Identifying Globalisation's Impact on Aviva International's Success

This report investigates the role of globalisation in enhancing business success, focusing on Aviva International Insurance Limited. The research includes an introduction outlining the background, aims, objectives, and research questions. A comprehensive literature review explores the concept of globalisation and its impact on business success, drawing on various academic sources. The research methodology chapter details the application of the research onion framework, including positivism, inductive approach, case study strategy, quantitative research, and the use of questionnaires for data collection. The report also covers data analysis and interpretations, research outcomes, reflections on alternative research methodologies, and provides conclusions and recommendations. The study aims to identify the different ways Aviva International Insurance Limited can globalise their business and enhance success at an international level. The report concludes with a detailed references section and appendices including the questionnaire and research proposal form.

Research
Project

Table of Contents
TITLE..............................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
CHAPTER 2: LITERATURE REVIEW.........................................................................................2
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................4
CHAPTER 4: DATA ANALYSIS AND INTERPRETATIONS...................................................7
CHAPTER 5: RESEARCH OUTCOMES....................................................................................19
Covered In PPT ...................................................................................................................19
CHAPTER 6: REFLECTION & RECOMMENDATION FOR ALTERNATIVE RESEARCH
METHODOLOGY........................................................................................................................19
CHAPTER 7: CONCLUSION AND RECOMMENDATION.....................................................20
.......................................................................................................................................................21
REFERENCES .............................................................................................................................22
APPENDICE..................................................................................................................................24
Questionnaire........................................................................................................................24
Research Proposal Form................................................................................................................25

TITLE
“To identify the role of globalisation in enhancing business success”. A case study on
Aviva International Insurance Limited.
CHAPTER 1: INTRODUCTION
Background of the study
Globalisation explains about the effective process via which the nation as well as regional
economies, societies and culture have become incorporated by keeping a network of trade,
immigration, communication etc. at international level. It has removed the domestic boundaries
and emphasis over boosting a view that data, chances as well as capability must be decentralised
as well as shared among people (Chanzu and Gekara, 2014). For this report, chosen organisation
is Aviva International Insurance Limited which was founded in 2006. Company offers general
and life insurance and many other financial services including pension and investment products
to its customers. Company decide to globalise their business operations and functions at global
level. Along with this, globalisation also contributes enhancing the services provided by an
organisation and develop competitive environment which promote enterprise to bring innovation
for fulfilling basic needs and wants their clients.
Aim of the research
“To identify the role of globalisation in enhancing business success”. A case study on
Aviva International Insurance Limited.
Questions and Objectives of the research
Objectives
 To study the concept of globalisation.
 To Determine the role of globalisation in business success.
 To identify the different ways through which Aviva International Insurance Limited can
globalise their business. Recommend different ways through which Aviva International Insurance Limited can
easily enhance success at international level.
Questions:
 What are main concept of globalisation.
1

 What are the role of globalisation in business success? What are the different ways through which Aviva International Insurance Limited can
globalise their business.
Rational of the research
Main reason behind choosing this research is to identify role and importance of
globalisation in driving business success at international marketplace. Aviva International
Insurance Limited is a multinational insurance provider which will help a community by giving
them best job opportunities to them (Eriksen, 2014). Along with this, with the help of this
research, an investigator can also improve its knowledge and different types of skills such as data
analysis, data interpretation and literature review. All these type of skills will support an
investigator to easily do each activities of study.
CHAPTER 2: LITERATURE REVIEW
Literature review is consider as a type of comprehensive which summarise detail
information of previous study on a topic (ERTÜRK, 2015). This section of research includes the
actual understanding about substantive findings as well as theoretical contribution to specific
topic. In addition, literature review introduces as both a summary and explanation of current state
of understanding on a limited topic as analyse in journal articles and academic books. Main
intent of literature review is to analysis contradictions, inconsistencies and gaps in the previous
research. In this section, different authors gives its point of view about the significance of market
development and entry mode strategy.
The concept of globalisation.
According to the John Williamson (2019), Globalisation introduces to the essential
process of integration among enterprise, people and legal authority in all over the globe.
Globalisation works toward inter linking market as well as domestic economies of various
nations. Globalisation concept is very broad which assist organisations to run their business
operations and activities at big scale by setting it up over various geographical country or by
targeting large number of person at wide level. Along with this, globalisation of businesses also
support a purchaser to buy product or services from different organisations that belongs to any
another country. This support in enhancing the living standard of person by fulfilling their need
and demand. On the other hand, Globalisation introduces to the essential and important process
2

in which goods, people and ideas flows freely within nations. It refers as governmental policy or
strategy which is in favour of free flow of capital and goods, free trade, open borders, removal
of tariffs and price control controlled enterprises or privatization of publicly-owned.
The role of globalisation in business success.
Accordig to Bird, (2016), Globalisation is referred to the spread of technology, jobs,
products and information across domestic cultures and borders. It defines interdependence of
different countries at global level in relation with free trade. Globalization aims to provide
opportunities and ideas to business organizations so that high revenues and profitability can be
attained. Globalisation has impacted the business organizations in a positive manner due to
which it became easier for companies to attain desired success and growth. International business
is defined as those organizational activities that involve cross border transaction of goods,
resources and services between two or more than two nations. In case of economic resources,
transaction includes people, capital and skills for international production of services like
finance, banking etc.
According to Myatt. M, 2016, Globalization helps in internationalizing business due to
which customer base of organizations enhanced in a considerable manner and achieving success
became easier. Without globalization, business firms will operate in domestic market only due to
which market will became saturated after a time period. This will limits the sales of company
and profit margins of company will reduce considerably. In this situation, it will became difficult
for businesses to attain desired growth and success. There are some advantages which
organizations and businesses enjoys due to globalization. It enables business organizations to
increase and specialize the intensity of innovation, R&D and capital in their output. It also results
in cost efficient production because of ideas, technology and skill sharing, an organization
acknowledge different ideas to perform a work or activity by efficient means.
According to the Lou Cooper (2010), making a consistent as well as effective brand
culture which remains famed and familiar to clients is identify as one of the main source via
which an organisation accomplish success and growth at international level. Globalisation play
vital role in improving business success and growth at international level.
The different ways through which Aviva International Insurance Limited can globalise their
business.
3

According to Peter Borscheid, 2019, there are different ways through which Aviva
International insurance limited can globalise their business such as respective company can come
in partnership with other insurance companies which are already operating globally. This will
create awareness about the Aviva insurance products and services as well as helps them to
understands the potential risk associated with it. This helps the respective company in
understanding the demands of the customers from various countries and helps in conducting
business globally. The other method for Aviva International insurance is to conduct effective
market analysis of the country in which they are expanding their business it would help Aviva in
determining the exiting insurance products and thereby providing different products and services
so as to gain competitive advantage and effectively globalise their business. Moreover by
analysing the competition and income level of the customers Aviva insurance can provide
different services according to the requirement of the customers with additional benefits so as to
gain competitive advantage and effectively globalise their business. Therefore Aviva should be
proactive rather than reactive while expanding their business globally.
Different ways through which Aviva International Insurance Limited can easily enhance
success at international level.
According to the DARRELL ZAHORSKY, 2018, There are different ways which will
help Aviva International Insurance Limited to enhance their success and growth at international
level. Along with this, company should keep financial score, set goals, use high-impact
marketing, monitor trends, find best practices etc. All these are identify best and effective ways
which will help an organisation to accomplish better outputs within given time duration.
Globalisation help a Aviva International Insurance Limited by increasing amount of
profits, maximising market share, Building high brand image and attracting large number of
customers within given time duration. It will also support an enterprise to gain competitive
advantages within given time period. Therefore, globalisation will also assist an enterprise by
providing opportunities to attain long term goals and objectives within given time duration.
4

CHAPTER 3: RESEARCH METHODOLOGY
A research method introduces as a systematic and effective plan for conducting research.
It is an useful process applied to gather data and information for the motive of making business
decision in systematic manner (Zalega, 2016). The methodology may cover publication study,
survey, interview and many other relevant techniques. It is most essential section because with
the help of this, a researcher could be collect present as well as historical information about the
topic. For this chapter, research onion is consider best framework which have inner and outer
layer to present methods and approaches to research (Gansler, Lucyshyn and Rigilano, 2013).
this framework is applied by researcher in emplaning the each methodology of research. This
framework is adopted from Saunders and Lewis in year 2012. this framework has different inner
and outer layers which are determine as under:
Illustration 1: Research Onion Framework
Research Philosophy: This section of research methodology is divided into two parts
which is interpretivisim and positivism. According to current study, Positivism philosophy will
be used in evaluating data or information effectively (Wirtz, Tuzovic and Ehret, 2015). It will
5

also assist them in driving valid conclusion for research. On the other side, interpretivisim
philosophy will be not appropriate for executing each activities of research systematically.
Research Approach: There are two types of research approach such as deductive and inductive.
These approaches are essential for researcher because it will help them to identify issues related
with specific topic of study (Intriligator, 2017). The inductive approach of research consists of
non numerical or hard facts that are followed for verifying outputs of quantitative evaluation.
Along with this, in case of deductive approach, various number of theories will be applied for
presenting hypothesis regarding specific situations that can give accurate evidence. For the
current report, inductive approach will be applied because it assist in giving quality and relevant
data for completion of research activities.
Research strategy: This is another important layer of research onion framework which consists
of different strategies such as case study, observation, interview, questionnaire, survey etc. All
these are identify as a best type of strategies for collection reliable information about the topic.
For this report, questionnaire will be applied because it assist a researcher to gather and collect
relevant data from sample size which is mainly linked to specific topic of investigation (Savrul,
Incekara and Sener, 2014).
Research Choice: There are basically two types of investigation such as qualitative and
quantitative research. Qualitative research help an investigator to develop accurate understanding
about social sciences to analyse the way participants think and feel (Velthuis, 2014). On the
other side, quantitative research is another type of investigation which require information in
form of hard facts and numerical. According to the current study, quantitative research will be
used as it help a researcher to gather in-depth data of an individual participants i.e. theoretical
framework.
Time Horizon: It is another important layer of research onion framework which will help a
researcher, to identify starting and ending time period for completion of research activities. For
this, Gantt chart will be used by investigator to complete each activities of research in systematic
manner. This chart shown different activities needed for completion of research project which
are determined as under:
Techniques and Procedures and research instruments: Questionnaire is identified as n
effective instrument, procedures and technique of primary research. It is identify as a most
suitable method used by researcher to collect reliable and valid data about the topic.
6

Data Sources: There are mainly two types of data sources such as primary and secondary. For
accumulating primary information about the topic, questionnaire will be applied as it will help a
researcher to gather reliable information (Scheyvens and Russell, 2012). On the other hand, for
gathering secondary data, journals, books, magazines and many other useful sources will be
included. Thus, all these are most essential sources used for this research to collect valid and
detail information about the topic.
Research Sampling: This part of research put more focus towards the choosing a sample size
from total population. There are mainly two types of data sampling method which is probabilistic
and non-probabilistic. According to the current study, random sampling as a method of
probabilistic sampling will be applied because it not require more time and resources of a
researcher or organisation. On the other hand, non-probabilistic sampling is not useful according
to the current research. With the assist of random sampling 60 respondents will be taken into
consideration.
Research Ethics: It is also consider as an important part of researcher which is applied to ensure
that the output of study are considered to be relevant and robust (Segaro, 2012). For this
research, confidentiality, anonymity and informed consent were identified main ethics principles
of research. All these principles should be followed by researcher which will help them in
completing each activities of research systematically.
Research Limitations: There are different limitation of research faced by researcher in
formulation of research aims and objectives, implementation of data collection methods,
selection of sample size etc. All these are major limitation which will highly impact on
researcher while completing each activities of study. Another limitation for this research is the
extent of information available in place relating to the importance of globalisation in driving
business success.
Research reliability and validity: It is another essential part of research which is based on
validity and reliability of study. It is possible with the of questionnaire instrument because it give
valid and reliable information which is related with the topic (Tadesse, 2013).
7

CHAPTER 4: DATA ANALYSIS AND INTERPRETATIONS
Data analysis will be done with the help of thematic analysis. In order to analyse accurate
data quantitative research will be applied. According to this research closed-ended questions will
be prepared by researcher.
8

Q1) Are you aware about the concept of Globalisation in terms of
business?
Frequency
a) Yes 45
b) No 15
Q2) What are the benefits which are associated with the globalisation
of Aviva Insurance Ltd?
Frequency
a) Higher amount of profits 20
b) Large market share 25
c) Building high brand image 15
Q3) What would be the best strategy for an organisation to globalise
in the international market?
Frequency
a) Joint venture 25
b) Merger and Acquisition 15
c) Strategic alliance 20
Q4) What would be be the best market development strategy for an
organisation while entering into the international market?
Frequency
a) Diversification 25
b) Market development 35
Q5) What are the major challenges which are going to be faced by the
organisation while globalise their operations in foreign market?
Frequency
a) Different laws and regulations 25
b) Culture differences 20
c) Communication barrier 15
Q6) What would be the best way to overcome the challenges faced by
the organisation in foreign market?
Frequency
a) Adoption of effective training and development programmes 20
9

b) Adoption flat communication approach 15
c) Application of shared and common values and norms 25
Q7) What are the different resources available in foreign countries
which help organisation to attain economies of scale?
Frequency
a) Technological resources 25
b) Human resources 20
c) Capital resources 15
Q8) Does globalisation of the business operations of an organisation
help in motivation and reduction in the employee turnover rate?
Frequency
a) Agree 30
b) Strongly Agree 20
c) Disagree 8
d) Strongly Disagree 2
Q9) Does globalisation help an organisation to attain competitive
advantage in market?
Frequency
a) Yes 45
b) No 15
Theme 1: Awareness about the concept of Globalisation in terms of business
Q1) Are you aware about the concept of
Globalisation in terms of business?
Frequency
a) Yes 45
b) No 15
10

11

a) Yes b) No
0
5
10
15
20
25
30
35
40
45
45
15
Frequency
Illustration 2: Survey results
(Source: Survey results, 2019)
Interpretation: From the above given graph, it has been shown awareness among
employees about the concept of globalisation. For this, 45 out of 60% respondents have to aware,
whereas remaining 15 respondents not have any idea about that concept.
Theme 2: Benefits which are associated with the globalisation of Aviva International
Insurance Limited.
Q2) What are the benefits which are associated
with the globalisation of Aviva Insurance Ltd?
Frequency
a) Higher amount of profits 20
b) Large market share 25
c) Building high brand image 15
12

a) Higher amount of profits
b) Large market share
c) Building high brand image
0
5
10
15
20
25
20
25
15
Frequency
Illustration 3: Survey results
(Source: Survey results, 2019)
Interpretation: From the above given report, it has been concluded advantages which are
associated with the globalisation of Aviva International Insurance Limited. For this, 20 out of 60
respondents have idea as it will help an organisation by increasing profit. 25 respondents have
knowledge as globalisation assist in enterprise by maximising market share. Remaining 15
respondents have opinion as globalisation support an enterprise by budding its high brand image.
Theme 3: Best strategy for an organisation to globalise in the international market
Q3) What would be the best strategy for an
organisation to globalise in the international
market?
Frequency
a) Joint venture 25
b) Merger and Acquisition 15
c) Strategic alliance 20
13

a) Joint venture
b) Merger and Acquisition
c) Strategic alliance
0
5
10
15
20
25
25
15
20
Frequency
Illustration 4: Survey results
(Source: Survey results, 2019)
Interpretation: As per the above given graph, it has been shown best entry mode strategy
for Aviva Insurance Ltd to globalise in the international market. 25 out of 60 respondents have
idea as joint venture is most suitable entry mode for an organisation. 15 respondents have
knowledge as merger and acquisition is suitable strategy for company to enter into international
market. Remaining 20 respondents have idea as strategic alliance is suitable entry mode for
company to globalise their business successfully.
Theme 4: Best market development strategy for an organisation while entering into the
international market
Q4) What would be be the best market
development strategy for an organisation while
entering into the international market?
Frequency
a) Diversification 25
b) Market development 35
14

a) Diversification b) Market development
0
5
10
15
20
25
30
35
25
35
Frequency
Illustration 5: Survey results
(Source: Survey results, 2019)
Interpretation: From the above given information, it has been concluded, market
development strategy for Aviva International Insurance Limited to expand their business in
global marketplace. For this, 25 employees have opinion as diversification is best suitable
strategy to develop new product in new country. On the other side, remaining 35 respondents
have idea as market development is best strategy to develop existing product in new
marketplace.
Theme 5: Major challenges which are going to be faced by the organisation while globalise
their operations in foreign market
Q5) What are the major challenges which are
going to be faced by the organisation while
globalise their operations in foreign market?
Frequency
a) Different laws and regulations 25
b) Culture differences 20
c) Communication barrier 15
15

16

a) Different laws and regulations
b) Culture differences
c) Communication barrier
0
5
10
15
20
25
25
20
15
Frequency
Illustration 6: Survey results
(Source: Survey results, 2019)
Interpretation: From the above given graph, it has been shown challenges or issues faced
by Aviva International Insurance Limited while globalise their operations in foreign market. For
this, 25 out of 60 respondents have idea as different laws and regulation is major challenge that
highly impact on business growth and success. 20 employees have opinion as culture differences
is main issues faced by company while globalise their business. Remaining 15 respondents have
view as communication barrier is major challenge that negatively impact on growth and
development of company.
Theme 6: Best way to overcome the challenges faced by the organisation in foreign market
Q6) What would be the best way to overcome
the challenges faced by the organisation in
foreign market?
Frequency
a) Adoption of effective training and
development programmes
20
b) Adoption of flat communication approach 15
17

c) Application of shared and common values
and norms
25
18

a) Adoption of effective training and development programmes
c) Application of shared and common values and norms
0
5
10
15
20
25
20
15
25
Frequency
Illustration 7: Survey results
(Source: Survey results, 2019)
Interpretation: According to the above given information, it has been concluded best
ways for overcoming challenges faced by company while globalise their operations in foreign
market. For this, 20 respondents have idea as adoption of effective training and development
programmes is suitable way to overcome issues of globalisation. 15 employees have opinion as
Adoption of flat communication approach will also assist Aviva International Insurance Limited
to overcome communication barrier in systematic manner.
Theme 7: Different resources available in foreign countries which help organisation to attain
economies of scale
Q7) What are the different resources available
in foreign countries which help organisation to
attain economies of scale?
Frequency
a) Technological resources 25
b) Human resources 20
19

c) Capital resources 15
20

a) Technological resources
b) Human resources
c) Capital resources
0
5
10
15
20
25
25
20
15
Frequency
Illustration 8: Survey results
(Source: Survey results, 2019)
Interpretation: According to above given information, it has been determined various
resources available in foreign nations which assist Aviva International Insurance Limited to
attain economies of scale. For this, 25 employees have opinion as technological resources is
easily achievable for Aviva International Insurance Limited to promote their products and
services. 20 respondents have view as human resources is easily available for company to
achieve competitive benefits. Remaining 15 respondents have opinion as capital resource is main
available resource which will support an enterprise to attain economic of scale in effective
manner.
Theme 8: Effectiveness of globalisation in motivation and reduction in the employee turnover
rate
Q8) Does globalisation of the business
operations of an organisation help in
motivation and reduction in the employee
turnover rate?
Frequency
21

a) Agree 30
b) Strongly Agree 20
c) Disagree 8
d) Strongly Disagree 2
a) Agree
b) Strongly Agree
c) Disagree
d) Strongly Disagree
0
5
10
15
20
25
30
30
20
8
2
Frequency
Illustration 9: Survey results
(Source: Survey results, 2019)
Interpretation: From the above given data, it has been determined importance of
globalisation in motivation and reduction in the employee turnover. For this, 30 employees have
to agree, 20 are strongly agree, 8 are disagree and remaining 2 respondents are strongly disagree
about the same.
Theme 9: Globalisation help an organisation to attain competitive advantage in market
Q9) Does globalisation help an organisation to
attain competitive advantage in market?
Frequency
a) Yes 45
b) No 15
22

a) Yes b) No
0
5
10
15
20
25
30
35
40
45
45
15
Frequency
Illustration 10: Survey results
(Source: Survey results, 2019)
Interpretation: From the above given graph, it has been shown as globalisation help an
organisation to attain competitive benefit in market. For this, 45 out of 60 respondents have to
agree whereas 15 respondents have not agree about the same.
CHAPTER 5: RESEARCH OUTCOMES
Covered In PPT
CHAPTER 6: REFLECTION & RECOMMENDATION FOR
ALTERNATIVE RESEARCH METHODOLOGY
Reflection
I am thankful that I got an opportunity to work over this investigation which assist in
enhancing skills and knowledge throughout this work or activity. For collecting accurate and
reliable information about the importance of globalisation in driving business success, I am able
to use different number of methods (Veeran, 2012). As primary and secondary have been applied
by me to accumulate accurate information about the study. Under primary research,
questionnaire were applied which will help me by providing valid and reliable information about
23

the topic. In case of secondary research, books, magazines, journals and many other resources
used by me to accumulate in-depth information about the study. Apart from this, there is
alternative method which is interview is also followed for gathering accurate data about the
topic. As it will support me by providing accurate and appropriate information about the study.
While doing this study I found some problems such as time and cost given to me was not
sufficient which make it more challenging for me to collect maximum information or data. But
still then I well-tried my best to accumulate accurate and relevant data that help me in fulfilling
my aim and goals of study. Apart from all this my team working as well as communicational
skills has been enhanced which will help me in completion of research systematically. Along
with this I also being capable to create my knowledge and capability about tools and methods
that is commonly applied to collect, evaluate as well as interpret the data in effective and
efficient manner. This will help me in performing my future research project more effectively.
CHAPTER 7: CONCLUSION AND RECOMMENDATION
Conclusion
From the above given information, it has been concluded role of globalisation in driving
business success. This statement have been agreed by more than half of the population. As
globalisation has different benefits and challenges for driving business success and growth at
international marketplace. Globalisation help an organisation by increasing amount of profits,
market share and building high brand image. All these are major benefits which will assist an
enterprise to develop their growth and success at international market. Along with this,
globalisation also have different challenges which is faced by company such as Different laws
and regulations, Culture differences and Communication barrier. All these are major issues
which will negatively impact on business success and development.
Recommendation:
From the above given data, it has been recommend as globalisation is more essential for
growth and development of an organisation. There are different recommendation which will be
provided an organisation are determined as under:
 In order to overcome impact of different laws and regulations, Aviva International
Insurance Limited should shared common values and norms.
 To reduce Culture differences issues, company should Adoption of effective training and
development programme.
24

 In order to overcome communication barrier, Aviva International Insurance Limited
should adopt flat communication approach.
25

REFERENCES
Books and Journals
Chanzu, L. N. and Gekara, M., 2014. Effects of use of derivatives on financial performance of
companies listed in the Nairobi Security Exchange. International Journal of Academic
Research in Accounting, Finance and Management Sciences. 4(4). pp. 27-43.
Eriksen, T. H., 2014. Globalization: The key concepts. A&C Black.
ERTÜRK, E., 2015. A COMPREHENSIVE APPROACH TO THE ROLE OF INFORMATION
AND COMMUNICATION TECHNOLOGY (ICT) IN GLOBALIZATION. Journal of
International Social Research. 8(38).
Gansler, J. S., Lucyshyn, W. and Rigilano, J., 2013. The Impact of Globalization on the US
Defense Industrial Base (No. UMD-AM-13-101). MARYLAND UNIV COLLEGE
PARK CENTER FOR PUBLIC POLICY AND PRIVATE ENTERPRISE.
Intriligator, M., 2017. Globalisation of the World Economy: Potential Benefits and Costs and a
Net Assessment. In Economics of Globalisation (pp. 85-94). Routledge.
Savrul, M., Incekara, A. and Sener, S., 2014. The potential of e-commerce for SMEs in a
globalizing business environment. Procedia-Social and Behavioral Sciences. 150. pp.
35-45.
Scheyvens, R. and Russell, M., 2012. Tourism and poverty alleviation in Fiji: Comparing the
impacts of small-and large-scale tourism enterprises. Journal of Sustainable Tourism.
20(3). pp. 417-436.
Segaro, E., 2012. Internationalization of family SMEs: the impact of ownership, governance, and
top management team. Journal of Management & Governance. 16(1). pp. 147-169.
Tadesse, F., 2013. Analysis of the impact of globalization on performance of Ethiopian Airlines
(Doctoral dissertation, st. Mary's University).
Veeran, P., 2012. The impact of globalisation on human resources management policies and
procedures in the South African public service: a study of selected national government
departments.
Velthuis, O., 2014. The impact of globalisation on the contemporary art market: The traditional
gallery model at risk. Risk and Uncertainty in the Art World. p.87.
Wirtz, J., Tuzovic, S. and Ehret, M., 2015. Global business services: Increasing specialization
and integration of the world economy as drivers of economic growth. Journal of Service
Management. 26(4). pp. 565-587.
Zalega, T., 2016. Consumption Megatrends in the Conditions of Globalization.
Online
Cooper Lou. 2010. Build a strong, consistent brand culture. [Online] Available
through<https://www.marketingweek.com/2010/07/01/five-strategies-for-a-successful-
global-brand/>.
Williamson John. 2019. [Online] Available through<https://piie.com/commentary/speeches-
papers/globalization-concept-causes-and-consequences>.
Myatt. 2016. Impact of globalisation on business, 2016. [Online]. Available
through:<https://hub.n2growth.com/the-impact-of-globalization-on-business/>
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Bird. 2016. Globalisation on business, 2019. [Online]. Available
through:<https://www.investopedia.com/terms/g/globalization.asp>
Peter Borscheid. 2019. Ways to globalise business. Online]. Available
through:<http://www.europeanfinancialreview.com/global-insurance-the-global-
expansion-of-the-concept-of-modern-insurance/>
27

APPENDICE
Questionnaire
Questionnaire
Q1) Are you aware about the concept of Globalisation in terms of business?
a) Yes
b) No
Q2) What are the benefits which are associated with the globalisation of Aviva International
Insurance Limited?
a) Higher amount of profits
b) Large market share
c) Building high brand image
Q3) What would be the best strategy for an organisation to globalise in the international
market?
a) Joint venture
b) Merger and Acquisition
c) Strategic alliance
Q4) What would be be the best market development strategy for an organisation while entering
into the international market?
a) Diversification
b) Market development
Q5) What are the major challenges which are going to be faced by the organisation while
globalise their operations in foreign market?
a) Different laws and regulations
b) Culture differences
c) Communication barrier
Q6) What would be the best way to overcome the challenges faced by the organisation in
foreign market?
a) Adoption of effective training and development programmes
b) Adoption flat communication approach
c) Application of shared and common values and norms
28

Q7) What are the different resources available in foreign countries which help organisation to
attain economies of scale?
a) Technological resources
b) Human resources
c) Capital resources
Q8) Does globalisation of the business operations of an organisation help in motivation and
reduction in the employee turnover rate?
a) Agree
b) Disagree
Q9) Does globalisation help an organisation to attain competitive advantage in market?
a) Yes
b) No
Q10) Any recommendations for an organisation to further improve their operations?
Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: ______________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a
question, objective or hypothesis)
Title: To identify the role of globalisation in enhancing business success. A case study on
Aviva International Insurance Limited.
Research objectives (e.g what is the question you want to answer?
What do you want to learn how to do? What do you want to find
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out?):
Research Objectives:
 To study the concept of globalisation.
 To Determine the role of globalisation in business success.
 To identify the different ways through which Aviva International
Insurance Limited can globalise their business. Recommend different ways through which Aviva International
Insurance Limited can easily enhance success at international
level.
Research Questions:
 What are main concept of globalisation.
 What are the role of globalisation in business success?
 What are the different ways through which Aviva International
Insurance Limited can globalise their business.
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are
studying, personal interest, future plans, knowledge/skills you want
to improve, why the topic is important):
Main reasons behind selecting the research topic is to evaluate the
role of globalisation in business success. It is a large topic that
assist an investigator to enhance their knowledge about the
globalisation and do further study in more effective and systematic
manner. Another reason behind selecting this research is to enhance
knowledge and skills of learner such as literature review skill, data analysis
and interpretation skills etc. Globalisation is also important process for
organisation and researcher to achieve better outcomes within
predetermined time period.
Problem that company face: There are different problems faced by company
while expanding their business operations at global level. Aviva International
Insurance Limited dealing with some prblemes like goverment rules and
regulations, competition risk, cost of recruitment etc.
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Section Three: Literature sources searched
Use of key literature sources to support your research question,
objective or hypothesis:
Concept of globalisation.
Globalisation is defined as the effective and essential process of integration between
countries which is created via interchange of global view, product, ideas or other components
present in culture. In addition, it is the significant process of integration and interaction among
organisations, people and governments in all over the world.
(https://piie.com/commentary/speeches-papers/globalization-concept-
causes-and-consequences)
Role of globalisation in business success
One of the main role of globalisation is to provide businesses an opportunity for maximising its
customer number by enlarging operations at different geographical field that further help in
accomplishing maximum profitability and brand awareness. In simple word, it also support in
enhancing the operation's standard performed within the nation by learning the effective practices
or strategies from the working culture which is follow by different nations.
(http://www.iqualifyuk.com/library/business-management-section/the-
impact-of-globalisation-on-international-business/)
Different ways through which Aviva International Insurance Limited
can globalise their business.
There are different number of ways or modes should use by company in order to globalise
their business operation successfully. Join venture, strategic alliances, merger and acquisition are
consider best strategies. Therefore, with the help of entry modes Aviva Plc can easily globalise
their business and gain competitive advantages within predetermined time period. All these
modes are beneficial but according to multinational organisation, joint venture is more suitable
because it help them to grow their business speedily without wasting time and cost
(https://www.inc.com/melissa-lamson/success-strategies-for-global-
expansion.html)
Different ways through which Aviva International Insurance Limited
can easily enhance success at international level.
There are different ways recommend to the Aviva plc to enhance their success at
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international level. Some ways are determined as under:
 Company should learn language of country where they expand their business.
 Aviva plc should know the rules and regulations of nation.
 Company should use different communication and promotion channels to increase
customer base easily.
Therefore all these are important ways for Aviva Plc to enhance of improve their business
operation at international level successfully.
http://www.msi.org/reports/factors-in-emerging-markets-and-their-impact-
on-first-mover-advantages/
Section Four: Activities and timescales
Activities to be carried out during the research project
:
Identification of the problem
Selection of suitable topic
Creation of aims and objectives
Literature Review
Research Methodology
Data collection
Data analysis
Conclusion and recommendation
Submission of final project Milestone one:
____Research Proposal ____________
Target date (set by tutor): ____22 days ________________
Milestone two: ___Research Project ____________________
Target date (set by tutor): __32 days ____________________
3
2
2
6
9
15
12
4
1
Milestone one: ____Research Proposal ____________
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Target date (set by tutor): ____22 days ________________
Milestone two: ___Research Project ____________________
Target date (set by tutor): __32 days ____________________
Gantt Chart
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Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to
use and why? What your areas of research will cover:
Research Onion: In order to identify research approach, research onion is consider one of the
best framework which includes different layers such as Research Philosophy, Research
Approach, Research Strategy, Research Choice, Time Horizon, Techniques and Procedures, and
Research Instruments, Data Sources, Research Sampling, Research Ethics, Research Limitations
and Research Reliability and Validity. All these are essential for researcher to collect accurate
amount of data related to the tropic from the respondents.
Research approach: There are mainly two types of research approach
which is qualitative and quantitative. Both approaches are essential for
collecting accurate and reliable data about the study. According to the
topic, qualitative research approach will be applied to collect data or
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information related to the study. This approach assist an investigator to
accumulate quality information about the research. On the other hand,
there is quantitative research approach which is not suitable for this project
because it need data in form of numericals. Along with this in order to
analysis data, there are two methods such as inductive and deductive
approach. For this research project deductive approach is used because it
help in accumulating accurate information about the topic. On the other
side, inductive approach, it is not appropriate for carrying out research
effectively.
Primary and secondary source: For accumulating accurate data and
information about the topic, primary and secondary source are
important. Under primary source, questionnaire play effective role
by helping researcher to collect new information in regrades to the
topic. On the other side, under secondary source, investigator is able
to use books, journals, Magazines with the purpose of gathering
information about the topic in more relevant manner.
Sampling: Non-random sampling method is used to select sample
size out of total population. On the other side, random method is not
useful because it need more cost and time of the researcher.
Therefore, with the help of non-random sampling method 50
respondents are selected.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be
submitted for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV
sampling)
Comments (Optional):
I confirm that the project is appropriate.
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Agreed /Disagree: (Name of the IV)
Date
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Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title:
Title: To identify the role of globalisation in enhancing business success. A
case study on Aviva International Insurance Limited.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
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