This report investigates the role of globalisation in enhancing business success, focusing on Aviva International Insurance Limited. The research includes an introduction outlining the background, aims, objectives, and research questions. A comprehensive literature review explores the concept of globalisation and its impact on business success, drawing on various academic sources. The research methodology chapter details the application of the research onion framework, including positivism, inductive approach, case study strategy, quantitative research, and the use of questionnaires for data collection. The report also covers data analysis and interpretations, research outcomes, reflections on alternative research methodologies, and provides conclusions and recommendations. The study aims to identify the different ways Aviva International Insurance Limited can globalise their business and enhance success at an international level. The report concludes with a detailed references section and appendices including the questionnaire and research proposal form.