The Effectiveness of Globalisation and Business Success: H&M Study

This research project analyzes the effectiveness of globalisation and its influence on business success, using Hennes & Mauritz (H&M) as a case study. The project begins with an introduction to globalisation and its transformative impact on the 21st-century economy, followed by the research objectives, which include understanding globalisation, determining the benefits H&M derives from global operations, identifying globalisation's impact on H&M's growth, and ascertaining the relationship between globalisation and business success. The research poses key questions related to globalisation, its benefits for H&M, and its impact on growth. Data analysis is conducted through thematic analysis, exploring themes like the benefits of globalised operations for the fashion industry, the diverse advantages H&M gains, and the potential impacts of globalisation on country growth opportunities. The project concludes that globalisation is crucial for business expansion and success in the modern commercial environment, emphasizing its value for economic growth. References to relevant academic sources are provided.

Research
Project

Table of Content
 Title of Project
 Introduction
 Research Objectives
 Research Questions
 Data Analysis
 Conclusion
 References

Title of Project
"To analyse the effectiveness of Globalisation
and its influence on business success". A
study on Hennes & Mauritz.

Introduction
Globalisation is recognised as the historical process that results of human
innovation and technological advancement or progress. It basically refers
to the developing integration of economies across the globe, especially by
the movement of goods, services and capital around the borders. In the
economy of 21st Century globalisation has transformed the economic,
social, educational, and political landscape in a profound and ineradicable
way. Hennes & Mauritz is the chosen organisation for this particular
project. It is a Swedish multinational clothing retail company.

Research Objectives
The significant objectives of this research are associated as below:
 To understand the concept of globalisation.
 To determine the benefits that are derived by Hennes & Mauritz through
its globalised operations.
 To identify the potential impact of globalisation on the on the growth and
success of Hennes & Mauritz.
 To ascertain the interrelationship among globalisation and business
success of H&M.

Research Questions
The essential questions of the research are described as under:
 What is the concept of globalisation?
 What are the benefits derived by Hennes & Mauritz through its
globalised operations?
 What is the potential impact of globalisation on the on the growth and
success of Hennes & Mauritz?
 What is the interrelationship among globalisation and business success
of H&M?

Data Analysis
This refers as the most essential aspect of investigation work, thus in
this data and information has to be analysed for the purpose of
reaching at the potential results or outcome. In this section
information has been analysed through thematic analysis as in this
various themes have been prepare that covers the aim and objectives
of the research in appropriate manner. This section of the research is
considered to be the most essential aspect of the research that
signifies the outcome and results of the project in proper way.

Theme : The globalised business operations are
beneficial for fashion industry.
Does the globalised business operations are beneficial for
fashion industry?
Freque
ncy
Yes 35
No 5
Yes No
0
5
10
15
20
25
30
35
35
5
Frequency

Theme: Different benefits are derived by Hennes &
Mauritz through its globalised business operations.
Q3) What benefits are derived by Hennes & Mauritz through
its globalised business operations?
Freque
ncy
Competitive advantage 16
Diversification 12
Access to talent 12
Competitive advantage Diversification Access to talent
0
2
4
6
8
10
12
14
16
16
12 12
Frequency

Theme: The potential impact of globalisation on the
growth opportunities of a country.
Q6) What are the potential impact of globalisation on the
growth opportunities of a country?
Freque
ncy
Foreign Direct Investment 14
Technological innovation 12
Economies of Scale 14
Foreign Direct Investment
Technological innovation
Economies of Scale
11
11.5
12
12.5
13
13.5
14
14
12
14
Frequency

Conclusion
From the description of the above given project it has been concluded
that globalisation is also known as international business, Now a
day's globalisation is the major consideration of each business
organisation is to expand their business operations at global level in
respect to attaining higher growth and success within the
commercial centre. Globalised business operations are valuable for
the economic growth of a country.

References
Kolk, A., 2016. The social responsibility of international business:
From ethics and the environment to CSR and sustainable
development. Journal of World Business. 51(1). pp.23-34.
Peng, M. W., 2016. Global business. Cengage learning.
Savrul, M., Incekara, A. and Sener, S., 2014. The potential of e-
commerce for SMEs in a globalizing business environment.
Procedia-Social and Behavioral Sciences. 150. pp.35-45.
Wild, J. J., Wild, K. L. and Han, J. C., 2014. International business.
Pearson Education Limited.