Positive Globalisation Impact on Business Functions: McDonald's

This research proposal investigates the positive cultural, economic, and ethical impacts of globalization on various business functions within organizations, using McDonald's as a case study. The study aims to describe the importance of globalization, analyze the relationship between culture, ethics, and economic aspects on HR and marketing functions, and examine how these factors influence business performance. The proposal includes a literature review discussing globalization's effects on business expansion, cultural considerations, and ethical standards. The methodology outlines an interpretivism philosophy with an inductive approach, primary data collection, thematic data analysis, and random sampling. A project management plan details cost, scope, time, quality, communication, risk, and resources, along with a Gantt chart for project timeline. The research seeks to understand how businesses adapt and thrive in the global market by considering cultural nuances, ethical practices, and economic conditions.

RESEARCH PROPOSAL

TABLE OF CONTENTS
TITLE..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Aim..............................................................................................................................................1
Objective......................................................................................................................................1
LITERATURE REVIEW................................................................................................................1
METHODOLOGY..........................................................................................................................2
PROJECT MANAGEMENT PLAN...............................................................................................3
GANTT CHART.............................................................................................................................4
REFERENCES................................................................................................................................6

TITLE
Positive cultural, economic, ethical impact of globalisation on different business functions of
organisation
INTRODUCTION
Background of study
Globalisation is consideration is one of the major aspect that drastically make changes in
business practices. In the recent time companies always emphases on conducting operations in
international market in order to gain competitive advantage and increasing profitability of the
firm (Shang and Chew, 2016). Culture, economic condition of nation, ethics impact on various
business functions to great extent. It is essential for the enterprise to understand believes, values,
ethics of particular region and make changes in business operations accordingly. This may aid in
gaining success in the global market.
Aim
“To evaluate the positive cultural, economic, ethical impact of globalisation on different business
functions of organisation: A study on McDonald’s”
Objective
 To describe importance of globalisation for business unit.
 To analyses relationship between culture, ethics, economic aspects and HR, marketing
functions of McDonald’s.
 To examine the extent to which ethics, culture and economic aspects influence business
functioning and affect performance of the organisation
Research Questions
 What is the importance of globalisation?
 What is the relationship between culture, ethics, economic aspects and HR, marketing
functions of McDonald?
 How ethics, culture and economic aspects influence business functioning and affect
performance of the organisation?
LITERATURE REVIEW
As per the view of Vandekerckhove and Ramioul, (2015) Globalisation is the significant
way of expanding business and finding new consumers. It helps in improving operational
practices and aids the firm in raising its global brand presence. It has made drastic changes in
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way of conducting the operations. Globalisation creates opportunities and threats for business
units. Firms have to ensure the values, cultural believes, financial condition of particular nation
before entering into the new location. As entities get new technologies and other resource
through outsource its business which assist in improving product quality and offering satisfactory
goods to consumers. Eaton, (2017) argued that there is significant relationship between firm’s
performance and culture, ethics etc. If organisation follows the culture of particular region and
make changes in its marketing strategies accordingly, then it will support enterprise in gaining
attention of local buyers. This aids in generating more revenues and establishing the branch in
the global market successfully (The Effects of Globalization on Marketing, 2013).
According to Gachoka, (2015) each nation has its own norms and have different ethics.
Organisations are required to consider their ethical values and have to make such human
resource policies or practices which may support the enterprise in sustaining in new market for
longer duration. For example, before entering into new country company has to emphases on
competitors and according it has to make new pricing strategies so that it can gain competitive
advantage. Asper the view of Bailey and et.al., (2018) culture of each country is different, in
some nations people like to work under guidance and they love tall structure whereas in other
regions people like freedom and empowerment. Companies have to make changes in its HR
practices accordingly so that it can treat its workers according to their preferences. This is
beneficial in order to satisfy people and retaining them in the organisation for longer period in
foreign market.
METHODOLOGY
Researcher has to select various methods of tools in order to answer research questions
effectively. In the present study on positive cultural, economic, ethical impact of globalisation on
different business functions of organisation scholar will take assistance of interpretivism
philosophy (Kumar, 2019). Individual will apply inductive approach as it would be beneficial in
order to involve theories and developing understanding about topic. Scholar will gather data
through primary data collection sources, it would help in gaining current and relevant
information about globalisation and how ethical, cultural aspects of globalisation affect business
functioning.
Furthermore, investigator will apply thematic data analyses techniques, use of graphs and
themes will develop more clarity. All the collected data will be analysed through this thematic
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tool which will aid in evaluating data and answering research questions easily. Random sampling
tool will be used, this will aid in minimising biasness and collecting valid data related to subject
matter (Mackey and Gass, 2015).
PROJECT MANAGEMENT PLAN
Project plan is the process of dividing the activities in systematic manner in order to finish
the project on time.
 Cost: Research will emphases on cost management, as individual will need funds for
transportation, data collection and various other activities. If sufficient funds are not
available, then it would hamper the quality of research and scholar would not be able to
finish investigation within decided period. Investigator will require 1000Pound for
conducting this research (Vandekerckhove and Ramioul, 2015).
 Scope: The study has huge scope as impact of globalisation on business functioning
would be beneficial for the other scholar as they will get a brief idea on the topic and will
be able to conduct investigation in the future. Furthermore, companies will get benefit in
improving their operational activities and smooth functioning of business in international
market by making necessary changes in functions.
 Time: investigator will have to ensure time management hence scheduling of task needs
to be properly. Furthermore, activities need to be prioritised so that positive cultural,
economic, ethical impact of globalisation on different business functions of organisation
project can be completed on time. This study will be completed in eight weeks.
 Quality: Data will be collected from reliable sources hence quality of information will be
maintained. This would aid in answering research questions effectively (Eaton, 2017).
 Communication: Scholar will make clear and effective communication with participants
and will share all the information to them clearly. This would aid in minimising
confusion and reaching to end results significantly.
 Risk: Researcher will face human, technical and financial risk. As it might be possible
that respondents give fake answers or individual may get fail to get sufficient funds and
software which will affect completion of this research project successfully.
 Resources: For conducting this project scholar will require financial, technical, human
resources. All these resources will help in making this project successful (Bailey and
et.al., 2018).
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GANTT CHART
Activities Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8
Selection of
topic
Framing aim
and breaking
it into
objectives
Involving
literature of
different
authors and
review their
work
Selection of
different
research
methods as
per suitability
of study
Analysing the
data by
preparing
themes and
graphs
Drawing
conclusion
Editions as
per
requirements
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Final
submission
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