Research Project: Globalisation and Business Success for M&S

This research project delves into the relationship between globalisation and business success, using Marks & Spencer (M&S) as a focal point. The report begins with an introduction outlining the research's scope, rationale, and objectives, including an aim to identify the impact of globalisation on business success. A literature review explores the concept of globalisation, its benefits, and its relevance to M&S, examining current global requirements, the impact of globalisation on M&S's success, and the complexities faced during business globalisation. The research methodology chapter details the type of investigation, research philosophy, and approach adopted. Data analysis and interpretations are presented, followed by research outcomes, including conclusions and recommendations. The report also includes a reflection on the research methodology and suggests alternative approaches, concluding with a summary of findings and a list of references and appendices.

Research Project

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview of Research...........................................................................................................1
1.2 Background of Research.......................................................................................................1
1.3 Rationale of Research...........................................................................................................2
1.4 Research Aim........................................................................................................................2
1.5 Research Objectives..............................................................................................................2
1.6 Research Questions...............................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................3
2.1 Concept of globalisation and its benefits on Marks & Spencer............................................3
2.2 Current global requirement for Marks & Spencer................................................................4
2.3 Impact of globalisation in success of Marks & Spencer......................................................4
2.4 Complexities which Marks & Spencer face at the time of globalising its business.............5
CHAPTER 3: RESEARCH METHODOLOGY ............................................................................6
3.1 Type of Investigation............................................................................................................6
3.2 Research Philosophy.............................................................................................................6
3.3 Research Approach...............................................................................................................7
CHAPTER 4: DATA ANALYSIS AND INTERPRETATIONS................................................10
CHAPTER 5: RESERACH OUTCOMES....................................................................................17
5.1 Conclusion...........................................................................................................................17
5.2 Recommendation.................................................................................................................17
CHAPTER 6: REFLECTION & ALTERNATIVE RESEARCH METHODOLOGY.................18
6.1 Reflection............................................................................................................................18
6.2 Alternative research methodology......................................................................................18
CONCLUSION .............................................................................................................................18
REFERENCES..............................................................................................................................19

APPENDIX ...................................................................................................................................21
.......................................................................................................................................................30

TOPIC: GLOBALISATION CAN DRIVE BUSINESS SUCCESS
CHAPTER 1: INTRODUCTION
1.1 Research Overview
Globalisation is process through which business and some other firms develop their
international influence at global level. It is a term that is used to explain social, economic and
political interaction across the cultural as well as political boundaries. It is considered through
some as form of expansion of capitalist that entails integration of the national and local
economies in to unregulated and global economy. Generally, it is an economic integration and
interaction process that is related with the cultural and social aspects (Beuving, 2013). Under
this, globalisation implies opening of nationalistic as well as local perspectives to the wider
outlook of interconnected and independent world with the free transfer of products, services and
capital. The aim of globalisation is to make secure the social- economic development as well as
integration of people in world by flow of knowledge, services etc. outside the boundaries.
1.2 Background of Research
Globalisation is an important concept that has became main aspect in the business from
last few decades. It impacts on organisational life, environment, economy and social group in an
effective manner. In this, globalisation is seen as active and conscious procedure of expand the
business across borders of states. Globalisation seeks to transform the existing international
economic system in order to unified global economies system (Cooke, 2012). The globalisation
is aimed at securing advantages of tree- trade, equal participation in securing the sustainable
development and open access to markets for all people. It is helpful for large as well as small
business firms to enhancing business operations, reach at global market and attain the
competitive benefits in an effective manner.
Marks & Spencer is British Multinational retailer and its headquarter is in Westminster,
London. This company is specialised in selling the clothing, luxury food items and home
products. The main aim of this company for making business globalise is to gain high revenue
and attaining the competitive advantage at international level (Cohen, 2018). Marks & Spencer
company considered its customers as primary concern and its main focus on attracting more
people through providing goods and services on the basis of their demands at wider scale. On the
other
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hand, motive of this company is to develop awareness about its offerings at international level in
order to maintain the better brand image at international and domestic market.
1.3 Rationale of Research
This research taken in to consideration on “Globalisation can drive business success.”
Under this, globalisation is wider area that performs better role in developing business functions
and operations in significant way. Main reason behind selecting mention research topic is to
developing a better knowledge base of a person in domain of importance of globalisation and
also its impact on success of business. This present research assess in give relevant or accurate
details in context to necessary components of globalisation within business operations. It is
helpful in enhancing knowledge base, skills of an individual regarding conducting an
investigation (Corstjens and Lal, 2012). On the other hand, another reason of conduct this
investigation is to develop proper theoretical framework that assess in analysing globalisation
consequences and its impact on making the business successful at international level.
1.4 Research Aim
Aim of this research is “To identify importance of globalisation and its impact on making
business successful.” A study on Marks & Spencer.
1.5 Research Objectives
 To understand the concept of globalisation and its benefits on Marks & Spencer.
 To assess the current global requirement for Marks & Spencer.
 To evaluate the impact of globalisation in success of Marks & Spencer.
 To determine complexities which Marks & Spencer face at the time of globalising its
business.
1.6 Research Questions
 What is globalisation concept and also its advantages to Marks & Spencer?
 What is current global requirement for Marks & Spencer?
 What is impact of globalisation in success of Marks & Spencer?
 What are complexities which Marks & Spencer face at the time of globalising its
business.
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CHAPTER 2: LITERATURE REVIEW
It is an important part of research and considered as critical analysis of published sources
on specific area. It refers to scholarly paper that includes the current knowledge by consisting the
relevant findings and provide the theoretical contribution to the particular subject area. In this
part of research, secondary data is used and collected from different sources like books, journals,
articles etc. These all sources will help in gather relevant information and provide positive
outcomes.
2.1 Concept of globalisation and its benefits on Marks & Spencer
According to opinion of Pettinger (2017) it has been concluded that Globalisation is a
process of developing, expanding and also growing business, technologies and services in all
over the world. It is related with expansion of the different businesses to global markets. The
globalisation is helpful for business to enhance connectivity as well as interdependence of
business in worldwide markets. Marks & Spencer is a biggest retailer in world and it has almost
150 stores in around 30 countries consisting 130 franchises which operating across globe. The
core objective of this company in making business globalise is to meet with expectation of
consumers and provide the better access to wider list of the products. There are some benefits of
Globalisation mention below related to business of Marks & Spencer:
Economies of scale- Under this, domestic monopolies will face the international
competition. It leads to more reduction in cost of customers. In context to economies of scale,
globalisation enable Marks & Spencer to realise that it can minimize costs that help in support
the economic development of country.
Lower costs- In this, globalisation makes easier for firm to outsource part of production
process to other countries with the reduced labour costs. In addition to this, Marks & Spencer can
use of latest technology in order to communicate with people in all; around the world and aware
them about the available or and innovate products.
Greater Competition- More profitability can gain through Marks & Spencer firm with
the help of enhancing skills, sharing information, ideas and using advanced technology across
globe. Through this, Marks & Spencer can gain the competitive benefits and also cam face
challenges to increase its market share.
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2.2 Current global requirement for Marks & Spencer
In this present time period, globalisation is most necessary term and plays a necessary
role in development of large and small size organisation. Marks & Spencer is largest British
multinational retailer of United Kingdom and its aim is to enhance the profit level of business.
As per opinion of KUEPPER, (2018) it has been stated that core objective of this firm is to
meeting expectations of consumers and also providing them high quality of goods so that they
can be attracted. It has wide range of the return on food items and also earn trust of consumers.
In addition to this, there is more impact of globalisation in formulation of the internationalization
strategies. The customers from different countries are various because of varying culture, income
level, economic development etc. In this case, Marks & Spencer does not use centralised
operating strategies instead of combine with other firms by mergers. This firm is operating its
business at global level and in order to maintaining its hatband image and position, various
global requirements are mention below:
Advance technology- It is an important aspect that is necessary to considered through
companies in order to maintain trading options of company in an effective manner. In modern
era, technology has wider impact on trading functions as well as operations of company in
significant manner. In addition to this, Marks & Spencer execute the high technology and tools
for maintaining production function of company. This firm uses the retail technology that permit
retailers for examine sales trends and also match them with needs of consumers.
Skilled workforce- Under this, it is necessary for company to maintain its workforce in
context to operate functions of business at global level. The Marks & Spencer is large size firm
and it operate its business at international level so it manage its workforce effectively and hire
the skilled and well qualified staff members.
2.3 Impact of globalisation in success of Marks & Spencer
On the basis of opinion of Bhasin (2019), globalisation is process by which interaction
and integration of countries, people and companies across globe. The impact of globalisation in
making business successful of Marks & Spencer mention below:
Gives Access to a Larger Market- With the help of globalisation, Marks & Spencer can
enhance its customer base and target new market place in other countries. It will help in enhance
sales as well as earn more profit.
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Provides Cheaper Goods for Consumers- Due to globalisation, many of business
organisations are moving to those areas when the production cost is low. Through this, firm is
able to provide its goods to consumers on minimum cost. From this they can be retain at market
place and enhance profitability.
Technology- It is based on availability of resources through Marks & Spencer with an
ability of attain development in technology for make competitive in the global market. With the
help of using technology, company can communicate with its consumers and target the new
market. It will help in generate more revenue and making business successful.
2.4 Complexities which Marks & Spencer face at the time of globalising its business
As per opinion of TVERBERG, (2013) it has been stated that Globalisation provide
benefits to business in many different ways but at the time of globalise business, Marks &
Spencer firm facing many different complexities. There are some complexities mention below:
Unfamiliar culture- Under this, the culture of every country is differ from each other.
Culture can e related with working, organisational etc. So, it develops main issue when company
is going to be globalise, so it need to aware about culture of other country, know about way in
which people communicate with each other and many other things.
Lack of Financial Control- It is also a main challenge that Marks & Spencer can face in
order to maintaining the financial control over its operations mainly when entering in emerging
markets. Sometimes, company does not have standardized process with the check in places to
assure about locations like how many of ban accounts local operation have, partner with the local
suppliers etc.
Causes Fluctuation of Prices- Enhanced competition means that the businesses with
better prices win. Because of the competition, costs is fluctuating always.
For an example- UK country has to minimize its costs in order to compete with the cots
for same goods that is coming from different country. The production costs of other country is
less as compare the UK hence it can have minimum cost. From this, there will be negative
impact developed on profit of company.
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CHAPTER 3: RESEARCH METHODOLOGY
It is specific technique or process that mainly used to determine, process and also analyse
the information about specific research topic. On the other hand, it allows an investigator to
critically evaluate reliability as well as validity of study. In order to collect data or information,
there are various approaches and methods applied through an investigator (Crane and Matten,
2016).
3.1 Type of Investigation
It is an imperative exploration work section and potential obligation of researcher
examine type of an investigation as to move ahead towards the right direction. Under this, there
are two different kind of research methodology and these are qualitative and quantitative
methods.
Qualitative method- It is emphasized on gathering of information through the qualitative
means and under this data is measured in terms of quality or theoretical basis. It is concerned
with analysis, recording and also attempting to uncover the deeper meaning as well as
significance of experience.
Quantitative method- It is mainly related with positivist paradigm. It consists gathering
and also converting the data in to the numerical form so that the statical calculations can be made
and draw valid conclusion (Grayson and Hodges, 2017).
Among both methods, investigator use the qualitative research method because it provide
the theatrical framework and also give the in- depth information and data regarding topic.
3.2 Research Philosophy
It refers to the belief regarding way in which data regarding phenomenon can be
gathered, analysed and also used. It reflects views and opinions of writers and authors which are
providing the information as per knowledge base on particular area. Under this, two different
types of research philosophies here which are Interpretivism and Positivism.
Interpretivism- It is based on the understand nature of human and their roles are varying
as social actors. Under this, researcher tends to adopt qualitative means an order to accumulating
data along with conduct data analysis in an effective manner.
Positivism- It seek towards to determine, measure and also evaluate any of phenomenon
and to give the rational explanation in a better manner (Hitt, Ireland and Hoskisson, 2012).
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From both philosophies, investigator uses the interpretivism research philosophy because
it is necessary for providing proper discussion qualitative research.
3.3 Research Approach
It is a process that considers steps of the wider assumptions to the detailed data collection
method, analysis and also interpretation. It provides clear direction to researcher in order to use
an investigation in a right manner (Javadian and Singh, 2012). Under this, inductive and
deductive are two kinds of research approaches.
Inductive research approach- It is generally associated with the qualitative investigation
and will also use the research questions for narrow scope of study. It permit an investigator to
provide the subjective reasoning in an effective manner.
Deductive research approach- It is related with developing the hypothesis that is mainly
depend on existing theory as well as designing effective research strategy in context to test
hypothesis. This approach is based on quantitative method and also mainly used to reach at
logical conclusion.
Under this, research uses the inductive research approach because it is an effective
method of providing the comprehension about the research area.
3.4 Data collection
It refers to a way or method of collecting information or data about particular research
area. Under this, researcher collected the data from the different sources which can provide the
relevant or accurate information. Secondary and primary are two various types of data collection
methods which are mention below:
Primary data- Under this, data and information is collected for first time. Under this, data
is original in nature and also specific to research issue in study. In order to collect the primary
data, there are different sources which can be used for an instance questionnaire, observation etc.
Secondary data- In this, data is already collected through an investigator already. It is a
time consuming and less expensive method of data collection (Lee, Shin and Park, 2012). The
different sources which can be used in collect secondary data are books, articles, journals etc.
Questionnaire is developed in primary data and secondary sources are used in performing
literature review part.
3.5 Sampling
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It refers to procedure that is used for statistical analysis under which the predetermine
observations are taken from large population. It is selection of subset of people from statistical
population in order to estimate the characteristics of whole population. Under this, researcher
select 40 respondents by using random sampling technique because it is an unbiased technique of
surveying. On the other hand, the chosen respondents are employees which are working in
company (Mahmood and Hanafi, 2013).
3.6 Timeline
It is most necessary aspect of research as it plays an essential role in completing
investigation with in specific period of time. Under this, activities are divided on the basis of set
time period so that they can be achieved in a proper manner. In addition to this, Gantt chart is a
kind of chart in which series of the horizontal lines are show amount of work done completed in
specific period of time (Mathews and Yang, 2012).
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