Identifying Globalisation's Impact on Aviva International's Success

This report investigates the role of globalisation in enhancing business success, focusing on Aviva International Insurance Limited. The research includes an introduction outlining the background, aims, objectives, and research questions. A comprehensive literature review explores the concept of globalisation and its impact on business success, drawing on various academic sources. The research methodology chapter details the application of the research onion framework, including positivism, inductive approach, case study strategy, quantitative research, and the use of questionnaires for data collection. The report also covers data analysis and interpretations, research outcomes, reflections on alternative research methodologies, and provides conclusions and recommendations. The study aims to identify the different ways Aviva International Insurance Limited can globalise their business and enhance success at an international level. The report concludes with a detailed references section and appendices including the questionnaire and research proposal form.

Research
Project

Table of Contents
TITLE..............................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
CHAPTER 2: LITERATURE REVIEW.........................................................................................2
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................4
CHAPTER 4: DATA ANALYSIS AND INTERPRETATIONS...................................................7
CHAPTER 5: RESEARCH OUTCOMES....................................................................................19
Covered In PPT ...................................................................................................................19
CHAPTER 6: REFLECTION & RECOMMENDATION FOR ALTERNATIVE RESEARCH
METHODOLOGY........................................................................................................................19
CHAPTER 7: CONCLUSION AND RECOMMENDATION.....................................................20
.......................................................................................................................................................21
REFERENCES .............................................................................................................................22
APPENDICE..................................................................................................................................24
Questionnaire........................................................................................................................24
Research Proposal Form................................................................................................................25

TITLE
“To identify the role of globalisation in enhancing business success”. A case study on
Aviva International Insurance Limited.
CHAPTER 1: INTRODUCTION
Background of the study
Globalisation explains about the effective process via which the nation as well as regional
economies, societies and culture have become incorporated by keeping a network of trade,
immigration, communication etc. at international level. It has removed the domestic boundaries
and emphasis over boosting a view that data, chances as well as capability must be decentralised
as well as shared among people (Chanzu and Gekara, 2014). For this report, chosen organisation
is Aviva International Insurance Limited which was founded in 2006. Company offers general
and life insurance and many other financial services including pension and investment products
to its customers. Company decide to globalise their business operations and functions at global
level. Along with this, globalisation also contributes enhancing the services provided by an
organisation and develop competitive environment which promote enterprise to bring innovation
for fulfilling basic needs and wants their clients.
Aim of the research
“To identify the role of globalisation in enhancing business success”. A case study on
Aviva International Insurance Limited.
Questions and Objectives of the research
Objectives
 To study the concept of globalisation.
 To Determine the role of globalisation in business success.
 To identify the different ways through which Aviva International Insurance Limited can
globalise their business. Recommend different ways through which Aviva International Insurance Limited can
easily enhance success at international level.
Questions:
 What are main concept of globalisation.
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 What are the role of globalisation in business success? What are the different ways through which Aviva International Insurance Limited can
globalise their business.
Rational of the research
Main reason behind choosing this research is to identify role and importance of
globalisation in driving business success at international marketplace. Aviva International
Insurance Limited is a multinational insurance provider which will help a community by giving
them best job opportunities to them (Eriksen, 2014). Along with this, with the help of this
research, an investigator can also improve its knowledge and different types of skills such as data
analysis, data interpretation and literature review. All these type of skills will support an
investigator to easily do each activities of study.
CHAPTER 2: LITERATURE REVIEW
Literature review is consider as a type of comprehensive which summarise detail
information of previous study on a topic (ERTÜRK, 2015). This section of research includes the
actual understanding about substantive findings as well as theoretical contribution to specific
topic. In addition, literature review introduces as both a summary and explanation of current state
of understanding on a limited topic as analyse in journal articles and academic books. Main
intent of literature review is to analysis contradictions, inconsistencies and gaps in the previous
research. In this section, different authors gives its point of view about the significance of market
development and entry mode strategy.
The concept of globalisation.
According to the John Williamson (2019), Globalisation introduces to the essential
process of integration among enterprise, people and legal authority in all over the globe.
Globalisation works toward inter linking market as well as domestic economies of various
nations. Globalisation concept is very broad which assist organisations to run their business
operations and activities at big scale by setting it up over various geographical country or by
targeting large number of person at wide level. Along with this, globalisation of businesses also
support a purchaser to buy product or services from different organisations that belongs to any
another country. This support in enhancing the living standard of person by fulfilling their need
and demand. On the other hand, Globalisation introduces to the essential and important process
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in which goods, people and ideas flows freely within nations. It refers as governmental policy or
strategy which is in favour of free flow of capital and goods, free trade, open borders, removal
of tariffs and price control controlled enterprises or privatization of publicly-owned.
The role of globalisation in business success.
Accordig to Bird, (2016), Globalisation is referred to the spread of technology, jobs,
products and information across domestic cultures and borders. It defines interdependence of
different countries at global level in relation with free trade. Globalization aims to provide
opportunities and ideas to business organizations so that high revenues and profitability can be
attained. Globalisation has impacted the business organizations in a positive manner due to
which it became easier for companies to attain desired success and growth. International business
is defined as those organizational activities that involve cross border transaction of goods,
resources and services between two or more than two nations. In case of economic resources,
transaction includes people, capital and skills for international production of services like
finance, banking etc.
According to Myatt. M, 2016, Globalization helps in internationalizing business due to
which customer base of organizations enhanced in a considerable manner and achieving success
became easier. Without globalization, business firms will operate in domestic market only due to
which market will became saturated after a time period. This will limits the sales of company
and profit margins of company will reduce considerably. In this situation, it will became difficult
for businesses to attain desired growth and success. There are some advantages which
organizations and businesses enjoys due to globalization. It enables business organizations to
increase and specialize the intensity of innovation, R&D and capital in their output. It also results
in cost efficient production because of ideas, technology and skill sharing, an organization
acknowledge different ideas to perform a work or activity by efficient means.
According to the Lou Cooper (2010), making a consistent as well as effective brand
culture which remains famed and familiar to clients is identify as one of the main source via
which an organisation accomplish success and growth at international level. Globalisation play
vital role in improving business success and growth at international level.
The different ways through which Aviva International Insurance Limited can globalise their
business.
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According to Peter Borscheid, 2019, there are different ways through which Aviva
International insurance limited can globalise their business such as respective company can come
in partnership with other insurance companies which are already operating globally. This will
create awareness about the Aviva insurance products and services as well as helps them to
understands the potential risk associated with it. This helps the respective company in
understanding the demands of the customers from various countries and helps in conducting
business globally. The other method for Aviva International insurance is to conduct effective
market analysis of the country in which they are expanding their business it would help Aviva in
determining the exiting insurance products and thereby providing different products and services
so as to gain competitive advantage and effectively globalise their business. Moreover by
analysing the competition and income level of the customers Aviva insurance can provide
different services according to the requirement of the customers with additional benefits so as to
gain competitive advantage and effectively globalise their business. Therefore Aviva should be
proactive rather than reactive while expanding their business globally.
Different ways through which Aviva International Insurance Limited can easily enhance
success at international level.
According to the DARRELL ZAHORSKY, 2018, There are different ways which will
help Aviva International Insurance Limited to enhance their success and growth at international
level. Along with this, company should keep financial score, set goals, use high-impact
marketing, monitor trends, find best practices etc. All these are identify best and effective ways
which will help an organisation to accomplish better outputs within given time duration.
Globalisation help a Aviva International Insurance Limited by increasing amount of
profits, maximising market share, Building high brand image and attracting large number of
customers within given time duration. It will also support an enterprise to gain competitive
advantages within given time period. Therefore, globalisation will also assist an enterprise by
providing opportunities to attain long term goals and objectives within given time duration.
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CHAPTER 3: RESEARCH METHODOLOGY
A research method introduces as a systematic and effective plan for conducting research.
It is an useful process applied to gather data and information for the motive of making business
decision in systematic manner (Zalega, 2016). The methodology may cover publication study,
survey, interview and many other relevant techniques. It is most essential section because with
the help of this, a researcher could be collect present as well as historical information about the
topic. For this chapter, research onion is consider best framework which have inner and outer
layer to present methods and approaches to research (Gansler, Lucyshyn and Rigilano, 2013).
this framework is applied by researcher in emplaning the each methodology of research. This
framework is adopted from Saunders and Lewis in year 2012. this framework has different inner
and outer layers which are determine as under:
Illustration 1: Research Onion Framework
Research Philosophy: This section of research methodology is divided into two parts
which is interpretivisim and positivism. According to current study, Positivism philosophy will
be used in evaluating data or information effectively (Wirtz, Tuzovic and Ehret, 2015). It will
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also assist them in driving valid conclusion for research. On the other side, interpretivisim
philosophy will be not appropriate for executing each activities of research systematically.
Research Approach: There are two types of research approach such as deductive and inductive.
These approaches are essential for researcher because it will help them to identify issues related
with specific topic of study (Intriligator, 2017). The inductive approach of research consists of
non numerical or hard facts that are followed for verifying outputs of quantitative evaluation.
Along with this, in case of deductive approach, various number of theories will be applied for
presenting hypothesis regarding specific situations that can give accurate evidence. For the
current report, inductive approach will be applied because it assist in giving quality and relevant
data for completion of research activities.
Research strategy: This is another important layer of research onion framework which consists
of different strategies such as case study, observation, interview, questionnaire, survey etc. All
these are identify as a best type of strategies for collection reliable information about the topic.
For this report, questionnaire will be applied because it assist a researcher to gather and collect
relevant data from sample size which is mainly linked to specific topic of investigation (Savrul,
Incekara and Sener, 2014).
Research Choice: There are basically two types of investigation such as qualitative and
quantitative research. Qualitative research help an investigator to develop accurate understanding
about social sciences to analyse the way participants think and feel (Velthuis, 2014). On the
other side, quantitative research is another type of investigation which require information in
form of hard facts and numerical. According to the current study, quantitative research will be
used as it help a researcher to gather in-depth data of an individual participants i.e. theoretical
framework.
Time Horizon: It is another important layer of research onion framework which will help a
researcher, to identify starting and ending time period for completion of research activities. For
this, Gantt chart will be used by investigator to complete each activities of research in systematic
manner. This chart shown different activities needed for completion of research project which
are determined as under:
Techniques and Procedures and research instruments: Questionnaire is identified as n
effective instrument, procedures and technique of primary research. It is identify as a most
suitable method used by researcher to collect reliable and valid data about the topic.
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Data Sources: There are mainly two types of data sources such as primary and secondary. For
accumulating primary information about the topic, questionnaire will be applied as it will help a
researcher to gather reliable information (Scheyvens and Russell, 2012). On the other hand, for
gathering secondary data, journals, books, magazines and many other useful sources will be
included. Thus, all these are most essential sources used for this research to collect valid and
detail information about the topic.
Research Sampling: This part of research put more focus towards the choosing a sample size
from total population. There are mainly two types of data sampling method which is probabilistic
and non-probabilistic. According to the current study, random sampling as a method of
probabilistic sampling will be applied because it not require more time and resources of a
researcher or organisation. On the other hand, non-probabilistic sampling is not useful according
to the current research. With the assist of random sampling 60 respondents will be taken into
consideration.
Research Ethics: It is also consider as an important part of researcher which is applied to ensure
that the output of study are considered to be relevant and robust (Segaro, 2012). For this
research, confidentiality, anonymity and informed consent were identified main ethics principles
of research. All these principles should be followed by researcher which will help them in
completing each activities of research systematically.
Research Limitations: There are different limitation of research faced by researcher in
formulation of research aims and objectives, implementation of data collection methods,
selection of sample size etc. All these are major limitation which will highly impact on
researcher while completing each activities of study. Another limitation for this research is the
extent of information available in place relating to the importance of globalisation in driving
business success.
Research reliability and validity: It is another essential part of research which is based on
validity and reliability of study. It is possible with the of questionnaire instrument because it give
valid and reliable information which is related with the topic (Tadesse, 2013).
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CHAPTER 4: DATA ANALYSIS AND INTERPRETATIONS
Data analysis will be done with the help of thematic analysis. In order to analyse accurate
data quantitative research will be applied. According to this research closed-ended questions will
be prepared by researcher.
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Q1) Are you aware about the concept of Globalisation in terms of
business?
Frequency
a) Yes 45
b) No 15
Q2) What are the benefits which are associated with the globalisation
of Aviva Insurance Ltd?
Frequency
a) Higher amount of profits 20
b) Large market share 25
c) Building high brand image 15
Q3) What would be the best strategy for an organisation to globalise
in the international market?
Frequency
a) Joint venture 25
b) Merger and Acquisition 15
c) Strategic alliance 20
Q4) What would be be the best market development strategy for an
organisation while entering into the international market?
Frequency
a) Diversification 25
b) Market development 35
Q5) What are the major challenges which are going to be faced by the
organisation while globalise their operations in foreign market?
Frequency
a) Different laws and regulations 25
b) Culture differences 20
c) Communication barrier 15
Q6) What would be the best way to overcome the challenges faced by
the organisation in foreign market?
Frequency
a) Adoption of effective training and development programmes 20
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b) Adoption flat communication approach 15
c) Application of shared and common values and norms 25
Q7) What are the different resources available in foreign countries
which help organisation to attain economies of scale?
Frequency
a) Technological resources 25
b) Human resources 20
c) Capital resources 15
Q8) Does globalisation of the business operations of an organisation
help in motivation and reduction in the employee turnover rate?
Frequency
a) Agree 30
b) Strongly Agree 20
c) Disagree 8
d) Strongly Disagree 2
Q9) Does globalisation help an organisation to attain competitive
advantage in market?
Frequency
a) Yes 45
b) No 15
Theme 1: Awareness about the concept of Globalisation in terms of business
Q1) Are you aware about the concept of
Globalisation in terms of business?
Frequency
a) Yes 45
b) No 15
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