Analyzing Globalisation's Effects on Jaguar's Business Operations

This report examines the positive impacts of globalisation on Jaguar, a premium car manufacturer. It explores the economic, cultural, and ethical effects of globalisation on various business functions, including operations, marketing, human resources, and accounting. The report includes a detailed research plan, work breakdown structure (WBS), and discusses the impact on business functions. It aims to identify how globalisation affects different departments within the organization. The report discusses the positive effects of globalisation such as increased competition, new employment opportunities, and ethical standards. The research methodology involves primary and secondary data collection, with a focus on qualitative methods. The report concludes with recommendations based on the analysis and interpretation of data, emphasizing the value of understanding globalisation for achieving business objectives. The report discusses the company's expansion plans and provides insights into the challenges and opportunities associated with global market entry.

Managing A Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
Positive impact of Globalisation............................................................................................1
Background of the research....................................................................................................2
Research Plan.........................................................................................................................4
Work Breakdown structure.....................................................................................................7
Research Methodology and Data collection.........................................................................10
Analysis and Interpretation...................................................................................................13
Recommendation..................................................................................................................21
Value of undertaking the research to meet stated objectives...............................................22
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................23
APPENDIX....................................................................................................................................24

INTRODUCTION
Globalisation is the process in which a firm expand its business operations to another
country for enhancing their share in the market as well as to increase the number of their existing
customers. Globalisation is also an essential aspect for businesses to increase their brand image
at international level. There are also several factors which can effect the globalisation process
such as cost, time, resources etc. The taken firm in this report is Jaguar which is a premium
motor vehicle manufacturer in having headquarter in England. This report will discuss the
positive impact of globalisation in ethical, cultural and economic aspects. Also this report will
explain the interrelation between various business departments. Further aims and objectives will
be developed along with the cost, scope, time, quality, communication, risk and resources which
can impact the globalisation process. Gantt chart, WBS, research methodologies etc. will be
discussed further along with the interpretation of the questionnaire and a valid recommendation
will be given to the firm in the end of report.
Positive impact of Globalisation
Economic impact: Globalisation increases the competition among the local players of the
economy due to which they perform their operations for generating higher revenue and
profitability (Baylis, Smith and Owens, 2017). Due to this increased competition, new
opportunities employment, payment of taxes to the government etc. takes place in the country in
which the business is operating. This also positively impact the living standard of the people
which will directly support the development and growth of the economy (Baylis, Smith, and
Owens, 2017).
Cultural impact: Every country has their own variety of cultures which must be
recognised by the firms when expanding its business operations. This can be done with the help
of the workforce who has enough knowledge regarding the cultural differences. Through this
knowledge, firm can provide their products according to the needs and requirements of the
customers. This is helpful in successful expansion of the firm (Boserup, Tan and Toulmin,
2013).
Ethical impact: Various rules, values and beliefs are made by the government which
must be followed by the firms in order to perform their activities in an ethical manner. When the
ethical standards are met by the organisation, then the brand image and reputation of the firm can
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increase in market (Boserup, Tan and Toulmin, 2013). Therefore, the organisations needs to
perform their different business functions and operations in ethical way .
Background of the research
Jaguar is a luxurious vehicle brand of the firm Jaguar Land Rover, which is a
international car producer having headquarter in Coventry, England. Jaguar Cars produced their
own cars until the merger with the Land Rover on 1 January 2013. The company was listed on
the London Stock Exchange in the year 1984 and remain a constituent of the FTSE 100 Index till
1990 when the company was acquired by Ford motors (Chen and Tsou, 2012). This firm is
successful in the market as it is providing their products i.e. cars at affordable prices when
compared to features which are highly expensive in competitor's cars. Also the cars are in
premium range so features are also given accordingly. The firm has taken decision to expand
their business operations in other countries for attaining high growth and market share. But the
management of the firm needs to analyse the market condition and the impact of globalisation on
the business functions. The impact on business functions is given below:
Operations: When expanding the business, Jaguar needs to deal with various type of
clients and also the firm needs to make them loyal towards the brand by fulfilling their
requirements and demands. The firm needs support from their production departments as this
department deals with the clients on regular basis in an effective manner (Chen and Tsou, 2012).
Marketing: For the success of business in new country, Jaguar needs effective marketing
department whose function is to make people aware regarding the brand and its provided
products. The marketing department can effect the decision of the people and can attract them
towards purchasing the products of the firm by using the unique features and design of their cars.
Human resource: HR department is responsible for recruiting talented and skilled
individuals who can perform their work with the required efficiency for longer duration. The HR
department of the Jaguar needs to recruit candidates who understand the culture and
geographical backgrounds of the country. Through these newly recruits, company can effectively
provide their products and services according to the demand and needs of customers for fulfilling
them in an effective manner (Doherty, Ashurst and Peppard, 2012).
Accounting: Firms needs huge amount of funding for expanding the operations of the
business. The finance department is responsible for maintaining the records of the money and
transactions which occurred during the expansion. This transaction management is helpful for
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organisations to set their pricing strategies. Also Jaguar needs to understand the different
accounting policies of different nations for recording the data accordingly. This allows the
stakeholders and management to get proper knowledge of the financial condition of the firm.
Aim: “To identify the positive economic, cultural and ethical impact of globalisation on
the different business functions of organisation”- A case study on Jaguar.
Objectives:
 To understand the concept of the globalisation
 To determine the positive, ethical, cultural and economic impact of globalisation on
various departments of Jaguar.
 To determine the relationship among the globalisation and various functions of the firm.
Research Plan
Project Title “What are the positive economic, cultural, and ethical
impacts of globalisation on distinct business functions
within an organisation”. A case study on Jaguar cars.
Project Plan
Company Name: Jaguar cars
Cost Cost is very essential for the smooth functioning of the
firm in expansion process. Jaguar cars needs to determine
the cost required for expansion. This cost covers the
resources cost, installation charges, machinery cost,
labour cost etc. Jaguar cars has estimated a cost of 600,00
pound for the expansion process. This cost will be used
for purchasing the resources, equipments, machinery etc.
Also market research needs to be conducted for
determining the trends of the market for which the
researcher has estimated a cost of 50000 pound for
conducting the research in an optimum manner
(Falguera,Aliguer and Falguera, 2012).
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Scope Globalisation is the process of expansion which generate
new employment opportunities and revenue for the firm
in future. The scope for Jaguar cars is very wide due to
dealing with people from various nations and Due to
engaging in auto-mobile, firm needs to face high
competition from their rivals, which will increase the
revenue and profit of the firm. The scope of the research
is also very wide as it helps in determining the trends of
impact of globalization on business functions (Florén,
and Frishammar, 2012). This research provides the
necessary knowledge of the customers to the firm so that
the firm can produce the products based on their needs.
Time Time also play a important role in the globalisation as the
firm needs time for getting a competitive advantage in the
new market. Jaguar cars needs to set the time frames for
executing their activities in timely manner. The firm has
estimated a time period of 6 months for getting the
required success and growth in the new market. Whereas
the researcher has estimated a time period of 2 months for
conducting the research properly.
Quality Jaguar cars needs to maintain the quality of their products
for getting the desired success and growth in the new
market. Customers automatically get attracted towards
the firm when their provided products are of high quality
(Inauen and Schenker-Wicki, 2011). Quality of products
can increase the market share and revenue of the
company. The researcher also needs to conduct the
research using the qualitative method of data collection
for collecting the valid and reliable data.
Communication Jaguar cars needs the support from their various
departments for successful expansion. This support can
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be taken when a proper communication channel is
established among the departments at global level. This
communication among the departments is must for
effectively contributing to the expansion process. Also
the researcher needs to communicate with the selected
respondents and several local people for gathering the
valid and reliable data for research. This communication
can be happened with calls, mails, personal interaction
etc.
Risk In the expansion process, various risks are involved
which can impact the business operations of Jaguar in
smoothly running. Contingencies of business
environment and large number of competitors in global
market are some risk which can effect the Jaguar cars in
globalising their business. Management of Jaguar needs
to monitor such risk and their impact on business.
Whereas the researcher also needs to monitor such risks
which are associated with collected data, hacking of
information, poor communication etc. When these risk
are monitored, both firm and researcher can execute their
work properly (Lin and Chen,2012).
Resources Resources are also necessary for expansion. Jaguar cars
needs resources such as manpower, funds, raw materials
etc. for effectively doing their work. Whereas the
researcher also needs resources such as funds, time etc.
for conducting the research in a proper way.
Type of Research
Primary and Secondary
There are two types of research methods which can be
used by the researcher for conducting the research. These
are primary and secondary data research method (Primary
source and secondary source, 2018).
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Quality and Quantity
Primary research is the process of collecting data from
various methods such as questionnaire, survey, face or
panel interviews etc. This method is time and cost
consuming.
Secondary research is the process of collecting the data
from online sources, articles, books, newspapers etc. This
method is less time and cost consuming than primary
method. The data collected from these sources is not
reliable to use in research.
Qualitative method of data collection is used for
directing the researcher to gather the data of qualitative
nature. This data is observed and analysed in graphical
representation.
Quantitative method is adopted less by the researchers as
in this method, data is interpreted in statistical and
numerical form. Due to interpretation of data, there are
less chances of getting the reliable and accurate data
Work Breakdown structure
Work Breakdown structure
It is the method of breaking the information into smaller parts or segments which can be
executed in effective manner (Falguera, Aliguer and Falguera, 2012). Through these sections,
employees can understand their assigned work and roles properly for executing their work into
manageable sections. Through this structure, the activities of the project becomes simple and
understandable which provides the motivation to the employees for working hard to complete
their work in desired way (Nicholas and Steyn, 2017).
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Gantt chart
Gantt chart was developed by the socialist and engineer Henry L. Gantt in the year 1917.
It is the graphical representation which states the structure for executing the work in a proper
manner. It assist the project manager to prepare plans for coordination, and tracking the activities
to determine whether the activities are executed in the suitable manner or not (Florén and
Frishammar, 2012). It states that current position of the activities of the project for motivating
the team members to work hard in executing the assigned work.
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Research Methodology and Data collection
Research Methodology: It is the process which is used for evaluating and identifying the
data and information of the research topic which enable the researcher for drawing a valid and
reliable conclusion in the end (Inauen and Schenker-Wicki, 2011). In this research, two types of
analysis methods are taken which are theoretical and systematic methods for carrying out the
research effectively (Sekaran and Bougie, 2016).
Data collection: The data collection in this report is taken from both primary and
secondary data collection. Primary data method is reliable to use but it takes more time and
money. Whereas the secondary data collection method is less credible to use but takes less time
and money. For collecting the primary data, Questionnaire has been selected and for secondary
data, articles and books are selected.
Questionnaire: It is the technique which is used for determining the views and opinions
of the people for the topic of research. The questionnaire contains the questions which are asked
according to the research topic (Lin and Chen, 2012). The views and suggestions are taken from
the respondents for drawing a valid conclusion in the end of research (Zikmund and et. al.,
2013).
Sample size: The sample size for the questionnaire is 40 respondents whom the
questionnaire is provide for taking their views and opinions. The respondents are the various
stakeholder of the Jaguar cars which are contributing in the expansion process. These
stakeholders include the Customers, investors, employees etc.
Questionnaire
Questionnaire
Name:
Age:
Gender:
Q1) Do you understand the concept of globalisation?
A) Yes
B) No
Q2) When globalising the business, which one is the major advantage gained by the
Jaguar cars?
A) Increased market share
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B) Proper utilisation of resources
C) Healthy relationship with consumers
Q3) When globalising the business, which one is the major barrier faced by the Jaguar
cars?
A) Difference in culture
B) Increased cost of production
C) Difference in taxation policies
Q4) Which business functions will be affected most while globalising the business by
the Jaguar cars?
A) Operations
B) Marketing
C) Human resource
Q5) What is the main role of marketing in the expansion process of Jaguar cars?
A) Awareness regarding the products
B) Benefits to the customers
C) Protection of environment
Q6) Which one is the major factor which assist the Jaguar in getting an upper
competitive advantage?
A) Updated technology
B) High investment
C) Talented workforce
Q7) How globalisation can impact the economic growth in the operating nation?
A) Positively
B) Negatively
Q8) Which kind of resources are required by the Jaguar cars in expanding its
operations?
A) Capital resources
B) Technological resources
C) Human resources
Q9: Which one factor is adversely affect the performance of Jaguar cars ?
A) Tax policies
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