Analysing Globalisation's Impact on Jaguar Land Rover Operations

This report analyzes the positive economic, cultural, and ethical impacts of globalisation on Jaguar Land Rover. It begins with an introduction to globalisation and its influence on businesses, particularly in the context of the UK. The report then delves into the background of Jaguar Land Rover, highlighting its history and global presence. The research aims to identify the effects of globalisation on various business functions, including marketing, HR practices, and manufacturing, emphasizing the benefits of increased productivity, profitability, and ethical considerations. The report outlines the research plan, including objectives, methodology, and a Gantt chart, while also addressing potential risks and resource requirements. Primary and secondary research methods, particularly questionnaires, are used to collect data. The report concludes by summarizing the impact of globalisation on Jaguar Land Rover, providing insights into how the company can leverage these impacts for future growth and success.

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Introduction
Globalisation is a process, which is used by many organisations to grow the economy,
culture and trade by serving the products and services across the boundaries of country. This is a
free flow of products and services by those who are good at production of that. This help
organisations to increase its profitability and popularity throughout the world. Globalisation impact
several operations of an organisation, that help them to achieve their goals and meet the success.
This report is based on Jaguar, it is one of the biggest auto mobile company of world. It is famous
for its luxury products and services, as they use to produce only luxury products ( Ahmed Dine
Rabeh, 2013). It is British brand of vehicles, and having headquarter at Whitley, Coventry, England.
Jaguar was founded by Swallow Sidecar Company in 1922, and by 1st January 2013 the merger of
Jaguar Cars was take place with Land Rover and now known as Jaguar Land Rover. The main
reason of this report is to identify the positive economic, cultural and ethical impact of globalisation
on the functioning of Jaguar Land Rover.
The assignment focuses over determining the influence that globalisation have over the
functions as well as operations performed by and organisation. In addition to this it also help in
determining economical, ethical and cultural impact that an organisation have to face while
operating their business at international level.
Positive impact of Globalisation in general to the businesses in the UK.1 Economic Impact : Globalisation allow an organisation to provide their products and
services to different regions of world. This help an organisation to increase their
productivity, profitability and allow them to grow their business out of UK. The increase in
revenue of company will help in improving the economical conditions of UK.2 Cultural Impact : When an organisation uses to expand their business in different
region, then they are required to hire employees of different background. This will help
them to make a team of different culture, that lead to a creative environment. This
environment helps an organisation to produce some innovative products.3 Ethical Impact : For growing business to different nations, an organisation needs to
make changes in their code of conduct and in policies ( Crane, 2016). This will help them in
performing work more ethically.
Background of the Research
Globalisation is a process where an organisation come in the contact of two or countries for
extending their business, in order to increase their productivity and profitability. Jaguar is a Britain
based multi national auto mobile company. Globalisation is a process which has power to influence

the operations of an organisation. Jaguar is a huge organisation of world, which use to design luxury
cars and sell them in market. They provide their products and services through out the world.
Marketing is a process where an organisation has to face the main impact of globalisation, as it is
not easy to manage the marketing process for an organisation, which took place in different nations.
Therefore, the impact of marketing goes on HR practices, as to make a proper coordination in
elements related to marketing, HR need to hire person with more capabilities. This will help Jaguar
Land Rover in effective marketing process ( Den Hertog, 2010). The purpose of this report is to
identify the positive impacts of globalisation on the functioning of an organisation. For this,
researcher has designed relevant aims and objective, which will help in identifying the accurate
impact of globalisation over functioning of Jaguar Land Rover.
Also globalisation use to pose huge impact on manufacturing of products and services which
Jaguar Land Rover use to produce. As this help them in producing quality products and services
which have ability to attract ample number of customers, and also help them in fulfilling the needs
of them. Along with this, it help reducing the cost of production, as size of production house get
increased and also raw material get purchased at very huge level. This all help them in reducing the
cost of raw material and production unit of them, so that profitability of them get increased.
Along with this, globalisation pose huge impact on Human Resources of organisation. It is
very much important for Jaguar Land Rover provide proper training and development sessions to
their existing employees, so that they can improve their skills according to changing roles and
responsibilities with globalisation. Along with this, it is required for Human Resource management
to hire new employees and train them, so that they can perform according to task assigned to them.
Research Aim
The aim of this research is to
“The aim is to analyse the positive economic, cultural, and ethical impacts of globalisation
on different business functions within an organisation” A case study on Jaguar Land Rover.
Research Objective
 To identify the concept of Globalisation.
 To determine the impact of Globalisation on business functions of Jaguar Land Rover.
 To analyse the drawbacks of globalisation for Jaguar Land Rover.
Research Plan
Project Title “What are the positive economic, cultural, and ethical
impacts of globalisation on different business functions
within an organisation” A case study on Jaguar Land
Rover.

Project Plan
Company Name: Jaguar Land Rover
Cost Financial requirements are the basic requirement of a
project. In order to accomplish a research successfully,
funds are required by researcher ( Eckerson, 2010). In
this research project it is estimated by researcher that
for conducting an appropriate research over positive
impacts of globalisation for Jaguar Land Rover, they
need around 500 euros. Where as, it is also estimated
that to grow the business in different nations the funds
that is required by Jaguar Land Rover will be about
900 million euros.
Scope This is one of the biggest factors that is needed to be
identify and acknowledged in research. This explain
the future scope of research project, according to
which organisation can design their future goals. It has
been analysed by this research that the organisation
will easily able to work in different marketing
conditions of international market. This also help the
organisation in achieving their future goals and
objectives. After conducting this research, the
company can easily identify emerging business
opportunities at market place which will contribute in
maximising their profitability ratio.
Time It is the most important factor of a research, which
plays a vital role in success of research project. It is
very essential for a researcher to make effective plans
for each of the activity, that will get covered in
research. After making plans it is needed for researcher
to fix suitable time limits for each activity. This will
help a researcher to fix a target of time for completing
the research ( Gebauer, 2010). Here, the researcher
who is conducting a research for Jaguar Land Rover

has specified that, they require about 2 months for
completing the report for satisfactory results. Along
with that, this report will brief about the time required
by Jaguar Land Rover for expanding their business.
According to research conducted, they need about 3 to
4 years for expanding their business successfully.
Quality This is a major factor, that is concerned to the quality
of research product. In this, researcher have to use best
quality technologies and activities, which will help
them in winding the research effectively. Along with
researcher, Jaguar Land Rover also need to use quality
products and latest technologies while expanding their
business at global level.
Communication It is very much necessary for an organisation to
convey a proper set of information, so that their
employees and subordinates get complete detail about
the task they have to perform. In this research of
Jaguar Land Rover, it is required by researcher to
communicate each and every required information
with those employees and team mates that are going to
be a part of research.
Risk Every business has to face many risks and barriers,
which can stop them by getting successful. This
research project will help Jaguar Land Rover to
identify the risks that may appear while expanding
their business at global level ( Hillson, 2017). In this
they can face problem due to different customer
satisfaction level or can face risk of failure due to
different needs of customers. The information
collected by researcher is exactly authentic or not, is
one of the biggest risks for a researcher, along with
management of time. If researcher is not able to
manage time, then it is not possible for them to

complete the research in appropriate manner.
Resources For conducting a research, researcher have to use
appropriate and resourceful methods for collecting the
information. For completing the research on positive
impacts of globalisation on Jaguar Land Rover,
researcher have to use resources like, human
resources, raw material, accurate equipment’s,
appropriate amount of funds and techniques.
Gantt chart – It is a set of horizontal lines, which describes the production units and amount of
work performed in a specific time period in relation with the operation that have been planned for
that time period (Kankaanranta, 2010). A Gantt chart is generally used for project management and
provide graphical representation of schedule that will help the project manager to plan, track and
coordinating project in order to attaining the aims behind it.

Work breakdown structure – It is a chart which is use to represent the critical work
components that are presented to determine the relationship between each of them, these
components are the tasks that are performed in the project ( Lai, 2010). Work breakdown structure
helps a project manager to manage the project efficiently in more manageable manner.

Research Methodology : It is a element of complete research, that helps a researcher in
complete it in positive manner. Researcher use this method for gaining information from different
sources on a specific subject ( Lin, 2012). This collection of data take place according to the aims
and objectives of project.
Type of Research
Primary and Secondary Primary research method : It is a methodology which
is used by researcher for collecting the information
personally from the respondents. These type of
collected data are first hand and authentic, as there is
no involvement of mediator is present in this between
researcher and respondents ( Incelli, 2013). In this
research, investigator has used different types of
methods for collecting data, these are questionnaire,
interview, observation, focus group, field trials etc.
Out of them researcher has chosen the questionnaire,
as remaining alternative option were lengthy and time
consuming. But this use to give appropriate
information from different respondents by taking
answers of few questions.

Secondary research method : In this method of data
collection, researcher use to study articles and
researches related to the topic. The main reason behind
this is to gain more accurate information in less time,
along with quality of results.
Quality and Quantity Qualitative research : This method helps a researcher
in gaining deep knowledge of specific topic. For
identifying true results in qualitative research,
researcher use to make observations and photography
etc. While conducting this, researcher completely
ignore the quantitative measure like facts and figures.
Quantitative research : For conducting a complete
research, researcher uses numerical and statistical
based data, this type of researches are known as
quantitative researches ( Jones, 2012). This method is
useful only when the researcher has huge number of
respondents and people, whose data can be used for
evaluation. This method is very much practical as
compared to qualitative research.
Data Collection : Data collection is a process where researcher use to adopt different
authentic methods of collecting data and information on a selective topic. In this research,
researcher uses primary and secondary methods for collecting information from different sources.
Sampling size : In this research of Jaguar Land Rover, researcher has taken 10 respondents in it's
sample size. These respondents are stakeholders of the company means, customers, employees, top
management, and another business-related person ( Nicholas, 2017). The whole result of research is
based on the outcomes of respondents; therefore, it is necessary to take a sample size which can
make the point of view of respondents clear to researcher.
Sampling method : Sampling method is simply a method which is used by researcher for
selecting participants from the society. Generally, this is of three types Cluster Random sampling,
simple and stratified. In this research of Jaguar Land Rover, for collecting the information
researcher has chosen the Cluster Random Sampling.
Questionnaire : It is a set of various questions which are prepared by researcher to
understand point of view of respondents.

As per the above stated methods, it has been identified that researcher have used qualitative
research method for its research. In this, questionnaire is chosen by researcher in order to
understand actual opinion 10 respondents on 10 questions with suitable options. As a result, it will
contribute in attaining appropriate outcome for research purpose.
QUESTIONNAIRE
Name :
Age :
Address :
Gender :
E-Mail Id :
Q.1. Is globalisation is beneficial for an organisation or not?
 Yes
 No
 Don't know
Q.2. What different business tools an organisation can use for globalisation?
 Joint venture
 Direct selling
 Franchising
Q.3. What are the impacts of globalisation in business environment?
 Positive
 Negative
 Mix

Q.4. What are the major factors that has stimulated the globalisation?
 Improvement in transportation
 Telecommunication
 High demand
Q.5. What are the challenges of establishing new products in international market area?
 Unfamiliar cultures
 Organisational communication
 Choosing the right countries
Q.6. According to you, which one of the below mentioned option can be seen as the main
advantage of globalisation?
 Increasing business opportunities
 Increase in employment
 Enhancement of customer base.
Q.7. What are the biggest challenges faced by Jaguar Land Rover due to globalisation?
 Loss to ecosystem
 Public relation
 Change in customer needs
Q.8. Which method is used by Jaguar for promoting their product in the global area ?
 Develop strong strategies
 Focus on political laws
 Use of social media
Q 9) Provide recommendation to the Jaguar Land Rover by which they can effectively launch new

shoe in London fashion week and maximise its profitability ratio.
Secondary Research : This is a method of collecting informations form different resources
like books, online articles, journals, magazines, newspapers etc. (Smith, 2011). In addition, the
information collected form these type of resources are said to be very much authenticated, as they
were earlier used for effective result of other researches. Globalisation is a factor that help
organisation to sell and buy their products and services to different marketing conditions like, out of
nation. This results in increase in business opportunities and employment opportunities for
everyone. This also help a nation by increasing their economic conditions.
Analysis and interpretation
Theme 1 : Benefits of globalisation.
Q.1. Is globalisation is beneficial for an organisation or not? Frequency
Yes 7
No 2
Don't know 1
Interpretation : Globalisation is a process where organisation expand their business and
functionality by providing their products and services in two or more than two countries. From the
above graph of 10 respondents, it is interpreted that 7 out of 10 think that globalisation is beneficial
for an organisation, whereas 2 says that there is no benefit of globalisation for an organisation, and
only 1 says that they have no idea about it.
Yes
No
Don't know

Theme 2 : Business tool an organisation can use.
Q.2. What different business tools an organisation can use for globalisation? Frequency
Joint venture 2
Direct selling 3
Franchising 5
2
3
5 Large producers
Small producers
Rural poor