Globalisation's Influence on Business: H&M's Global Expansion

This report investigates the influence of globalisation on business success, focusing on H&M's global operations. The research explores the core concepts of globalisation, its benefits for businesses, and the challenges encountered during international expansion. The study includes an analysis of H&M's strategies, findings on market dynamics, and recommendations for future growth. The report emphasizes the role of effective advertising and strategic policies to enhance competitiveness and customer satisfaction in the global market. The research is based on the provided details of the assignment and aims to contribute to a better understanding of the relationship between globalisation and business success. The report also includes a reflection on the research process and references used.

Research Project

Table of Content
• Introduction
• Research Aim
• Research Objectives
• Findings
• Conclusion
• Recommendations
• Reflection
• References

Introduction
Globalisation is consider as historical process that help in
technological advancement as well as human innovation.
Generally, it refers to developing an interaction or
integration of economies across globe. In business,
globalisation is change from firm that is related with single
country to the one that can operate in several other
countries.

Research Aim
The main aim of this research is
“To determine the significance of globalisation in
making business organization successful. A study on
H&M.”

Research Objectives
 To identify the main concept of globalisation.
 To determine the benefits of globalisation on overall
success of H&M.
 To evaluate the challenges faced by H&M at the time of
expanding business activities at global level.

Findings
Concept of globalisation provide benefits to H&M.
30
10
a) Yes
b) No

Benefits of globalisation for H&M in
attaining success at global market.
15
15
10
a) Increase overall sales
b) Increase competition level
c) Increase in quality of good and
services

Conclusion
From the above mentioned research it has been analysed that
concept of globalisation play a vital role in developing
opportunities for business organization to operate their
activities at global level with the aim of attaining higher
success. Mainly, it is an important process of taking
business towards the success by providing better
opportunities to business.

Recommendation
• For attaining success at global market, H&M needs to
focus on effective advertising strategies to serve quality
products to large number of customers. It help in
increasing customers base ad productivity as well.
• Company should formulate new policies and strategies
that help them in establishing their competitive image
at market place As a result, company easily invite large
number of customers and satisfy their needs.

Reflection
Current research is based on how globalisation drive H&M
towards the success at international market. As a researcher
this type of topic helped me in enhancing my skills and
knowledge towards the concept of globalisation and its
factors as well. While carry out the research, I use various
tools and techniques which help me in effectively complete
the research activities.

References
Moghalu, K. C., 2014. Emerging Africa: how the global
economy's' last frontier'can prosper and matter. Penguin
UK.
Fulgoni, G. M., 2015. How Brands Using Social Media
Ignite Marketing and Drive Growth: Measurement of
Paid Social Media Appears Solid But Are the Metrics for
Organic Social Overstated?. Journal of Advertising
Research. 55(3). pp.232-236.

Thank You