Globalisation and the business: Research project on Zara's business

This research project investigates the impact of globalization on businesses, with a specific focus on Zara. The report begins with an overview of globalization and its significance, followed by an examination of the challenges and opportunities associated with it. The study outlines the research question and objectives, which include a case study of Zara, its business environment, and its impact on business development. The report analyzes the data and presents findings based on the data collected. The project explores the effects of globalization on business, including increased competition, market expansion, and strategic decision-making. It also highlights the benefits, such as the potential for increased profits and market share, as well as the challenges such as competition and regulatory hurdles. The report concludes with a review of the main findings and recommendations for future research, providing a comprehensive understanding of the complex relationship between globalization and business.

Research Project

Table of Content
 Introduction
 Research aim
 Research objectives
 Data analysis
 Findings
 References

Introduction
Globalisation is the process of integration of individual, companies,
government, peoples interact with each other at global scale. This is
the concept for organisation of expanding the business at international
level for gaining more profits and to enhance the productivity.
Globalisation has raised many opportunities for the organisations to
increase their profitability by approaching maximum number of
customers.

Research aim
Aim : “To evaluate advantages and disadvantages of global business
environment for improving business growth of large scale company”
A case study on Zara.

Research objectives
 To understand concept of globalisation.
 To identify drawbacks and benefits of global business
environment which contributes in growth of Zara.
 To analyse the role of globalisation in business growth of Zara.

Data analysis
Theme 1 : Concept of globalisation
Agree Disagree
0
5
10
15
20
25
25
5
Column B

Cont...
Theme 2 : Benefits for globalising business at global scale
Employment opportunities
Better utilization of the resources
Incentives from the government
0
2
4
6
8
10
12
14
16
18
20
20
5 5
Column B

Findings
After conducting this research it has been identified that, when an
organisation expand its business as global level several business
environmental factors give direct and indirect impact on the working
of company. Along with this, there are advantages of global
business environment such as increasing number of customers and
sales. On the other hand drawback also like competitive
surroundings.

References
 Vadlamannati, K.C., 2015. Rewards of (dis) integration:
Economic, social, and political globalization and freedom of
association and collective bargaining rights of workers in
developing countries. ILR Review. 68(1). pp.3-27.
 Wilkins, D.B., Khanna, V.S. and Trubek, D.M. eds., 2017. The
Indian Legal Profession in the Age of Globalization. Cambridge
University Press.

Thank You