting highly capable and skilled
manpower whom can put their best contribution for an attainment of increased productivity and
sustainable profitability (Knight and Liesch, 2016). Hence with understanding and taking
corrective actions assist in making good image in industry and provide satisfactory services to
consumers.
Some ways to managers of LINDT CHOCOLATE through which challenges at international
level can be resolved.
According to, George John, 2017, For sustaining within competing marketplace for
longer period of time an organisation must acquire best strategic decisions which lead them to
maximise the profit in an trenchant and expeditious way. The foremost way which Lindt
Chocolate can implies inside its functional areas is that its superior must take more efforts in
evaluating or examining present and future modifications happening in the market based on that
make appropriate decisions which lead them to acquire best positioning within an industry.
Along with this, in order to tackle over linguistic barrier, Lindt Chocolate can make use of all
innovative or modern techniques and tools of recruitment for attracting the wide range of
4

candidates from different geographical region . Due to this, they can easily cope up with
language issues as can acquire highly talented workforce who will perform their given task in a
collaborative and cooperative manner (Kotler and et. al., 2015).
5

SECTION 3
RESEARCH METHODOLOGY
It is regarded as a systematic procedure of collecting data for providing accurate
information to targeted population in a better way. Along with this, this component enable a
researcher to identify the problem which is then essential to be investigated to accomplish the
goals in a research study. It is a combination of theoretical and systematic analysis which an
investigator implies over particular report for rendering relevant outcome inn an improves
manner. Furthermore, the key intent behind this phase in research is that it assist an investigator
to implements best decisions that improves the quality of particular report in a better mode
(Livermore and Soon, 2015).
Research philosophy
Research philosophy states that the way of belief in gathering, analysing and utilising
information or data related to particular phenomena. Along with this, it signifies researcher to
collect relevant and accurate data which help them to provide authentic project in an effective
way. It is broadly divided into interpretivism and positivism which assist investigator to
accomplish their task in an efficient mode. In terms of interpretivism,it wholly centring on
trained researcher and human subject as device for measuring specific phenomenon. ON the
contrary, positivism signifies that knowledge is fully founded or supported by natural
phenomena and human relation. Henceforth, this project is wholly based on interpretivism
research philosophy as it use qualitative research methods.
Research Approaches
This determinate signified that it is a procedure which span the ways or steps from wide
assumption for rendering elaborated ways for collection, analysis and interpretation of data.
Moreover, these approaches are classified into various division such as deductive, inductive,
adductive for imposing better decisions. Each of the approaches has its own features and
characteristics which differ them from each other (O'brien, 2019). In regard of this report,
surveyor utilise inductive research as it aid them to explore their knowledge over specific matters
by acquiring relevant theories or concepts in order to develop a conceptual framework in
stipulated time frame.
6

Research Design
Research design is concern with providing trenchant picture of the structure of research
and the methods which has been utilised in this are data collection, research questions and
sources of data. An important decisions in research design process is to choose the research
approach as it help in understanding the relevance of data however it encompasses several
interrelated decisions. Along with this, there are several ways to conduct research design such as
experimental, descriptive and exploratory which aid researcher to address issues in an improved
mode. In this context of project, researcher applies descriptive research design as it help them to
justify the characteristic of targeted population for improving the overall performance of report
(Rahman and et. al., 2015).
SECTION 4
OUTLINED RESEARCH AND FINDINGS
Data Collection
This area is considered as an important part in research as it link with collect data and
uncover all the details which is relevant to particular research. Moreover, it contain several ways
to gather accurate data i.e. primary and secondary. In context of primary source, it is relate with
those information which is accumulated for the first time which means obtained from original
source of information (Rahman and et. al., 2016). Moreover, it consider different methods like
questionnaire, observation, survey and etc. Secondary data is that data which is already publish
by authors and published in the magazines, newspaper, journals and many more. In context of
this project, researcher made use of both methods. In terms of primary, investigator prepared
questionnaire with relevant questions in order to gain opinion from expected population in a
better manner. In aspect of secondary, researcher gathered subject matter from different sources
for rendering authentic and accurate project within existing marketplace.
Sampling
It is a systematic and statistical method or activity of selecting particular figure of
respondents from the large number of population for acquiring accurate data in an efficacious
and expeditious mode. In regard of this project, researcher choose 50 respondents through
random sampling method. This method is selected because it assist an investigator to collect
7