Globalisation and Business Success: A Morrisons Case Study

This research proposal investigates the impact of globalization on business success, focusing on a case study of Morrisons. The research aims to analyze how globalization contributes to business success, exploring its positive and negative influences, and identifying strategies to mitigate potential negative effects. The proposal outlines the research objectives, which include understanding the concept of globalization and evaluating its impact on Morrisons. It reviews existing literature on globalization and its effects on businesses, including increased profits, market share, job insecurity, and cultural conflicts. The methodology involves primary and secondary data collection, including questionnaires and a sample of 30 respondents. The proposal also includes a Gantt chart outlining the activities and timelines for the research project, from introduction and literature review to data analysis and report submission. The research intends to provide insights into how businesses like Morrisons can leverage globalization for success while addressing its challenges.

Research Proposal

Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: ______________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in
the form of a question, objective or hypothesis)
The aim of the research is “To analyse how
globalisation leads to success of business”. A case
study on Morrisons.
Research objectives (e.g what is the question you
want to answer? What do you want to learn how
to do? What do you want to find out?):
Research Objectives
 To understand the concept of globalisation
 To determine positive and negative influence
of globalisation on Morrisons
 To evaluate certain ways by which negative
influence of globalisation on Morrisons can
be minimised

Section Two: Reasons for choosing this research
project
Reasons for choosing the project (e.g links to
other subjects you are studying, personal interest,
future plans, knowledge/skills you want to
improve, why the topic is important):
The chosen topic for research is globalisation and it
is new trend in businesses nowadays. Thus it is
important for companies to know more about this
concept and know how to make more profits. The
main objective of this research is to know what are
the implications of globalisation and how it provides
benefits to companies. Sin case of Morrisons it is
important for this company to work effectively in
foreign markets by adopting strong strategies.
Section Three: Literature sources searched
Use of key literature sources to support your
research question, objective or hypothesis:
Concept of globalisation
According to the views of Huda,( 2016),
Globalisation is a basic process in which there is
integration of companies, government and individual
across different countries. There is interaction also
involved in this process. This has played a very
significant role in growth of companies and people
across world. This helps in overall economic and
socio- cultural development of countries in term of
GDP and also rising living standards of citizens of

that country. Interaction of different cultures take
place in this process, which leads to establishments
of networks among counties and mutual growth &
development takes place.
Positive and negative influence of globalisation on
Morrisons
According to the viewpoint of Mutalemwa, (2015),
The main benefit for businesses because of
globalisation is increased profit and market share.
Thus it is said that all companies must work at
international level to earn more and more profits.
These helps in making the company renowned at
different markets. On the other hand, there are some
negative influence of globalisation on company too.
They includes job insecurity, conflict due to
difference in culture and fluctuations in prices and
rates in different countries.
Certain ways by which negative influence of
globalisation on Morrisons can be minimised
Globalisation has lot of positive effects but there are
certain negative impacts also which has to be
minimized to increase overall positive outcome of
this process. Such as there must be a shared vision
and companies must empower their employees to
increase their motivation level. Every company must
highlight excellence are and then focus on that and
take that to different country so that they can also get
benefits from it. Every country must realize that
globalization can be very successful as it is not
benefiting one country but is is having mutual

benefits.
Sources
Mutalemwa, D.K., 2015. Does globalisation impact
SME development in Africa?. African Journal of
Economic and Management Studies, 6(2), pp.164-
182.
Huda, N., 2016. A national strategy in achieving
English communicative ability: Globalisation
perspectives. Jurnal Ilmu Pendidikan, 4.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research,
development and analysis of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final outcome, evaluation, writing
the report):
There are various activities given below which are require to be involve in
given research project:
 Introduction
 Creation of aim and objectives with questions
 Literature review
 Research methodology
 Data Collection
 Data analysis
 Conclusion and recommendation
 Submission of final report
How long this
will take:
Milestone one: _________________

Target date (set by tutor):
____________________
Milestone two: _______________________
Target date (set by tutor):
______________________
Gantt Chart
Gantt chart refers to graphical depiction of project. It
is a kind of bar chart that shows begin and
completion dates of many components of project
that consists resources, tasks, dependencies and
milestones.
Section Five: Research approach and
methodologies

What type of research approach and
methodologies are you likely to use and why?
What your areas of research will cover: Research
Methodology:
Research methodology is a process which is
used to collect information and relevant data on a
particular topic of research as selected by the
investigator or researcher. Every research
methodology is different as objective on which it is
based is also different from each other. Research
methodology has certain steps which are undertaken
in a sequence so that research can be successfully
completed and results can be obtained.
Primary data: This is original data collected
by investigator to conduct research. There are many
different methods of collecting this data such as
questionnaire, personal interviews, surveys, personal
observation etc.
Secondary data: when data is not originally
collected but is extracted from any source then it is a
secondary source. Various sources are websites,
magazines, newspaper articles, publications and
many other similar sources are considered as
secondary information.
Questionnaire: These are set of questions
which are formed to gather primary information
from selected respondents. There are different types
of question included in every questionnaire which
vary according to the requirement of research.
Sampling: it is also a type of process in
which a sample is selected as it is not possible to

conduct research on whole population. To make it
simple researcher always selects a sample which
depicts all features and then research is further
conducted on that particular sample only. This
method is time saving and also cost effective, that is
why researcher select this method/
Sample size: It is the actual size of sample
selected, in this research work there are total 30
respondents selected as sample.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has
been or will be submitted for another
qualification and is appropriate.
Agreed: ________________
(name)_______________ Date ______________
Comments and agreement form project proposal
checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the
IV) Date