CEGL7082: Business Expansion Strategies in 21st Century Globalisation

This report delves into the fundamental factors driving globalisation and critically evaluates strategies for businesses to enter and succeed in new markets, using Exergy Vision as a case study. It proposes strategic approaches for business expansion, emphasizing the importance of balancing growth rate, infrastructure needs, expansion capital, and personnel issues. Furthermore, the report assesses the ethical and sustainable implications of globalisation, highlighting the need for ethical behavior aligned with cultural values and sustainable practices that protect the environment. The report recommends a policy framework centered on sustainability and market expansion strategies. Ultimately, it stresses the importance of identifying potential challenges and leveraging collaboration with local companies while maintaining ethical and sustainable practices.

GLOBALISATION

A. FUNDAMENTAL FACTORS DRIVING GLOBALISATION
 Improvement of productivity
 Growing standard of the people
 Technological scale
 Political stability
 Environment

HIGH LEVEL DIAGRAM FOR SUSTAINABLE ENERGY
DEVELOPMENT

B. STRATEGIES REQUIRED FOR ENTERING AND
SUCCEEDING IN NEW MARKETS
 Direct export: Exergy Vision can use
direct export in order to develop sales
programme for the development
strategies that is required for maintaining
a steady promotion of the business
 Licensing: Exergy Vision can undertake
licensing for transferring the rights of the
services by developing energy sources in
foreign lands

CONTD..
 Franchising: Exergy Vision need to
develop repeatable business so that it
can adopt franchising as a method of
expansion
 Collaborating: Exergy Vision can
collaborate with local companies so
that the market condition can be
accessed. It needs to share the profits
and losses with the company as a part
of the collaboration deal.

C. STRATEGIC PROPOSAL FOR THE EXPANSION OF
BUSINESS
 Fast growth: Exergy Vision need to be
cautious about its growth rate so that it can
maintain balance between the capabilities of
the company and the services it needs to
provide
 Infrastructure needs: Support in the form
of proper infrastructure and development is
needed so that Exergy Vision can maintain
its business without spending additional
finances

CONTD..
 Expansion capital: Exergy Vision need
additional finances so that it can develop
in the market. It is necessary that the
finances be used for the development of
the infrastructure of the company
 Personnel issues: Exergy Vision need
to ensure that proper talented people
are recruited in the company so that it
can help in formulating strategies

D. ASSESS THE ETHICAL AND SUSTAINABLE
IMPLICATIONS OF GLOBALISATION
ETHICAL:
 Ethical behaviour can be considered based
on the culture that is followed in a country
 For Exergy Vision, the globalisation can be
developed based on the reduction of the
damage caused to the atmosphere
 However, the responses of the people
need to be considered before making any
type of changes

CONTD..
Sustainability:
 Sustainability is the driving force for
the protection of environment
 Exergy Vision can use sustainability
enhance the chances of globalisation
by maintaining a stable service system
 Promotion of the company can be
made along with a clean and healthy
environment

E. RECOMMENDING A SUITABLE POLICY FRAMEWORK
 One suitable strategy that can be
adopted is based on the sustainability
that is maintaiend by Exergy Vision
 This is mainly because the stakeholders
can help in developing a strong
foundation of business in other countries
 Along with strategies related to the
expansion of the market also need to be
formed

F. SUMMARISE THE FINDINGS
 It is necessary for Exergy Vision to identify
the issues that may provide a problem in
trying to make the company global
 The effective application of collaboration as
a market entry strategy can help in gaining
the support from the local companies
 At the same time, ethical and sustainable
practices related to globalisation is required
to be maintained

REFERENCE
 Baars, J., Dannefer, D., Phillipson, C. and Walker, A.,
2016. Aging, globalization and inequality: The new
critical gerontology. Routledge.
 Crane, D., Kawashima, N. and Kawasaki, K.I. eds.,
2016. Global culture: Media, arts, policy, and
globalization. Routledge.
 Roach, S.C., 2017. Cultural autonomy, minority rights
and globalization. Routledge.
 Yúdice, G., 2018. The globalization of culture and the
new civil society. In Cultures of Politics Politics of
Cultures: Re-Visioning Latin American Social
Movements (pp. 353-379). Taylor and Francis.