This project examines the impact of globalization on GlaxoSmithKline (GSK), a prominent global brand in the consumer and healthcare industries. The assignment focuses on a product launch in the South Asian region, analyzing market segmentation, production capacity, and marketing strategies. It includes an executive summary, introduction, and a detailed overview of GSK's operations, values, and project management aspects. The project utilizes both quantitative and qualitative research methodologies to assess the impact of globalization on GSK's business functions, including operation, marketing, human resources, and accounting. It presents a project management plan with methodologies, work breakdown structures, Gantt charts, and risk assessments. The research also explores the advantages and disadvantages of globalization for GSK, and provides recommendations for overcoming challenges. The project concludes with reflections on the research's values and learning outcomes, providing a comprehensive analysis of GSK's global presence and its strategic approach to market expansion, and its impact on the local healthcare businesses.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
