Managing a Successful Business Project: Globalisation in Hospitality

This report analyzes the implications of globalisation on the hospitality sector, specifically focusing on Marriott hotels. It begins by outlining the project's aim and objectives, including research questions. The report then details a project management plan, covering costs, scope, time, quality, and communication strategies. A Work Breakdown Structure (WBS) and Gantt chart are presented to illustrate project timelines and stages. The research employs both qualitative and quantitative methods, including a deductive approach, primary data collection via questionnaires, and thematic data analysis. The findings, presented through data analysis and interpretation, reveal insights into globalisation's impact on trade, labour standards, and Marriott's performance. The report concludes with recommendations and a reflection on the research process.

Managing a Successful
Business Project

Table of Contents
TOPIC: GLOBALISATION IN HOSPITALITY SECTOR...........................................................1
LO 1.................................................................................................................................................1
P1 Devise project aim and objectives.........................................................................................1
P2 Produce project management plan with cover cost, scope, time, quality, communication,
etc. in the selected project...........................................................................................................2
P3 WBS and Gantt chart with specific timescales and stages for completion of chosen project
.....................................................................................................................................................3
LO 2.................................................................................................................................................5
P4 Small scale research with applying qualitative and quantitative research methods for
accomplish objectives for the selected project............................................................................5
LO 3.................................................................................................................................................6
P5 Analysis research and data with using appropriate tools and techniques for the chose
project..........................................................................................................................................6
P6 Communicate appropriate recommendation and results with data analysis to draw valid
conclusion and recommendation...............................................................................................14
LO 4...............................................................................................................................................15
P7 Reflection on the value of undertaking research and meet with stated objectives with own
learning and performance..........................................................................................................15
REFERENCES..............................................................................................................................16

TOPIC: GLOBALISATION IN HOSPITALITY SECTOR.
LO 1
P1 Devise project aim and objectives
Background of the research
The term globalisation refers with a trend towards more integrated global economic
system. It is a continuous process in the organisation that consider economic, political, legal,
technological and cultural aspects. Exposure of different culture mainly create impact on the
economy so that it is important to focus on the price of travel level. Advance of technology
assists to attract several customers for tourists so that hospitality organisation do hard work to
keep with advancing technology (Jones, Hillier and Comfort, 2016). It is important for hotels,
tourist attraction and restaurant to continuous improvement in products and services. With the
help of revolution, it can be stated that technological advancements also assists to look and
transform into particular data that utilised by guest.
Rationale of the research
In order to implement globalisation at workplace of hospitality industry, it can be stated
that easier and more affordable ways to travel continuously develop at workplace of the country.
In this way, tourists can choose from wide range of destinations behind developing countries that
have infrastructure or technology that is needed to attract large amount of visitors (Segovia-
Pérez, Figueroa-Domecq and Muñoz-Mazón, 2019). In order to increase level of tourism,
Marriott need to focus on the business development and ascertained to increase tourist friendly
destinations. There are several reasons due to which globalisation also helps to focus on the
business development with using advance technology and creativity. Moreover, it also creates
benefit to boost economy of hospitality industry and ascertained desired level of results.
Aim and objectives
Aim: To analysis implications of globalisation for increasing trade across borders with
development of services in hospitality sector – A Case Study on Marriott hotel.
Objectives
 To understand implications of globalisation for increase trade in hospitality sector.
 To identify significance of globalisation for developing trade across the borders for
development of services in Marriott.
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 To interrelate globalisation and development of services across the boundaries for
increasing services in hospitality industry.
 To recommend ways through globalisation can be develop successfully for development
of the Marriott hotel in different areas of the world.
Research questions
 What do you understand implications of globalisation for increase trade in hospitality
sector?
 What are the significance of globalisation for developing trade across the borders for
development of services in Marriott?
 How to interrelate globalisation and development of services across the boundaries for
increasing services in hospitality industry?
P2 Produce project management plan with cover cost, scope, time, quality, communication, etc.
in the selected project
In project management plan, there are several elements included that assists to
accomplish results with conducting appropriate research. With this regard, document consist
overall plan with execute and controlled different perspectives. It is most important perspectives
that assists to accomplish aim and objectives with several activities (Jones, Hillier and Comfort,
2016). Cost: Cost of the project management plan is one of the important perspectives that
assists to determine different activities and tasks in the business. In this regard, £580
needed to implement globalisation in hospitality industry (Ivanova, Ivanov and Magnini,
2016). Marriott can gain the best results with implementation of program and adequate
distribution of material. Scope: Globalisation consider wide scope for Marriott to increase their customer
attraction. In this regard, performances of the company also develop with efficiency of
staff members. With consideration of the globalisation trade activities of the chosen
business successfully implemented in the market (Mackey and Gass, 2015). Risk: Furthermore, researcher face certain risk such as time and money. Therefore, cost
of operation for aim and objectives increasing continuously so that it is important to solve
this problem and issue to create appropriate functioning at workplace.
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 Time: Researcher also require to manage time because it is important consideration that
assists to create appropriate schedule in each activity and tasks (Taylor, Bogdan and
DeVault, 2015). With implementation of globalisation activities, positive results could be
gain successfully at workplace of the research. Quality: In project management, quality must be maintained because it is depends on
factors to get success. Furthermore, it is also important to reduce errors and mistakes
which is beneficial from the effectiveness at workplace (Ledford and Gast, 2018).
Marriott can also produce development of services in different areas of the world.
 Communication: In project management, communication is most important perspectives
that assists to accomplish goals in positive manner. With this regard, tools and techniques
successfully increases in the market so that problems can be resolved and positive results
will be gain successfully (Bresler and Stake, 2017).
P3 WBS and Gantt chart with specific timescales and stages for completion of chosen project
Illustration 1: Work Break Down Structure
§
3

Task Name Duration Start Finish Predecessors
Research content
preparation 2 days Wed 10/3/18 Thu 10/4/18
Devising aim and
objectives 4 days Mon 10/8/18 Thu 10/11/18
Research Background 3 days Fri 10/12/18 Tue 10/16/18 1,2
Selecting research
methodologies 4 days Wed 10/17/18 Mon 10/22/18 3
Collecting primary and
secondary data 5 days Tue 10/23/18 Mon 10/29/18 3,4
Analyzing data 4 days Tue 10/30/18 Fri 11/2/18 5
Interpreting the data 2 days Mon 11/5/18 Tue 11/6/18 5,6
Conclusion and
recommendations 4 days Wed 11/7/18 Mon 11/12/18 7
Report submission of
draft 5 days Tue 11/13/18 Mon 11/19/18 7,8
Amendments by receiving
feedback 4 days Tue 11/20/18 Fri 11/23/18 9
Final submission 3 days Mon 11/26/18 Wed 11/28/18 10
Figure 1 Gantt chart
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Figure 2 Network planning
LO 2
P4 Small scale research with applying qualitative and quantitative research methods for
accomplish objectives for the selected project
In order to consider qualitative and quantitative research methods in the present research,
following elements can be successful implemented: Research philosophy: There are two types of research philosophies such as
interpretivism and positivism. In the present research, interpretivism research philosophy
selected by researcher because it provides humanistic qualitative methods which involve
appropriate interpretation in order to implement globalisation in Marriott. Research design: In order to find valid outcomes, there are different kinds of research
designs implemented that assists to accomplish goals and objectives. Therefore,
descriptive, correlative, experimental, etc. designed has been considered in the present
study to describe behaviour of a subject. In the present study, descriptive research design
used by researcher because it contains observing and describing behaviour of a subject
without influencing it any way (McCusker and Gunaydin, 2015). Research strategy: Furthermore, there are two types of research strategies such as
qualitative and quantitative. Qualitative research design ascertained with relies on verbal
narrative such as spoken and written data. On the other hand, quantitative research uses
logical or statistical observation to draw meaningful conclusion. In the present study,
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qualitative research strategy has been followed to develop understanding on human and
social science (Alvesson and Sköldberg, 2017). Research approach: In order to conduct appropriate research, there are two types of
research approaches such as inductive and deductive. Inductive research approach begins
with collecting data that is relevant for topic of interest. On the other hand, deductive
approach takes steps that describe and starts with social theory to find compelling and test
implications with appropriate information. In the present study, deductive approach has
been used which is typically associated to conduct scientific investigation (Riedl, Davis
and Hevner, 2014). Data collection: There are two types of data such as primary and secondary. In the
present study, both types of data useful to consider effective and desired results at
workplace. Primary data collected from questionnaire which design to conduct survey. Data analysis: With the help of thematic data analysis, proper findings can be
successfully build and draw meaningful conclusion as well. In this way, different themes
has been prepared that assists to accomplish aim and objectives in positive consideration.
Different types of themes assists to focus on the desired level of results in creative
aspects (Ivanova, Ivanov and Magnini, 2016).
 Sampling: There are two types of methods such as probabilistic and non-probabilistic. In
the present research, non-probabilistic method consider from which simple random
sampling method has been designed to collect relevant information from the research.
There are 20 sample size consider as sampling on which data can be gather with their
views and ideas. It assists to focus on the different activities and tasks that can be helps to
accomplish aim and objectives in positive consideration (McCusker and Gunaydin,
2015).
LO 3
P5 Analysis research and data with using appropriate tools and techniques for the chose project
Questionnaire
Name:
Age:
6

Gender:
1. Does globalisation increase positive advantages to develop trade services in international
areas?
 Yes
 No
 Cannot say
2. Do you think that globalisation consider positive relationship with international labour
standards?
 Yes
 No
 Cannot say
3. What is impact of globalisation on Marriott performances to increase international trade?
 Positive
 Negative
 Both
4. Does economic liberalization based on the socialist model of economy?
 Yes
 No
 Cannot say
5. Globalisation helps to provide social security measure to its employees?
 Yes
 No
 Cannot say
6. What are the role of internet communication and technology in globalisation for Marriott?
 Rapid growth in technology
 Environment changes
 Encourage development of ICT
7. Are there alternative to globalisation for Marriott?
 Yes
 No
7

 Cannot say
Theme 1 Globalisation increase positive advantages to develop trade services in
international areas
1. Does globalisation increase positive
advantages to develop trade services in
international areas?
Frequency
Yes 17
No 3
Cannot say 0
Interpretation: In order to focus on the present graph, it can be stated that there are 17
respondents stated that they are agreed with globalisation impact which increases positive
advantages to develop trade services in international industry. Furthermore, there are 3 members
stated that globalisation not increasing positive advantages in Marriott. As a result, it considers to
8
17
3
Yes
No
Cannot say

increase trade activities in global areas for business development and attract more people in the
country attraction.
Theme 2 Globalisation consider positive relationship with international labour standards
2. Do you think that globalisation consider
positive relationship with international
labour standards?
Frequency
Yes 15
No 3
Cannot say 2
Interpretation: Furthermore, the present graph stated that there are 15 respondents said that
globalisation helps to consider positive relationship with international labour standards.
Therefore, it assists to focus on the business development in positive aspects. Furthermore, there
are 3 respondents stated that globalisation not create relationship with international standard so
that it impact negative to demonstrate appropriate functioning at workplace of the country in
effective manner. Remaining 2 respondents said that it cannot be interpreted that globalisation
9
15
3
2
Yes
No
Cannot say